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DIVIDING MARKET INTO SEGMENTS

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Page 1: Dividing market into segments

DIVIDING MARKET INTO SEGMENTS

Page 2: Dividing market into segments

4 WAYS TO SEGMENT CONSUMER MARKET

Page 3: Dividing market into segments

GEOGRAPHIC

Page 4: Dividing market into segments
Page 5: Dividing market into segments

DEMOGRAPHIC

Page 6: Dividing market into segments

DEMOGRAPHIC

EDUCATION

AGEGENDER

OCCUPATION

Page 7: Dividing market into segments

PSYCHOGRAPHIC

Page 8: Dividing market into segments

LIFESTYLE

PERSONALITY

PSYCHOGRAPHIC

Page 9: Dividing market into segments

BEHAVIORAL

Page 10: Dividing market into segments

BEHAVIORAL

ATTITUDE

LOYALTY

OCCASION

Page 11: Dividing market into segments

THANK YOU

Page 12: Dividing market into segments

Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow.www.iiminternship.com


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