distimo publication october 2011

8/3/2019 Distimo Publication October 2011

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The 2011 Top 100 Global Brands and Their App Store Status

By Gert Jan Spriensma, Analyst at Distimo

Distimo 2011, some rights reserved

Amazon Appstore

Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

BlackBerry App World for all devices

BlackBerry App World for PlayBook

GetJar

Google Android Market

Nokia Ovi Store

Windows Phone 7 Marketplace

IPAD

IPHONE

MAC

Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

BlackBerry App World for all devices

BlackBerry App World for PlayBook

GetJar

Google Android Market

Nokia Ovi Store

Windows Phone 7 Marketplace


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Distimo Publication - October 2011

Distimo 2011, some rights reserved.All trademarks are the property of their respective owners.

This publication covers the Apple App Store for iPhone, Apple App Store for iPad, GoogleAndroid Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace

and Amazon Appstore for September 2011. This months report focuses on the 2011

best global brands and how they perceive the fragmented app store space. We have

cited the Interbrand 2011 Best Global Brands report as the source for the top global

brands for the purpose of this report.

The major findings are:

Ninety-one percent of the top brands (as defined by the Interbrand 2011 Best Global

Brands report) have a presence in at least one of the major app stores. This is

a significant increase compared to 18 months ago when only 51% of the brands

published or licensed an application.

Brands have realized that publishing applications in the various app stores offers a

viable channel to promote their brand, reach consumers, and for a subset of brands

sell content. This is especially true of companies in the media, business services,

and automotive industries who actively use app stores as a way to distribute their

content.

Based on the rank of each brand and when looking at brackets of ten applications

at a time, our research reveals that the brands that ranked highest in the 2011

Interbrand Best Global Brands report have more presence in the different app stores

in terms of the volume of applications.

Brands are heavy publishers with 24 applications on average per brand, although

this is biased due to a few large publishers (e.g. Disney and Sony). The number of

applications per brand without these two brands is still high with 15 applications

on average.

Looking at specific app stores, we see that the Apple App Store for iPhone is by far

the most popular app store for the top 100 global brands. Opposed to this, these

brands appear to believe that they do not need to have a presence on the Nokia(Symbian / Java) platform given the low number of brands (six) publishing on that

platform.

The Google Android Market and the Apple App Store for iPad are both increasingly

seen as good app stores for brands to promote their visibility and reach consumers.

Most brands in the top 100 are not looking to make money in the app stores, as

nearly all of the applications associated with these brands are available for free.

Only a limited number of brands (27% of the publishers with 32% of the applications)

have a strategy to actually make money directly via the app store, including but not

limited to Disney, Adobe and Thomson Reuters.

NEW AND NOTEWORTHY
http://www.bestglobalbrands.com/http://www.bestglobalbrands.com/


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There are companies listed among the 100 most valuable brands in the 2011 Interbrand

Best Global Brands report that also own an app store, e.g. Apple, Google, Microsoft and

Nokia (included in this research). For those brands that have their own app store, the

applications in their respective app store have been disregarded, e.g., the presence of

Microsoft in Windows Phone 7 Marketplace is not taken into account. Of the 100 brands,

nine do not have a presence in any appstore with the exception of their own.

MOST BRANDS RECOGNIZE THE IMPORTANCE OF

HAVING A PRESENCE IN AT LEAST ONE APP STORE

Brands have to carefully manage their presence in all channels in order to distinguish

their goods or services from those of their competitors. One would expect brands to beactive in app stores given the continued growth of smartphone use particularly among

young adults in the western world. Based on our research, the graph below reveals that

nearly all of the 100 major brands as defined by Interbrand have a presence in at least

one of the app stores per our research, e.g. Apple App Store for iPhone, Apple App

Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows

Phone 7 Marketplace and the Amazon App Store.

THE TOP BRANDS ARE MORE EAGER TO PUBLISH APPLICATIONS

Based on the rank of each brand and when looking at brackets of ten brands, our

research reveals that the brands that ranked highest in the 2011 Interbrand Best Global

Brands report also have more presence in the different app stores in terms of the number

of published applications.

0

1020

30

40

50

60

70

80

90

1-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100Averagenum

berofapplicationsperbrand

Top 100

Average

91

Presence in at least one app storeNo presence in app stores

9


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The high number of applications per brand stands out when looking at the averages -

24 applications per brand. This is mainly due to the large amount of applications that

are published (or licensed by) Disney with 628 across all app stores. Another brand that

publishes a lot of applications (and causes the spike in 31 - 40 bracket) is Sony with 281

applications that are mainly linked to movies and music. The graph below shows the topfive most active brands across all the app stores.

We can also observe from the graph that about half of the brands had a presence in an

app store in March 2010, while 91% of the top 100 brands have at least one application

in one of the major app stores today. Moreover, brands now tend to publish more

applications as well especially within the last six months when a large number of

brand-related applications have been added. This shows that brands are increasingly

viewing app stores as a way to promote their visibility and reach consumers.

BRANDS OVER TIME

891

1091

1631

2343

0

500

1000

1500

2000

2500

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010-03 2010-09 2011-03 2011-09

Proportionofactivebran

ds

Numberofapplicatio

ns

636

285

63 62 61

Numberofapplicationsperbrand


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Proportion publishing in app store Proportion not publishing

The Apple App Store for iPhone is the largest store in terms of size, and this is also

reflected in the number of brands that are active in this store: 86% of the top brands

have a presence in the Apple App Store for iPhone. The next most popular app store for

brands to publish their applications is the Apple App Store for iPad with 66%, followed

by Google Android Market with 59%, and BlackBerry App World with 26%.

APPLE IS THE APP STORE OF CHOICE FOR BRANDS

Most brands in the top 100 are not looking to make money in the app stores, as nearly

all of the applications associated with these brands are available for free. Only a limited

subset (27% of the publishers with 32% of the applications) have a strategy to actuallymake direct money via the app store, including but not limited to, Disney, Adobe and

Thomson Reuters.

The most popular categories that brands have chosen to publish their applications in

are the Personalization and Lifestyle categories, or in other words, leisure related

categories. Another category where brands have focused their applications efforts is

the Business category. This can be explained because companies with a focus towards

software such as HP, SAP and IBM are also listed among the top 100 global brands.

PUBLISHING STRATEGIES

488

256 244

181124

0

100

200

300

400

500

600

Personalisation Business Lifestyle Entertainment MusicNumberofapplicationspercategory

Free Paid


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RECAP

This report reveals that the 2011 best global brands have realized over the past 18

months that app stores offer a viable channel to promote their brand, reach consumers,

and for a subset of brands sell content. This is especially true for media companies

who actively use app stores as a way to distribute their content. The media companies

featured in the Interbrand 2011 Best Global Brands report count 247 applications on

average, per media company listed. Other industries that have embraced app stores are

business services with 31 per company, and automotive with 29 per company. Naturally,

the computer software companies are also active in the different app stores with 36 per

company.

Looking at the app stores, the Apple App Store is clearly the most popular among

brands: 86% of the top 100 brands choose to publish applications for the iPhone, and

66% choose to publish applications for the iPad. However, looking at the growth of

Android and iPad in the past year, brands increasingly adopt a multi-platform strategy.It should also be noted that nine percent (including Kleenex, HSBC and Burberry) of the

brands do not publish in any app store.

This graph clearly shows that the Nokia Ovi platform seems to be of less importance

for the 2011 top 100 global brands, as the number of brands publishing in the Nokia

Ovi Store is the same for the larger part of the time span covered in this report. The

relatively high number of applications published by brands that are in the Amazon

Appstore (14 applications) is surprising given the store has only been around for threemonths. Only 25% of the applications that brands offer in the Google Android Market

are also available concurrently in the Amazon Appstore. A quick win for these brands

would also be to publish their app in the Amazon Appstore since it is also an app store

for Android.

GOOGLE ANDROID MARKET IS GAINING GROUND WITH BRANDS

The Google Android Market is closing in on the Apple App Store for iPhone in terms of

the number of available applications. This can also be seen when looking at the number

of available brands who have started to publish on the Android platform over time. Theremarkable growth of the Apple App Store for iPad also stands out.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010-09 2011-03 2011-09


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HIGHEST RANKED FREE APPLICATIONSAMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011

Rank Application Category Price

1CamScanner Free - Phone to Scannerby IntSig Information Co.,Ltd

Productivity Free

2Angry Birds Seasons Freeby Rovio Entertainment Ltd.

Games Free

3Godvilleby Godville Games Limited

Games Free

4QR Droid

by DroidLaUtilities Free

5Kindle for Androidby Amazon.com

Books & Comics Free

6Pop Pop Popcornby Maplekey Company

Games Free

7Fruit Ninja Freeby Halfbrick Studios Pty Ltd

Games Free

8Tiny Flashlight + LEDby Nikolay Ananiev

Utilities Free

9Finger Footballby Eli7 Studios

Games Free

10Wifi Analyzerby farproc

Utilities Free


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HIGHEST RANKED PAID APPLICATIONSAMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011


1Plants vs. Zombies (WiFi DownloadOnly) by PopCap Games, Inc.

Games $1.99 - $2.99

2EasyTetherby Mobile Stream

Utilities $4.99 - $9.99

3Paper Cameraby JFDP Labs LTD

Photography $0.99 - $1.99

4Cut the Rope

by ZeptoLabGames $0.00 - $0.99

5WidgetLocker Lockscreenby TeslaCoil Software

Utilities $0.99 - $1.99

6CamScanner Licenseby IntSig Information Co.,Ltd

Productivity $1.99 - $4.99

7Angry Birds (Ad-Free)by Rovio Entertainment Ltd.

Games $0.99

8Angry Birds Seasons (Ad-Free)by Rovio Entertainment Ltd.

Games $0.99

9HDR Camera+by Almalence, Inc

Photography $0.99 - $2.99

10Quellby Fallen Tree Games

Games $0.99


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1Six Towers HDby AlphaWeb Plus LLP

Games-Board,Games-Puzzle

Free

2NBCby NBC Universal, Inc.

Entertainment Free

3Skype for iPadby Skype Software S.a.r.l

Social Networking Free

4LandGrabbers: real time medieval con-

quest strategy by Nevosoft

Games-Simulation,

Games-StrategyFree

5Crimson: Steam Piratesby Bungie Aerospace Corporation

Games-Strategy Free

6Mr Giggle 2 HD Liteby Koala

Games-Board,Games-Puzzle

Free

7iBooksby Apple

Books Free

8Zombie Highwayby Renderpaz

Games-Action,Games-Arcade

$0.00 - $0.99

9Tiger Woods PGA TOUR 12 for iPadby Electronic Arts

Games-Simulation,Games-Sports

$0.00 - $6.99

10Angry Birds HD Freeby Rovio Mobile Ltd.

Games-Arcade,Games-Puzzle

Free

HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011

- this application features in-app purchases


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HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011


1Angry Birds Seasons HDby Rovio Mobile Ltd.


$1.99

2Pagesby Apple

Productivity $9.99

3Penultimateby Cocoa Box Design LLC


4Machinarium

by Amanita Design

Games-Adventure,

Games-Puzzle$4.99

5Noteshelfby Ramki


6Where's My Water?by Disney

Games-Family,Games-Puzzle

$0.99

7Angry Birds HDby Chillingo Ltd

Games-Arcade,Games-Family

$4.99

8Fruit Ninja HDby Halfbrick Studios


$0.99 - $2.99

9Tom Clancy's Rainbow Six: ShadowVanguard HD y Gameloft

Games-Action,Games-Strategy

$0.99 - $6.99

10Keynoteby Apple

Productivity $9.99



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HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011


1Zombie Highwayby Renderpaz


$0.00 - $0.99

2Hair Pluckerby Moxy Games


Free

3Early Birdby Booyah, Inc.

Games-Action,Games-Puzzle

$0.00 - $0.99

4Six Towers

by AlphaWeb Plus LLP

Games-Board,

Games-PuzzleFree

5Tangledby Billy Lavoie


Free

6Office Zombieby Fluik

Games-Action,Games-Simulation

Free

7Anodiaby Rafal Kozik

Games-Arcade,Games-Family

$0.00 - $0.99

8NFL '11by NFL Enterprises LLC

Sports Free

9Crackle - Movies & TVby Crackle, Inc.

Entertainment Free

10"Free Music Download" - Downloaderand Player by BSOSoft

Music Free



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1SPY mouseby Electronic Arts

Games-Action,Games-Adventure

$0.99

2Angry Birdsby Clickgamer.com


$0.99

3Angry Birds Seasonsby Rovio Mobile Ltd.


$0.99

4Fruit Ninja

by Halfbrick Studios

Games-Action,

Games-Arcade$0.99

5Where's My Water?by Disney


$0.99

6Camera+by tap tap tap

Photography $0.99

7Jetpack Joyrideby Halfbrick Studios


$0.99

8Words With Friendsby Newtoy Inc.

Games-Board,Games-Word

$0.99 - $1.99

9WhatsApp Messengerby WhatsApp Inc.

Social Networking $0.99

10Tiny Wingsby Andreas Illiger


$0.99


HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011


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HIGHEST RANKED FREE APPLICATIONSAPPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011


1GeekToolby Tynsoe.org

Developer Tools,Utilities

Free

2Rail Maze by Spooky House Studios UG(haftungsbeschraenkt)

Games, Games-Puzzle, Games-Strategy

Free

3Screen Snakeby Korion

Games, Games-Arcade

Free

4Wallpapers HD Lite

by StuckPixel, Inc.Lifestyle, Utilities Free

5Evernoteby Evernote

Productivity Free

6Touchgrindby Illusion Labs

Entertainment,Games, Games-Arcade,

Free

7Facebox Pro for Facebookby Zentertain Ltd.

Social Networking,Utilities

Free

8Twitterby Twitter, Inc.

Social Networking,Utilities

Free

9Skitchby Skitch

Graphics & Design,Productivity

Free

10Xcodeby Apple

Developer Tools Free


15/29



HIGHEST RANKED PAID APPLICATIONSAPPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011


1OS X Lionby Apple

Productivity $29.99

2Pagesby Apple

Business, Produc-tivity

$19.99

3FaceTimeby Apple

Lifestyle, SocialNetworking

$0.99

4Keynote

by Apple

Business, Produc-

tivity$19.99

5Numbersby Apple

Business, Produc-tivity

$19.99

6iPhotoby Apple

Lifestyle, Photog-raphy

$14.99

7iSplashby T-bone, LLC

Graphics & Design,Photography

$0.99

8Angry Birdsby Rovio Mobile Ltd.

Games, Games-Ac-tion, Games-Kids

$4.99

91Passwordby Agile Web Solutions

Productivity, Utili-ties

$19.99 -$49.99

10Grand Theft Auto: San Andreasby Rockstar Games

Entertainment,Games, Games-Action, Games-Adventure

$14.99


16/29



HIGHEST RANKED FREE APPLICATIONSBLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011


1BlackBerry Messengerby Research In Motion Limited

Im & Social Net-working

Free

2Facebookby Research In Motion Limited


Free

3Windows Live Messengerby Research In Motion Limited


Free

4Twitter

by Research In Motion Limited

Im & Social Net-

workingFree

5Photo Studioby KVADGroup

Photo & Video Free

6crunchSMSby Delicious Inc.


Free

7Who Is It - LED Color Light Alerts forContacts by The Jared Company

Utilities Free

8Poyntby Poynt Corporation

Maps & Navigation Free

9Pandoraby Pandora Media, Inc.

Music & Audio Free

10Flashlight : Free - No. 1 Rated Flash-light on App World by The JaredCompany

Entertainment Free


17/29



HIGHEST RANKED PAID APPLICATIONSBLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011


1HUGE Sale - PhotoClub - Funny MakeMachine With Photos by MMMOOO

Photo & Video $2.99

2Sea Storm Animated Theme 2.0by Mobstar Media Ltd

Themes $1.99

3A+ Chat for Facebook with Emoticonby shendz


$0.99

4Chat for Facebook Pro

by Bare Apps

Im & Social Net-

working$0.99 - $1.99

5One Touch Flashlight (Uses CameraLight) by The Jared Company

Utilities $0.99

6Live ScreenSavers - 20 in 1by Ajani InfoTech Private Limited

Utilities $4.99

7Memory Booster - RAM Optimizerby S4BB Limited

Utilities $4.99

8iLock 2.1.2 - Password App Photo Fold-er Network Connection by MMMOOO

Utilities $0.99

9Earth 2.0by NuMentis Designs

Themes $1.99

10Love Is Love - Great Offer of Valen-tine's Day by MMMOOO

Themes $4.99


18/29



HIGHEST RANKED FREE APPLICATIONSBLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011


1Flashlight : Free - No. 1 Rated Flash-light on App World by The JaredCompany

Entertainment Free

2Free Chat for Facebook (+invisibility)by SolverLabs


Free

3Navita Translatorby Navita Tecnologia

Travel Free

4The River Test - Free

by SolverLabsGames-Puzzles Free

5Hangmanby Spice

Games-Puzzles Free

6Free Chessby SolverLabs

Games-BoardGames

Free

7Pixelatedby Ebscer

Games-Strategy Free

8Kiddo - (0 - 5 years)by Spice

Entertainment Free

9Facebook for BlackBerry PlayBookby Research In Motion Limited


Free

10iSpeech Translatorby iSpeech.org

Utilities Free


19/29



HIGHEST RANKED PAID APPLICATIONSBLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011


1HUGE Sale - PhotoClub - Funny MakeMachine With Photos by MMMOOO

Photo & Video $2.99

2Chat on Facebookby Smarter Apps


$2.99

3Chat for Facebook Pro (+invisibility)by SolverLabs


$0.99

4Dead Space for BlackBerry PlayBook

by Electronic Arts Inc.Games-Action $9.99

5Lexulousby RJ Softwares

Games-BoardGames

$1.99

6Chessby SolverLabs

Games-BoardGames

$0.99

7Dead Space for BlackBerry PlayBookby Electronic Arts Nederland B.V.

Games-Action $9.99

8File Browserby Aftab

Utilities $0.99

9Blaq for BlackBerry PlayBookby Kisai Labs


$1.99

10TouchUp Pro - Photo Editorby esDot Development Studios

Photo & Video $1.99 - $3.99


20/29



HIGHEST RANKED FREE APPLICATIONSGETJAR JAVA - UNITED STATES - SEPTEMBER 2011


1Nimbuzz Calls and Messagingby Nimbuzz

- Free

2Opera Mini Web Browserby Opera Software

- Free

3BOLT Browserby Bitstream Inc

- Free

4qeep

by BLUE LION mobile GmbH- Free

5Street Warsby MocoSpace

- Free

6Chat For Facebook PROby MailBit LTD

- Free

7 Q-FChat - Free

8Free Tracksby Thumbtribe

- Free

9RockeTalk for Voice Video Photo Chatby RockeTalk

- Free

10Happy Farmby MocoSpace

- Free


21/29



HIGHEST RANKED FREE APPLICATIONSGETJAR SYMBIAN - UNITED STATES - SEPTEMBER 2011


1Nimbuzz Calls and Messagingby Nimbuzz

- Free

2Opera Mini Web Browserby Opera Software

- Free

3eBuddy Messengerby eBuddy BV

- Free

4Happy Farm

by MocoSpace- Free

5BOLT Browserby Bitstream Inc

- Free

6Street Warsby MocoSpace

- Free

7Color Effectby Twist Mobile

- Free

8Googleby Google Inc.

- Free

9qeepby BLUE LION mobile GmbH

- Free

10RockeTalk for Voice Video Photo Chatby RockeTalk

- Free


22/29



HIGHEST RANKED FREE APPLICATIONSGOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011


1Google Mapsby Google Inc.

Live Wallpaper,Travel & Local,Widgets

Free

2Facebook for Androidby Facebook

Social, Widgets Free

3YouTubeby Google Inc.

Media & Video,Widgets

Free

4Pandora internet radio

by Pandora

Music & Audio,

WidgetsFree

5Angry Birdsby Rovio Mobile Ltd.

Games-Arcade &Action

Free

6Netflixby Netflix, Inc.

Entertainment Free

7Music Downloadby Liu_xuan

Music & Audio Free

8Angry Birds Rioby Rovio Mobile Ltd.

Games-Arcade &Action

Free

9MP3 Music Download Proby MP3 Music Download - Yu Liu

Entertainment Free

10Advanced Task Killerby ReChild

Productivity, Wid-gets

Free


23/29



HIGHEST RANKED PAID APPLICATIONSGOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011


1Beautiful Widgetsby LevelUp Studio

Live Wallpaper,Personalization,Widgets

$2.76

2Cut the Ropeby ZeptoLab

Games-Brain &Puzzle

$1.58

3MADDEN NFL 12by EA SPORTSby Electronic Arts Inc.

Games-SportsGames

$6.99 - $7.00

4Robo Defense

by Lupis Labs Software

Games-Arcade &

Action$3.00

5Paper Cameraby JFDP Labs LTD

Photography $1.58

6The Moron Testby DistinctDev, Inc.

Games-Brain &Puzzle

$1.00

7WeatherBug Eliteby WeatherBug by Earth Networks

Live Wallpaper,Weather, Widgets

$1.99 - $2.00

8UNOby Gameloft

Games-Brain &Puzzle

$3.00

9ROM Manager (Premium)by ClockworkMod

Tools $6.00

10PowerAMP Full Version Unlockerby Max MP (MSR Limited)

Music & Audio $5.13


24/29



HIGHEST RANKED FREE APPLICATIONSNOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011


1Adventure of Tedby DreamGamez

Games-Adventure Free

2Chat For Facebook PROby Mail-Bit LTD

Social Networks Free

3Photo Effectby Twist Mobile

Entertainment Free

4Skype

by SkypeUtilities Free

5YouTubeby YouTube

Entertainment Free

6MazeLockby ThinkChange

Utilities Free

7Bingo Blaster FREEby Maturus Mobile

Games-Puzzle Free

8WhatsApp Messengerby WhatsApp Inc.

Social Networks Free

9Hello Kittyby Maya Design

Themes Free

10YouTube Downloaderby picoBrothers

Photo & Video Free


25/29



HIGHEST RANKED PAID APPLICATIONSNOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011


1Fruit Ninjaby Halfbrick

Games-Action $0.99

2Angry Birds Seasonsby RovioMobile

Games-Arcade $1.99

3Angry Birds Rioby RovioMobile

Games-Arcade $1.99

4Angry Birds

by RovioMobileGames-Arcade $1.99

5CameraPro N8 (2.2)by Harald Meyer

Photo & Video $2.99

6fMobiby JiiKoo

Social Networks $1.99

7ThreadSMS Standardby EHandySoft

Utilities $2.99

8Evo Green by Invaser TMAby invaser

Themes $0 - $4.99

9JOIKUSPOT PREMIUM WiFi HotSpotby Joikusoft

Utilities $9.99

10Facebook Browserby Pixelpipe

Social Networks $0.99


26/29



HIGHEST RANKED FREE APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011


1YouTubeby Microsoft Corporation

Music & Video Free

2Adobe Readerby Adobe Systems Inc.

Tools & Productiv-ity

Free

3Minesweeperby Microsoft Studios

Games - Puzzle &Trivia

Free

4Facebook

by Microsoft CorporationSocial Free

5Sudokuby Microsoft Studios


Free

6FastBall 2by Klik! Games

Games - Platformer Free

7Bubble Shootby Words Mobile


Free

8Penguinby Mike Newman

Games - Family Free

9ESPN ScoreCenterby ESPN Inc

Sports Free

10Wild Westby AndreAlberto

Games - Shooter Free


27/29



HIGHEST RANKED PAID APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011


1Angry Birdsby Microsoft Studios

Games - Action &Adventure

$2.99

2Fruit Ninjaby Microsoft Studios


$2.99

3Gravity Guyby Miniclip


$2.99

4Fight Game: Rivals

by Microsoft Studios

Games - Action &

Adventure$2.99

5Need for Speed Undercoverby Electronic Arts

Games - Sports &Recreation

$4.99

6SONIC THE HEDGEHOG 4 Episode Iby SEGA


$6.99

7IonBallEXby Ironsun Studios


$2.99

8PvZby PopCap Games

Games - Strategy &Simulation

$4.99

9Cro-Mag Rallyby Microsoft Studios

Games - Racing& Flying, Games- Sports & Recre-ation

$2.99

10Tentaclesby Microsoft Studios


$4.99


28/29



DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly publication, Distimo produces custom reports capableof providing specific mobile application store analytics that are relevant to your

company. Custom reports are currently available for any country worldwide for the

Amazon Appstore, Apple App Store for iPhone, Apple App Store for iPad, Apple Mac

App Store, BlackBerry App World for all devices, BlackBerry App World for PlayBook,

GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7

Marketplace. Additional application stores will be available in the coming months. To

get a better idea of the type of data and metrics that Distimo can provide, please visit

our Report product page.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 30 82 00 567. For press enquiries please contact

Mindy M. Hull at [email protected] or call +31 62 504 7680 (EU) or

+1 415 889 9977 (USA).

Distimo was founded to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores

have clearly shown since that time that they are the way forward for content distribution.

The app store model offers an enormous opportunity for developers to get their content

out and dramatically improves content discovery by consumers. However, the mobile

market has long been characterized by fragmentation, which is also displayed in the

wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:

www.distimo.com

Disclaimer

This work is licensed under Creative Commons License Attribution Noncommercial-Share Alike 3.0

Netherlands. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.

This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit

Distimo and license your new creations under the identical terms.
http://www.distimo.com/reporthttp://report.distimo.com/metrics/product-sheet-and-report-example/http://www.distimo.com/http://www.distimo.com/http://report.distimo.com/metrics/product-sheet-and-report-example/http://www.distimo.com/report


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About Distimo

Distimo was founded to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores

have clearly shown since that time that they are the way forward for content distribution.

The app store model offers an

enormous opportunity for developers to get their content out and dramatically

improves content discovery by consumers. However, the mobile market has long been

characterized by fragmentation, which is

also displayed in the wide range of mobile application stores that were launched from

2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:

www.distimo.com

About Interbrand

Founded in 1974, Interbrand is one of the worlds largest branding consultancies. With

nearly 40 offices in 25 countries, Interbrands combination of rigorous strategy, analytics

and world-class design creativity enables it to assist clients in creating and managing

brand value effectively across all touchpoints in all market dynamics. Interbrand iswidely recognized for its Best Global Brands report, the definitive guide to the worlds

most valuable brands. It is also known for having created a broader platform for the

discussion on brands in the Webby-award winning website www.brandchannel.com. For

more information on Interbrand, visit www.interbrand.com.
http://www.distimo.com/http://www.brandchannel.com/http://www.interbrand.com/http://www.interbrand.com/http://www.brandchannel.com/http://www.distimo.com/

distimo publication october 2011

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