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    On

    A STUDY ON EFFECTIVNESS OF SERVICES

    PROVIDED BY INDIAN OVERSEAS BANK

    INDIAN OVERSEAS BANKINDIAN OVERSEAS BANKGood People to GrowGood People to Grow

    WithWithSUBMITTED BY

    IPSITA MOHANTYRoll no. : 0806260032

    Session: 2008-10

    Under the guidance of

    Miss R.Parimala Prof. Sree Kumar

    Marketing Manager Faculty member,RIMSIOB

    As a partial fulfillment for the award ofMaster of Business Administration

    UNDER

    BIJU PATNAIK UNIVERSITY OFTECHNOLOGY,

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    ROURKELA

    DECLARATION

    I, Ipsita Mohanty do here by declare that the project work entitled A STUDY ON

    EFFECTIVENESS OF SERVICES PROVIDED BY INDIAN OVERSEAS BANK at

    Bhubaneswar being done by me is the result of my own fieldwork research and analysis for

    my Dissertation report for the fulfillment of the requirement for the Master of Business

    Administration((MBA).

    All my findings and analysis are original and true to the best of my knowledge and it is not

    submitted to any other institution or published anywhere before.

    Date: Ipsita Mohanty

    Place: Signature

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    CONTENTS

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    S.NO. PARTICULAR PAGE NO.

    CHAPTER-1 1.1 Executive Summery 5

    CHAPTER-2 2.1 Introduction

    2.2 Objective of the study

    2.3 Scope of the study

    2.4 Market universe

    2.5 Market competition strategy

    7-9

    10

    11

    12-13

    13-15

    CHAPTER-3

    3.1 Company Background

    3.2 Company Profile

    3.3 Growth of the organization3.4 Detailed product line

    17-19

    20

    21-2323-43

    CHAPTER-4

    4.1 Research methodology

    4.2 Data analysis and interpretation

    4.3 SWOT analysis

    4.4 Findings and suggestion

    44-45

    46-52

    53-54

    54-55

    CHAPTER-5

    5.1 Conclusion

    5.2 Limitation of the study

    5.3 Bibliography

    5.4 Questionnaire

    56

    57

    57

    58-59

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    EXECUTIVE SUMMARY

    This project talks about the different aspects ofIndian Overseas Bank. It covers both the

    operation and sales perspective of the bank.

    Then comes the objective of study, following the introduction of the study, where the concept

    of marketing of products & services & then the difference between the traditional banking

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    & modern banking have been discussed. Next are the section of company profile and its

    growth & the detailed product line of the bank.

    There after comes the research methodology part, in order to complete this research a

    survey was conducted and the main objective is to find out the target customer as well as to

    know the customers awareness, and perception regarding Indian Overseas Bank at

    Bhubaneswar.

    The principal methodology adopted in this project was conclusive survey, which was

    conducted with the help of questionnaire for the collection of primary data. Internet,

    magazine, journals, etc. are used for secondary data. All the procedures are collectively

    compiled followed by a questionnaire consists of seven questions to reach at the objective.

    The data has been collected from 60-70 customers as a sample.The findings and recommendations from this report would be useful and beneficiary for the

    organization. It may help to identify and understood customers as well as present or potential

    future needs of the customer and adopt suitable measures for the satisfaction about their

    product and services.

    CHAPTER -2

    2.1 INTRODUCTION

    2.2 OBJECTIVE OF THE STUDY

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    2.3 SCOPE OF THE STUDY

    2.4 MARKET UNIVERSE

    2.5 MARKET COMPETITION STRATEGY

    INTRODUCTION OF THE STUDY

    Marketing is a basic that, it cant be considered a separate function. It is the whole business

    seen from the point of view of its final result that is the consumer point of View.

    _ Peter Drucker_

    Marketing is about identifying and meeting human and social needs. One of the shortest good

    definitions of marketing is meeting needs profitably.

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    Marketing is an organizational function and a set of processes for creating, communicating,

    and delivering value to customers and for managing customer relationships in ways that

    benefit the organization and its stakeholders.

    Marketing people generally market ten types of entities, such as

    Goods

    Services

    Events

    Experiences

    Persons

    Places

    Properties

    Organizations

    Information

    Ideas

    Now a days not only goods but also services are marketed. Services include the work of

    airlines, hotels, accountants, lawyers, engineers, doctors, software programmers, management

    consultants and bankers.

    The services provided by various banks are also marketed by various marketing managers in

    order to differentiate their services. So marketing also plays an important role in banking

    sector.

    A system of trading in money which involved safeguarding deposits and making Funds

    available for borrowers is called Banking.

    Banking means accepting for the purpose of lending or investment of deposits of money

    from public, repayable on demand or otherwise and withdraw able by cheque,order and

    otherwise.

    Banking developed in the middle ages in response to the growing need for credit in

    commerce.

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    Now a day a number of banks provide banking service to public. The Banks are of two types.

    Such as; Public Sector Bank and Private Sector Bank

    Public Sector Banks are those banks in which Govt. has 50% share capital and Govt.

    Plays a major role in managing a bank i.e. the bank is regulated by the rules and regulations

    of Govt... All Nationalized banks are public sector banks.

    Some of the public sector banks are

    STATE BANK OF INDIA

    INDIAN OVERSEAS BANK

    PUNJAB NATIONAL BANK

    ANDHRA BANK

    UNION BANK OF INDIA

    Private sector banks are those banks which are regulated and managed by the rules and

    regulations of Reserve Bank of India and Govt., but Govt. has no share capital in these

    banks. These are the private people who have their share capital in these banks. Some of the

    examples of private sector banks are

    AXIS Bank

    ICICI Bank

    IDBI

    HDFC

    All these banks may be public or may be private provide various services

    to public. The banks provide following services:

    Deposit of money

    Lending of money

    This type of banking is called Traditional banking.

    But now a day the traditional banking is converted into modern banking due to development

    in technology. The modern banking includes

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    On line banking

    Telephone banking

    Merchant banking

    Payment of tax

    Life and non life insurance

    Provident fund

    Mutual fund

    This modern banking is adopted by every bank in order to provide better facility to

    customers. The banking sectors are the service units, so these are focusing on better quality

    service which they provide to customers.

    Now a days competition is everywhere. So there is also competition in the banking sector.

    In the present marketing scenario customer is regarded as a key and the customer are the

    backbone of the company.

    Many sorts of marketing activities are guided and directed towards customer. So in

    order to attract customers towards them, the banks provide various facilities, such as

    besides banking banks also deal with various Para banking products like Gold coin,

    Debit card, Credit card, Life insurance and Non life insurance etc. . .

    OBJECTIVE OF THE STUDY

    Proper planning is the key to success. So before taking up an assignment, it becomes

    important to ascertain the prime goal and objectives of the same should be clear before the

    research has to be conducted, the objective of the study should be clear so that the work

    proceeds scientifically and well directed.

    In the ensuring project, some of the main objectives include:

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    To study the awareness about the bank.

    To discuss the various Para banking products of the bank.

    To study the knowledge level of customers about the Para banking products of the

    bank.

    To study the loyalty status of the bank in the banking sector.

    To know the market share of the bank.

    To understand the feedback of complaint from customer to bank.

    SCOPE OF THE STUDY

    The main scope of the project is

    The Indian overseas bank makes its future strategies considering the perception of

    customers regarding services & products.

    The Indian overseas bank creates more value addition in its services for its

    customers.

    The Indian overseas bank started para banking services in rural areas to create

    more customers.

    The Indian overseas bank provides various schemes to promote the investors.

    MARKET UNIVERSE

    The American Marketing Association defines marketing as the process of planning and

    executing the conception, pricing, promotion, and distribution of ideas, goods, and services to

    create exchanges that satisfy individual and organizational objectives.

    Marketing involves, but is not limited to, such diverse activities as selling, marketing-

    information management, advertising, product design, distribution, pricing, purchasing, and

    financing. It is performed in profit and nonprofit businesses, organizations, and agencies of

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    all types and sizes. Marketing is, therefore, a multi-faceted, critical business function that is

    interwoven with such social sciences as economics, psychology, and sociology. Its

    successful performance depends on the application of mathematics and communication skills

    and the use of critical thinking and problem solving.

    Marketing is characterized as dynamic and changing. However, the pace at which

    marketing is changing has accelerated due to environmental shifts taking place in the

    business world: downsizing, outsourcing, mergers, international competition, world markets,

    and technological innovations.

    Marketing needs a framework that begins and ends with customer. Marketing tools by

    themselves do not achieve marketing objectives. There is an intermediate step between the

    Deployment of marketing tools and achievement of marketing objectives. A marketingnetwork consists of the company and its supporting stakeholders (customers, suppliers,

    distributors, retailers, ad-agencies and others). The operating principal is simple: build an

    effective network of relationships with key stakeholders, and profit will follow.

    A set of marketing tools the firm uses to pursue its marketing objectives are called marketing

    mix. These tools can be classified into four groups which are called the4 Ps of marketing.

    They are:

    PRODUCT

    PRICE

    PLACE

    PROMOTION

    These 4 Ps are also known as 4As and 4Cs of marketing.

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    MARKET COMPETITION STRATEGY

    In the Banking sector scenario, Know your customer is one of the important marketing

    strategies to maintain the proper information about the customers.

    Know your customer (KYC) is the due diligence and bank regulation that financial

    institutions and other regulated companies must perform to identify their clients and ascertainrelevant information pertinent to doing financial business with them.

    In the USA, KYC is typically a policy implemented to conform to a customer identification

    programme mandated under the Bank Secrecy Act and USA PATRIOT Act.

    Know your customer policies have becoming increasingly important globally to prevent

    identity theft fraud, money laundering and terrorist financing. In a simple form these rules

    may equate to answering twelve questions, but this is the tip of the iceberg and regulators

    now expect much more.

    KYC should not be thought of as a form to be filled - it is a process to be undergone from the

    start of a customer relationship to the end.

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    4Ps

    4As 4Cs

    PRODUCT ACCEPTABILITY CUSTOMER VALUE

    PRICE AFFORDABILITY CUSTOMER COST

    PLACE ACCESSIBILITY CUSTOMERCONVENIENCE

    PROMOTION AWARENESS CUSTOMERCOMMUNICATION

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    One aspect of KYC checking is to verify that the customer is not on any list of known

    fraudsters, terrorists or money launderers, such as the Office of Foreign Assets Controls

    Specially Designated Nationals list.

    This list contains thousands of entries and is updated at least monthly. As well as sanctions

    lists there are lists of third party vendors that track links between persons regarded as high-

    risk owing to negative reports in the media about them or in public records.

    Beyond name matching, a key aspect of KYC controls is to monitor transactions of a

    customer against their recorded profile, history on the customers account(s) and with peers.

    Banks doing KYC monitoring for anti-money laundering (AML) and Counter-TerrorismFinancing (CTF) purposes increasingly use specialized transaction monitoring software,

    particularly names analysis software and trend monitoring software. The generated alerts

    identify unusual activity which is then subject to due diligence or enhanced due diligence

    (EDD) processes that use internal and external sources of information on the subject,

    including the internet. This helps to determine whether a transaction or activity is suspicious

    and requires reporting to the authorities. In the US, it would require Suspicious Activity

    Reporting (SAR) filing to Financial Crimes Enforcement Network (FinCEN). In the UK, it

    would require a report to Serious Organized Crime Agency (SOCA).

    Banking sector in India

    On modern times banking was started by the English agency houses of Kolkata &

    Mumbai and was functioning on the bases of unlimited liability. They issued currency untill

    this function was withdrawn by the government in 1862. In 1860 the principal of limited

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    liability for banks was accepted under Indian Law. Subsequently there was a sprut in

    establishment of banking companies. The Swedish movement gave a fillip of Indian joint

    stock banking companies and several of the present leading banks were established around

    this time. During the period 1890-1934, the no. of banks with paid up capital of Rs.1 lakh to

    Rs.5 lakhs increased from 23 to 69. Indian joint stock banks specialized in providing of short

    term credit for trade mainly in the form of cash credit & overdrafts.

    The Indian banks also did not undertake foreign exchange business; Foreign exchange

    business was the monopoly of 17 foreign banks in India. These were engaged mainly in

    financing of foreign trade. They also had a significant share in financing of internal trade.

    The RBI Act was passed in 1934 & RBI came into force in 1935. In 1949 it was marked by

    efforts of RBI towards institutionalization of savings to adapt the credit system to needs of

    the economy. This period witnessed consolidation of banking structure and emergence of

    large commercial banks through mergers & acquisition.

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    CHAPTER -3

    3.1 COMPANY BACKGROUND

    3.2 COMPANY PROFILE

    3.3 GROWTH OF THE ORGANISATION

    3.4 DETAILED PRODUCTLINE

    COMPANY BACKGROUND

    Established in 1937, Indian Overseas Bank (IOB) is a leading bank based in Chennai,

    India. IOB had the distinction of simultaneously commencing operations in three branches at

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    Karaikudi, Chennai, and Yangon (Myanmar). Since IOB aimed to encourage overseas

    banking and foreign exchange operations, it soon opened its branches in Penang and

    Singapore. Today, Indian Overseas Bank boasts of a vast domain in banking sector with over

    1400 domestic branches & 6 overseas. .

    IOB was the first bank to venture into consumer credit, as it introduced the popular

    Personal Loan scheme. In 1964, the Bank started computerization in the areas of inter-branch

    reconciliation and provident fund accounts. Indian Overseas Bank was one of the 14 major

    banks which were nationalized in 1969. After nationalization, the Bank emphasized on

    opening its branches in rural parts of India. In 1979, IOB opened a Foreign Currency Banking

    Unit in the free trade zone in Colombo.

    In the year 2000, Indian Overseas Band undertook an initial public offering (IPO) that

    brought the government's share in the bank's equity down to 75%. The equity shares of IOB

    are listed in the Madras Stock Exchange (Regional), Bombay Stock Exchange, and

    NationalStock Exchange of India Ltd., Mumbai. Since its inception, IOB has absorbed

    various banks including the latest Bharat Overseas Bank in 2007.

    The Bank's IT department has developed software, which is used by its 1200 branches to

    provide online banking to customers. Indian Overseas Bank also has a network of about 500

    ATMs throughout India. Its International VISA Debit Card is accepted at all ATMs

    belonging to the Cash Tree and NFS networks. IOB also offers Internet Banking; it's one of

    the banks that the Govt. of India has approved for online payment of taxes.

    Indian Overseas Bank offers investment options like Mutual Funds and Shares. It provides a

    wide range of consumer and commercial banking services, including Savings Account,

    Current Account, Depositary Services, VISA Cards, Credit Cards, Debit Cards, Online

    Banking, Any Branch Banking, Home Loans, NRI Account, Agricultural Loans, Payment of

    Bills / Taxes, Provident Fund Scheme, Forex Collection services, Retail loan etc.

    1937: Shri.M.Ct.M. Chidambaram Chettyar establishes the Indian Overseas Bank(IOB) to encourage overseas banking and foreign exchange operations. IOB started up

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    simultaneously at three branches, one each in Karaikudi, Madras (Chennai) and Rangoon

    (Yangon). It then quickly opened a branch in Penang and another in Singapore. The bank

    served the Nattukottai Chettiars, who were a mercantile class that at the time had spread

    from Chettinad in Tamil Nadu state to Ceylon (Sri Lanka), Burma (Myanmar), Malaya,

    Singapore, Java, Sumatra, and Saigon. As a result, from the beginning IOB specialized in

    foreign exchange and overseas banking.

    1960s: The banking sector in India was consolidating by the merger of weak private

    sector banks with the stronger ones; IOB absorbed five banks, including Kulitali Bank

    (est. 1933).

    1969: The Government of India nationalized IOB. At one point, probably before

    nationalization, IOB had twenty of its eighty branches located overseas. After

    nationalization it, like all the nationalized banks, turned inward, emphasizing the

    opening of branches in rural India.

    1988-89: IOB acquired Bank of Tamil Nadu in a rescue.

    2000: IOB engaged in an initial public offering (IPO) that brought the government's

    share in the bank's equity down to 75%.

    International expansion

    1937-38: As mentioned above, IOB was international from its inception with branches

    in Rangoon, Penang, and Singapore.

    1941: IOB opened a branch in Malaya that presumably closed almost immediately

    because of the war.

    1946: IOB opened a branch in Ceylon.

    1947: IOB opened a branch in Bangkok and re-opened others.

    1948: United Commercial Bank (see below) opened a branch in Malaya.

    1949: IOB opened a branch in Bangkok.

    1963: The Burmese government nationalized IOBs branch in Rangoon.

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    1973: IOB, Indian Bank and United Commercial Bank established United Asian Bank

    Berhad in Malaysia. (Indian Bank had been operating in Malaysia since 1941 and

    United Commercial Bank Limited had been operating there since 1948).

    The banks set up United Asian to comply with the Banking Law in Malaysia, which

    prohibited foreign government banks from operating in the country. Also, IOB and

    six Indian private banks established Bharat Overseas Bank as a Chennai-based private

    bank to take over IOB's Bangkok branch.

    1977: IOB opened a branch in Seoul.

    1979: IOB opened a Foreign Currency Banking Unit in Colombo, Sri Lanka.

    1992: Bank of Commerce (BOC), a Malaysian bank, acquired United Asian Bank

    (UAB). 1999: Bank of Commerce (BOC) merged with Bank Bumiputra Malaysia to form

    Bumiputra-Commerce Bank (BCB) Berhad.

    2005: BCB integrates with CIMB which the company is own by the Datuk Seri Nazir

    Razak who is the youngest son of Malaysia's second (former) Prime Minister Tun

    Abdul Razak from 1970 - 1976 and youngest brother of today's (2005) deputy prime

    minister Dato Seri Najib Tun Razak.

    2007: IOB takes over Bharat Overseas Bank

    COMPANY PROFILE

    Year of Establishment: 10th February 1937

    Founder of the bank: Mr.M.Ct.M. Chidambaram Chettiyar

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    Chair man of the bank: Mr. S. A. Bhat

    Main product: Providing service through banking which includes

    trade finance, Consumer loans, Agri Business Consultancy Services, Insurance

    Marketing, and Para banking.

    Net profit: 1,326 crore

    Network of the bank: All over India and outside India

    Corporate vision: To emerge as the most competitive bank in the industry.

    Corporate Mission: To become the most competitive bank in the industry in thecountry during the next two years. For being competitive, the bank would need to be

    responsive to the challenges of the market force. In this process, it would also

    emerge as the most profitable bank by cutting the cost and increasing the revenue.

    Corporate Focus: The corporate focus of the bank is maximization of shareholders

    wealth, corporate excellence through sound corporate governance and achievement

    of Rs.3 lacs profit per employee.

    GROWTH OF THE ORGANISATION

    Banking sector is a service unit. So the growth of a service sector is possible only when

    it provides better quality service to the public. Similarly Indian Overseas Bank has also

    been providing better quality service to its customers and successfully running towards

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    achieving its objectives. As a Nationalized bank, it becomes able to achieve the faith of

    its customers, which helps the bank to become success and to exist in this competitive

    market.

    Traditionally the bank provided only common facilities to the public. Those are Lending

    of money and giving interest to the public on their deposit. So by this process, the bank

    provides service to the public. The bank charges a higher amount of interest on the money

    which it gives to public as loan as compared to the amount of interest which it gives to

    public on their deposit. The difference between these two amounts of interest becomes the

    profit of the bank.

    But the amount of profit is not so high through which the bank can grow. So in order to

    increase the profit of the bank, now a day IOB adopts the Para banking activities. Para

    banking activities means banking along with other financial and marketing activities.

    Through Para banking, IOB is marketing various Para banking products like ATM-cum-

    Debit card, Credit card, Investment in mutual fund, Gold coin, Life and Nonlife insurance

    and provides various types of loan to its customers.

    The Para banking products provided by IOB to their customers are:

    ATM-cum-Debit card

    Credit card

    Gold coin

    Investment in mutual fund

    Life Insurance (IOB JEEVAN)

    Non life Insurance

    Educational loan (VIDYA JYOTI)

    Consumption loan (SAHAYIKA)

    Vehicle loan (PUSHPAK)

    IOB saving bank silver account

    IOB saving bank gold account

    Loan to Micro and Small Medium Enterprise

    Multi cheque facility

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    No-frills-account

    IOB NRI-shield account

    Pension payment scheme

    Public-provident-scheme etc

    Due to this activity the bank becomes able to earn comparatively more profit

    than the traditional banking. In this way the amount of deposit in the bank increased

    and the amount of Non Performing Asset decreased due to smart recovery by the bank

    from its customers.

    The increase in deposit amount of money, increase in amount of net profit, increase in

    banking and monetary transactions and decrease in amount of non performing asset

    leads to the growth of the bank.

    Normally the service provided by the bank is whether effective or not is

    measured through certain parameters. They are:

    CD Ratio

    NPA CRAR

    According to the rules & regulation of RBI, all the banks have to maintain the CD ratio

    at least 60% which is important. The CD ratio of IOB is registered as 75.72% which is

    the symbol of effectiveness of the bank.

    Similarly according to RBI, all the banks have to maintain their NPA less than 5%. The

    gross NPA of IOB stood at Rs.1, 923.41 crore which was in percentage term 2.54%. This

    amount is less than 5% which shows the effectiveness of the bank.

    The CRARas per BASEL-II framework as on 31.03.2009 works out to 13.20% which

    is above the requirement of 9% prescribed by RBI. It shows the effectiveness of the bank.

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    There are two other indicators of the overall business growth of the bank- the business

    per employee and profit per employee levels, both of which have shown considerable

    improvement.

    It is the well-regulated banking industry in India that has enabled the countrys economy

    to insulate itself from the present global financial crisis.

    DETAILED PRODUCT-LINE OF IOB

    Apart from traditional banking, IOB is now providing various Para banking products to its

    customers. These Para banking products are called the Product line of IOB.The products present in product-line of IOB are

    Credit card

    Gold coin

    Investment in mutual fund

    Life Insurance (IOB JEEVAN)

    IOB Health care

    Educational loan (VIDYA JYOTI)

    Consumption loan (SAHAYIKA)

    Vehicle loan (PUSHPAK)

    IOB saving bank silver account

    IOB saving bank gold account

    Loan to Micro and Small Medium Enterprise

    Multi cheque facility

    No-frills-account

    IOB NRI-shield account

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    Pension payment scheme

    Public-provident-scheme

    ATM-cum-DEBIT card

    GOLD COIN

    The Gold coin scheme was launched on 19th April 2006 in IOB. This scheme was introduced

    to cater the needs of the investor as a safe alternate source of investment & for gifting to dear

    ones. The sale of this Gold coin indicates the sale of999.9 pure gold sourced from PAMP

    Switzerland. The Gold coin of IOB is available in 4, 8, 20, 50 & 100 grams. 4, 8& 20 grams

    are available in round & 50 & 100 grams in rectangular shapes. These are assayed &

    packed in tamper proofcerticards by PAMP, Switzerland. The Gold coins are available at

    selected branches of IOB.

    INVESTMENT IN MUTUAL FUND

    MUTUAL FUND SCHEMES

    Bank is distributing mutual fund schemes of top performing Mutual Funds to cater to the

    investment needs of customers and others as Corporate Distributor. The bank distributes

    all the New Fund Offers of the Mutual Funds and also facilitates investment in the

    ongoing schemes. Investments in mutual fund schemes of the following Mutual Funds

    can be routed through the branches of the bank.

    ARN Code of Indian Overseas Bank: ARN 28003

    S.No Name of the Mutual Fund

    1. Sundaram BNP Paribas Mutual Fund

    2. Franklin Templeton Asset Management (I) Pvt. Ltd.-

    3. Principal Pnb Asset Management Company Private Ltd-Equity.

    4. Tata Mutual Fund-Equity Scheme

    5. Kotak Mutual Fund

    6. UTI Mutual Fund

    7. LIC Mutual Fund

    8. DBS Chola Mutual Fund

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    LIFE INSURANCE (IOB JEEVAN)

    Life Insurance-IOB Jeevan

    A person is eligible to have an IOB jeevan, if he is an existing account holder of the Bank

    maintaining a Savings Bank or a Current Deposit account in his individual capacity either

    singly or jointly with others.. Completed 18 years of age and not over 54 years of age.

    How does one become a member?

    To become a member a person has to sign a simple Consent Letter-cum-authorization-cum-

    declaration of good health. He has to authorize the Bank to debit his account with the

    premium amount and the administrative charges for the current year and every year for

    renewal.

    What are the benefits one gets by becoming a member?

    His life is covered for a sum ofRs.1.00 lakh. In the unfortunate even of the account holder

    dying in accident or due to natural causes, the Insurance Company will pay Rs.2.00 lakh to

    the nominee of the account holder or the legal heir(s).The premium paid by him is eligible for

    tax benefit under Section 80C of Income Tax Act.

    What is the premium and other charges payable by one?

    The premium payable depends on your age nearer birthday at the time of enrolment or on the

    date of renewal. The scheme of premium is as follows:

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    Age nearer birth-day Premium payable per

    annum(Rs.)

    18 yrs to 35 yrs 180

    36 yrs to 50 yrs 288

    51 yrs to 54 yrs 500

    Administrative charges of Rs.33 is payable along with the premium.

    Is there any concession in the premium if one joins the scheme midway during the

    policy period?

    The policy period starts from 1st July. If one joins during August or thereafter up to June you

    can pay proportionate premium for the months the insurance cover is available.

    If one survives the policy period, what does he get as return from the Insurance

    Company?

    The policy is a pure term assurance policy which covers only life risk and there is no savings

    element. Therefore, no amount is payable in case the policy holder survives the policy period.

    Is there any Medical examination required?

    There is no need for any medical examination. A simple declaration of Good Health will

    suffice, which is obtained along with the consent-cum-authorization letter from you.

    Is age proof required to be given?

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    The date of birth as given by you in the consent-cum authorization letter is taken in to

    account. However, in case of dispute, the onus of proving the correctness of age will rest with

    the account holder/nominee.

    Will any policy be issued in the name of a person?

    : Individual policies will not be issued. Bank will be the Master Policy holder.

    What are the exclusions under the scheme?

    : The policy is not available to persons with critical illness. The critical illness excluded by

    the policy is;

    a. Cancer

    b. AIDS

    c. Condition requiring open chest surgery

    d. History of typical chest pain

    e. Kidney failure

    f. Brain stroke or paralysis

    g. Having undergone major organ transplantation such as heart, lung, liver or kidney.

    In case of death during the first 45 days from the date of joining, no claim will be payable

    except for deaths due to accident.

    Is the cover available to joint account holders also?

    In the case of joint accounts, cover can be extended to both or all the joint account holders

    separately, provided each individual signs a separate consent-cum-authorization letter which

    should be counter signed by all the account holders and on recovery of appropriate premium.

    What is the claim procedure in case of death of the account holder?

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    : On death of the member, the claim amount is payable to the nominee as given by the

    account holder in the consent letter. Intimation is to be given to the Branch, within 90 days

    from the date of death, where the account is held, through which the member had joined the

    scheme along with original Death Certificate for making a claim with LIC of India. In case of

    death due to accident, FIR, Post-mortem certificate and Final Investigation Report are to be

    submitted additionally. Bank will prefer the claim with LIC of India and follow up for early

    settlement

    What will happen if one closes the account?

    Once the account is closed, he ceases to be the member of the scheme. However, the

    insurance cover will be extended till the end of the policy period for which the premium has

    already been paid by him.

    IOB HEALTHCARE

    Health care PLUS

    The Scheme: The scheme provides for Mediclaim Insurance cover, which is available to all

    account holders maintaining a S.B. or C.D account in the age group of 18-65 years. The

    scheme is available to NRI customers also. However, the cover is available for treatment in

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    hospitals in India. The Mediclaim Insurance cover is provided by Universal Sompo General

    InsuranceCompanyLtd(USGI).

    The Scheme takes care of the hospitalization expenses, subject to maximum Sum Insured, in

    respect of the following eventualities:

    a. Sudden illness

    b. An accident

    c. Any surgery that is required in respect of any disease.

    Salient Features

    The health insurance cover is available for a very low premium, which is far belowthe normal premium if the policy is taken individually by the account holder, directly

    from Insurance Company.

    Entire family of account holder, spouse and two dependent children are covered under

    Floater policy. Even parents of account holder are covered for additional premium.

    Coverage option from Rs.50, 000 to Rs.5.00 lakh is available.

    Upper age limit for entry is up to 65 years. However, renewals are allowed up to 80

    years. Age limit of dependant children - For male up to 21 years; for female up to

    25 years or till their marriage whichever is earlier?

    Preexisting diseases are not covered. However, the preexisting disease is covered in

    case of three continuous claim free years.

    Ambulance charges up to Rs.1, 000 is reimbursable per policy period.

    Cost of health check up allowed @ 1.00% of sum assured after completion of 3

    continuous claim free years of policy.

    In the case of Hospitalization of children below 12 years a lump sum amount of

    Rs.1,000 as out of pocket expenses to any of the parent is payable per policy period.

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    Maternity benefit and baby care expenses are also reimbursed up to 5% of sum

    insured.

    Treatment of NRIs in Indian Hospitals is allowed.

    Treatment in hospitals in Nepal and Bhutan are also covered in Indian Currency.

    Personal Accident death cover is available for additional premium.

    Income tax benefit is available under section 80D for the premium paid.

    Cash less access to networked hospitals is available through Third Party

    Administrator (TPA).

    In case of death in hospital, funeral expenses are reimbursed up to Rs.1000 over and

    above the sum insured subject to original illness/accident claim admitted under the

    policy.

    What are the exclusions in the policy?

    The policy does not cover preexisting disease. However, the preexisting disease is

    covered in case of three continuous claim free years.

    Hospitalization expenses incurred in the first 30 days from the date of commencement

    of the cover except in the case of death due to accident.

    Domiciliary hospitalization is not covered under the policy.

    Other standard exclusions applicable to mediclaim policy will also apply.

    How can one become a member: The procedure to become a member of the scheme is very

    simple? There is no medical examination. All that the account holder requires to do is fill up

    and sign a proposal form which includes declaration of good health.

    How the premium is to be paid: The premium will be debited to the S.B. or C.D. account as

    per the authorization given in the proposal form.

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    What is the period for which the insurance is available and how it is renewed : The

    insurance cover is available for a period of one year from the date of debit of the

    premium? Renewals are to be done on yearly basis on or before the due date.

    What are the documents given in proof of insurance: The account holder will be

    issued with a copy of the proposal form duly acknowledged by the branch for having debited

    the premium amount to the account? After receipt of the proposal form by the Insurance

    company and TPA, a policy will be issued by Insurance Company and ID card will be issued

    by TPA.

    How to make a claim in case of hospitalization: Cash less treatment can be availed at

    networked hospitals by showing the ID card issued by TPA along with the necessary ID

    proof as prescribed by the Insurance company and copies of valid insurance policies and in

    case for any reason cashless service could not be availed, the insured can meet the hospital

    expenses and claim reimbursement from Universal Sompo General Insurance Company

    Limited (USGI).

    EDUCATIONAL LOAN (VIDYAJYOTI)

    ELIGIBILITY:

    1. Should be an Indian National.

    2. Should have secured admission to professional /technical

    courses in India or abroad.

    PURPOSE:

    Loan is made available for Graduation / Post graduation / Diploma /

    Computer education in any recognized state / central govt. / University, Professional courses

    including Engineering, Medical, Veterinary,Law,Dental,Management, Courses like ICWA,CA, CFA etc.,courses conducted by IIM, IISC, XLRI, NIFT etc., courses offered in India by

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    reputed Foreign Universities / Evening courses of approved institutes, regular degree/

    Diploma courses like Aeronautical , Pilot training, Shipping etc. approved by Director

    General of Civil Aviation / Shipping if the course is pursued in India. Incase the course is

    perused abroad; the institute should be recognized by the competent local Aviation / Shipping

    Authority.

    QUANTUM OF LOAN:

    Maximum of Rs.10.00lakh for studying in India and Rs.20.00lakh for

    studying abroad.

    MARGIN:

    SECURITY:

    For loans up toRs.4.00lakh

    Co obligation of parents, No Security

    For loans aboveRs.4.00lakh and up toRs.7.50lakh

    Co obligation of parents together with

    Collateral security in the form of suitable third

    party

    Guarantee.

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    For loans up to Rs.4.00 lakh Nil

    For loans above Rs.4.00 lakh Studies within India 5%

    For studies abroad 15%,

    Scholarship/

    Assistantship to be included

    In margin.

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    For loans aboveRs.7.50lakh

    Co obligation of parents together with tangible

    collateral security.

    Collateral security in the form of

    NSC/KVP/LICpolicy/Gold/Shares/

    Debentures or immovable properties ,

    Bank deposits in the name of student/

    Parent/Guardian or any other third

    Party with suitable margin. Wherever

    the land/building is already

    mortgaged, the unencumbered

    portion can be taken as security on

    second charge basis provided itCovers the required loan amount. In

    case the loan is given for the

    purchase of computer, the computer

    has to be hypothecated to the bank

    HOLIDAY PERIOD:

    6 months after getting the job or 12 months after completion of the

    course whichever is earlier.

    REPAYMENT:

    Repay the loan in Equal Monthly Installments for a maximum period of

    5-7 years excluding holiday period.

    INTEREST SERVICING:

    It is left to the option of the student either to service the

    interest during the study period or pay it along with the principal over a period of 5-7 years to

    commence from 12th month after completion of the study.

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    CONSUMPTION LOAN (SAHAYIKA)

    This scheme is for giving loan to meet Social Financial commitments.

    ELIGIBILITY:

    Individual, confirmed permanent employee of a reputed organization or a

    professional or self employed or businessperson with three years standing in the field of

    activity; can apply for the loan. For salaried person the take home pay is at least 40%

    of the gross salary after taking into account the installment for the present loan.

    PURPOSE:

    For meeting social financial commitments such as

    Marriage in the family

    Education of children

    Medical treatment etc..

    The loan can be availed for any financial commitment within the ambit of Law. Bank

    will not verify the purpose declared.

    MAXIMUM LOAN:

    Maximum loan amount is Rs.3.00lakh. The loan amount, however, depends on the value

    of the security offered and repaying capacity. For Professionals, self-employed and

    Business persons, the maximum loan is restricted to total annual income of previous year,

    as declared in the I.T Return or assessment order but not exceeding Rs.3.00lakh.

    MARGIN;

    50% on immovable property , 25% on securities , such as NSC, KVP, IVP,

    ULIP etc., 10% on life policies (surrender value) of LIC of INDIA and other private

    insurance companies.

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    REPAYMENT:

    Repayable in Equated Monthly Installments up to a maximum period of 48

    months. Shorter repayment period is also permitted.

    SECURITY:

    Immovable property or liquid securities like NSC, IVP,KVP, ULIP, UNITS etc. or life

    policies of LIC of India and other private insurance companies approved by IRDA.

    DOCUMENTS:

    Application indicating the purpose for which the loan is required.

    Amount of loan required and the repayment period

    Proof of employment and income

    Proof of standing in the field of activity for Professionals, self

    employed and business people.

    Income Tax assessment order or return with ITO acknowledgement

    for professionals etc..

    Details of the security offered and copies of the documents.

    VEHICLE LOAN (PUSHPAK)

    Vehicle Loans- Phushpaka

    Eligibility of a person to take the vehicle loan:

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    Permanent employment in a

    A government office

    A public sector undertaking

    A reputed private enterprise

    a self-employed professional

    The loan can be applied for in the name of the firm or company.

    Income eligibility

    In confirmed service with a take home pay of more than 50% of the gross salary, after PF and

    Insurance deductions.

    Eligibility

    The total monthly income of the applicant including that of spouse and other income should

    be not less than Rs.8000/- in the case of loan for purchase of car and Rs.5000 in the case of

    loan for purchase of 2-wheeler.

    Purpose

    For buying a new or used car (not more than 5 years old) or new two-wheeler.

    Loan amount:

    New car - Up to 90% of the cost of the car.

    Used car - Up to 75% of the market value of the car subject to a maximum of Rs. 5 lakh.

    New two-wheeler - 90% of the cost of the vehicle or 10 times the gross monthly income or

    Rs.60, 000/- whichever is low.

    Repayment

    New car - repayable in 60 equated monthly installments

    used car - repayable in 36 equated monthly installments

    New Two-wheeler - repayable in 60 equated monthly installments.

    Security

    Hypothecation of the vehicle purchased.

    The Banks lien on the vehicle should be marked in the R.C. book.

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    Vehicle should be insured for the full value with the bank clause.

    Processing charges

    For loan upto Rs. 2 lakh, Rs. 134/- in rural areas and Rs. 168/- in other areas as processing

    charges (subject to change).

    For loan above Rs. 2 lakh, Rs. 134/- per Rs. 1 lakh or part thereof, in rural areas and Rs. 168/-

    per Rs. 1 lakh or part thereof, in other areas as processing charges (subject to change).

    IOB SAVING BANK SILVER

    The bank offer this special product for individuals employed in reputed companies among

    Public/Private sector, Government, software companies etc. You get various concessions for

    an average daily balance of RS.5000 over the last three months.

    ELIGIBILITY All individuals including those employed in reputed

    companies, among Software, Public /Private sector, Govt.

    MINIMUM BALANCE

    REQUIREMENT

    While opening the account, the account can be opened with '0'

    balance. The account provides certain concessions and in order

    to be eligible for the concession, average daily balance in the

    account during the last three months should not be less than

    Rs.5, 000.

    SPECIAL FEATURES /

    CONCESSIONS

    ATM cards on day one

    International Debit Card without charges.

    Internet banking (E see banking).

    Monthly account statements over E-mail.

    SMS alerts for daily transactions.

    Online Tax payment facility.

    Transfer of funds through RTGS without charges.

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    Transfer of funds thro' NEFT without charges.

    Personal Accident insurance covers of Rs. One lakh

    free of cost.

    Anywhere Banking in CBS/TBA branches.

    Utility Bill payment facility Rent/school

    fees/college fees/ donations/ IOB credit card

    bills/utility bills/ Telephone bills

    Overdraft facility up to one-month salary in case of

    salary earners.

    Facility for family Health Insurance IOB-

    IOB- SAVING BANK GOLD

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    39 Rourkela Institute of Management Studies, Rourkela

    IOB presents a unique high end SB product for professionals such as Doctors, Lawyers, CAs,

    Executives working in MNCs, software companies, High Net worth individuals etc.We offer

    host of concessions under this product. All it requires is that you should maintain an average

    daily balance of not less than Rs.50000 over the last three months.

    ELIGIBILITY All individuals including professionals such as doctors,

    lawyers, C.A.s; Executives working in MNC, software

    companies, Public/private sector and business people, High

    Net Worth individuals, CEOs, IAS and IPS.

    MINIMUM BALANCE

    REQUIREMENT

    The average daily balance over the last three months should

    not be less than Rs.50000.

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    SPECIAL

    FEATURES /

    CONCESSIONS

    ATM cards on day one.

    International Debit Card without charges.

    Internet banking (E see banking).

    Personalized Multi city cheques issued at MICR centers free.

    Monthly account statements over E-mail.

    SMS alerts for daily transactions.

    Transfer of funds through RTGS without charges.

    Transfer of funds thro' NEFT without charges.

    Personalised cheque books with name printed free of cost.

    Personal Accident insurance covers of Rs. five lakhs free of

    cost.

    Anywhere Banking in CBS/TBA branches.

    Preferential rate for gold coins

    ATM usage at any Bank free.

    Demat account opening charges free.

    Online Tax payment free of cost.

    Online bill payment facility.

    Facility for Family Health Insurance.

    PAN/TAN facilitation.

    If the quarterly average balance is between Rs 50,000 and < Rs

    100000, the balance exceeding Rs 65,000 will be swept out and kept

    in TD in units of Rs.2000/-. As and when the minimum balance goes

    down, the adequate units in TD will be closed and transferred to SB,

    on a last in first out basis

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    PROVIDENT FUND SCHEME 1968

    Public Provident Fund Scheme was introduced by Government of India on 01.07.1968 and it

    provides the depositor the twin benefits of attractive return and tax benefit. The Scheme

    is operational in select branches of IOB. (List furnished separately) The salient features of the

    Scheme are as under:

    Eligibility:a. Individual or individual as guardian of a minor can open the account.

    b. Non Resident Indians are not eligible to open the account.

    c. Only one account can be opened by an individual in one name.

    d. Those persons who subscribe to General Provident Fund or Employees Provident Fund

    can also open the account.

    Deposit:

    Minimum remittance of Rs.500/- and maximum of Rs.70000/- in multiples of Rs.5/- can be

    made in lump sum or in 12 installments per year.

    Duration:

    The account is of 15 years duration and the account can be continued for one or more blocks

    of 5 years without loss of interest on written request within 1 year from the date of maturity.

    Interest:

    Interest at the rate of 8% is credited to the account on 31st March of every year on the

    minimum balance between 5th day and end of the month.

    Loans & Withdrawals:

    If the account is continued after maturity, a partial withdrawal up to 60% of the balance of

    credit at the commencement of the extended period is permitted. The depositor is eligible for

    a loan. The first loan can be taken in the third financial year from the financial year in which

    the account was opened up to 25% of the amount at the credit at the end of first financial

    year.

    Withdrawal is allowed every year from the end of the 5th year. The amount is limited to 50%of the balance at credit, at the end of 4th year immediately preceding the year in which the

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    amount is withdrawn or at the end of the preceding year which ever is lower less the amount

    of loan if any drawn by him which remains unpaid. The account is transferable to and from

    permitted branches of Nationalized or Private sector Banks or Post Offices on a fee.

    Premature closure of the account after completion of 5 years from the end of the year in

    which the account was opened could be considered by the Ministry on genuine grounds of

    hardship.

    Tax Benefits:

    The subscriptions to the account qualify for deduction under section 88 of IT Act. Theinterest credited to the account is totally exempt from Income Tax. The amount standing to

    the credit of the account is fully exempted from Wealth Tax.

    Discontinued account can be revived on payment of Rs.50/- per year along with arrears of

    subscription of Rs.500/- p.a.

    Multi City Cheque Facility

    . Multi cheque facility was launched with effect from 1st September 2005.

    Eligibility to avail the facility:-

    1. All customers maintaining satisfactorily operated Current Account OR Cash Credit

    account with a Networked Branch are eligible to apply for this facility through the

    branch.

    2. The Cheques are personalized with the customer names pre-printed and will be

    issued from a centralized location.

    Issue of Cheques:

    1. Customer may issue the Cheque to their suppliers / beneficiaries who maintainaccounts with any Bank in the 40 identified centers.

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    2. Each Cheque can be drawn for a maximum amount of Rs. 5, 00,000 /- (Rupees Five

    Lacs only).

    2. No cash withdrawal is permitted against the Cheque.

    How payment would be effected?

    1. The upcountry beneficiary can present the Cheque to local branch of IOB in clearing

    and can get the payment locally.

    2. If the beneficiary is a customer of IOB, the Cheque would be paid instantly on line.

    Where payable?

    The Cheques are payable at par at all networked branches of the Bank

    INTERNATIONAL INSTACASH VISA DEBIT CARDS

    Indian Overseas Bank has tied up with Visa for its International Debit Card Program. IOB

    has issued about 4, 00,000 ATM cards to customers of 600+ networked branches till date and

    all these cards would be replaced with Visa Debit Cards in the next three months.

    A large segment of the Bank ATM customers still prefer to spend from their income and

    savings rather than availing credit. With the introduction of Debit cards, this long felt desire

    of customers to pay for the purchases at shops and business establishments directly from their

    account would be fulfilled. No charges would be levied on such Point of Sale transactions. I

    would no longer be required for the customer to draw cash either from the ATM or from the

    branch counters to pay for their spends.

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    Customers can use these cards at all ATMs that display the VISA logo. These cards can also

    be used globally during their visits abroad. IOBs InstaCash ATMs would also open its

    doors to any Visa Member Banks cardholder. In addition, the card number can also be

    used through secured electronic payment gateways for e-commerce / Internet payments.

    The Bank has, in its constant endeavor to enhance customer service, already tied up with a

    consortium of Banks under the banner Cash Tree by which access to their individual accounts

    will be available from more than 1800 ATMs.

    CHAPTER -4

    4.1 RESEARCH METHODOLOGY

    4.2 DATA ANALYSIS & INTERPRETATION

    4.3 SWOT ANALYSIS

    4.4 FINDINGS

    4.5 SUGGESTIONS

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    RESEARCH METHODOLOGY

    Research methodology is a way to systematically solve the research problem. So Research

    methodology is not only the research methods but also it includes the logic behind the

    methods which are used for research studies.

    The research design of this report is descriptive i.e describing the characteristics of a

    particular individual, or of a group. The design in such studies must be rigid and not flexible

    and must focus on the following:

    Formulating the objective of the study

    Designing the methods of data collection

    Selecting the sample

    Collecting the data

    Processing and analyzing the data

    Reporting the findings

    COLLECTION OF DATA:

    There are two types of data are available for the method of data collection. Such as: -

    Primary data and Secondary data

    PRIMARY DATA:

    The primary data are those which are collected afresh and for the first time, and thus happen

    to be original in character. The various methods of data collection are

    Observation method

    Interview method

    Through questionnaire

    Through schedule

    For preparation of this project, data are collected through questionnaire.

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    SECONDARY DATA

    The secondary data are those which have already been collected by someone else and which

    have already been passed through the statistical process. The various ways of collecting

    secondary data are

    1. Books, magazines, newspaper

    2. Reports prepared by research scholars, universities, economists etc.3. Public records and statistics, historical documents, and other sources of

    published information.

    4. Websites

    DOCUMENTARY OBSERVATION:

    Books, Annual Report, Websites, Previous records, Published materials

    FIELD OBSERVATION

    During training period I did extensive survey of the various branches of IOB and customer to

    observe the banking and marketing operation performed by the organization.

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    DATA ANALYSIS & INTERPRETATION

    1) How many customers are satisfied with the IOB?

    From the above graph it is found that 75% customers are satisfied with the IOB whereas 25%

    customers are not satisfied with the IOB.

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    Satisfied customer 75%

    Dissatisfied customer 25%

    Satisfied customer

    Unsatisfied customer

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    2) How many customers are aware about the Gold Coin of IOB?

    Aware customer 30%

    Unaware customer 70%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Aware Customers Unaware customers

    Serie

    Here from the above graph, it is found that only 30% customers of IOB are aware about the

    GOLD COIN of IOB whereas 70% customers are not aware about this Para banking product.

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    3. How many customers are aware about IOB JEEVAN?

    Aware customer 77%

    Unaware customer 23%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Aware Customer Unaware Customer

    Serie

    From the above graph, it is found that 77% customers are aware about IOB Jeevan where as

    only 23%customers are not aware about this Para banking product.

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    4. How many customers are aware about the various loans provided by

    IOB to its customers?

    Aware customer 40%

    Unaware customer 60%

    0

    10

    20

    30

    40

    50

    60

    70

    Aware Customer Unaware Customer

    Serie

    From the above graph, it is found that only 40% customers of IOB are aware about the

    various loans provided by IOB .Rest 60% customers are not aware about the various loans of

    IOB.

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    5. How many customers are aware about the Credit card issued by IOB?

    Known customer 15%

    Unknown customer 85%

    KNOW

    DON'T KN

    From the above graph, it is found that only 15% customers of IOB know about the Credit

    Card issued by IOB where as 85% customers are not aware about this Para banking product

    of IOB.

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    7. How many customers are aware about the DEBIT CARD issued by the IOB?

    Aware customer 75%

    Unaware customer 25%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Aware customer Unaware customer

    Seri

    From the above graph, it is found that 75% customers of IOB are known about the Debit card

    issued by the Bank, where as 25% customers are not known about this Debit card.

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    SWOT ANALYSIS

    STRENGTH:

    Indian Overseas Bank is one of the Nationalized Bank in India.

    The money deposited by its customer in bank is secured as it is a public sector

    undertaking.

    Nationalization of the Bank acts as a brand name for the Bank.

    Increasing growth rate of the Bank is itself the strength for the Bank.

    Merchant Banking done by the IOB is one of its strength.

    Foreign Exchange is one of the strength IOB.

    In some cases, the location of the branch offices of IOB is proved to be its strength.

    WEAKNESS:

    Being a public sector undertaking, the Bank can not invest the deposited money of

    the public in the Share Market.

    The Bank can not take its own decision by itself without taking permission of the

    Reserve Bank of India.

    OPPORTUNITY:

    The Bank should give more emphasis on the rural branches, where there is huge market

    potential.

    More advertisement should be done by the Bank in order to promote their Para banking

    products in the market.

    More number of Rural Training centre should be opened.

    Some sort of programme like Health and Wealth Programme should be conducted by the

    Bank in order to attract people towards the Bank.

    More emphasis should be given on online banking.

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    The Bank should give that much of importance to all other areas of India and provide that

    much of facility in other states which it has been providing in Chennai.

    The Para banking products provided by IOB are themselves the opportunity for the Bank.

    So if marketed properly, then it would create more revenue for the Bank.

    THREAT:

    SBI is now opening its new Evening branches in order to help and provide better facility

    to its customers. So IOB should think about it.

    Other Banks have a number of ATM counters almost everywhere. But IOB has less number

    of ATM counters which makes the customers dissatisfied.

    In some cases, the behaviour of office staffs makes the customers dissatisfied. So proper

    care should be taken.

    FINDINGS

    From our survey, we find that most of the staff members are not aware about the

    complete features of the schemes of IOB for which they could not able to provide

    complete information to the interested customers.

    Due to lack of marketing of the Para banking products of the Bank, it becomes

    difficult for the customers to know about those products.

    The customers face a lot of problem for withdrawal of money as ATM counters of

    IOB are not available everywhere.

    The rural customers are unaware about all the Para banking products provided by IOB

    as there is no special step taken by the Bank in order to make them aware.

    The WEB SITE of the Bank does not open properly everywhere. So sometimes it

    creates a wrong perception about the Bank among the public.

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    SUGGESTIONS

    The Bank should make more advertisement in order to reach the common people.

    The staff members should be given more incentives and proper training for marketing the

    Para banking products of the Bank.

    The Bank should conduct some sort of Health and Wealth Programme in order to attract

    the common people.

    More Rural Training Centers should be opened by the Bank in rural areas for creating

    awareness about the Bank and providing the people some facilities.

    The Bank should give more emphasis on On-line Banking in the urban areas so as to help

    its customers by not coming to its branch offices.

    The facilities provided by IOB in Chennai are up to the mark. So the facilities should be

    available in every state in order to make the people to be a part of the Bank.

    CHAPTER -5

    5.1 CONCLUSION

    5.2 LIMITATION OF THE STUDY

    5.3 BIBLIOGRAPHY

    5.4 QUESTIONNAIRE

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    CONCLUSION

    From the above study, it is observed that more marketing of the Para banking products is

    required. Proper awareness and every staff members involvement are required. The Bank

    has to think of itself as Customer Satisfiers, Customer Advocates focused on whole process.

    So activities like better quality and services, proper care taken of the Customers grievances

    and friendly attitude towards the customers will help in achieving the organizational

    objectives and goals of the organization. So in order to create a good image in the minds of

    people IOB has to focus on customers Needs and wants. So it is said that,

    MEN MAY COME AND MEN MAY GO

    BUT THE COMPANY GOES ON FOR EVER.

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    LIMITATION OF THE STUDY

    The ensuring research comes across with some limitations.

    The consumers have a tendency to provide fallacious information, which magnify

    misguiding results.

    The sampling is purely a subjective analysis with limited experimental validity.

    The relative smaller size may not provide the ideal representation of the vast

    population.

    The outcomes may not hold good if studied at other location on city.

    There lies the limitation of time.

    BIBLIOGRAPHY

    Books:

    Kotler Philip, Keller Kelvin Lane, Koshy Abraham& Jha Mithileswar, Marketing

    Management,12e, A South Asian perspective, Pearson Prentice Hall Publishers.

    Kothari C.R., Research Methodology, Methods & Techniques, Second Revised

    Edition, New Age International Publishers.

    Journals and magazines:

    IOB Annual report

    Website:

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    www.iob com

    QUESTIONNAIRE

    Date:

    Place:

    Sir / Madam

    I am a student perusing MBA in ROURKELA INSTITUTE OF MANAGEMENT

    STUDIES, ROURKELA doing my Summer Internship Project under Indian Overseas Bank.

    So kindly spare sometime with me and fill up this form. So that I will be remain grateful to

    you.

    Thanking you.

    Yours Sincerely

    Ipsita Mohanty

    1. Are you a regular customer of IOB?YES NO

    2. What type of transactions are you doing with IOB?

    Savings Bank A/C

    Current Deposit A/C

    Loan from Bank

    NRI A/C

    3. Are you satisfied with the behavior of Bank people?

    YES NO

    4. Is the service provided by the bank is up to the mark?

    YES NO

    5. Are you aware about all other facilities or Para banking products of the bank?

    YES NO

    6. The following are the Para banking product provided by IOB in order to help

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    The Public. From these about which you know, please tick a right mark there.

    Subha Gruha Insurance linked retail product:

    Home improvement Scheme

    Home dcor Scheme IOB Jeevan

    Home loan to NRI IOB Health Care Plus

    Sanjeevani Vidya Suraksha

    Pushpak Vidya Jyoti with Suraksha

    IOB alankar Scheme for women Liability Insurance for retail

    Liquirent loans

    Vidya Jyoti IOB NRI Shield

    Easy Trade Finance

    Subha yatra

    Pensioners loan scheme

    Investment in Mutual Fund

    Credit Card

    ATM-cum-DEBIT card

    7) Why do you think it is better to do banking with IOB?

    Security of your money

    Quicker service

    Service is up to the mark

    Reliable

    Your suggestion about the service provided by the Bank:

    Name of the Respondent:

    Address:

    Contact no.

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