distimo publication february 2011

8/7/2019 Distimo Publication February 2011

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Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled

with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown

since that time that they are the way forward for content distribution. The app store model offers an

enormous opportunity for developers to get their content out and dramatically improves content discovery

by consumers. However, the mobile market has long been characterized by fragmentation, which is

also displayed in the wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com

Insights into Apples app ecosystem:

comparing Mac, iPad and iPhone

Distimo 2011, some rights reserved

Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

BlackBerry App World

Google Android Market

Nokia Ovi Store

Palm App Catalog

Windows Phone 7 Marketplace

IPAD

IPHONE

MAC


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February 2011

Distimo 2011, some rights reserved.All trademarks are the property of their respective owners.

This publication covers the Apple App Store for iPad, Apple App Store for iPhone, MacApp Store, BlackBerry App World (worldwide store), Google Android Market, Nokia Ovi

Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States during

February 2011.

The major findings are:

Less than two months after the launch of the Mac App Store, a top 300 Mac application

already generates half the revenue of a top 300 iPad application on average.

The average selling price of the top 300 applications is seven times higher in the

Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higherthan on the iPad ($4.19).

The Mac App Store has 2,225 applications available in the store approximately

two months post-launch. Comparatively, the Apple App Store for iPad had 8,099

applications two months post-launch.

Although on the Mac gaming has been less popular than on Windows, the Mac App

Store promises a bright future for Mac gaming: there are already 646 games in this

store (29%), and 39% of the most popular applications are games as well.

The proportion of free applications in the Mac App Store is lower than in any of theother application stores analyzed in this report: only 12% of the applications are

free.

The 300 most popular free and 300 most popular paid applications in the three

Apple application platforms (iPhone, iPad and Mac App Store) are published by

1,014 publishers in total. 173 publishers distribute applications in more than one

of these stores (17%), the Mac App Store being one of these stores in 49 cases (5%).

NEW AND NOTEWORTHY


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February 2011


0 50000 100000 150000 200000 250000 300000 350000

free paid

This months publication examines how the Apple app ecosystem is performing, and

focuses specifically on how the Apple App Store for iPad, the Apple App Store for iPhone

and the Mac App Store compare to each other in terms of content, popular genres,

download volumes and revenue.

As of February 2011, the Apple App Store for iPhone is still the store with most content

with 314,644 applications. Two months after its launch on January 6 2011, the Mac App

Store has 0.7% of the available content in the Apple App Store for iPhone with 2,225applications in the United States. Comparatively, the Apple App Store for iPad had 8,099

applications in its catalog in May 2010, two months after its launch on April 3 2010. An

interesting difference is the proportion of free versus paid applications. The free/paid

ratio is 35%/65% for iPhone apps. 29% of all applications are free in the Apple App Store

for iPad, while in the Mac App Store the proportion of free applications is dramatically

lower where only 12% of the applications are free.

NUMBER OF AVAILABLE APPLICATIONSFEBRUARY 2011 - UNITED STATES

Note that all numbers mentioned in this report cover February 2011 data. Currently, the Mac App Store has2,674 available applications in the United States (March 15 2011).

MAC


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February 2011


We examined both downloads and revenue of the three Apple platforms: iPhone, iPad

and the Mac Store. Of the top 300 most popular paid applications downloaded in

February, the iPhone has by far the most applications downloaded every day. The top

300 paid in the United States generates 5.6 times more downloads than the top 300

paid in the Apple App Store for iPad. The number of top 300 paid downloads in the

Apple App Store for iPad is 5.3 times as high than in the Mac App Store.

Looking at the revenue these applications generate, we find that the stores are morealike. The top applications on iPhone generate 2.1 times the revenue of top applications

on the iPad. The top paid applications on the iPad in turn generate 2.0 times the revenue

of top paid applications in the Mac App Store.

The differences in the ratio of downloads and the ratio of revenue is captured in the

average selling price of top 300 applications in the different stores: $1.57 on iPhone,

$4.19 on iPad and $11.21 in the Mac App Store.

Note that these graphs only represent downloads of top 300 paid applications. Since

the number of available applications is different in each store, the ratio of downloads

between different stores cannot be generalized to the whole store, but only representthe most popular applications.

DOWNLOADS & REVENUE IN APPLES APPLICATION STORESFEBRUARY 2011 - UNITED STATES

0

250000

500000

$0

$250,000

$500,000

$750,000

MACIPAD IPHONE MACIPAD IPHONE


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February 2011


0%

10%

20%

30%

40%

50%

60%

70%

This graph represents the category breakdown of the 100 most popular free and paid

applications during February 2011. Games is the most popular category across all three

Apple platforms, including the Mac, which traditionally has been little used for gaming.

In the Mac App Store, gaming is still less popular than on the iPhone and iPad, with iPad

having over 50% more games listed among the most popular applications than the Mac

App Store. However, the popularity of games in the Mac App Store combined with the

fact that there are already 646 games in the the store, signals the Mac App Store could

boost Mac gaming.

Additionally, some categories in the Mac App Store simply dont exist in the iOS App

Stores. These categories Developer Tools, Graphics & Design, and Video make up

7% of the most popular applications. Applications in the Music and Utilities categories

are also significantly more popular in the Mac App Store than in its iOS counterparts for

iPhone and iPad.

CATEGORY BREAKDOWN OF THE 100 MOST POPULAR APPLICATIONSFEBRUARY 2011 - UNITED STATES

MAC

IPAD

IPHONE


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February 2011


0 20 40 60 80 100 120 140

It is interesting to examine whether popular publishers on one of the iOS platforms are

also popular in the Mac App Store. We looked at the top applications in all of Apples

applications stores in order to analyze this (300 most popular free and 300 most

popular paid applications*). A total of 1,014 distinct publishers have applications in

these top application charts of which 841 publishers have top applications in only one

of the three stores. The other 173 publishers have top applications in stores as shown

in the graph above.

It shows there are more publishers with top applications in both the Mac App Store and

the App Store for iPad than publishers with top applications in both the Mac App Store

and the App Store for iPhone: this month popular iPad publishers were more successful

in the Mac App Store than popular iPhone publishers.

NUMBER OF POPULAR PUBLISHERS IN MULTIPLE STORESFEBRUARY 2011 - UNITED STATES

* The Mac App Store had only 272 free applications at the end of February 2010, therefore the top 272 freeapplications are taken into account for this store.

MAC

MAC

MAC

IPAD

IPAD

IPAD


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February 2011


Rank Application Category Price

1The Dailyby The Daily Holdings, Inc.

News free

2Angry Birds HD Freeby Rovio Mobile Ltd.

Games-Arcade,Games-Puzzle

free

3Sand Slidesby Logik State


free

4TinkerBoxby Autodesk Inc.

Games-Educational,Games-Puzzle

free

5

Friendly Facebook for iPad

by Oecoway Inc. Social Networking free

6Pac-Man Battle Royaleby NamcoBandai Games Inc.

Games-Action,Games-Arcade

free

7iBooksby Apple

Books free

8 Holes and Balls by AudioGuidiaGames-Family,Games-Puzzle

free

9Angry Birds Seasons HD Freeby Rovio Mobile Ltd.


free

10Coin Dozer for iPadby Game Circus LLC

Games-Arcade,Games-Casino

free

HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES

- this application features in-app purchases


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February 2011



1Angry Birds HDby Chillingo Ltd

Games-Arcade,Games-Family

$4.99

2Penultimateby Cocoa Box Design LLC

Productivity $0.99 - $1.99

3Pagesby Apple

Productivity $9.99

4Angry Birds Seasons HDby Rovio Mobile Ltd.


$1.99

5

Cut the Rope HD

by Chillingo Ltd

Games-Family,

Games-Puzzle $1.99

6Weather HDby vimov, LLC

Weather $0.99

7Fruit Ninja HDby Halfbrick Studios


$2.99

8World of Goo HDby 2D BOY

Games-Family,Games-Puzzle

$0.99 - $4.99

9Pirates vs. Ninjas vs. Zombies vs.Pandas HDby PAN Vision AB


$0.99 - $1.99

10Keynoteby Apple

Productivity $9.99


HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES


9/25

February 2011



1Google Translateby Google

Reference free

2Doodle Truckby Triniti Interactive Limited

Games-Action,Games-Simulation

free

3Glass Tower 2by iDevUA

Games-Action,Games-Puzzle

free

4Skee-Ball Freeby Freeverse, Inc.

Games-Arcade,Games-Family

free

5

Sky Burger

by NimbleBit

Games-Family,

Games-Kids free

6Angry Birds Freeby Rovio Mobile Ltd.


free

7Create a awesome lock screen [...]by YoungGam communication

Utilities free

8Facebookby Facebook

Social Networking free

9Frog Toss!by Game Circus LLC

Games-Arcade,Games-Simulation

free

10Fragger Desert Strikeby Miniclip.com

Games-Action,Games-Puzzle

free


HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES


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February 2011



1Angry Birdsby Clickgamer.com


$0.99

2Fruit Ninjaby Halfbrick Studios


$0.99

3Angry Birds Seasonsby Rovio Mobile Ltd.


$0.99

4Cut the Ropeby Chillingo Ltd

Games-Family,Games-Puzzle

$0.99

5

Tap DJ - Mix and Scratch your Music

by Laan Labs Music $1.99

6Doodle Jumpby Lima Sky

Games-Action,Games-Adventure

$0.99

7JellyCar 3by Disney


$0.99

8Potty Racers AddictingGamesby MTV Networks


$0.99

9Tiny Wingsby Andreas Illiger


$0.99

10Camera+by tap tap tap

Photography $0.99 - $1.99

HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES



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February 2011



1Fireplaceby Jesse Lauro

Entertainment, Life-style

free

2McSolitaireby PCV

Entertainment,Games

free

3Alpine Crawlerby Dimension Technics

Games free

4Mixxxby Mixxx Development Team

Entertainment, Music free

5

Doodle Hangman Free

by EnsenaSoft Education, Games free

6Twitterby Twitter, Inc.

Social Networking,Utilities

free

7White Noiseby TMSOFT

Health & Fitness,Lifestyle

free

8Mobile Mouse Serverby R.P.A. Tech

Utilities free

9Fantastic 4 In A Row Freeby EnsenaSoft

Education, Games free

10Quick Noteby Diigo Inc.

Education, Produc-tivity

free

HIGHEST RANKED FREE APPLICATIONSAPPLE MAC APP STORE - UNITED STATES


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February 2011



1Angry Birdsby Rovio Mobile Ltd.

Games, Games-Ac-tion, Games-Kids

$4.99

2iPhotoby Apple

Lifestyle, Photogra-phy

$14.99

3Pagesby Apple

Business, Productivity $19.99

4Braidby Hothead Games Inc.

Entertainment,Games

$1.99 - $9.99

5

iMovie

by Apple Photography, Video $14.99

6Pinball HDby OOO Gameprom

Games, Games-Arcade

$2.99

7Sparrowby Sparrow

Productivity, Utilities $9.99

8Apertureby Apple

Photography, Pro-ductivity

$79.99

9Keynoteby Apple

Business, Productivity $19.99

10FaceTimeby Apple

Lifestyle, Social Net-working

$0.99

HIGHEST RANKED PAID APPLICATIONSAPPLE MAC APP STORE - UNITED STATES


13/25

February 2011



1BlackBerry Messengerby Research In Motion Limited

IM & Social Network-ing

free

2Facebookby Research In Motion Limited


free

3crunchSMSby crunchSMS


free

4Poyntby Poynt Corporation

Maps & Navigation free

5

Pandora

by Pandora Media, Inc. Music & Audio free

6Windows Live Messengerby Research In Motion Limited


free

7Twitterby Research In Motion Limited


free

8Who Is It - LED Light Alerts for Contactsby The Jared Company

Utilities free

9Sea Storm Animated Theme 2.0by Mobstar Media Ltd

Themes free

10Navita Translatorby Navita Tecnologia

Travel free

HIGHEST RANKED FREE APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE


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February 2011



1PhotoClub [...]by MMMOOO

Photo & Video $6.99

2Chat for Facebook Proby Bare Apps

IM & SocialNetworking

$0.99

3iLock 2.0 - Password App Photo [...]by MMMOOO

Utilities $0.99

4One Touch Flashlight (Uses Camera Light)by The Jared Company

Utilities $0.99

5

MemoryBooster - RAM Optimizer

by S4BB Limited Utilities $2.99 - $4.99

6Playboy's Animated Luck O' The Irishby A3 Media Network

Themes $2.99

7Color Woody V2by MMMOOO

Themes $4.99

8BeBuzz - LED Light Colorsby Bellshare GmbH

Entertainment $2.99 - $5.99

9App Lock - Password Protect Apps [...]by Ajani InfoTech Private Limited

Utilities $0.99

10FChat Facebook Chatby shendz

IM & SocialNetworking

$0.99

HIGHEST RANKED PAID APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE


15/25

February 2011



1Gmailby Google Inc.

Communication free

2Pandora Radioby Pandora

Music & Audio, Wid-gets

free

3Google Mapsby Google Inc.

Live Wallpaper, Travel& Local, Widgets

free

4Flash Player 10.1by Adobe Systems

Tools free

5

Facebook for Android

by Facebook Social, Widgets free

6Androidifyby Google Inc.

Entertainment free

7T-Mobile My Accountby T-Mobile USA

Tools free

8US Yellow Pages Searchby Yellowbook

Shopping, Widgets free

9Advanced Task Killerby ReChild

Productivity, Widgets free

10Google Earthby Google Inc.

Travel & Local free

HIGHEST RANKED FREE APPLICATIONS (EXCLUDING GAMES)GOOGLE ANDROID MARKET - UNITED STATES


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February 2011



1PowerAMP Full Version Unlockerby MaxMP

Music & Audio $4.99

2Titanium Backup PRO Key rootby Titanium Track

Tools $6.00

3Beautiful Widgetsby LevelUp Studio

Live Wallpaper, Per-sonalization, Widgets

$1.98 - $2.72

4ROM Manager (Premium)by ClockworkMod

Tools $4.99

5

Root Explorer (File Manager)

by Speed Software Productivity $3.95 - $4.03

6DocumentsToGo Full Version Keyby DataViz, Inc.

Business $14.99

7WeatherBug Eliteby WeatherBug Mobile

Live Wallpaper,Weather, Widgets

$1.99

8SetCPU for Root Usersby MichaelHuang

Tools, Widgets $1.99

9Taskerby Crafty Apps

Tools, Widgets $6.43 - $7.24

10ADWLauncher EXby AnderWeb

Productivity $3.14

HIGHEST RANKED PAID APPLICATIONS (EXCLUDING GAMES)GOOGLE ANDROID MARKET - UNITED STATES


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February 2011



1Angry Birdsby Rovio Mobile Ltd.

Arcade & Action free

2Solitaireby Ken Magic

Cards & Casino free

3Jewelsby MHGames

Casual free

4Angry Birds Seasonsby Rovio Mobile Ltd.

Arcade & Action free

5

Words With Friends Free

by Zynga Brain & Puzzle free

6Bubble Busterby SkitApps

Arcade & Action,Brain & Puzzle

free

7Paper Tossby Backflip Studios Inc.

Casual free

8Live Holdem Poker Proby Dragonplay

Cards & Casino free

9Unblock Me FREEby Kiragames

Brain & Puzzle free

10X Construction Liteby CrossConstruct

Brain & Puzzle free

HIGHEST RANKED FREE GAMES (EXCLUDING OTHER APPLICATIONS)GOOGLE ANDROID MARKET - UNITED STATES


18/25

February 2011



1Robo Defenseby Lupis Labs Software

Arcade & Action $2.99

2X Constructionby CrossConstruct

Brain & Puzzle $1.36

3Fruit Ninjaby Halfbrick Studios


4Doodle Jumpby GameHouse

Arcade & Action $0.00 - $0.99

5

Jewellust

by Smartpix Games Brain & Puzzle $2.95

6SNesoid (SNES Emulator)by yongzh


7The Moron Testby DistinctDev, Inc.

Brain & Puzzle $0.99

8Gem Miner: Dig Deeperby Psym Mobile

Casual $2.18

9Fishin' 2 Go (FULL)by CyxB


10GameBoid (GBA Emulator)by yongzh


HIGHEST RANKED PAID GAMES (EXCLUDING OTHER APPLICATIONS)GOOGLE ANDROID MARKET - UNITED STATES


19/25

February 2011



1Colors - Just Recommendedby MMMOOO

Themes free

2YouTubeby YouTube

Entertainment free

3Swype brought to you by Nokiaby Nokia

Utilities free

4Gems Classicby Lunagames

Games-Arcade free

5

ForecaWeather Free

by Foreca Ltd News & Info free

6Snaptuby Snaptu

Social Networks free

7SPB TVby SPB Software

Entertainment free

8Opera Mobile 10.1by Opera Software

Utilities free

9Hangmanby Spice

Games-Puzzle free

10Contour Silverby IND190 by IND190

Themes free

HIGHEST RANKED FREE APPLICATIONSNOKIA OVI STORE - UNITED STATES


20/25

February 2011



1JOIKUSPOT PREMIUM WiFi HotSpotby Joikusoft

Utilities $9.99

2ThreadSMS Standardby EHandySoft

Utilities $4.99

3Facebook uploader PROby furtiv

Social Networks $1.99

4Calm Fireby Inode

Wallpapers $0.00 - $0.99

5

FingerPrint-V2.8

by ThinkChange Entertainment $2.99

6Angry Birdsby RovioMobile

Games-Arcade $1.99

7Neon Butterflyby Mobstar Media

Themes $0.99

8Farm Frenzyby HeroCraft

Games-Arcade $1.99

9Panter HQ themeby intheme c.studio

Themes $0.00 - $0.99

10Contact Photo Syncby Mika Hokkanen

Social Networks $0.99 - $0.99

HIGHEST RANKED PAID APPLICATIONSNOKIA OVI STORE - UNITED STATES


21/25

February 2011



1Facebookby Palm, Inc.


2Pandora Radioby Pandora

Music free

3Fall-Eby Karge Software

Games free

4 Translator by MojoJungle Travel free

5

The Weather Channel

by The Weather Channel Weather free

6Precentral News (unofficial)by ScienceApps

News free

7foursquareby Zhephree


8Putkiby Alphapolygon

Games free

9Convertby Frazer McLean

Productivity &Utilities

free

10Fantastic Wallpaperby Appwill Inc.

Entertainment free

HIGHEST RANKED FREE APPLICATIONSPALM APP CATALOG - UNITED STATES


22/25

February 2011



1Angry Birdsby Rovio Mobile Ltd

Games $1.99

2MyQ For Netflixby nexapps.net

Entertainment $3.00

3FlashCardsby James Harris

Education $4.99

4Angry Birds for Pixiby Rovio Mobile Ltd

Games $1.99

5

drPodder

by Jamie Hatfield Entertainment $0.99

6DigiScanner - Police/EMS/Fire Radioby DigiKat Software

News $2.99

7Angry Birds Seasonsby Rovio Mobile Ltd

Games $1.99

8Notesby Inglorious Apps


$4.99

9YouView Visual Voicemail Clientby Syntactix LLC


$3.99

10Sports Live!by More Solutions, LLC

Sports $7.99

HIGHEST RANKED PAID APPLICATIONSPALM APP CATALOG - UNITED STATES


23/25

February 2011



1YouTubeby Microsoft Corporation

Music & Video free

2 Facebook by Microsoft Corporation Social free

3Adobe Readerby Adobe Systems Inc.

Productivity free

4Bubble Birdsby XIMAD INC

Games - Action &Adventure

free

5

Xbox LIVE Extras

by Microsoft Game Studios

Games - Xbox

Companion free

6The Weather Channelby The Weather Channel

News & Weather free

7Trafficby Beigomon

Games - Puzzle &Trivia

free

8Swipy Manby swipy_games


free

9Kill the Duckby andreasvilela


free

10Shazamby Shazam Entertainment Ltd

Music & Video free

HIGHEST RANKED FREE APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES


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February 2011



1PAC-MAN by Namco Bandai Games


$4.99

2Parachute Panicby Microsoft Game Studios


$2.99

3Fruit Ninjaby Microsoft Game Studios


$2.99

4Need for Speed Undercoverby Electronic Arts

Games - Sports &Racing

$4.99

5

Rise Of Glory

by Microsoft Game Studios

Games - Action &

Adventure $2.99

6Zombies!!! by Microsoft Game Studios

Games - Board &Classic

$4.99

7Tiki Towersby GameHouse Live


$2.99

8I Dig Itby Microsoft Game Studios


$2.99

9iBlast Mokiby Microsoft Game Studios


$2.99

10Brain Challenge HDby Gameloft


$4.99

HIGHEST RANKED PAID APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES


25/25

February 2011

DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly publication, Distimo produces custom reports capableof providing specific mobile application store analytics that are relevant to your

company. Custom reports are currently available for any country worldwide for the

Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry

App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows

Phone 7 Marketplace. Additional application stores will be available in the coming

months. To get a better idea of the type of data and metrics that Distimo can provide,

please visit our Report product page.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 64 497 8773. For press enquiries please contact

Mindy M. Hull at [email protected] or call +31 62 504 7680 (EU) or

+1 415 889 9977 (USA).

Distimo was founded to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores

have clearly shown since that time that they are the way forward for content distribution.

The app store model offers an enormous opportunity for developers to get their content

out and dramatically improves content discovery by consumers. However, the mobile

market has long been characterized by fragmentation, which id also displayed in the

wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:

www.distimo.com

Disclaimer

This work is licensed under Creative Commons License Attribution Noncommercial-Share Alike 3.0

Netherlands. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.

This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit

Distimo and license your new creations under the identical terms.
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