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Distribution of Bollywood movies Presented by: Raktim Hatai(3) Ravi Shekhar Rai(18) Saumya Ranjan Pradhan(34) Irfan Sahid(48) Sandeep Singh(52)

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The entire pros and cons of film distribution


Page 1: Distribution of Bollywood movies

Distribution of Bollywood movies

Presented by:Raktim Hatai(3)

Ravi Shekhar Rai(18)Saumya Ranjan Pradhan(34)

Irfan Sahid(48)Sandeep Singh(52)

Page 2: Distribution of Bollywood movies

The path followed by a movie

Idea for movie

Create outline of idea and generate the interest

Investors purchase the right to the film

people are brought together (screen

writer,producer,director ,cast crew)

Studio makes the licensing agreement with distribution


Distribution comp. decide how many copies to be make

Page 3: Distribution of Bollywood movies

Distribution comp. show movie to perspective buyer

Negotiation of buyers with distribution comp.

Prints are sent to theater before opening day

Theater shows the movie for specific period

Customer buy ticket and watch movie

At the end theater send back the print copy to

distribution comp & make payments.

Page 4: Distribution of Bollywood movies


Page 5: Distribution of Bollywood movies

Traditional and new ways of showcasing a movie…

• Traditional ways : through the theatres

• Both in multiplexes and single screen theatres with the help of


• Newer ways: digital technologies in os and 1s and store the information

in the digital form.

• Television,DTH,cable networks, compact disk etc.

• Now a days most of the movies are recorded by a digi cam and only a

smaller no by the traditional means because of the cost factor and the

better quality.but there are some exceptions to it depending on the


Page 6: Distribution of Bollywood movies

Digital means is better in quality than the traditional


It can also help in controlling the piracy problem.

So many theatre owners are planning to for digital

technology which demand a huge expenditure.

When the number of theatre owners adopt the

digital technology the production houses would start

releasing the movies in the digital form.

Page 7: Distribution of Bollywood movies

The different phases before a movie release

Producer - Distributer - Exhibiter

Pre production, production phase ,post production.

Success of the movie depends on the profit of the distributers

Lesser the budget of the movie greater chances of the movie

being a hit and rarely on the content of the movie.(Jodha


In the last four years only a single film year is able to cross the

100 crores revenue(3 idiots,Ghazni,Dabang and Ready)

Page 8: Distribution of Bollywood movies

The profit Sharing…

The studio or the producer either sales the film in a fixed

price or profit sharing wise.

The distributer distributes the movie on a leasing basis or

profit sharing basis. If its on a profit sharing basis then

there are some accepted ways how the profits are shared.

Generally the producer and the exhibiter earns good profit

but the job of a distributer is very risky and it holds the

over all success or failure of a film.

Page 9: Distribution of Bollywood movies

Basis on which the rights are sold

The distributor buys the movie on the over all quality of the movie

like the content of the story,actors,music,cinemetography, budget

of the project etc.

Sometimes only the distribution right of the movie is given to the

distributers while the music rights and the tv rights are kept intact

with the producer or sometimes all the rights are sold to the lone


Again while the theatres are looking for the movies there are

bidding for the film and the theatre with the highest bid gets the

right to exhibit the film. The bidding again depends on factors

such as the star cast, the production house ,the budget etc

Page 10: Distribution of Bollywood movies

Memorandum of understanding

The television rights:

UTV Motion pictures (pioneers in India)

Viacom( US based)

Eros Entertainment:

Eros India had collaboration with Star network.

Multi film content licensing deal(Pathsala,Kartik calling

kartik'Anjaana Anjaanee', 'Rockstar' and 'Toonpoor Ka


Page 11: Distribution of Bollywood movies

contTv channels to market its network premieres in advance not only

to audiences worldwide but also to its advertisers and sponsors.

The distributors can use the channel to market their up coming


A win- win situation for both the distributor as well as the tv


According to KPMG, cable, satellite and ancillary streams could

make up nearly 40 percent of total revenues with some 138 million

households now have television sets, making India the world's

third-largest TV market behind China and the United States.

Page 12: Distribution of Bollywood movies

Bodyguard• Release date : August 31, 2011

• Release ( In India) : 2,250 screens in 70 Indian cities ( Abroad ) : 482 prints

• Budget: Rs 60 crore ( Marketing and Print Budget ) : Rs 22

crores( marketed by Reliance Entertainment)

• Box office : 215 crore 

Page 13: Distribution of Bollywood movies

Real-time Application in Movies…

Page 14: Distribution of Bollywood movies

• Distribution ( In INDIA): Reel Life Production Pvt. Ltd, was bought by Reliance Entertainment for  64 crore. This earned Reliance the co-producer status and an equal share in the IPR for perpetuity

( ABROAD) : Released in Dolby Surround 7.1

• Soundtrack :The music rights were sold to T-Series for 6 crore.

• Satellite Rights : STAR network for  27 crore for seven years

Page 15: Distribution of Bollywood movies

• Release date : September 10 , 2010

• Release ( In India) : 1,584 screens ( Abroad ) : 300 screens (screened

in Norway at an international film festival) (DVD & VCD launch) : Reliance Big Home

Video ( 12th October , 2010) ( Internet release ) : YouTube ( 28th

January , 2011 )

• Budget: Rs 42 crore  


Page 16: Distribution of Bollywood movies

• Box office : Rs 213 crore 

• Distribution ( In INDIA): Shree Ashtavinayak Cine Vision Ltd Arbaaz Khan Productions

( ABROAD) : Released in Dolby Surround 7.1

• Soundtrack :The music rights were sold to T-Series for Rs 9.5 crore.

• Satellite Rights : Pre owned by COLORS for  Rs 10 crores

Page 17: Distribution of Bollywood movies

ZINDAGI NA MILEGI DOBARA• Release date : July 15, 2011

• Release (worldwide) : 1800 screens ( game launch) : Launched by Jump Games on ‘

La Tomatino Fest ‘ ( tie-ups) :  Excel Entertainment tied up

with Aircel to make the promos of the film available on mobile and Internet

• Budget: Rs 55 crore 

Page 18: Distribution of Bollywood movies

• Box office : Rs 145 crore  

• Distribution : Eros International Media Ltd. Excel Entartainment• Soundtrack : Sold at Rs 7 crores to T-

Series ( Released on June 3, 2011 )

• Satellite Rights : Rs 31 crore

Page 19: Distribution of Bollywood movies

• Release : 13 July 2011 (2011-07-13) (International) 15 July 2011 (2011-07-15) (United Kingdom & United States)

Special edition DVD as well as a fullscreen and a widescreen edition of the film

released in 2007.

• Budget: $250 million 

Harry Potter and the deathly hallows -2

Page 20: Distribution of Bollywood movies

• Box office  : $1,324,180,123

• Production: Warner Bros.• Soundtrack and DVD: Blue Ray-$20-40.

• Copyrights : The rights for the first four novels in the series were sold to Warner Bros. for £1,000,000 by J. K. Rowling.

Page 21: Distribution of Bollywood movies

Paa• Release date : December 4, 2009

• Budget: Rs. 15,00,00,000

• Box office : Rs. 39,00,00,000

• Distributors- Reliance big pictures MAD Entertainment Ltd. Amitabh bachchan corporation.

• Soundtrack : Owned by T- series

• Satellite Rights : Owned by SET MAX