djuaji pitch deck q2 2015
TRANSCRIPT
www.djuaji.com Q2 2015
“One thing about data in Africa is that there is a
huge lack of it.”Dr Jasper Grosskurth
Managing Director, Research Solutions Africa
62% of recently surveyed
WFA respondents agreed that
a lack of basic market
data hinders attempts to
generate insights and creates a barrier to investment.
The Problem
There is a large deficiency of reliable data in Africa
and no easy means to obtain it.
Business are unable to
take advantage of opportunitiesbecause they have to play guessing games.
www.djuaji.com Q2 2015
Sub-Saharan Africa is one of the fastest growing emerging markets
in the world - opportunities for SMEs are extensive,
lack of data limits successful innovations.
“Africa will be the
success story in the next decade.”
Julian RobertsGroup Chief Executive, Old Mutual
www.djuaji.com Q2 2015
The most successful businesses
worldwideuse data
to stay ahead
…but most businesses in Sub-Saharan Africa are
too small to afford costlymarket research activities.
Source: Teradata & MarketingCharts.com
www.djuaji.com Q2 2015
What if every business in Sub-Saharan Africa could obtain
accurate and reliable market datawhenever they needed it?
www.djuaji.com Q2 2015
Djuaji facilitates scalable survey-based research to
help businesses obtain data at low cost by paying
respondents with mobile money.
We enable businesses to derive
meaningful insights directly from their
target markets in real time.
www.djuaji.com Q2 2015
Why It Works – Tech
• Cost of mobile data decreasing• Smartphone availability increasing• Allows on-device validation• Collect new types of data• Present surveys with multimedia• Devices have geolocation capabilities• Users detailed info on social sites• Net based approach reduces costs
www.djuaji.com Q2 2015
• High mobile money adoption rates• Money is a strong incentive• Easy to reward many users• Mutually convenient for all parties
Why It Works – Incentive
www.djuaji.com Q2 2015
Positioning against the Competition
• We are the first to offer mobile money as a reward• We collect more data about respondents• We target respondents with more spending power• We are building a product specifically for SMEs• We place emphasis on the user community• We offer more complex demographics• We aggregate data about industries• Our survey platform is smartphone-first• Opportunity to collaborate and extend reach of
competitors for mutual growth
www.djuaji.com Q2 2015
• Commission on every reward paid out
• Monthly subscription fee for value-added services
• Exploring other streams
TAM for Kenya alone
= $300m
Revenue ModelStarter Plus Professional Insider
Monthly Charge FreeKES 5, 000 or US$ 50
KES 10, 000 or US$ 100
KES 25, 000 or US$ 250
Ideal forIndividuals and
AcademicsStart-ups and
Small bizSMEs and Journalists
NGOs, Corporates,Researchers
API Access
Custom branding
Insider Insights
Location targeting(Example)
Simple(Nairobi)
Single Coarse(Westlands)
Multiple Coarse(Ngara + CBD)
Multiple Fine(Polygons on map)
Media content Text Text, Images Text, ImagesText, Images,
Sounds, Videos
Max user accounts 1 3 5 10
Max respondentsper survey
500 750 1500 Unlimited
Support channels Email Phone and emailPhone, email and
IMDedicated helpline,
email IM
www.djuaji.com Q2 2015
• Prototype developed - 2nd Iteration• 70+ beta testers signed up• 3 SMEs expressed serious interest
to survey 1500+ combined users
Where We Are Now
• Invite only to build hype/trust• Reward users with mobile money for inviting others
• Offer businesses a chance to try
Djuaji at low cost or for free
Our Next Steps
www.djuaji.com Q2 2015
The Team
We are
exceptionalperformers
in our respective fields and
are driven to achieve
more
www.djuaji.com Q2 2015
We are proudly backedby investment from
SF have previously invested in:
as part of their 4th
Accelerator Programme
