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TRANSCRIPT
Marketing has a problem
Distraction Economy
Overwhelmed Customers
Infinite Choice
The Sales Funnel
How we have traditionally
seen the way we sell to
customers on or offline.
How the world really works
Lifecycle Marketing
A new paradigm,
demands a new approach
REACH
TV / Radio / Print
Outdoor
Display
Events
Search Ads
SEO
ACT
Social Media
Influencer Outreach
Shopping Ads
CRO
Remarketing
Marketing Automation
CONVERT
Salesforce*
Messenger
Phone
Reputation
ENGAGE
Personalised Loyalty
Exceptional Service
Re-engaging Email & SMS
Lifecycle Marketing
A new paradigm,
demands a new approach
2020 and Beyond
What have we seen this year?
COVID-19Internet demand increased by 80% from March 30+ More people moving online= The Necessity of Good Communication
Social Media- The Public Relations of the modern age- Full control of your perception and tone
Social Media- Don’t rely as your sole sales tool- Branding and retention platform
“If you are trying to talk to everyone, you’re talking to no one.”
Find Your Audience
- YOU are not your target audience- Use your Analytics tools available- Create your Customer Profile or Avatar
“In order to tell your customer’s story, you need to KNOW it.”
Good Communication- Creates loyalty- Fosters relationships - Creates repeat customers- Is relatable, consistent and real- Tells a story - ANSWERS A PROBLEM
Neurocoupling
Which Social Platform Should You Be Using??
Social Channels
Why we use social media
6.4% chance of making it to feed organically.
Boosted posts
Paid ads with different goals
Facebook Shops (introduced in 2020)
Stories - introduced from Instagram
Video content
Events
Polls
Analytics and Targeting
Best For: B2C
Most Likely to Post: Gen Z/Millennials
Most Likely to Consume: Millennials/Gen X
“Younger generations more confident sharing
through full screen format rather than posts.”
Fashion
Babies
Love
Travel
Instagram - The Golden 4
The more followers you have, the more
advertising options you have available to you.
Influencer marketing
Swipe up experiences
Instagram for Creators
PPC Options
Instant Experiences
Instagram Shops
Shopping Ads
Influencers - $$$
Carousel ads
Stories and ad placements
2020 Additions
- Engagement Boosting Stickers
for Stories - vouchers, shares
and menus
- Instagram Stores
- Instagram Reels
- Instagram for Creators
…. and so many more!
Best For: B2B
Most Likely to Post: Creative
professional services,
business management
services
Most Likely to Consume:
Other business
professionals - 30+
Best For: Lawyers,
Accountants, Commercial
Photographers, Recruiters,
Realtors, CEO’s,
Management software
companies.
Paid Advertising:
- Boosted Posts
(Sponsored Content)
- Carousel Ads
- Lead Generation tools
- Message Ads
- Dynamic Ads
- Text Ads
Rumours of LinkedIn Stories
ALWAYS THINK
BACK TO YOUR
CUSTOMER PROFILE
OR AVATAR.
Best For: B2C
Most Likely to Post: MUA,
Photographers, Artists,
Hairdressers, Designers,
Landscapers
Most Likely to Consume: Women
25+, DIY’ers, interested in design,
beauty, homes, nesting.
- Fashion and Beauty
- Travel
- Photographers
- Design (Interior, Landscaping,
art, graphic etc)
- Food and Hospo
Pinterest - The 5 Pillars
Get in front of
your customer
early on,
without them
even realising.
- Vertical video
- Vertical images
- Pulled straight from your
website listings
- Cost effective
- Pay per impression
Found on average to get $2 per
pinned post for every $1 ad spend.
Pinterest - PPC options
MAKE THE TIME.
Your chances of being seen organically
are improved by your frequency and
engagement.
Tips For Posting
Post AUTHENTICALLY.
Scheduling reduces engagement rates
on Facebook, Linkedin and YouTube
Beware of the ‘Share’
Tips For Posting
Post SMART.
Use your analytics
Time/day of the week
Wait before boosting
Stick to 2 platforms
Tips For Posting
Remember to CONNECT.
Relatable content = engagement
Engagement = conversation
Conversation = problem solving
= LOYAL, REPEAT CUSTOMERS
Tips For Posting
Questions