dj shane sos
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ByBRAND GUIDELINES
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Introducing the brand identity system for SHANE SOS.
This style guide will help you keep your brand identity consistent across all platforms and mediums.
Bookmark it for easy reference.
HI SHANE
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MAIN LOGO
Your logo is a strategic business asset and a reflection of your unique essence. It’s job is to represent you when you are not around.
Treat it with love.
1 Your logo in black
2 And in white
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COLOUR LOGOS
You never know when or where your logo will need to appear. You can drop your logo in just about anywhere.
1 Yellow
2 Neon blue
3 Ocean blue
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COLOUR LOGOS
The colour versions are to mix things up a bit when uploading to SoundCloud and MixCloud.. if you want.
1 Pink
2 Purple
3 Green
4 Orange
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BRAND MARK
Your logo contains a distinctive brand mark that may be used separately.
1 Brand mark
2 Logo
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DO’S
Golden rules that honour your brand identity wherever it goes.
1 Make sure your logo stands out against a busy background
2 Let your logo breathe, it needs space
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DON’TS
Key points to maintain the integrity of your brand identity.
1 Do not rotate your logo, it gets dizzy
2 Avoid placing your logo on alien colours
3 Prevent your logo from disappearing into the background
4 Careful not to stretch when resizing
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Your brand identity is a system of elements that combine to make your brand distinctive, recognisable, unique and memorable.
We suggest the following fonts for your business collateral.
FONTS
1 Headings - Helvetica Regular
2 Body copy - Hevetica Light
4 Font for email body copy - Arial
3 Font for email signature - Times New Roman
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DJ SHANE SOS | Shane [email protected] | + 61 410 400 103Facebook | Mixcloud | SoundCloud
Helvetica RegularUpper Case
Helvetica LightSentence Case
Times New RomanSentence Case
Arial RegularSentence Case
Aa
Aa
AaAA1 2
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FILE TYPES
Your identity kit comes with two different file types:
one for print and one for web.
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your .png file can be used for most applications.
your .pdf is high-res for when you need to print..pdf
.png
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LET’S DO THIS
Like you, your brand identity is ready to take on the world.
Look at it go.
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22SHANE SOS | Brand Identity Guidelines V1 February 2014 | brandiam.com.au
BIG BRAND LOVE