documentdm
DESCRIPTION
TRANSCRIPT
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Comscore
AUDIENCE MONDE DES SITES DE PARTAGES DE VIDEOS …
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Comscore
ET DE GOOGLE YOU TUBE
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Source : Médiamétrie//NetRatings – octobre 2010
AUDIENCE FRANCE DES SITES DE PARTAGES DE VIDEOS
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Source : Médiamétrie//NetRatings – octobre 2010
LA PAGE D’ACCUEIL DE DAILYMOTION
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…
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LA PAGE D’ACCUEIL DE DAILYMOTION
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HOMMES
56%
FEMMES
44%
Genre & CSP
2-14 ans7% 15-24
ans11%
25-34 ans20%
35-49 ans31%
50 ans +30%
IA: 96
IA: 113
IA: 125
IA: 86
IA: 63
Age
DAILYMOTION HOMMES FEMMES CSP+
25%28%
22%
32%
Taux de couverture
DAI-LY-MO-TION
2-14 ans
15-24 ans
25-34 ans
35-49 ans
50 ans et +
25%
16%
22%
32%28%
24%
Taux de couverture
CSP+29%
71%
Source : Médiamétrie//NetRatings – octobre 2010
REPARTITION GENRES / AGE
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Source : Médiamétrie//NetRatings – octobre 2010
MIX MEDIA EN FRANCE
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PRE-ROLL
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EVOLUTION DU MARCHE PUBLICITAIRE VIDEO ONLINE
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LE PAYANT
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KIDS