diversity affluence promo kit
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About Diversity AffluenceTRANSCRIPT
OUR CORE SERVICES:
• TargetMarketingCommunicationsConsulting• Research&Analysis• StrategicPlanning• BusinessDevelopmentConsulting• EventMarketing• One-on-OneAdvisory
Diversity Affluence™ brings your brand to the affluent multicultural consumer. They are the Roy-altons™. Increase your market share and thrive in these new, emerging and untapped markets.
Let us help your brand or business reach Royaltons™. Marketers, media entities, Hollywood, ad agencies, brand managers and chief content officers turn to us for niche and target marketing.
We're authorities in Target Marketing Communications Consulting and Strategic Planning, Re-search & Analysis, Business Development Consulting, Hourly Consulting, and Event Marketing.
We can assist you in identifying new revenue streams online and offline, implementing profitable business initiatives, creating and improving marketing strategies and content, and evaluating existing initiatives and opportunities.
- Cindy AugustineGlobal Chief Talent Officer,
Draftfcb
“Understanding New America and the changing cultural and societal imperatives, Draftfcb has partnered with Andrea Hoffman and her firm for strategic guidance and insight. I have been immensely impressed with the direction and assistance that Andrea and her firm have provided. Andrea is research based, business and growth minded, strategic and insightful, yet practical with smart and impactful execution plans. An added plus is Andrea’s extensive network, a valuable circle of experts and potential partners in a large variety of disciplines and specialties. Not to mention, Andrea is personable and fun to work with. I highly recom-mend Andrea and her firm, to help you navigate and grow in the world of today and tomor-row.”
since 2006
Launched ground-breaking research on
Affluent AfricanAmericans
Founderspeaks at
Automotive News World Congress
Founder joins the Board of Evidence, A
Dance Company
Conceived & trademarked the term
Royaltons™ todefine affluent
ethnic consumers
SERVICES OVERVIEW
ONE-ON-ONE ADVISORYMaximize efficiency with access to hourly phone or in-person consulting services that accommodate your schedule.
RESEARCH & ANALYSISFrom Point of View Briefs and Competitive Analysis to Secondary or Primary Research our economist delivers revenue generating insight.
STRATEGIC PLANNINGWe make your strategies more inclusive of un-tapped and emerging markets while repurposing funds from underperforming programs.
BUSINESS DEVELOPMENTCONSULTINGFrom building diverse advisory boards to forging strategic alliances, we have the resources to posi-tion your business for domestic or global growth.
TARGET MARKETING COMMUNICATIONS CONSULTINGWe've introduced you to Royaltons™; now let us show you exactly how to reach them through pre-cise marketing techniques.
EVENT MARKETINGBenefit from our signature prospecting programs or allow us to customize one for you.
COMPANYHIGHLIGHTS
Launch of the Secret Supper Club,
an invitation-only dinner program
for affluent ethnic clients and prospects
Co-authored Black is the New Green
published by Palgrave Macmillan
since 2006
Launched Integrated Resource Group
(IRG), a corporate diversity & inclusion
consultancy
Developed & produced the
Diversity Affluence Brunch hosted by
actor Malik Yoba with Jaguar, JPMorgan
Chase, Baume & Mer-cier and Caesar's as
sponsors
Launched corporate gifting program for Baume & Mercier
CLIENTS &TESTIMONIALS
"Andrea Hoffman of Diversity Affluence is a vast source of high-powered marketing insight and talent! Her balance of strategic vision and laser-focused tacti-cal execution, all with a delicate finesse and sensitiv-ity to her client's needs, propels her engagements to success."
Reggie Van Lee,Senior VP
Booz Allen Hamilton
Founder speaksat the ANA Multicultural Conference
Founder becomes contributing writer for
Fortune Character Magazine, a
Chinese luxurylifestyle publication
"Jaguar is pleased to have partnered with Diversity Af-fluence. The Leaders, Achievers and Pioneers Brunch series recognized the contributions of visionaries in fashion, entertainment and philanthropy. The location provided a refreshing backdrop to the award ceremony and was a befitting environment for guests to view and experience the new 2011 Jaguar XJ flagship sedan, the XF sporting sedan and the heartpounding Jaguar XK sportscar."
Connie Cunningham,Jaguar
"Diversity Affluence is simply an invaluable resource to our work in engaging affluent communities whose cultural sensibilities resonate with our core mission and goals. They have been able to provide knowledge, awareness, strategies and access to key constituen-cies that, without such services, we would have been unable to reach."
Aaron P. Dworkin, Founder & President, The Sphinx Organization,
Member, National Council on the Arts
"In Black is the New Green, Andrea Hoffman and Len Burnett offer astute insight into one very powerful demographic shift that is driving the trend toward niche marketing - and they provide compelling and cost-ef-fective strategies for reaching this emerging New afflu-ent niche. They make the case that target marketing is no longer simply "nice" to do, it is a need" to do - and, using recent, successful case studies to illuminate each step, they show you how."
Jim Clifton, CEO
The Gallup Organization
Forged a partnership with
Hermès
since 2006
Black is the New Green is chosen
by Small Business Trends as an
Editor's Choice winner for 2010
Launch of the International
Diversity Innovation Technology
Summit
Groundbreakingresearch published:
Travel Habits of Affluent African
Americans
SOME OF OUR CLIENTS: Launched
Royaltons™ Report, a free e-newsletter offer-ing insight into affluent
ethnic markets
since 2006
973-846-0155 www.diversityaffluence.com
Andrea is a serial entrepreneur with over 25 years of experience in marketing communications. She is the founder and CEO of Diversity Affluence and co-author of Black is the New Green-Marketing to Affluent Af-rican Americans. As a marketing strategist and trend forecaster, Andrea has a passion for providing leader-ship-minded clients with forward thinking ideas, strate-gies and tactics.
Andrea is a Board Member of Sphinx Organization, and a Member of The Luxury Marketing Council as well as the Editor-in-Chief of the Royaltons Report, and con-tributor to Fortune Character Magazine; a luxury life-style publication serving the elite in China. In addition, Andrea is co-author of several research reports/resource guides including Online Purchasing Patters of Affluent African Americans, Multicultural Wealth Report, Mar-keting to Affluent African Americans-Strategic Insights for Reaching an Untapped Market, and the Affluent Black Marketing Sourcebook.
Andrea Hoffman, Founder & CEO
Advisory Board
David Chavez CEO, Latin Pointe, Inc. and Executive Producer of the ALMA Awards
Chloe Drew Executive Director Council of Urban Professionals
Dwayne Ashley Chief Officer, DevelopmentJazz at Lincoln Center
Mark McLane Managing Director, Global Head of Diversity & Inclusion Barclay's
Reginald Van Lee Senior Vice President, Booz Allen Hamilton
since 2006