diy: how to produce video content on a startup budget

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presents DIY: How to Produce Video Content for Your Company on a Startup Budget David Rabinowitz @Daverabin

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Instructor: David Rabinowitz In this class you'll learn how to make an awesome promo video with just your iPhone and free software from the web. You're not just going to talk about making a movie ... you're actually going to make one. Here's an example of what you might leave with: in a single morning, using everyday equipment and software David Rabinowitz made this 90 second video for his company. You'll learn: The key principles of an engaging video What types of video are right for your company Simple tips to produce high quality videos at low or no cost (you won't learn about animation or advanced video editing techniques)

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Page 1: DIY: How to Produce Video Content on a Startup Budget

presents

DIY: How to Produce Video Content for Your Company on a Startup Budget David Rabinowitz @Daverabin

Page 2: DIY: How to Produce Video Content on a Startup Budget

How  to  bootstrap  a  start-­‐‑up  film

Page 3: DIY: How to Produce Video Content on a Startup Budget

1. Quality  is  as  quality  does  !

2. Storyboarding  isn’t  for  planners  !

3. Let’s  make  a  movie…errr  learn  how  to  make  a  movie

Featuring  ~

Page 4: DIY: How to Produce Video Content on a Startup Budget

Quality  is  as  quality  does

Featuring:    ~  Blurry  is  good  ~  Audio  is  always  harder  than  video.    Always.  ~  This  equipment  is  cheap!

Page 5: DIY: How to Produce Video Content on a Startup Budget

1)  Blurry  is  good

Page 6: DIY: How to Produce Video Content on a Startup Budget

2)  Audio  is  always  harder  than  video.    Always.

Page 7: DIY: How to Produce Video Content on a Startup Budget

3)  This  equipment  is  cheap!    The  $184  studio.

Name Price Link

Own  it a  decent  computer $1000 www.apple.com

Borrow  it DSLR  camera $650 www.amazon.com

It’s  free! Magic  lantern $0 www.magiclantern.fm/

Buy  it 50mm  F  1.8  lens $109 www.amazon.com

Buy  it   Lavalier  microphone

$20 www.amazon.com

Buy  it Decent  tripod $25 www.amazon.com

Buy  it Adobe  premiere $30 www.adobe.com

Total $184

Brand  names  for  equipment:  !DSLR  Camera  –  Canon  t5i  Lavalier  Microphone  –  Audio  Technica  ATR-­‐‑3350  Lavalier  Mic  Tripod  –  Vista  explorer  60  inch  lightweight  tripod  

Page 8: DIY: How to Produce Video Content on a Startup Budget

 Storyboarding  isn’t  for  planners

Featuring:    ~  Quick  is  your  friend.    Funny  is  your  friend,  too.  ~  Storyboarding…sort  of  ~  B-­‐‑roll  is  brilliant

Page 9: DIY: How to Produce Video Content on a Startup Budget

1. Your  movie  should  be  short.    Like  less  than  two  minutes.  

!1. Visual  cuts  need  to  be  short.    Like  less  than  

10  seconds  /  2  sentences.  !2. Your  movie  should  be  a  little  funny.    Unless  there’s  a  reason  for  it  not  to  be.  

1)  Quick  is  your  friend.    Funny  is  your  

friend,  too.

Page 10: DIY: How to Produce Video Content on a Startup Budget

2.  Storyboarding…sort  of

Page 11: DIY: How to Produce Video Content on a Startup Budget

2.  Storyboarding…sort  of

What  you  do  need:  !• a  general  sense  of  tone  (funny,  serious,  etc)  • a  general  sense  of  purpose  (sales,  

education,  etc)  • the  ability  to  give  your  colleagues  some  

direction  on  camera  !

What  you  don’t  need:  !• a  script  • stick  figures  acting  out  a  script

Page 12: DIY: How to Produce Video Content on a Startup Budget

Ceo  explains  product

Shot  of  product

What  a  cool  office!

Marketing  person  loves  the  product!

CEO  explains  product  (audio)Marketing  person  loves  

product  (audio)

Music

Video

Audio

2.  Storyboarding…sort  of

Page 13: DIY: How to Produce Video Content on a Startup Budget

Ceo  explains  product

Shot  of  product What  a  cool  office!

Marketing  person  loves  the  product!

A  Roll

CEO  explains  product  (audio) Marketing  person  loves  product  (audio)

3.  B-­‐‑Roll  is  brilliant

B  Roll

Page 14: DIY: How to Produce Video Content on a Startup Budget

Let’s  make  a  movie…err  learn  how  to  make  a  movie

Featuring:    ~  A  virtual  worksheet  ~  Smile  and  say  cheese      ~  Cut  and  paste

Page 15: DIY: How to Produce Video Content on a Startup Budget

1.  A  virtual  worksheet  (10  mins)

1) What’s  the  purpose  of  your  movie?  

2) What’s  the  tone  of  your  movie?  

3) What’s  one  piece  of  A  roll  you  know  you’ll  want?  

4) What’s  one  piece  of  B  roll  you  know  you’ll  want?  

5) What’s  one  cool  shot  you  could  pre-­‐‑plan?    

6) What’s  one  problem  you  might  have?  

7) What  are  two  questions  you  can  plan  to  ask  your  

“actors?”  (This  is  your  script)

Page 16: DIY: How to Produce Video Content on a Startup Budget

2)  Smile  and  say  cheese  (15  mins)

Your  job:  

!1) Get  one  piece  of  A-­‐‑Roll,  and  direct  it  (work  with  a  

neighbor!)  

!

1) Get  one  piece  of  B-­‐‑Roll  

!

2) Think  for  a  moment  how  they  could  fit  together

Page 17: DIY: How to Produce Video Content on a Startup Budget

3)  Cut  and  paste  (20  mins)

1) New  project  

2) Create  a  sequence  

3) Import  files  

4) Pull  a  clip  to  the  timeline  

5) Edit  a  little  

6) “Fix  the  audio”  

7) Add  a  transition  

8) Export

Page 18: DIY: How to Produce Video Content on a Startup Budget

Questions?

Page 19: DIY: How to Produce Video Content on a Startup Budget

Course Title

Course Title

INSTRUCTOR NAME