dkhlt 2012 team day - raising your profile - part 2

12
© Freestyle Interactive – www.freestyleinteractive.co.uk The digital landscape

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Part 2 of a presentation to athletes from Dame Kelly Holmes Legacy Trust on raising your profile using the internet

TRANSCRIPT

Page 1: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

The digital landscape

Page 2: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 3: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 4: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 5: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 6: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

80 MILLIONplays of this video on YouTube and Vimeo in 10 days.

YouTube

Page 7: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 8: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 9: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 10: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Page 11: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

Customer communicatio

n

Brand exposure

Traffic to your website

Search engine visibility

Website

Blog

Facebook

Twitter

Linked In

YouTube

Flickr

Channels and content

Page 12: DKHLT 2012 Team Day - Raising Your Profile - Part 2

© Freestyle Interactive – www.freestyleinteractive.co.uk

• There are ready-made communities out there

• It’s not just about your website

In summary