dm plan_feb 15 to feb 29 2012 course orientation

8/3/2019 DM Plan_Feb 15 to Feb 29 2012 Course Orientation

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Digital Marketing Plan

February 15 to 29, 2012

Introductory Session



WELCOME!Introduction to the Certified Digital Marketer Program & Digital Marketing Plan

Agenda:

2:00 - 2:15 Introduction by James Felizardo

2:15 - 4:00 DM Framework: Lawrence Villegas (Team Planu)4:00 - 4:15 Online Course Walkthrough (for Newbies )

4:15 - 4:30 Break

4:30 - 5:15 LoveYourself Live Marketing Brief: Lawrence Villegas

5:15 5:55 DM Metrics: Manny Nepomuceno (Proximity Phils)

5:35 6:00 Final Announcements/Closing

Digital Marketing Plan Feb. 15 to 29, 2012



Ateneo-IMM AP Certified Digital Marketer Program

A Collaboration of Three Organizations




Our goal:

Develop digital marketing professionals

Grow the local digital marketing industry

Instill the discipline of continuous self-learning

in such a fast-paced industry.




Introduction to the Digital Marketing Plan

WWW: What Works in Websites

Search Engine Marketing

Click! Online Advertising

Social Media Marketing

Mobile: Marketing on the Go!

Effective Email Marketing

eCRM

eCommerce

e-Ethics: Digital Marketing Rulebook

Marketing 360: Integrated Marketing Communications

COURSES: http://www.imadigitalmarketer.com/courses.php




Industry and academe support

Pool of industry experts

Learn anytime & anywhere

Online resources & support

Opportunity to network with industry practitioners

What¶s Unique About the Program




And other contributors and industry experts«

We·re connecting a network of learners with a network of experts




HOW IT WORKS:


Face to Face Orientation

SME Topic Speakers

2-Week Online Course

Assisted by

Online Facilitator + SME

1 or 2 Webinars

Summary Session

Webinar with SME



Course Description:

Discover how mobile and Internet penetration impacts your

customers, your business and your work as a marketer. Get

a glimpse of the different digital marketing channels. Find

out what you need to get into digital marketing, and if your

organization is ready for digital marketing.

Digital Marketing Plan




OUTLINE:

I. Introduction to Digital Marketing

A. What is Digital Marketing?

B. The Digital Marketer

C. Role of Technology

II. Digital Marketing Terminologies




OUTLINE:

III. Digital Marketing Ecosystem

A. Digital Marketing Channels

B. Digital Marketing Channel - Website

C. Digital Marketing Channel - Search

D. Digital Marketing Channel - Email

E. Digital Marketing Channel Social Media

F. Digital Marketing Channel - Mobile

G. 2011 Case Study on Digital Presence of Brands (Asia)

IV. Digital Marketing Functions




OUTLINE:IV. Digital Marketing Functions

A. Marketing Mix and Sales Funnel

B. Segmenting, Targeting and Positioning

C. PR Machinery and IMC (Integrated Marketing

Communications)

V. Is your brand ready for Digital Marketing?

A. What is Digital Marketing?

B. The Digital Marketer

C. Role of TechnologyD. Email Marketing Key Terms and Concepts




OUTLINE:

VI. The DM Planning Framework Applied

A. Planning the Platform

B. Creating the Platform

C. Publicizing the PlatformD. Analysis and Optimization

VII. The Marketing Brief

A. The Creative in your Digital Marketing Brief




OUTLINE:

VIII. DM Planning Framework Applied

A. Planning the Platform

B. Creating the Platform

C. Publicizing the PlatformD. Analysis and Optimization




Feb. 15, 2:00-6:00 pm Introductory Session (F2F)

Feb. 20, (Mon) 11:55 PM Assignment 1 Due

Feb. 22, (Wed) 7:00-8:30 PM Consultation, Q/A Webinar

(Jonathan Joson and Lawrence Villegas)

Feb. 26 (Sun) 11:55 PM Assignment 2 : Final Plan

Feb. 29 (Web) 7:00-8:30 PM Summary Session Webinar

SCHEDULE & REQUIREMENTS




1) Submitted Assignments and other Requirements

2) Please inform us until February 17th (FRI) 5pm if you

will opt for Certificate of Completion or

Certificate of Participation

3) If you fail to submit the required Assignments and do other

activities, you automatically get a Certificate

of Participation.

CERTIFICATION:




CERTIFICATION:Certificate of

Participation

Certificate of Completion

(CDM)

1. Login Latest is on the 3rd

day from the date

of the Introductory

Session

Latest is on the 3rd day

from the date of the

Introductory Session




CERTIFICATION:Certificate of

Participation


(CDM)

2. Assignment Assignment 1 only Assignment 1 and 2

3. Physical

Attendance

No attendance

required

No attendance required




The following applies only to the

Certificate of Completion, which is

required for the CDM title




We strongly recommend students to join physical or face-

to-face sessions and Webinars so they can interact with

the SMEs (Subject Matter Experts) and their classmates.

Otherwise, students can just view the recorded videosonline.

Feedback for Assignments will only be given to students

who bring up questions during the Consultation andSummary Session webinars.

REQUIREMENTS:




This highly accelerated online class pace requires

students to take charge of their own learning: please joinactivities and comply with course requirements.

Please take note of set deadlines on assignments and

class activities.

REQUIREMENTS:




TWO ASSIGNMEN TS

Assign 1 Planning and Creating the Platform

Assign 2 Full Digital Marketing Plan

(Assign 1 plus Publicizing the Platform & Analysis and Optimization)

REQUIREMENTS:Course Output:

Digital Marketing Planning Framework




BRE AK DOW N OF ASSIGNMEN T W EIGH TS

Assignment 1 50%

Assignment 2 50%

Course Evaluation: requirement in receiving certificate

REQUIREMENTS:




CLASS ACTIVITIES:

Lessons

Consultation and Summary Session Webinars

Opportunity to get Bonus Points (+5%) through:

1. Optional commenting on classmates Assignment 1




CLASS ACTIVITIES:

- http://www.techopedia.com/definition/4734/web-based-seminar-webinar




CLASS ACTIVITIES:

Consultation and Summary Session Webinars (GoToWebinar)




CLASS ACTIVITIES:

Consultation and Summary Session Webinars (GoToWebinar)

Ask questions about assignments, topics in lessons

Get assignment feedback from Subject Matter Expert (SME)

During the webinar, student has the option to briefly narrate

what he/she did in the assignment and asks SME for feedback

Share online course and industry practice experiences with

classmates/SME




Grade NumericalEquivalent

LetterEquivalent

4.0 96-100 A

3.5 91-95 B+

3.0 86-90 B

2.5 81-85 C+

2.0 76-80 C

1.5 75 D

1.0 74 and below F

RATING SYSTEM:




Late submissions will result in an incomplete grade

Only a Certificate of Participation will be given

not a Certificate of Completion (late submissions)

Youll have to retake the course (and pay the

course fee) should you decide to aim for a


REMINDERS:




[email protected]

[email protected]

+632 9270096 426-6001 (locals 5678/ 5679)

+63918 347 0337 (Log-in problems) Lourdes

Online Course Facilitators:

+63927 326 2370 James

+63947 576 1717 Twinkle

NEED HELP?



Replies to inquiries (Email, SMS, Portal) will be

within 3 hours on Mondays thru Fridays

After 6:30pm, replies will be on the next daybefore 12 noon.

For urgent inquiries, send us an SMS or call

NEED HELP?




Questions?



LAWRENCE VILLEGASDigital & CRM strategy consultant / entrepreneur

President at TeamPlanu Inc past Digital Director Consultant at BBDO Guerrero/Proximity Phils.

past Director for Digital & CRM at Leo Burnett / Arc Worldwide




MANNY NEPOMUCENOHead- Proximity Philippines

Founder and Organizer at MobileMondays Manila

past Digital Services Director at Campaigns and Grey

Data Analytics Manager at McCann Relationship Marketing

Ateneo Graduate School of Business Alumnus


dm plan_feb 15 to feb 29 2012 course orientation

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