distribution project june july 2014 - pentel · main catalogue pages p.77 p.106 p.115p.115 p.116 ....
TRANSCRIPT
Distribution Project
June – July 2014
www.pentel.co.uk
Objectives
Communication about Pentel Stationery Ltd
Communication about Pentel’s Bestselling Product
Communication about Pentel Promotion Support
Follow up and Future Opportunities
Distribution Project
www.pentel.co.uk
Introduction to Pentel...
• Pentel invented roller ball technology... the smoothest way to express ideas. • Pentel also pioneered graphite lead and our Super Hi-Polymer® Lead is the market leader. Our automatic pencil inventions remain the hallmark of the industry.
Did you know?
• Tokyo based
• Private company
• £250 million world wide sales in 130 countries
• 3000 employees in 18 subsidiaries
• The first Japanese writing instruments manufacture in Europe
• Developed from art materials through to writing instruments
www.pentel.co.uk
• Based in South Marston, Swindon
• 75,000 sq. ft offices & warehousing
• UK. Based warehousing and shipping
• UK. Blister card and PDQ packing
• 98.8% On Time In Full - 2013
• Pentel brands in national distribution across all market sectors – B2B and B2C
• Comprehensive promotional campaigns including TV advertising
Our UK. Office
www.pentel.co.uk
Focus on Pentel Power Brands
www.pentel.co.uk
Power Brands
ROLLERBALLS
PERMANENT MARKERS
MECHANICAL PENCILS & REFILL LEADS
www.pentel.co.uk
Main Catalogue Pages
P.106 P.77 P.115 P.115
P.116
www.pentel.co.uk
Roller Ball £ Market Share 12 Months to March 2014
Market Size: £13.4m at RSP
Evolution over 12 Months: -7.5% Source Data GfK + Pentel Actuals March
B2B Market Sector
Pentel 12%
Uniball 16%
Pilot 22%
Others 6%
Own Label 44%
Pentel +14%
Growth in 2013
www.pentel.co.uk
EnerGel-X Roller Ball RSP exc VAT: £1.58
Display Details
Product Code: BL107-A, B, C or V
Each pack contains 12 pieces by colour
Product Features & Benefits
Quick dry ink - ideal especially for left-handed writers
Transparent barrel for easy view of remaining ink
Super smooth, high quality liquid gel ink
Soft rubber grip – comfortable and easy to use all day
Push button retractable nib
Refillable
Product Specification
0.7mm tip gives approx a 0.35mm line
Made from 84% recycled material*
* Percentage based on total weight of the product excluding the ink and refill
www.pentel.co.uk
Pilot G2 07 Gel Ink Rollerball BLG207
Pentel EnerGel X vs Pilot G2
Quick-drying ink X
Smooth-writing
Retractable
Acid-free
Rubber grip
Pocket clip
0.7mm Tip size 0.7mm
84% Recycled content? N/A
£1.58 RRP ex VAT £2.16
www.pentel.co.uk
EnerGel Tradio
Product Details
Display code: BL117W-A, W-C, W-V
Each pack contains 12 pcs by colour and tip size
Product Features & Benefits
Contemporary rollerball with matt black or white barrel
Distinctively styled Tradio cap with window
Ultra quick drying, smooth flowing EnerGel ink
No smudging – Ideal for both right and left-handed
writers
Comfortable grooved finger grip for extra control
Violet ink ideal homework marking pen
Product Specification
0.7mm tip gives approx a 0.35mm line
www.pentel.co.uk
EnerGel Plus
Product Details
Product Code: BLN25-AX,CX
BL27-AX,CX,VX
Each pack contains 12 pcs by colour and tip size
Product Features & Benefits
Quick dry ink - ideal especially for left-handed writers
Cap style liquid gel roller
No skipping, blobbing or smudges on paper or hands
Contemporary styling
Metal pocket clip and comfortable, latex-free grip
Product Specification
0.5mm tip gives approx a 0.25mm line
0.7mm tip gives approx a 0.35mm line
Made from 71% recycled material*
* Percentage based on total weight of the product excluding the ink
www.pentel.co.uk
EnerGel-Xm
Product Details
Product Code: BL77-AO,CO,VO
BLN75-AO
Each pack contains 12 pcs by colour and tip size
Product Features & Benefits
Quick dry ink - ideal especially for left-handed writers
Transparent barrel for easy view of remaining ink
Super smooth, high quality liquid gel ink
Soft rubber grip – comfortable and easy to use all day
Push button retractable nib
Refillable
Product Specification
0.7mm tip gives approx a 0.35mm line
0.5mm tip gives approx a 0.25mm line
Made from 54% recycled material*
* Percentage based on total weight of the product excluding the ink and refill
www.pentel.co.uk
Markers £ Market Share 12 Months to March 2014
Market Size: £20.47m at RSP
Evolution over 12 Months: +10.0% Source Data GfK March 2014
B2B Market Sector
Pentel 14%
Sharpie 24%
Edding 10%
Other Brands 16%
Own Label 36%
Pentel +5% Growth in
2013
www.pentel.co.uk
N50/N60 Permanent Marker RSP exc VAT £2.17
Display Details
Product Code: N50-A, B, C or D
N60-A, B, C or D
Each pack contains 12 pieces by colour and tip style
Product Features & Benefits
Two of the UK's favourite permanent markers
Robust aluminum barrels
Bonded fibre tip retains its shape
Will write on almost any surface, including cardboard, metal, wood, plastic and glass
Vivid waterproof ink
Bullet point or chisel tip
Product Specification
N50 – 4.3mm tip give approx a 2.2mm line width
N60 – Variable line width from 5.7mm to 3.9mm
www.pentel.co.uk
Product Details
Product code S520-A, B, C, D
Each pack contains 12 pieces by colour
Product Features & Benefits
The original fibre-tipped pen
The designer’s choice – perfect for graphics illustrations
Non-permanent water-based ink
Perfect for the home, college and office
Celebrating 50 years of success!
Product Specification
Approx line width 2.0mm
Made from 83% recycled material*
Sign Pen
* Percentage based on total weight of the product excluding the ink Only colours A, B, C & D are recycology products
www.pentel.co.uk
Refillable Mechanical Pencils £ Market Share 12 Months to March 2014
Market Size: £1.122m at RSP
Evolution over 12 Months: +25.3% Source Data GfK March 2014
B2B Market Sector
Pentel 22%
Staedtler 13%
Bic 13%
Other Brands 14%
Own Label 38%
Pentel +16%
Growth in 2013
www.pentel.co.uk
P200 Automatic Pencil Series RSP exc VAT £5.68
P200 series
0.5mm
0.7mm
0.9mm
Display Details
Product Code: P205, 7 or 9
Each pack contains 12 pencils by lead size
Product Features & Benefits
Our top-selling automatic pencil
Tried and trusted features
Expertly engineered for drawing, drafting or writing
Ideal for precision and accuracy
Grooved finger grip for added comfort & control
Handy pocket clip attaches easily to pockets to ensure you don’t lose it
Product Specification
Supplied with 6 Super Hi-Polymer HB refill leads and replaceable eraser
Takes Z2-1N refill eraser
www.pentel.co.uk
Micro Correct
Product Details
Product code ZL31-WE
Each pack contains 12 pieces of ZL31-W
Product Features & Benefits
Fine metal tip provides accurate application
Built-in agitator keeps Micro Correct fresh and fluid
Opaque white fluid provides first-time coverage
Valve-controlled flow dispenses fluid where needed
Lasts longer than other correction pens
Product Specification
12ml of correction fluid
Trichloroethane-free formula, low odour when using
www.pentel.co.uk
Focus on Pentel Promotional Support
www.pentel.co.uk
Quarter 2 Promotion
www.pentel.co.uk
Spicers Quarter 2 Promotion Codes
Supplier Pentel Code Spicers Code Product/Offer Promotion Promotion Code
Pentel N50-A 79653X Pentel Marker N50 Blk N50A 3for2 Apr3/14 Q2 N50-A-XX
Pentel N50-C 79697X Pentel Marker N50-C Blue 3for2 Apr3/14 Q2 N50-C-XX
Pentel N50-B 79708X Pentel Marker N50-B Red 3for2 Apr3/14 Q2 N50-B-XX
Pentel N50-D 79719X Pentel Marker N50-D Green 3for2 Apr3/14 Q2 N50-D-XX
Pentel N60-A 79741X Pentel N60 Marker Blk N60A 3for2 Apr3/14 Q2 N60-A-XX
Pentel N60-B 79752X Pentel Marker Red N60-B 3for2 Apr3/14 Q2 N60-B-XX
Pentel BL117W-A 79763X PentelEnerGelTradioBlk 0.7 3for2 Apr3/14 Q2 BL117W-AX-XX
Pentel BL117W-C 79774X PentelEnerGelTradioBlue0.7 3for2 Apr3/14 Q2 BL117W-CX-XX
Pentel BL117-V 79796X PentelEnerGelTradioViol 0.7 3for2Apr3/14 Q2 BL117W-VX-XX
Pentel BL77-A 79807X Pentel EnerGel XM Blk 0.7 3for2Apr3/14 Q2 BL77-A-XX
Pentel BL77-C 79851X Pentel EnerGel XM Blue 0.7 3for2 Apr3/14 Q2 BL77-C-XX
Pentel BL77-V 79862X Pentel EnerGel XM Viol 0.7 3for2 Apr3/14 Q2 BL77-V-XX
www.pentel.co.uk
Quarter 3 Promotion
www.pentel.co.uk
Spicers Quarter 3 Promotion Codes
Supplier Pentel Code Spicers Code Product/Offer Promotion Promotion Code
Pentel BL107-A 106859 Pentel EnerGel RB Blk PricePromo Q3 87760X
Pentel BL107-C 106860 Pentel EnerGel RB Blu PricePromo Q3 87771X
Pentel BL107-V 106861 Pentel EnerGel RB Vio PricePromo Q3 87782X
Pentel BL27-A 106869 Pentel EG Plus RB Blk PricePromo Q3 87826X
Pentel BL27-C 106870 Pentel EG Plus RB Blu PricePromo Q3 87837X
Pentel BL27-V 106871 Pentel EG Plus RB Vio PricePromo Q3 87859X
Pentel ZL31 225948 Pentel MicroCorrection PricePromo Q3 87881X
Pentel S520-A 01659X Pentel Sign Pen S520 Black PricePromo Q3 87870X
Pentel S520-C 16611 Pentel Sign Pen S520 Blue PricePromo Q3 88134X
Pentel S520-B 16603 Pentel Sign Pen S520 Red PricePromo Q3 88156X
Pentel S520-D 01662X Pentel Sign Pen S520 Green PricePromo Q3 88189X
www.pentel.co.uk
Promotional Support
Sample Cards
Available for
BL107 Energel
X Rollerball
www.pentel.co.uk
Q2 Promotional Support
• Available on Pentel Website
• www.pentel.co.uk/spicers.asp
• Customisable Printed A4 Leaflets
• Mailshots: .PDF, .DOC Formats
• Web Banners & Buttons
Your Details Printed Here
www.pentel.co.uk
Q3 Promotional Support
• Available on Pentel Website
• www.pentel.co.uk/spicers.asp
• Customisable Printed A4 Leaflets
• Mailshots: .PDF, .DOC Formats
• Web Banners & Buttons
Your Details Printed Here