VOICEOne of the UK’s leading music and lifestyle websites, DIY is

the nexus of all things fresh and cutting edge in and around

the world of independent and alternative culture. Serving

a combined audience of innovators and early adopters over

the last decade, DIY’s heritage as purveyors of emerging acts

and breakthrough trends, coupled with its front-line

approach and revered editorial style makes them the voice to

listen to. Not only featuring the fi nest in indie music, DIY

Magazine refl ects our readers’ lifestyle tastes with

editorial on gadgets, fashion, sport and fi lm.

“A great mix of humour and pop culture that has become the envy of the Internet” BT Digital Music Awards

Age

Sex Male : 70% Female : 30%

READERSTh e DIY faithful are passionate about music, fi lm, gaming

and fashion. Eager to discover the next big thing and tell

their friends, our readers actively shape the future of

popular culture.

With a core demographic aged between 18 and 25, DIY

readers are happy to put their money where their collective

mouth is. Tech savvy and vocal about their passions they

spend their time at gigs, on social networks, blogging and

investing in new trends and bands.

DIY talks with its readers - not to them.

“DIY is, amongst other things, an online magazine, TV channel and record label. Spending the last eight years buried in the murky underbelly of the UK music scene it has built up a reputation for spotting some of the best new acts before they’ve appeared on mainstream radars.” Hinterland Festival

18-24 25-28other

: 65%: 25%: 10%

READER PROFILE86% purchase clothing & accessories every month

56% spend 3 hours online per day

80% spend more than £25 downloading music from the net every month

95% use the Internet

83% own a video game console

91% go to a bar or club at least once a week

87% purchase alcohol every week

62% do not buy print media

70% eat out at least once a week

*Source: survey of existing audience, sample size 1,000.

DISTRIBUTIONDIY will deliver an audited monthly print-run of 40,000

magazines* into the hands of the core readership

demgraphic. From Spring 2011, DIY’s high visibility launch

will focus on university and college networks and at targeted

independent outlets and fl agship stores. **

* Circulation audited by the Audit Burea of Circulation

**Available on request

TESTIMONIALS“DIY is one of the sites I’m always sure to check day in, day out. I’ve lost count of the number of great bands I’ve discovered through them.” Adrian Read - Head of Press, Darling

“DIY has build a strong reputation as a brand amongst advertisers. As a website DIY has established itself as a core portal for indie/rock music campaigns and live event advertisers, with almost continuous use by indie and major labels. It has also built up a good performance record for associated lifestyle products such as O2, Absolut Vodka, Budweiser,and the COI. DIY Magazine will add a further dimension to the fully integrated package.” Lawrence Cooke - Commercial Director, Sonic

“RWD is now ABC audited with a monthly circulation of 80,000 copies, and we believe that DIY can also become a major title given its online credentials. ABC’s are declining but RWD is without doubt the leading contemporary youth lifestyle publication and we can do the same for DIY, in the Indie market.” Nigel Wells - CEO, RWD

Mechanical DataAll artwork should be supplied to DIY specifi cations by the

stated deadlines. Advertisements not supplied on this basis

will be liable for any production or design charges incurred.

All artwork should be saved at 300 DPI, CMYK colour as

TIFF or EPS fi les and should be supplied on CD with a

hard copy for proofi ng purposes. Alternatively artwork can be

emailed as PDF or a high quality JPEG. Only written cancel-

lations will be accepted three weeks prior to publication date.

Send artwork to:

email: dacre@rwdmag.com

post: Attn: Design Dept.

DIY Magazine

W107 Holywell Centre

1 Phipp Street

London, EC2A 4PS

Sizestype

trim (landscape)

bleed

type

trim (portrait)

bleed

half page (landscape)

half page (portrait)

quarter (portrait)

eighth (landscape)

w 287 x h 200mm

w 297 x h 210mm

w 303 x h 216mm

w 138.5 x h 200mm

w 148.5 x h 210mm

w 154.5 x h 216mm

w 139 x h 99mm

w 68 x h 200mm

w 68 x h 99mm

w 68 x h 49mm

DPS:

FULL PAGE:

AREAS:

For double page artwork, please supply with a 5mm repeat to

take account of the gutter.

PRODUCTION

RATE CARD Front cover + editorial support

Outside back cover

Inside front cover

Inside back cover

First right hand page

Double page spead (DPS)

Full page (front half)

Full page (ROP)

Half page (landscape/ portrait)

Quarter page (portrait)

Eighth page (landscape)

(All prices exclude VAT)

POA

£3,780

£4,500

£3,420

£3,240

£4,095

£2,385

£2,138

£1,440

£765

£450

Prices

For further info please contact Paul Le Fevre

Paul@rewindcreative.com / +44 (0)20 3176 4218

ONLINEWith 400,000 monthly unique users and over four million

page impressions in 2010, DIY is among the most revered

and fastest growing sites in the UK. Created by a dedicated

team of writers from across Europe, America, UK and

beyond, the site features upfront content, breaking news,

interviews, features and exclusive video content. Catering to

an ever-expanding readership, the site also boasts focused

sections dedicated to fi lm and gaming.

In addition the 30,000 subscribers are sent a daily email, the

content of which is syndicated across DIY’s twitter,

Facebook and Tumblr, as well as the sites’ own iPhone app

that features music from DIY’s own record label.

Together DIY’s online and offl ine entities off er advertisers

an integrated platform with extensive reach across multiple

media. Formats include high-impact site takeovers, content

placement, digital banners and video pre-roll.

For further info please contact Lawrence

Lawrence@sonicdigital.co.uk / +44 (0)20 7613 0555

thisisfakediy.co.uk

Standard ad format 728x90

Standard ad format 300x250

Video pre roll

Homepage takeovers

Sponsorship site and channel

Masthead Rebrand

Microsite Build

Advertorials

Database mailouts

High impact takeover including roadblocking

from £13 cpm

from £15 cpm

from £25 cpm

from £2,000 / week

POA

POA

POA

POA

POA

POA(All prices exclude VAT)

Prices