Ethical Shopper Distribution Strategy

Stanford Venture Lab 2012technology entrepreneurship

ES

Description

We connect consumers with this relevant information through an intuitive and powerful mobile app that can scan barcodes and return a headline score across a range of important factors such a sustainability, community/workers rights and animal rights etc.

We also provide useful and relevant product and services recommendations based on tracked user ID behavior (what did they scan, what did they purchase, where, when etc).

The dilemma – so many choices

Which is the best?

What about when it does have a label?

We need an App that tells you the truth – in plain language