Distribution and Marketing

Movie Trailers

DistributionMovie Trailers

Film Distribution

0This is the process of producing a movie, which is released to audiences everywhere to view as social enjoyment.

0The company/ companies behind the movie set the release date and have control over other items regarding the movie. The film can be viewed in many different ways, these include the cinema, television and/ or viewing at home, e.g. downloading from websites, DVD’s etc. For advertising reasons, the distribution is usually partnered by film promotion.

Distribution

0There are many different ways in which Movie trailers can be distributed. Here are a few of them;

Online and Mobile

0From when the film is first announced for production, the company/ companies that are behind it can create early excitement by informing people through websites and adverts, this allows for people to start to talk about the movie and gain some publicity from it. It would benefit the company too, as if people know about it from an early time, they would become desperate to see it, and as the distribution would be free, they could make some decent profit.

Social Media

0Similar to online and mobile, allowing for the knowledge of a movie to be known. Spreading the message about the new movie that millions of people, who are on the various social media sites, including Facebook, Twitter, Instagram etc.

Word of mouth

0After hearing about the movie from a source, e.g. Social Media, Online, and Posters. People will begin to talk about the movie and generate excitement. This would happen most in schools, where one or two people start to talk about the film, and then get others interested in the film.

Poster

0Poster would develop who also excitement, Posters are a great way at distributing the movie, as looking at a poster, you can see what sort of ideas are going to happen in the film. Also the poster shows who is in the film, almost confirmation of it, as Online, Social Media and Word Of Mouth could all be rumours, the Poster would be created by the company/ companies that have made the film.

MarketingMovie Trailers

Film Marketing

0This is very important because the company needs to generate hype about the film. If you generate hype, you will get sales. Marketing allows businesses to promote their product, in this case it would be the movie, and by using materials such as celebrities and adverts to promote the movies, it allows for them to make the film more well known and expand people’s knowledge of the film. Marketing is a vital aspect in how the film industry operates.

Film Promotion

0These are important because there are so many ways in which the film can be promoted. Through television and radio, social media, promoting the film is easy and cheap. It is also vital from the company’s perspective because they have spent millions of the actors, directors, producers, locations etc., and if people don’t know that the film has been made and is available to watch, they are going to lose a lot of money. So promoting the film is key to making it successful.