distimo mobile world congress 2010 presentation - mobile application stores state of play

28
app store analytics Vincent Hoogsteder, Co-founder MOBILE APPLICATION STORES STATE OF PLAY

Upload: distimo

Post on 11-Aug-2014

92.666 views

Category:

Business


1 download

DESCRIPTION

At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.

TRANSCRIPT

Page 1: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

app store analytics

Vincent Hoogsteder, Co-founder

MOBILE APPLICATION STORESSTATE OF PLAY

Page 2: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

MOBILE APP STORES

Page 3: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

ABOUT DISTIMO

1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports

Page 4: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

Our findings on:

Page 5: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

APPSUS MARKET

Page 6: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

STORE SIZES

0 37,500 75,000 112,500 150,000

693

1,452

6,118

19,897

4,756

150,998

•Apple is King•Android second largest

Apple

BlackBerry

Android

Nokia

Palm

Windows

Total number of applications

Page 7: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

•Android relative fastest growing•Added 15% new applications over last month

Apple

BlackBerry

Android

Nokia

0 3,750 7,500 11,250 15,000

734

3,005

501

13,865

STORE GROWTHNew applications per month

december 2009 - january 2010

Page 8: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

FREE VS PAID

0% 100%

78%

68%

85%

43%

76%

75%

22%

32%

15%

57%

24%

25%

Percentage Free Percentage Paid

Apple

BlackBerry

Android

Nokia

Palm

Windows

•Nokia has most paid apps•Android largest share free apps

Page 9: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

MOST POPULARCATEGORIES

58% Games 18% Entertainment

29% Games18% Utilities

40% Personalisation15% Music

Page 10: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

MONETIZATION

Page 11: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

REVENUE?

Page 12: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

REVENUE?

Page 13: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

US$0

US$2.25

US$4.50

US$6.75

US$9.00

US$6.99

US$2.53

US$3.47US$3.27

US$8.26

US$3.62

•Apple, Android and Nokia in same range•RIM and Microsoft more than twice as high

PRICE COMPARISONAverage price for all paid apps

Page 14: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

CROSS STORE PRICES

$4.99

Tetris prices:

Page 15: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

CROSS STORE PRICES

$4.99

Tetris prices:

$6.99

Page 16: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

CROSS STORE PRICES

$4.99

IM+ for Skype:

Page 17: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

CROSS STORE PRICES

$4.99

IM+ for Skype:

$29.99

Page 18: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

PRICES GOING TO $0.99 ?

Top Paid $0.99

Page 19: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

PRICES GOING TO $0.99 ?

Top Paid $0.99

Top Grossing $9.99

Page 20: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

US$0

US$2.25

US$4.50

US$6.75

US$9.00

Average Price Top Paid Average Price Top Grossing

US$8.96

US$2.25

•Top Grossing 4 x more expensive than Most Popular•Consumers willing to pay more for high quality apps

PRICES GOING TO $0.99 ?Average prices

Page 21: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

WHAT’S NEXT?

Page 22: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

CROSS STORE DEVELOPERS

•Over 1,600 developers with apps in multiple stores

•Fast growth in last months

•Growing number of channels, many carrier stores in 2010

Page 23: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

NEW WAYS TO MONETIZE

•Free App with In-App Purchases starting at $0.99

•One-off paid App $6.99

Page 24: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

NEW WAYS TO MONETIZE

•Free App with In-App Purchases starting at $0.99

•One-off paid App $6.99

Generated more revenue than FIFA in January 2010

Page 25: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

PRICES TO SAME LEVEL

US$0

US$2.25

US$4.50

US$6.75

US$9.00

US$6.99

US$2.53

US$3.47US$3.27

US$8.26

US$3.62

• Increased transparency for consumers

Page 26: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

STORE COMPETITION

Strong competition for the best developers:

•Sheer volume

•Billing

•Consumer reviews

•Driving traffic to your apps

Page 27: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

GROWTH2010:

Page 28: Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

THANK YOU

Free Monthly Report:www.distimo.com

Overview of all App Stores:www.appstores.info

Free analytics for developers:www.distimo.com/monitor

Vincent [email protected]/distimo