Dissemination:Dissemination:Communication, Communication, Public Relations, Public Relations,

andandPropagandaPropaganda

Linda MasonLinda Mason

lmason@osrhe.edulmason@osrhe.edu

DISSEMINATION DISSEMINATION

requirement requirement influencesinfluences shows accountabilityshows accountability

DISSEMINATIONDISSEMINATION

The process of COMMUNICATING The process of COMMUNICATING information about your research to the information about your research to the PUBLICPUBLIC

NOT propagandaNOT propaganda

ALL THROUGH THE GRANT ALL THROUGH THE GRANT PROJECTPROJECT

Include dissemination strategies and Include dissemination strategies and activities from the activities from the very beginningvery beginning

Link the dissemination activities to:Link the dissemination activities to: the statement of need, the statement of need, the program delivery, the program delivery, evaluation, and evaluation, and budget budget

NARRATIVENARRATIVE

Include dissemination narrative in: Include dissemination narrative in: your program narrative, your program narrative, evaluation plan, and evaluation plan, and budgetbudget - 5-10% of the total budget amount - 5-10% of the total budget amount

In no way should dissemination In no way should dissemination be an afterthought!be an afterthought!

Disseminate information aboutDisseminate information about activities activities resultsresults findings findings successes successes failuresfailures human interesthuman interest

FOLLOW THE GUIDANCE FOLLOW THE GUIDANCE PROVIDED BY YOUR PROVIDED BY YOUR GRANTING AGENCY GRANTING AGENCY

Use creativityUse creativity Use tools availableUse tools available Tailor to fit your project Tailor to fit your project

TARGET SEVERAL TARGET SEVERAL AUDIENCESAUDIENCES

Very localVery local - your own department - your own department LocalLocal - your own college or university - your own college or university StateState RegionalRegional National National InternationalInternational Specific audiencesSpecific audiences identified by the identified by the

funding agencyfunding agency

REPORTSREPORTS

Document dissemination in Document dissemination in quarterly, annual, and final reports quarterly, annual, and final reports

Include both Include both successessuccesses and and failuresfailures Use reports and dissemination as a Use reports and dissemination as a

way to pave the future for more way to pave the future for more funding!funding!

Find out and let others knowFind out and let others know

HOW MUCH $?HOW MUCH $?

Rule of thumb - about 5-10% Rule of thumb - about 5-10% resources and effort resources and effort Dissemination, Dissemination, Public relationsPublic relations Communicating about your grant efforts and Communicating about your grant efforts and

resultsresults

HOW?HOW?

Presentations at technical meetingsPresentations at technical meetings Articles, briefs, other writings in Articles, briefs, other writings in

journals, magazines, newslettersjournals, magazines, newsletters Press releases (you prepare and let Press releases (you prepare and let

reporters edit – include photos)reporters edit – include photos) Add information to a searchable data Add information to a searchable data

basebase Produce ‘How To’ guidesProduce ‘How To’ guides Produce leaflets and brochuresProduce leaflets and brochures

HOW?HOW? Special targeted meetings on campus and off Special targeted meetings on campus and off

campus (host live meetings or campus (host live meetings or use OneNet for use OneNet for videoconferencesvideoconferences))

department department - college- college university university - high school students- high school students county county - high school teachers - high school teachers StateState - Region - Region nation nation - international groups- international groups professional orgs professional orgs - civic organizations- civic organizations

Develop seminars and workshops of peersDevelop seminars and workshops of peers Speakers to provide talks to various community and Speakers to provide talks to various community and

professional organizationsprofessional organizations

HOW?HOW? Build dissemination events into your scheduleBuild dissemination events into your schedule Identify uses for your grant activities to be Identify uses for your grant activities to be

used in other settings used in other settings Communicate your willingness to share:Communicate your willingness to share:

schoolsschools - organizations - organizations adult clubsadult clubs - civic organizations - civic organizations scouts scouts - university classes - university classes youth groupsyouth groups - academic clubs- academic clubs senior citizen programs senior citizen programs university recruiters university recruiters university career advisorsuniversity career advisors Continuing education workshopsContinuing education workshops

HOW?HOW?

Community discussion groupsCommunity discussion groups Festivals Festivals Cultural events Cultural events Conferences Conferences Face-to-face meetingsFace-to-face meetings Business leader groups Business leader groups ChurchesChurches

HOW?HOW?

Develop DVDs, CD-ROMs, video tapesDevelop DVDs, CD-ROMs, video tapes Project websiteProject website Add links to other websites, Add links to other websites,

department, university, professional department, university, professional organizationorganization

HOW CAN HOW CAN ONE NETONE NET HELP? HELP?

Videoconference local meetingsVideoconference local meetings Videoconference statewide meetingsVideoconference statewide meetings

All Oklahoma colleges and universitiesAll Oklahoma colleges and universities All Oklahoma technical schoolsAll Oklahoma technical schools 85% High schools/middle schools85% High schools/middle schools LibrariesLibraries Government offices and agenciesGovernment offices and agencies HospitalsHospitals BusinessesBusinesses

HOW CAN HOW CAN ONE NETONE NET HELP? HELP?

Videoconference national meetingsVideoconference national meetings Internet 2Internet 2 National Lambda RailNational Lambda Rail Project websitesProject websites Discuss with colleagues in other states Discuss with colleagues in other states

and/or and/or other countriesother countries Send results and data to colleagues in Send results and data to colleagues in

other states & other countriesother states & other countries

HOW CAN HOW CAN ONE NETONE NET HELP? HELP? Share courses with other institutionsShare courses with other institutions Share courses with high schoolsShare courses with high schools Share courses with other countriesShare courses with other countries Virtual field trips for students and Virtual field trips for students and

researchersresearchers Research sitesResearch sites Work sitesWork sites Application sitesApplication sites Other statesOther states Other countriesOther countries Museums or special collectionsMuseums or special collections

OneNetOneNet

OneNet is the nation’s largest OneNet is the nation’s largest private/public partnership private/public partnership telecommunication system. telecommunication system.

Universities and colleges in Oklahoma Universities and colleges in Oklahoma have access to the highest rated have access to the highest rated telecommunication in the United States.telecommunication in the United States.

OneNet costs are invisible to the grant OneNet costs are invisible to the grant agency and the project director.agency and the project director.

WHY?WHY? Lead to future fundingLead to future funding Share with colleaguesShare with colleagues Share with the worldShare with the world New project ideasNew project ideas Recruit into the fieldRecruit into the field Represent the field to the publicRepresent the field to the public Responsible citizenshipResponsible citizenship Eliminate “reinvention of the wheel”Eliminate “reinvention of the wheel” Increase status - you, university, funderIncrease status - you, university, funder

REMEMBER:REMEMBER:

Practice ethical behavior Practice ethical behavior Guard your intellectual property rights Guard your intellectual property rights

Do not violate other’s property rightsDo not violate other’s property rights Follow the public relations processes Follow the public relations processes

and procedures of your organizationand procedures of your organization If there is not a policy, help develop oneIf there is not a policy, help develop one

DISSEMINATIONDISSEMINATION Have fun Have fun Enjoy Enjoy Share Share Communicate Communicate Bask in your successes Bask in your successes Celebrate successes with othersCelebrate successes with others Educate your communities Educate your communities

Remember, a success includes Remember, a success includes identifying a failure and providing identifying a failure and providing insights for its remediation.insights for its remediation.