A range of posters were placed up to create awareness.On these later released posters there is a number, when called audiences realise it is the multi national united hotline and its about non humans escaping from district 9 and due to be violent and unpredictable.They made the film come to life as much as possible and raise as much awareness as they could.They had them on the sides of buildings, bus stops, billboards, toilets and benches and even more.This meant that people would see the posters and add intrigue into what they were related to as on some they have no mention of the film only ‘humans only’ this becoming the strap line for the movie prior to it’s release and the most associated thing with the film.

• The trailer was broadcast in cinemas before related features such as transformers• The trailer was available online• Fake TV broadcasts were broadcast on TV and over the internet• Some were done in the style of humans vs aliens• Some were done showing clips of the film• The range allowed the audience to slot together the idea of the film• The range of types of trailers included: - Teaser trailer- Theatrical trailer- Online trailers 1 and 2- Fan made trailers

• The trailers were released in June before it’s August release.• The range of trailers include a different selection of clips from different parts of

the film. By watching the range of trailers the audience can piece together different parts of the film and know more about the film the more trailers they watch.

On the website the audience are first met with the trailer. This is optional to watch and they can choose to stop at any moment. This is the official trailer and this therefore means that it will be more that will be shown on the television advertisement.

Following this there is a fake news report warning the humans about the aliens, this therefore makes it more realistic and creates a sense of urgency and utilises the links with the internet.They also set up websites for organisations (fictional MNU website) featured in the film about what to do when interacting with aliens.

The only merchandise released from the film was ‘The art of district 9, weta workshop’A book released giving fans a behind-the-scenes look at how the effects and characters were created.‘The Art Of District 9 gives fans a behind-the-scenes tour through the most visually and technologically stunning film of the past decade. Written by Weta Works insider Daniel Falconer—a special effects wizard who worked on The Lord of the Rings and The Lion, the Witch and the Wardrobe—The Art Of District 9will answer the question everyone has been asking since the movie’s 2009 release: How did they do it?’

• X-BOX 360 game released. • On the x-box website it has links to the trailer and to buy the game.• It also gives an overview of the film/ what the game entails. • People who have not yet seen the film may want to play the game and

therefore will watch the film before playing the game therefore introducing synergy.

They have an official facebook page with 1.1million likes . This includes information about the film, feedback from the audience and also information about related features and new updates about DVD and release dates.They also have a selection of videos on YouTube including the trailer, fake news reports and interviews with cast and crew. Although they do not have an official YouTube account the videos are broadcast via VISO trailers and they are all under this name meaning if anyone wanted to see a selection they are in suggested and also all that are official will be under this name meaning audience know where to look.

The audience is also given the option between adopting the character of a human or an alien. This increases audience participation as they are in control and can choose what is personal to them. There was also a game on the website that the audience could either be a human agent fighting the aliens or an alien therefore getting the audience interested and involved.Also they had interactive eggs that the audience had to go and find to unlock special features, this therefore got the audience involved and working with others creating a fan base via this virtual scavenger hunt.

• Originally posters went up only containing the date of release, a trailer was shown only containing the date of release so the audience had no clue what the film was called/really about, they just had this date. When typed into the web it took them to a website only containing the date of release therefore meaning that the audience had to keep checking for updates and also increased anticipation.

• The intended mystery of the posters gets the audience thinking about the movie and what it is about, much of what the film is about and points towards the thriller genre and this is a key feature of the genre giving the audience the hint of the genre from this technique.

• The unique selling point shown in the marketing campaign is the ideas. Nothing like this had really been done before in this way or in this style. It looked at a range of issues meaning the audience would be more likely to find at least one they could relate to. Even then it was done in such a way to not make the issues obvious and the audience had to understand and become more involved in the film to pick them all out.