distribution channel at coca-cola
DESCRIPTION
Complete Distribution Channel of HPCCL Plant, Bidadi (Coca-Cola)TRANSCRIPT
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Channel of Distribution of Coca Cola
Presented By : Sounak Chakraborty Abhishek Sahu
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Channels of Distribution
• “Systems” of interdependent organizations that direct the flow
of product (title/possession) from producers to buyers.
Producers Intermediaries CustomerProducers Intermediaries Customer
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Evolution of Channels of Distribution :
Producer Producer Producer Producer
Consumers Consumers Consumers Consumers
Retailers Retailers Retailers
Wholesalers Wholesalers
Agents orBrokers
WholesalerWholesalerChannelChannel
RetailerRetailerChannelChannel
DirectDirectChannelChannel
Agent/BrokerAgent/BrokerChannelChannel
Producer
Consumers
Retailers
Wholesalers
Agents orBrokers
Agent/BrokerAgent/BrokerChannelChannel
Conventional Marketing Channel
Vertical MarketingSystem (VMS)
What’s the value added from each
Intermediary?
Can we retain the value without
intermediary?
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Now what does Coca-Cola Follow…..
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70.4%
21.5%
100%
Coca-Cola’s strong Distribution Channel :
• Venezuela was the only country in which Pepsi was bigger than Coca Cola
• In 1996 Cisneros Group switched from bottling Pepsi to Coke
• In the last quarter of 1996 Pepsi had only 15.5% market share
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Super-markets, Kiosks
Airlines
Clubs, Bars
Restaur-ants, Hotels
Vending machines
Bot
tler
Consumers
Retailers
The Distribution Channel at Coca-Cola
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Bidadi Plant
Hebbal Depot
Delivery Trucks
Distribution Channel at the Bidadi Plant in Bangalore
Targeted Customers In & around Bangalore City
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Distribution Strategy adopted by Coke
Distribution Pull Strategy
Distribution Push Strategy
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The Journey of an Empty Coca-Cola Bottle
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Bidadi Manufacturing
Plant
Packed & Resent to the stores
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Recycle of a PET Bottle of Coca-Cola and the various
uses of it.