disruptive innovation reframed 17.10.14

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Disruptive Innovation Reframed: Insurgent Design for Systemic Transformation Alex Ryan Senior Systems Designer Government of Alberta [email protected] Michael Dila Design Insurgent & Chief Unhappiness Ocer [email protected]

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Alex Ryan and I presented a novel theory of disruption at the RSD3 conference in Oslo on 17 October 2012

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Page 1: Disruptive Innovation Reframed 17.10.14

Disruptive Innovation Reframed: Insurgent Design for Systemic Transformation

Alex Ryan Senior Systems Designer Government of Alberta [email protected]

Michael Dila Design Insurgent & Chief

Unhappiness Officer [email protected]

Page 2: Disruptive Innovation Reframed 17.10.14

Christensen’s Theory of Disruptive Innovation

Now, here, you see, it takes all the running you can do, to keep in the same place.

Measure'of'P

erform

ance'

Time'

Sustaining)Innova-ons)

Page 3: Disruptive Innovation Reframed 17.10.14

Christensen’s Theory of Disruptive Innovation

Measure'of'P

erform

ance'

Time'

Disrup've*Innova'on*

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Disruption of the Music Industry

IXI#prototype,#1979#3.5$minutes$of$digital$music$storage$$Compared$with$the$Sony$Discman:$<  Lower$quality$<  Smaller$capacity$<  Less$convenient$$

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Impact of the Digital Music Revolution

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How Design Thinking is Different

Tradi&onal*Management* Design*Thinking*

Underlying*Assump&ons*

Ra#onality,+objec#vity+Reality+as+fixed+and+quan#fiable+

Subjec#ve+experience+Reality+as+socially+constructed+

Method* Analysis+aimed+at+proving+one+“best”+answer+

Experimenta#on+aimed+at+itera#ng+toward+a+“beAer”+answer+

Process* Planning+ Doing+

Decision*Drivers* Logic+Numerical+models+

Emo#onal+insight+Experien#al+models+

Values* Pursuit+of+control+and+stability+Discomfort+with+uncertainty+

Pursuit+of+novelty+Dislike+of+status+quo+

Level*of*focus* Abstract+or+par#cular+ Itera#ve+movement+between+abstract+and+par#cular+

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HOLD UP!

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UPSIGHT 1

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UPSIGHT 2

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SACRED

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5 IS THE LONELIEST #

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THIS IS NOT DISRUPTION

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SYSTEMIC IMPLICATIONS

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DISRUPTION IS IRREVERSIBLE

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KILLER BUSINESS MODELS

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DISRUPTING HEGEMONY

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DISRUPTION AS EMERGENCE

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DESIGNING FOR ECOSYSTEMS

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INSURGENT DESIGNERS