Bernice Yeung, Reporter

Lindsay N. Green-Barber,ACLS Public Fellow, CIR Media Impact Analyst

@WhimsicaLinds

#DissectionC

“Rape in the Fields”

“Violación de un Seuño”

#DissectionC

It all starts with story…

but some stories are hard to get.

Invisibility

Sensitive and vulnerable sources

Social & political barriers

#DissectionC

• Why film?

• Why animation?

• Why radio?

The making of “Rape in the

Fields"

#DissectionC

Intentional distribution

#DissectionC

CIR’s analytics

#DissectionC

Impact

News

The New York Times

ProPublica

Poynter

Investigative Reporting Workshop

Research

Tow Center

Nieman Lab

USC Media Impact Project

Foundations

Knight Foundation

The Bill and Melinda Gates Foundation

The Fledgling Fund

#DissectionC

Challenges in Impact Analysis

Lack of standards

Question of engagement

Overabundance of online analytics

Offline activity

#DissectionC

Phase 1:

Needs AssessmentDefinition of Impact

Conceptualization of Impact

Method for tracking Impact

Method for comparing across stories

and platforms

Community building

#DissectionC

Impact = change in the status quo as a

result of a direct intervention, be it a text

article, a documentary film, or a live event.

Conceptualization

Macro

Meso

Micro

#DissectionC

#DissectionC

Reach

Impac

t

After the story breaks

Internal

communication:

Weekly newsletter

Blog posts

Outcome Reports

#DissectionC

#DissectionC

Next steps

Data

Testing & analysis

Communications

Community of practice

#DissectionC

#DissectionC

“Rape in the Fields”

Impact assessment methodology

Identify outcomesMacro: government response

Meso: increased conversation

Micro: increased awareness

Identify processesInterviews with people

Analyze qualitative data

Discourse analysis

Solutions Summit

• Key stakeholders

• Potential solution model

• Create a space for exchange

#DissectionC

Outcomes

Research

Training

Outreach/Cooperation

#DissectionC

Organic pickup in media

#DissectionC

Organic community screenings

#DissectionC

Preliminary findings

Key connectors in communitiesRape crisis centers

DA’s offices

Film as spaceScreenings bring together communities

Introduces sensitive issue in to conversation

Film as evidence“Proof" of lack of information, used to support

research

#DissectionC

Sharable takeaways

#DissectionC

• Delivery matters - both method and mode

• Reach through media is not equivalent to

the reach of a story

• Impact is a (sometimes long) process