ditching words: using interactive to improve user experience
TRANSCRIPT
Ditching Words: How Interactive Media Improves the User Experience
Tuesday, Oct 20, 4:15pm
Matt R. Sullivan
About Matt Sullivan
•Teaching tech comm and software for 20 years
•Adobe Certified Instructor and Expert in 10 Adobe applications
•Runs training classes for tech comm video at training.techcommtools.com
•Author FrameMaker – Creating and Publishing Content
Ditching Words
Video and visuals for better documentation
620 pages of irony
New interactivity features for Fm 12 and Fm 2015
11 of 27 new features (over 40%) directly
address digital publishing and mobile
delivery
To effectively
deliver a message
Create engaging experiences with more than just text
-@mattrsullivan
•Documentation (2 examples)
•Support for existing content
•Point of sale, sales rep, product training
•Advertising•Product and Profit center
•Sales teaser
Video documentation as
Video as…documentation
PS AI INT video
Use video to ease descriptions of obscure details
Video as…documentatio
n
vimeo.com/112531569
Video asSupport for existing content
Video in lieu of collateral and mailers
GIVE an experience instead of describing one
Headwaters Healthcare CentreOrangeville, ON
Be creative with providing access
Targeted e-mailLanding pagesBlog postsQR codesHelp systems/PDF
Deploy content on media servers to reduce load times for content.
Interesting spins on video documentation
Video as point of sale, sales rep, and product training
Video documentation as Sales
youtu.be/1Ql0Z8Il73s
Video documentation as advertising
youtu.be/aBYWGjIzvyw
Using your documentation as a profit center
Documentation
as product
http://bit.ly/screenflow-hero
Cross-pollinate
Content as sales teaser
youtu.be/DBaWwuK-YAg
Augmented reality in a cell phone
app
DAQRI Anatomy 4d
Identifying candidates for video
Look for trouble spots in docs and user experienceLook for features that differentiate
Next steps
bit.ly/lavacon-video for writeup
slideshare/net/mattrsullivan for presentation
training.techcommtools.com for course
Connect with Matt Sullivan Newsletter-
techcommtools.com Twitter, Facebook, LinkedIn-
mattrsullivan YouTube-tc2ls or mattrsullivan