disseminating health policy information
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Disseminating Health Policy Information. Private Foundations Working to Improve the Health Care System Through Policy. Clancey Bateman MS/MPH candidate Tufts University. Private Foundations. Foundations which share the goal of improving health care and disseminating health policy information - PowerPoint PPT PresentationTRANSCRIPT
Disseminating Health Policy Information
Private Foundations Working to Improve the Health Care System Through Policy
Clancey BatemanMS/MPH candidate
Tufts University
Private Foundations
Foundations which share the goal of improving health care and disseminating health policy information The Commonwealth Fund The Robert Wood Johnson Foundation The Henry J. Kaiser Family Foundation
All 3 provide: Free information on health policy topics in a variety of formats Interactive tools
The Commonwealth Fund
Mission: “to promote a high performing health care system that
achieves better access, improved quality, and greater efficiency, particularly for society's most vulnerable, including low-income people, the uninsured, minority Americans, young children, and elderly adults”
Provides funding for health policy research
Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, and the media
www.commonwealthfund.org
Commonwealth Fund Web Strategy
Topic-specific pages
Publications
Multimedia Center
Social Media Twitter – @commonwealthfnd Facebook Blog
Distribution RSS Feeds Newsletters and E-Alerts
Customized Profile
Commonwealth Fund Web Strategy
CF SWOT Analysis
Strengths• Well organized and easy to navigate• Visually appealing• Information is readily available in numerous formats • Chart Cart app
Weaknesses• Cannot search for RFPs online
Opportunities• Improve resources for potential grantees• Organization profiles
Threats• Potential grantees may seek funding elsewhere because CF does not have an online application system
Recommendations for CF
Improve resources for potential grantees
Allow RFP search and applications online
Add Library Cart and Citations Manager features
Increase use of social media
The Robert Wood Johnson Foundation
Mission “improving both the health of everyone in America, and their health care
—how it's delivered, how it's paid for, and how well it does for patients and their families.”
Also provides funding for health policy research in: Health care quality and equity Access to care Vulnerable Populations Childhood Obesity
Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, journalists, and the media
www.rwjf.org
RWJF Web Strategy
Publications & Newsroom
Multimedia
Social Media 16 Twitter feeds - @RWJF Facebook YouTube channel Pioneer Blog
Interactive Community Feature
Customized profile
RWJF Web Strategy
RWJF SWOT Analysis
Strengths• Well-organized and easy to search• Visually appealing• Extensive use of social media • Multicultural Newsroom
Weaknesses• Community Feature not utilized
Opportunities• Build Community feature into a robust learning community
Threats• Potential grantees may seek resources or technical assistance elsewhere
Recommendations for RWJF
Improve and expand Community Feature
Make search features immediately apparent
The Kaiser Family Foundation
Mission: “dedicated to filling the need for trusted, independent
information on the major health issues facing our nation and its people”
Target audience: policymakers, the media, the health care community, and the public
Does not provide funding
www.kff.org
Web Strategy
Topics of interest
Research Fact Sheets Issue Briefs Data & Charts
Social Media Twitter - @KaiserFamFound and
@KHNews Facebook – Health Reform Source
Interactive Tools Polls Infographics Quizzes
KFF Web Strategy
KFF SWOT Analysis
Strengths:• Wealth of information• Info available in a variety of formats• Easily searchable • Interactive tools are informative
Weaknesses:• Small text size• Static homepage (no moving parts)• Pages feel crowded• Fast Fact app not immediately apparent
Opportunities: • Reformat website in a more visually appealing manner
Threats:• Not as well-known of an organization • Does not provide funding
Recommendations for KFF
Improve overall website appearance Increase text size Improve layout to make more visually appealing Add graphics and animation
Add more interactive features to build upon existing ones
Link to Facebook Page from homepage
Increase use of Social Media
Web Strategy ComparisonFeature Commonwealth
FundRWJF KFF
Publications & research √ √ √
Data & Charts √ √ √
Interactive Data Tools √ √
Facebook √ √ √
Twitter √ √ √
Blog √ √
Email Alerts √ √ √
Customized Profile √ √
RSS Feed √ √ √
Community or Discussion Forum
√
Funding & Grant Resources √ √
Questions?Thank you!