SHIFTING GLOBAL TRADE FLOWS

HOW TO BREAK INTO A NEW MARKET HOW TO FIND NEW CUSTOMERS

of global trade by 2030

43%

?26%

NORTH-SOUTH TRADE SOUTH-SOUTH TRADENORTH-NORTH TRADE

fal

lin

g b

eh

ind

Why diversify?

Improved Competitiveness

extended Product Sales life

EVALUATING RISKS

DOWNLOAD FREE GUIDE

edc.ca/diversify

A Guide to Entry Strategies

DIVERSIFYING INTO FOREIGN MARKETS

Using Intermediaries

Political

Intermediary Intellectual Property

Compliance

Partnershipfinancial Crime

Non-Payment

Partnering With larger

exporter

trade Shows

recommendations from other businesses

Industry organizations & associations

Market Visits

edC abroad

following your Canadian Customer

foreign direct Investment

exporting Services

direct exporting

MATCHMAKING

RISK MITIGATION

edC finances foreign buyers

+=

edC introduces Canadian companies to foreign buyers

foreign companies buy Canadian goods

Credit profiles on

80 millioninternational customers

edC overseas representations in

12 major markets

Market information on

200+ countries

accounts receivable Insurance

Political risk Insurance

Single buyer Insurance

Contract frustration Insurance

MARKET INTELLIGENCE

HOW EDC CAN HELP

reduced Vulnerability

Supply opportunities Partnership

opportunities

Increased Sales

Production opportunities