distributing products efficiently and competitively
TRANSCRIPT
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The Allele group
• SOHEL ID: 11209040• Shamima Nusrin ID: 11109033• Md. Reza ID: 11209003• Md. Golam Azam ID: 11209009• Aftab ID: 10308011• Sujon kumar saha ID: 11109021
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Distributing Products Efficiently and Competitively : Supply Chain
Management
Topic of the Presentation is …
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Marketing Intermediaries
Marketing intermediaries, also known as middlemen or distribution intermediaries, are an important part of the product distribution channel.
Agents,Wholesalers,Distributors andRetailers.
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Marketing channels
A channel of distribution consists of a whole set of marketing intermediaries.
Agent/brokers Wholesaler
Retailer
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Why Marketing Needs Intermediates
Intermediaries perform marketing tasks faster and cheaper than most manufactures could provide them.
Factors – Eliminated Faster and cheaper Values they provide
Marketing intermediaries make markets more efficient by reducing transactions and contacts.
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The Utilities Created By Intermediaries
Utilities is the want-satisfaction ability that is goods and services when the products are made more useful to consumers.
Six utilities are here –
FormIt consist raw materials and changing
their form so they that become useful products.
TimeAdding value to products by making
them available when they are needed.
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The Utilities Created By Intermediaries
PlaceAdding value to products by having them where people want them.
Possessiontransfer ownership from one party to another
InformationInformation between marketing participants
ServiceProviding fast, friendly services
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Merchant WholesalersIndependently owned firms that take title to the goods they
handle.
1. Full service wholesalers E.g. transportation, storage, risk bearing, market
information,
2. Limited function wholesalers
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Retail IntermediariesA retail intermediaries is a regulated firm that received and transmits
orders in certain financial products and provides advice in relation to those products
Five major ways---1. Price2. Service3. Location4. Selection &5. Entertainment.
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Retail Distribution StrategyA major decision marketers must make is selecting the right
retailers to sell their products.
There are three categories of retail distribution—1. Intensive distribution
E.g. candy, gum, and popular magazines.2. Selective distribution
E.g. furniture, and clothing.
3. Exclusive distribution E. g. sky diving products.
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Nonstore Retailing• .
Nonstore RetailingRetailing is the things of nothing
retailing received more attention recently then e-tailing. A small business can be used nonstore retailing to open up newchannels of distribution of their products.
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Telemarketing
The sale of goods and services via the telephone. Those companies send their products to get only telephone call & those numbers are toll-free.
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Vending machines, kiosks and carts
This types of dispense convenience goods when consumers deposit sufficient money in this machines .
The benefits of those types machines many location available like- Airports office buildings, schools, service station and other
areas.
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Direct Selling & Multilevel Marketing
Selling goods and services to customers in their homes or workplace.
E.g. encyclopedias
Multilevel marketing uses salespeople who work as independent contractors. They earn commission on there own sales.
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Direct Marketing
Any activity that directly links manufacturers or intermediaries with ultimate customers.
E.g. direct sales by Dell computers Gateway, 2000.
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Building Cooperation in Channel Systems
One way is to somehow link the firms together in a formal relationship.
Corporate Distribution Systems Contractual Distribution System Administered Distribution Systems Supply Chains
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Contractual Distribution System
A contractual distribution system is one any members are bound to cooperate through contractual agreements.
Three forms of contractual systems -i. Franchise systemsii. Wholesalers sponsored iii. Retail cooperatives
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Supply Chains
In distribution the supply chain is longer than a channel because it includes suppliers to manufacturers, whereas the channel of distribution being with manufacturers.
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The Right Distribution Mode and Storage Units
Intermodal Shipping The Storage Function Material Handling