Hey!..

Founded in 1824.

Launched1905 in UK1948 in India

TargetedKids to Adults

M. competitors Amul, Nestle.

About DairyMilk

Cadbury is the world leader in marketing of chocolate and it commands about 70 percent of the Indian chocolate market. The objective of this marketing plan is to successfully introduce the brand in the Indian market for young as well as adults. A business firm should have a proper marketing plan to expand the business .i. e. target marketing. The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power and demographics, as well as by psychographics.

1905 0nto market.

1913Best selling.Mid 1920s UK brand leader.

1928 Fruit & Nutintroduced1933Whole-Nut added2004Dairy Milk re-launched2005100th BDay

Timeline

DISTRIBUITION

CompanyAgent.Distributors RetailersCustomers.

Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered.Mission

Working together to create brands people loveVisionMissionReal Taste of Life

Tagline

PRODUCT AGESTAGE NO. OF COMPETITORSMARKET GROWTHPROFITSMARKET SIZERESEARCH & DEVELOPMENTUNKNOWN0%0%HIGHPRODUCT INTRODUCTIONFEWHIGH3%HIGHDEVELOPMENTRAPID GROWTHHIGHESTGROWINGHIGHMATURATIONSTABLEBALANCEDHIGHHIGHDECLINENOT YETLESS50%STABLE

Hey!..