distimo publication-may-2011

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Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com In-depth view on download volumes in the Google Android Market Distimo ©2011, some rights reserved Apple App Store for iPad Apple App Store for iPhone Apple Mac App Store BlackBerry App World GetJar Google Android Market Nokia Ovi Store Palm App Catalog Windows Phone 7 Marketplace IPAD IPHONE MAC

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Page 1: Distimo publication-may-2011

Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled

with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown

since that time that they are the way forward for content distribution. The app store model offers an

enormous opportunity for developers to get their content out and dramatically improves content discovery

by consumers. However, the mobile market has long been characterized by fragmentation, which is

also displayed in the wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com

In-depth view on download volumes in the Google Android Market

Distimo ©2011, some rights reserved

Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

BlackBerry App World

GetJar

Google Android Market

Nokia Ovi Store

Palm App Catalog

Windows Phone 7 Marketplace

IPAD

IPHONE

MAC

Page 2: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

This publication covers the Apple App Store for iPad, Apple App Store for iPhone, Apple

Mac App Store, BlackBerry App World, GetJar, Google Android Market, Nokia Ovi Store,

Palm App Catalog, and Windows Phone 7 Marketplace.

The major findings are:

•  96 applications have been downloaded more than 5 million times in the Google

Android Market. Google Maps is the only application with more than 50 million

downloads in the Google Android Market, making it the all-time most popular

application in this store.

•  20% of all free applications and 80% of all paid applications have been downloaded

less than 100 times in the Google Android Market worldwide to date.

•  It is more challenging for developers in the Google Android Market than in the Apple

App Store to monetize using a one-off fee monetization model. We found that only

two paid applications have been downloaded more than half a million times in the

Google Android Market worldwide to date, while six paid applications in the Apple

App Store for iPhone generate the same number of downloads within a two month

timeframe in the United States alone.

•  Looking at just games, there are five games in Google Android Market with over

250,000 downloads worldwide. In the Apple App Store for iPhone ten games

generated more than 250,000 downloads in the United States alone in two months.

•  The refresh rate of top application charts is significantly higher in the Apple App

Store for iPhone than in the Google Andoid Market. During the month of April, there

were 94 distinct applications with a top 10 (free or paid) position in the Apple App

Store for iPhone in the US; there were only 26 distinct applications that reached a

top 10 position in the Google Android Market.

NEW AND NOTEWORTHY

Page 3: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

Last month we released a Distimo Publication, which reported on the rapid growth of

the number of available applications in the Google Android Market. This month we take

an extensive look into the download volumes of the Google Android Market. With this

analysis we will try to find out whether all this content that is available in the Google

Android Market is interesting for consumers.

The graph shows the worldwide total downloads of all applications that were available in

the Google Android Market between April 1 – May 19 in the United States. The download

tiers above show the proportion of applications that were downloaded worldwide

between these intervals. The figures reveal that the majority (51.8%) of free applications

have been downloaded less than 1,000 times to date. Almost a fifth (19.6%) of all free

applications have been downloaded less than 100 times.

A selection of free applications are downloaded more than five million times: 69 free

applications have been downloaded between 5,000,000 and 10,000,000 times and 26

free applications have been downloaded between 10,000,000 and 50,000,000 times.

There is only one application that has been downloaded more than 50,000,000 times:

Google Maps is the all-time most successful free application in the Google Android

Market.

PROPORTION OF FREE APPLICATIONS PER DOWNLOAD TIER

<10019.6%

100-99932.2%

1,000-49,99941.6%

50,000-499,999

5.6%

≥500,0001.0%

Page 4: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

Looking at paid applications in the Google Android Market, downloads are significantly

lower than they are for free applications. The percentage of all free applications that

have been downloaded less than 100 times is 24.8%, and the percentage of paid

applications that have been downloaded less than 100 times worldwide is 79.3%. These

figures reveal how challenging it is for Android developers to monetize applications in

the Google Android Market using a one-off fee monetization model. This may be one

of the reasons why the majority of the applications are free in Google Android Market

(in contrast to the Apple App Store, for example), and may also be why developers have

turned to advertising to monetize their applications. Angry Birds is probably the best

known example of this. All of the Angry Birds series in the Google Android Market are

free and feature ads, while in the Apple App Store, these same applications are all paid

applications with far fewer ads. As Rovio CEO Peter Vesterbacka says about using free

applications with ads instead of paid for applications in Google Android Market: “we’re

very happy with the monetization that it provides us with.”1

PROPORTION OF PAID APPLICATIONS PER DOWNLOAD TIER

1. http://www.youtube.com/watch?v=DpLRQy5cNIc, November 26 2011

<10079.3%

100-99916.1%

1,000-49,9994.5%

≥50,0000.1%

Page 5: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

It is interesting to note that paid applications have a higher chance to reach high

download volumes in the Apple App Store for iPhone than in the Google Android Market.

We have estimated that in March and April together, six paid applications have

generated more than 500,000 downloads each in just the United States in the Apple

App Store for iPhone. In the Google Android Market however, only two paid applications

have exceeded more than 500,000 downloads (but under 1 million) worldwide to date:

Beautiful Widgets and Robo Defense. Hence, the possibility to generating over 500,000

paid downloads is a real possibility for more applications in the Apple App Store than

in the Google Android Market.

Just as with all applications, paid games also generate more downloads in the Apple

App Store for iPhone than in the Google Android Market. There are five games in Google

Android Market with over 250,000 downloads worldwide. In the Apple App Store for

iPhone ten games generated more than 250,000 downloads in the United States alone

in two months.

Google’s Android platform manager Eric Chu indicated he was “not happy” with the

sales in Android Market.2 However, the recent introduction of in-app billing should give

developers more opportunities to monetize applications. The improvement of discovery

of applications in Google Android Market was another one of the plans Chu mentioned

to improve monetization with one-off paid applications. On the next page we will go

into more detail about application discovery.

2. http://blogs.forbes.com/oliverchiang/2011/01/25/unhappy-with-slow-growth-of-android-app-

purchases-google-talks-2011-roadmap/

Page 6: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

0 200 400 600 800 1000 1200 1400 1600

Top 10 Free/Paid Top 300 Free/Paid

The fact that many applications have been downloaded relatively few times may be at

least partially due to the fact that the top charts in the Google Android Market change

very little over time in the Google Android Market. This is caused by the fact that

Google also takes long term performance of applications into account in order to rank

applications. Looking at the top charts in April, there have been 843 and 584 distinct

applications in the top 300 free and top 300 paid applications in the Apple App Store for

iPhone. Comparatively, there have been only 388 and 363 distinct applications in the

top 300 in the Google Android Market. These figures show that in the Apple App Store

for iPhone, many more applications achieve top application exposure, and therefore

generate more downloads.

Being visible in the top charts is very important for generating more downloads. Since

top 10 applications are normally the most visible in the various app stores, we have

analyzed those in separately as well. The top 10 free and top 10 paid applications

together have seen only 26 applications in the Google Android Market, while there have

been 94 applications in the top 10 free and paid in the Apple App Store for iPhone.

Google recently made major changes to the web storefront of the Google Android

Market. It now displays more local content and top new and trending charts. Perhaps

these, and future changes, will provide a higher probability for success for a larger

proportion of the applications in the Google Android Market.

TOTAL NUMBER OF DISTINCT APPLICATIONS SEEN IN THE TOP CHARTSAPRIL 2011 - UNITED STATES

Page 7: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

Rank Application Category Price

1Angry Birds Rio HD Free by Rovio Mobile Ltd.

Games-Arcade, Games-Puzzle

free

2Friendly for Facebook by Oecoway Inc.

Social Networking free

3iBooks by Apple®

Books free

4Bing for iPad by Microsoft Corporation

Reference free

5Terra - Web Browser with Tabs, Full Screen and Offline by Readdle

Productivity free

6Atari's Greatest Hits by Atari

Games-Action, Games-Arcade

free

7The Weather Channel Max for iPad by The Weather Channel Interactive

Weather free

8Contract Killer by Glu Games Inc.

Games-Action, Games-Adventure

free

9Crackle - Movies & TV by Crackle, Inc.

Entertainment free

10Flipboard by Flipboard Inc.

News free

HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES - APRIL 2011

- this application features in-app purchases

Page 8: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES - APRIL 2011

Rank Application Category Price

1Angry Birds Rio HD by Rovio Mobile Ltd.

Games-Arcade, Games-Puzzle

$2.99

2GarageBand by Apple®

Music $4.99

3Pages by Apple®

Productivity $9.99

4Angry Birds HD by Chillingo Ltd

Games-Arcade, Games-Family

$4.99

5Facebook for iPad with Chat - Pica HD by Dinh Ba Thanh

Social Networking $1.99

6Penultimate by Cocoa Box Design LLC

Productivity $1.99

7The Masters Tournament by Augusta National, Inc.

Sports $1.99

8MLB.com At Bat 11 for iPad by MLB.com

Sports $14.99

9Angry Birds Seasons HD by Rovio Mobile Ltd.

Games-Action, Games-Arcade

$1.99

10Dead Space™ for iPad by Electronic Arts

Games-Action, Games-Adventure

$0.99 - $9.99

- this application features in-app purchases

Page 9: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES - APRIL 2011

Rank Application Category Price

1Angry Birds Rio Free by Rovio Mobile Ltd.

Games-Arcade, Games-Puzzle

free

2Pickin' Stix Classic by Jonathan Tenkely

Games-Kids, Games-Puzzle

free

3Stupidness 2 by ORANGENOSE STUDIOS

Games-Action, Games-Arcade

free

4Facebook by Facebook, Inc.

Social Networking free

5Words With Friends Free by Newtoy Inc.

Games-Board, Games-Word

free

6The Impossible Test by PixelCUBE Studios

Games-Strategy, Games-Trivia

free

7Contract Killer by Glu Games Inc.

Games-Action, Games-Adventure

free

8Falldown 3D by Applidium

Games-Arcade, Games-Simulation

free

9Shave Me! by Metaversal Studios

Entertainment free

10Crackle - Movies & TV by Crackle, Inc.

Entertainment free

- this application features in-app purchases

Page 10: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

Rank Application Category Price

1Angry Birds Rio by Rovio Mobile Ltd.

Games-Arcade, Games-Puzzle

$0.99

2Angry Birds by Clickgamer.com

Games-Action, Games-Arcade

$0.99

3Tiny Wings by Andreas Illiger

Games-Action, Games-Arcade

$0.99

4Air Penguin by GAMEVIL Inc.

Games-Adventure, Games-Arcade

$0.99

5Fruit Ninja by Halfbrick Studios

Games-Action, Games-Arcade

$0.99

6Camera+ by tap tap tap

Photography $0.99 - $1.99

7Cut the Rope by Chillingo Ltd

Games-Family, Games-Puzzle

$0.99

8Angry Birds Seasons by Rovio Mobile Ltd.

Games-Action, Games-Arcade

$0.99

9Words With Friends by Newtoy Inc.

Games-Board, Games-Word

$2.99

10NBA JAM by EA SPORTS™ by Electronic Arts

Games-Arcade, Games-Sports

$0.99 - $4.99

- this application features in-app purchases

HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES - APRIL 2011

Page 11: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSAPPLE MAC APP STORE - UNITED STATES - APRIL 2011

Rank Application Category Price

1BATTLE BEARS -1 Mac by SkyVu Pictures

Entertainment, Games-Action, Games-Adventure

free

2Mactracker by Ian Page

Reference, Utilities free

3Bubble by Byterun

Entertainment, Games-Board, Games-Family

free

4Shotgun FunFun by Vmlweb

Entertainment, Games-Action, Games-Arcade

free

5Full Deck Solitaire by GRL Games

Games-Card, Games-Strategy

free

6VirtualDJ Home by Atomix Productions

Music free

7MPlayerX by Niltsh

Entertainment, Video

free

8FaceTab by FIPLAB Ltd

Social Networking free

9Facebox Pro for Facebook by Zentertain Ltd.

Social Networking, Utilities

free

10Twitter by Twitter, Inc.

Social Networking, Utilities

free

Page 12: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED PAID APPLICATIONSAPPLE MAC APP STORE - UNITED STATES - APRIL 2011

Rank Application Category Price

1FaceTime by Apple®

Lifestyle, Social Networking

$0.99

2iPhoto by Apple®

Lifestyle, Photog-raphy

$14.99

3iSplash by T-bone

Graphics & Design, Photography

$0.99

4Pages by Apple®

Business, Produc-tivity

$19.99

5Xcode by Apple®

Developer Tools $4.99

6Angry Birds Rio by Rovio Mobile Ltd.

Games-Arcade, Games-Puzzle

$4.99

7Angry Birds by Rovio Mobile Ltd.

Games-Action, Games-Kids

$4.99

8CalendarBar by Clean Cut Code

Social Networking, Utilities

$0.99 - $4.99

9iMovie by Apple®

Photography, Video

$14.99

10Keynote by Apple®

Business, Produc-tivity

$19.99

Page 13: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE - APRIL 2011

Rank Application Category Price

1BlackBerry Messenger by Research In Motion Limited

IM & Social Net-working

free

2Facebook by Research In Motion Limited

IM & Social Net-working

free

3Poynt by Poynt Corporation

Maps & Navigation free

4Pandora by Pandora Media, Inc.

Music & Audio free

5crunchSMS by Delicious Inc.

IM & Social Net-working

free

6Twitter by Research In Motion Limited

IM & Social Net-working

free

7Who Is It - LED Light Alerts for Con-tacts by The Jared Company

Utilities free

8Windows Live Messenger by Research In Motion Limited

IM & Social Net-working

free

9ScoreMobile for BlackBerry by Score Media Ventures

Sports & Recre-ation

free

10One Touch Flashlight (Uses Camera Light) Free by The Jared Company

Entertainment free

Page 14: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED PAID APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE - APRIL 2011

Rank Application Category Price

1PhotoClub - Funny Make Machine With Photos by MMMOOO

Photo & Video $6.99

2Sea Storm Animated Theme 2.0 by Mobstar Media Ltd

Themes $1.99

3Chat for Facebook Pro by Bare Apps

IM & Social Net-working

$0.99

4A+ Chat for Facebook by shendz

IM & Social Net-working

$0.99

5One Touch Flashlight (Uses Camera Light) by The Jared Company

Utilities $0.99

6iLock 2.1 - Password App Photo Folder Network Connection by MMMOOO

Utilities $0.99

7MemoryBooster - RAM Optimizer by S4BB Limited

Utilities $4.99

8Love Is Love - Great Offer of Valen-tine's Day by MMMOOO

Themes $4.99

9Lightning Tree Animated Theme by Mobstar Media Ltd

Themes $1.99

10Pink Leopard Print Photo Frame Theme by Mobstar Media Ltd

Themes $0.99

Page 15: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSGETJAR JAVA - UNITED STATES - APRIL 2011

Rank Application Category Price

1Opera Mini Web Browser by Opera Software

- free

2eBuddy Messenger by eMessenger BV / eBuddy

- free

3GetJar Apps by Ovao.com

- free

4Free Tracks by Thumbtribe

- free

5Pocket Music by NIL

- free

6UC Browser English by UC Mobile

- free

7iRadio by drhu dot org

- free

8Bitstream BOLT by Bitstream Inc

- free

9YouTube by Google

- free

10Trapster by Trapster

- free

Page 16: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSGETJAR SYMBIAN S60 - UNITED STATES - APRIL 2011

Rank Application Category Price

1Opera Mini Web Browser by Opera Software

- free

2UC Browser English by UC Mobile

- free

3Nimbuzz by Nimbuzz

- free

4Google Maps by Google Inc.

- free

5NetQin Mobile Anti-virus by NetQin Tech. Co. Ltd.

- free

6eBuddy Messenger by eMessenger BV / eBuddy

- free

7mig33 by Project Goth Inc

- free

8Kaspersky Mobile Antivirus by Tony pvt ltd.

- free

9Facebook Chat by MailBit LTD

- free

10YouTube by Google

- free

Page 17: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSGOOGLE ANDROID MARKET - UNITED STATES - APRIL 2011

Rank Application Category Price

1Google Maps by Google Inc.

Live Wallpaper, Travel & Local, Widgets

free

2KakaoTalk by kakao

Communication free

3YouTube by Google Inc.

Media & Video, Widgets

free

4Facebook for Android by Facebook

Social, Widgets free

5Flash Player 10.3 by Adobe Systems

Tools free

6Pandora® internet radio by Pandora

Music & Audio, Widgets

free

7Live Holdem Poker Pro by Dragonplay

Games-Cards & Casino, Games-Live Wallpaper, Widgets

free

8Vaulty Free Hides Pictures by Theron Rogers

Media & Video free

9FreeMusicDownloader by Cosla

Entertainment free

10Bubble Blast 2 by Magma Mobile

Games-Brain & Puzzle

free

Page 18: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED PAID APPLICATIONSGOOGLE ANDROID MARKET - UNITED STATES - APRIL 2011

Rank Application Category Price

1PowerAMP Full Version Unlocker by Max MP (MSR Limited)

Music & Audio $4.99 - $5.18

2Robo Defense by Lupis Labs Software

Games-Arcade & Action

$2.99

3Titanium Backup PRO Key root by Titanium Track

Tools $5.93 - $6.07

4Root Explorer (File Manager) by Speed Software

Productivity $3.93 - $4.09

5ROM Manager (Premium) by ClockworkMod

Tools $4.99

6Fruit Ninja by Halfbrick Studios

Games-Arcade & Action

$1.26

7Beautiful Widgets by LevelUp Studio

Live Wallpaper, Personalization, Widgets

$2.88

8PicSay Pro - Photo Editor by Shinycore

Photography $4.26 - $4.32

9Doodle Jump by GameHouse

Games-Arcade & Action

$0.00 - $0.99

10SwiftKey Keyboard by TouchType Ltd.

Productivity $1.99

Page 19: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSNOKIA OVI STORE - UNITED STATES - APRIL 2011

Rank Application Category Price

1High Speed 3D Free by HeroCraft

Games-Action free

2Snaptu by Snaptu

Social Networks free

3Bubble Popper XXL - Free by Lunagames

Games-Arcade free

4Opera Mini Web Browser 6.0 by Opera Software

Utilities free

5YouTube by YouTube

Entertainment free

6Age Effect by Twist Mobile

Entertainment free

7SPB TV by SPB Software

Entertainment free

8Hangman by Spice

Games-Puzzle free

9fring Free Videocalls,Calls,IM by Fringland Ltd.

Social Networks free

10The Flashlight + SOS by picoBrothers

Utilities free

Page 20: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED PAID APPLICATIONSNOKIA OVI STORE - UNITED STATES - APRIL 2011

Rank Application Category Price

1JOIKUSPOT PREMIUM WiFi HotSpot by Joikusoft

Utilities $9.99

2Farm Frenzy by HeroCraft

Games-Arcade $1.99

3ThreadSMS Standard 1.98.5 by EHandySoft

Utilities $2.99 - $4.99

4FingerPrint-V2.8 by ThinkChange

Entertainment $2.99

5True Caller See who is calling by TrueCaller

Utilities $2.99

6The Sims 3 by Electronic Arts

Games-Strategy $1.99

7Pulsar 3 by PiZero Design

Themes $1.99 - $4.99

8Best Blacklist by Smartphoneware

Utilities $0.99 - $1.99

9ForecaWeather by Foreca Ltd

News & Info $2.99

10MicroPool *** ON SALE *** by Botond FM

Games-Sports $1.99

Page 21: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSPALM APP CATALOG - UNITED STATES - APRIL 2011

Rank Application Category Price

1Facebook by Palm

Social Networking free

2Pandora Radio by Pandora

Music free

3Fall-E by Karge Software

Games free

4The Weather Channel by The Weather Channel

Weather free

5Translator by MojoJungle

Travel free

6Angry Birds Rio Free by Rovio Mobile Ltd

Games free

7Evernote by Evernote

Productivity & Utili-ties

free

8SuperJump (Pre & Pixi) by Thomas Schoeps

Games free

9TuneIn by RadioTime by RadioTime Inc

Music free

10Bubbles! free by bytesequencing.com

Games free

Page 22: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED PAID APPLICATIONSPALM APP CATALOG - UNITED STATES - APRIL 2011

Rank Application Category Price

1Angry Birds by Rovio Mobile Ltd

Games $1.99

2Notes by Inglorious Apps

Productivity & Utili-ties

$4.99

3Angry Birds for Pixi by Rovio Mobile Ltd

Games $1.99

4Angry Birds Seasons by Rovio Mobile Ltd

Games $1.99

5Angry Birds Rio by Rovio Mobile Ltd

Games $1.99

6YouView Visual Voicemail Client by Syntactix LLC

Productivity & Utili-ties

$3.99

7drPodder by Jamie Hatfield

Entertainment $0.99

8Checkbook by GlitchTech Science

Finance $1.99

9DigiScanner - Police/EMS/Fire Radio by DigiKat Software

News $2.99

10Sports Live! by More Solutions, LLC

Sports $7.99

Page 23: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED FREE APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES - APRIL 2011

Rank Application Category Price

1YouTube by Microsoft Corporation

Music & Video free

2Adobe® Reader® by Adobe Systems Inc.

Productivity free

3Facebook by Microsoft Corporation

Social free

4Paper Toss by Herm's Software Services

Games - Family free

5Xbox LIVE Extras by Microsoft Game Studios

Games - Xbox Companion

free

6ESPN ScoreCenter by ESPN Inc

Sports free

7Krashlander Free by Farseer Games

Games - Action & Adventure

free

8Jewel³ by Stormtek Games

Games - Puzzle & Trivia

free

9Guns by Wicked Wolf Apps LLC - Carlo Rivera

Games - Puzzle & Trivia

free

10Bubble Birds by XIMAD INC

Games - Action & Adventure

free

Page 24: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

HIGHEST RANKED PAID APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES - APRIL 2011

Rank Application Category Price

1Super Monkey Ball™ by SEGA

Games - Action & Adventure

$4.99

2Fable®: Coin Golf by Microsoft Game Studios

Games - Puzzle & Trivia

$4.99

3Need for Speed™ Undercover by Electronic Arts

Games - Sports & Racing

$4.99

4PES 2011 - Pro Evolution Soccer by Konami Digital Entertainment

Games - Sports & Racing

$4.99

5Full House Poker by Microsoft Game Studios

Games - Card & Casino

$2.99

6Chicks'n'Vixens by JabberWorx

Games - Puzzle & Trivia

$0.99 - $1.99

7Deer Hunter 3D by Glu

Games - Sports & Racing

$4.99

8Fruit Ninja by Microsoft Game Studios

Games - Action & Adventure

$2.99

9Harbor Master™ by Microsoft Game Studios

Games - Action & Adventure

$2.99

10iFun by Polipone

Lifestyle $0.99

Page 25: Distimo publication-may-2011

Distimo Publication - May 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly publication, Distimo produces custom reports capable

of providing specific mobile application store analytics that are relevant to your

company. Custom reports are currently available for any country worldwide for the

Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry

App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows

Phone 7 Marketplace. Additional application stores will be available in the coming

months. To get a better idea of the type of data and metrics that Distimo can provide,

please visit our Report product page.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 64 497 8773. For press enquiries please contact

Mindy M. Hull at [email protected] or call +31 62 504 7680 (EU) or

+1 415 889 9977 (USA).

Distimo was founded to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores

have clearly shown since that time that they are the way forward for content distribution.

The app store model offers an enormous opportunity for developers to get their content

out and dramatically improves content discovery by consumers. However, the mobile

market has long been characterized by fragmentation, which is also displayed in the

wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:

www.distimo.com

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