The number one challenge for B2B marketers: Generating high-quality leads

The most effective lead generation tactics used by marketers: company website, email marketing and SEO

The greatest barrier to lead generation success is lack of resources: Staff, budget and time

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase

POINTS 1-5

Generating high-quality leads is by far the number one challenge for B2B marketers (61 percent).

The most effective lead generation tactic used by marketers is the company website followed by email marketing and SEO.

Today’s greatest barriers to lead generation success are lack of resources: staff, budget and time.

Cost per lead, revenue and lead volume top the list of metrics most B2B marketers use to measure marketing ROI.

For most marketers, between 5 and 10 percent of qualified leads convert to customers. A whopping 25 percent don’t know their conversion rates.

PICS 1-5 FOR ABOVE

POINTS 6-10 AND CORRESPONDING PICS

The secret to B2B email success is compelling content for each stage in the buying process to move buyers from first touch to purchase.

Networking and speaking engagements drive success at trade shows – advertising in tradeshow materials is the least effective tactic.

For webinar success build compelling content, advertise the webinar early, and make sure to follow up . Developing webinar content Pre-webinar advertising to gain attendees Post-webinar marketing and follow-up Recruiting the right webinar speaker(s) Making webinar available on demand

Creating a compelling wFor the minority of B2B marketers who still use direct mail – letters, brochures and 3D promo packages are the most effective formats.

For social media success, build relationships with bloggers, community moderators, and social influencers – and don’t neglect your corporate blog.

POINTS 11-15 AND THEIR GRAPHS