dmc media company profile

Digital Media Convergence

D M C M E D I A

C O M P A N Y P R O F I L E

OverviewPro�leVisionHistoryOrganizationBusinessStrength

Overview

Integrated Digital Media Rep

AD Marketing Solution

AD Marketing Contens

AD Marketing Platform

Contact Us

Growth

Professionalism

Technical skill

Insight

Partnership

Media network

Present condition of digital AD market

Business Area

Overview

Internet & Mobile

IPTV

DOOH

Clients

Overview

ADpool

Vpool

mTRACKER

mPICKER

Overview

Line-up

Clients

Overview

AD marketing R&D

DMC REPORT

mPORT

Mobile Application

Introduction

Major Report

INDEX

Imagine More Performance

DMC MEDIA realize AD marketing performance that most efficient in domestic industry

through Integrated media rep service and AD marketing Platform business

Introduction

Business

Internet

Mobile

Network

INTRODUCTION

OVERVIEW

PROFILE

VISION

HISTORY

ORGANIZATION

BUSINESS

STRENGTH

Assistant vs RepresentativeHow many assistant mangers are promoted to CEO who represents the company?

REP. service assist customer’s digital media AD. But value of REP. service, DMC thinks,

is representing the brand of advertiser and client

DMC MEDIA is doing four fields of business in digital media convergence industry, integrated digital media rep, AD marketing platform, AD marketing solution, AD marketing contents.

OVERVIEW

‘In the integrated digital media rep business’We have optimized marketing solution line-up and insightful AD database

based on our thirteen years of experience in digital media AD/marketing industry, so we are executing the most accurate, creative and effective AD campaignin every digital media such as internet, mobile, IPTV, DOOH and etc.

Platform vs SolutionWhat is the difference between platform and solution?

In digital AD, technology is used in both platform and solution, so both are recognized as kind of the same thing.

But DMC defines digital technology as future possibility(platform) and current optimization(solution)

OVERVIEW

‘In the AD marketing platform business’We are researching more scientific marketing techniques

and methodologies through our Marketing Technical Research Center and R&D specialized division. We are also developing

various programmatic-based platforms, digital AD platforms, Mobile marketing DB platforms, AD/Marketing material platforms, etc.

Platform?Solution?

Data vs InsightDo you want data or insight?

Database is the data set which is structured by specific guide.It is well-organized, but if it isn’t used practically, it is only

good-looking data silo. DMC cook the database nice and tasty.

OVERVIEW

DMC MEDIA will celebrate our 13th founding anniversary in 2015, and grew up as a top-tier digital media convergence company in domestic market. We will keep going to lead the digital media convergence industrywhich is represented by digital, N-Screen, network and convergence, and study and research consistantly to improve our client’s satisfaction.

‘In the AD marketing DB contents business’From our actual AD execution database research,

knowledge and insight of media, consumer, digital AD industry through our R&D group that consists of AD, media and research experts,

we are producing insightful contents.

Business Area

Others

Subsidiary

Integrated Digital Media Rep.

AD Marketing Platform

AD Marketing Solution

AD Marketing Databse Business

Fine Finance Certification (IBK,KB Bank)

Lab. attached

INNO-BIZ Certification

A member of KOA (Korea Onlinead Association)

NTOM (Provider of video marketing platform)

dmcmedia.co.,Ltddigital media convergence

INTRODUCTION

Company

Establishment

C E O

Employee

Address

Homepage

DMC Media

June 27, 2002

Jun-Hee Lee

102 employee (Apr.2015)

278-3, Nonhyun-dong, Kangnam-gu, Seoul

www.dmcmedia.co.kr

DMC MEDIA realizes

the most efficient AD marketing

performance in domestic

market through our integrated

digital media rep service and

AD marketing platform.

PROFILEImagine More Performance

vision

platform

Database

Consulting

mobile

solutions

internet

digital contents

total media service

media planning

Digital OOH

R&Danalysis reportCross media mix

IPTV

IMC

INTRODUCTION VISION

DMC MEDIA will make a place to global digital convergence group through virtuous circle of ‘AD(media)+Skill+Contents’ which is the key features of convergence media.

Korean No.1 ‘Global Digital Convergence Group’

INTRODUCTION

2015 Integrated video AD platform ‘Vpool’ launched

Topstarnews, Mobile App service launched

Chosen as Official AD Partner by SMR

11

09

08

05

04

04

03

12

11

09

01

DMC REPORT mobile application launched

DMC REPORT designated as cleansite

Mobile App download marketing platform ‘mPICKER’ launched

Mobile marketing DB platform ‘mPORT’ renewal

Mobile effect analysis platform ‘mTRACKER’ launched

Mobile AD platform ‘ADpool ‘ launched

Launch ‘myBOT’ that interaction marketing channel in KAKAO Plus Friend

Won a prize of Online Advertising Marketing Award 2013

– Section tech&media service

Selected “Good Content Service DMC Report “ by the Korea Database Agency

Selected “The Best Companies to work for in 2013”

by the Innovative Technology Association

Took over assets and franchise of “NTOM”

(Provider of video marketing platform)

04

02

01

2014

2013

2012 Formed a online advertising deal with ‘Democratic United Party’ in

the 18th Presidential Election of S. Korea

Selected “The Best Companies to work for in 2012” by the

Innovative Technology Association

Conclusion of a Contract Sharing Contents with DIGIECO

Celebrated the 10th founding anniversary

Conclusion of a Contract to build ‘the Field of Advertising on 2012’

in Seoul Business Agency

Launched the Integrated Marketing Analysis & Solution for “FEEL analyer”

Chosen as domestic AD partnership by Facebook US.

Chosen as Cloud Adsales partnership by CGV

Expanded office space

Conclusion of a contract providing research service and

professional reports with SBA (Seoul Business Agency)

ADwaple was awarded two fields of 2010 Web Award Korea

Chosen by Google ADmob as a mobile ad partner

Held WAWCF2010 (Worldwide AD Winners Creative Festival)

Chosen as Rich media Vender by MS

Acquired Certification of INNO-BIZ

Chosen as IPTV AD Partner by LG U+TV

Chosen as AD partner by Microsoft(MSA)

12

08

05

01

12

11

09

08

04

03

01

10

09

07

06

05

05

2011

2010

Selected the official partner of the Google Korea

Took over T&T (Corporation specialized in Ad&Marketing solution)

Launched Digital AD Solution ‘myFEEL for publisher’ for free

Launched 'ADwaple' the portal site specialized in AD & Marketing

Launched Digital Cable TV AD Business

Held 2009 academic Colloquium with practical science forum of AD&PR

Developed “myFEEL“, integrated digital AD platform

Got a patent of "Method for Managing Ad agency Service

Using Pricing System based on Box office Sales in Theater

and Central server used Therein"

Concluded "ADwaple" business partnership w/KFAA

Social gathering on the subject of digital marketing business

with French media mission to Korea

Got a patent of "Method of providing target advertisement

service for customer in mart and system”

Acquired Certification of INNO-BIZ

Selected official partner of the NAVER, Daum in on-line AD

Launched DMC Report, the portal site of digital ad marketing

Digital Cinema AD business launched

Has been the subject for external auditing

Developed Digital Cinema AD Effect forecast and

analysis solution, "FEEL-CINEMARKETING"

MOU contract with KT and DCA(Digital Cinema AD)

Launched Video AD effect forecast and analysis solution,

“myLOOK” (Nation's first)

Acpuired Certification of “Lab. attached company”

(Korea Industrial Technology Association)

Changed the name of company and CI (to DMC MEDIA Inc.)

Developed automatic on-line media analysis and planning solution "e-Planner"

Acquired certification of venture company

(small and medium business administration)

Developed "Dvey“, online research solution

Developed internet AD Data-Bank 'e-Trender'

Contracted exclusively with Interpark Inc. on AD sales

Developed on-line proper reach frequency analysis

module taken in Feel

Launched AD effect analysis solution system "Feel"

Launched AD product used as web page CI, "Bulldozer“

Developed users behavior analysis solution "e-Tracer"

Developed Internet AD transmission system & targeting solution, "DPA“

Attracted about 50 media clients

Launched DMC Associates Inc

12

12

08

04

03

02

11

03

02

01

12

07

04

04

03

02

01

2009

‘

2008

2007

2006

2005

2004

2003

2002

1211

11

0701

06

0602

1209

03

1104

110806

HISTORY

3 Departments / 7 Divisions / 23 teams Total 102 members (Apr, 2015)

IM 1 Group, IM 2 Group, IM 3 Group

IM Team / Platform AD Team

Video AD Team

Integrated Digital Media Rep

Smart Media Business Division,Tech support Division

Data Business Division

Platform Business / Affiliation / Operation Team / Media Strategy Team

Tech Development Team / PBS Team / UX Team

MUD Research Team / Marketing Team

PlatformDevelopment & Maintenance

Management Support Division

Human & Culture Team

Management Planning Team / Finance Team

Management Planning& Supporitng

Media Service Dept Marketing TechnicalResearch Center

Management Support Dept.

AD Marketing Platform Database Contents

Smart Media Business Dept.

INTRODUCTION

IM: Integrated Media / UX: User Experience / MUD: Market, User & Data / PBS : Programmatic buying Service

ORGANIZATION

INTRODUCTION

DMC provides integrated

media service(IMS) based

on outstanding human resource.

We suggest optimum cross-media

planning for responding to media

convergence from internet to mobile,

IPTV, DOOH and N-screen

based media network

DMC provides top class AD

marketing contents and insights

in the industry.

We offer knowledges and insights

that marketers need such as AD

marketing trends and research results

based on actual AD execution

database and knowhow

DMC serves programmatic

AD marketing platform

based on advanced AD

platform technologies.

We provide global standard

digital AD service that sophisticated

targeting, with reasonable price policy

and media optimization

(Media network/DSP/SSP/DMP)

DMC built up AD marketing

solutions with our own independent

technologies and it is most stable

result at AD management and operation.

Our solutions help to achieve

AD marketing objective of client

successfully through sophisticated

AD effect tracking and analysis

Integrated Digital

Media Rep.AD Marketing

PlatformAD Marketing

SolutionAD Marketing

Contents

BUSINESS

INTRODUCTION

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550 530

650

750770

710

800

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

STRENGTH - Growth

GrowthOur company has enjoyed about 33% CAGR growth each year since 2003

590 billion

Cumulative Billing

80

33

billion

%

2014 Billing

2003~2014 CAGR

HUMAN RESOURCE

INTRODUCTION

We set up strategies with our cumulative knowledges and deep understandings of online digital media by many years of experiences.

HumanResource

AE (ACCOUNT EXECUTIVE)

MEDIAINSIGHT

TECHINSIGHT

DBINSIGHT

Internet / Mobile / N-Screen / IPTV / DOOH

Our teams consist of each specialized professionals in the industries, who provide proactive and professional services for our client’s needs.

Distribution,Cosmetic / Finance / Fashion,Daily supplies / Game / Car,Beverage

Electric,Electronic / Movie,Performance / Company,Education / Digital,IT / Travel,Leisure

Through R&D team of Marketing Technical Research Center, we continue to research and have technology capabilities of the whole field of digital advertising.

MARKETING TECHNICAL RESEARCH CENTER

We are providing specialized marketing insight through the research and development group which consist of professionals.

R&D GROUP

Platform core / Web front / App / Interlock / Rich Media

Digital Ad Expert / Media Expert / Researcher

HUMAN RESOURCEFirst, By excellent Manpower of DMC MEDIAwe will realize Digital Marketing Convergence.

For our clients, we have perfect media

buying and media sales power.

We will maximize the effect against the cost.

From setting up strategies,

media planning, effectiveness forecast,

budget compilation, advertisement, result reporting etc.

All things mentioned above can be solve by One-stop solution.

STRENGTH - Professionalism

TECHNICAL SKILL

INTRODUCTION

TECHNICAL SKILLSecond, DMC MEDIA is leading the digital marketing convergence trend with our own independent Technical Skill.

Programmatic media planning and buying is

possible when it is focused on global advertising

or performance.

We have integrated digital advertising platforms

and solutions based on DB analysis such as

online mobile advertising transmission,

tracking and forecasting of the effectiveness etc.

STRENGTH

Tracking

AD Network

AD Exchange

Marketing

APP

App Tracking & Analysis

Mobile AD - non RTB

Video AD (web/app)

DSP (Demand side Platform) - RTB

SSP (Supply side Platform) - RTB

DMP (Data Management Platform)- Targeting

mTRACKER

ADpool

Vpool

Optiwise A

Optiwise M

Optiwise D

mPICKER

DMC REPORTTOPSTAR NEWS

App Download Marketing- Chart boosting, De-Duplication

One SDK Project- DA + Tracking + Funnel Analysis

Android, IOS, SDK Mediation

PLATFORM TECH

- Technical skill

AMS(Advertising

Management Solution)

CMS(Contents


MMS(Marketing


AD-Server (for Rep.)

AD-Server (for Media)

DCA(Digital Cinema AD)

Image Content

Video Contents

Research

AD transmission/Reporting/Effect analysis/Sales management

FEEL

VIP

FEELCINEMA

mBASEⅡ

VINK

dvey

AD transmission/Reporting/Inventory management

Cinema AD transmission/Reporting/Effect analysis

Real-time targeting/Automatic recommendation/Effect analysis/Contents analysis(based on non-log in)

Production/Distribution/Advertising/Viral

Online survey questionnaire development/Real-time statistics/Self customizing

SOLUTION TECH

MARKETING DBAD

INTRODUCTION STRENGTH

AD MARKETING DBThird, DMC MEDIA is playing the role of a guide for the digital marketing convergence market with our own independent Marketing DB.

During 13 years,

we cumulate our DB and digital insight through

many of digital advertising campaigns.

which is the most famous in the industry.

Through R&D of media/consumer/digital advertising area,

we have high quality of insight and research & analyze capacity,

studie of actual execution campaign case, and effectiveness forecasting.

- Insight

디지털 광고 전문가, 매체 전문가, 리서치

출신들로 구성된 별도 R&D Group을 통한

심층적/전문적 연구조사

Raw Data

Aggregation

DMC REPORT (professional report)

MPORT (MOBILE DB)

APP

CONDUCTING RESEARCH

BRAND CONSULTING

CONFERENCE

PUBLISHING

Trend Data

Consumer Data

Campaign Data

Media DataMarket Data

Analysis

Statistics

Management

Production

only DMC Data

R&D Group is providing thoughtful/

Professional research,which consists

of digital advertising expert, media expert,

marketing researcher

INTRODUCTION

PARTNERSHIP DMC MEDIA is carrying out successful businesseswith domestic leading companies

Integrated digital media rep AD marketing platform AD marketing solution AD marketing DB contents

Total Agency

Online Agency

Media

Platform & Develop

ment

STRENGTH - Partnership

(In alphabetical order)

INTRODUCTION STRENGTH

MEDIA NETWORK DMC MEDIA’s Enormous “Digital Media Network”

DMC MEDIA has established

the network with high performed domestic medias,

such as internet, mobile, IPTV and D-OOH.

We are expanding business area to abroad

through our own AD marketing platforms

according with global standard.

- MEDIA NETWORK

Desktop

Mobile

IPTV

DOOH

Platform of DMC MEDIA

DMC MEDIA Monopoly

BUSINESS

OVERVIEW

INTEGRATED DIGITAL MEDIA REP

AD MARKETING PLATFORM

AD MARKETING SOLUTION

AD MARKETING CONTENTS

B U S I N E S S

DMC MEDIA is providing best performance

to our clients via balanced service,

balanced service is realized by optimized AD marketing

strategy based on trend catch-up and deep insight,

and our powerful platform & solution techniques

OVERVIEW - Present condition of digital AD market

High Efficiency

Non-Programmatic

Buying

Low Efficiency

ProgrammaticBuying

NearFuture

Present

Before

ㆍMedia diversification and media habit changing by smart device

ㆍ스Diversified AD exchanging method by proliferation of mobile app

ㆍAD Server & Network

ㆍAdoption of programmatic buying(RTB/nonRTB)�(DSP / DMP / SSP)

Major issues of digital AD technology history

Present condition of digital AD marketBalancing between specialty of human resource and technical skill

Digital AD market place is converting into programmatic

buying from manual buying which focused on human resource,

it is evolving into optimized circumstances

that maximize effectiveness for advertiser and publisher.

Accordingly elaborated strategy, operating skills,

and advanced technology is emerging

as the core capability in digital AD market.

B U S I N E S S OVERVIEW - Business Area

BUSINESS AREADMC’s specialty and technology covers the whole area of digital media AD marketing

Human resource specialized in digital media AD marketing,

self-developed platform & solution based on

advanced technical skill, R&D database and digital contents,

insight possession to predict changing market condition

Internet, Mobile,

IPTV, DOOHDMC REPORT, mPORT

Mobile Application

ADpool, Vpool,

mTRACKER, mPICKER

OPTIWISE

Feel, VIP,mBASE II,

dVey, VINK

Integrated digital

Media Rep.AD Marketing

PlatformAD Marketing

SolutionAD Marketing

Contents

B U S I N E S S INTEGRATEDDIGITAL MEDIA REP

- OVERVIEW

OVERVIEWRealization of digital convergence through cross-media strategy

DMC’s Integrated digital media rep service provides

best cross-media planning to optimize AD campaign

based on experiences for many years in digital media

AD marketing industry, and maximize ROI of AD

campaign we execute

Personalized AD marketing

DA, Reward, non-RewardWell-Blended

Media Planning

INTERNET

AD NETWORKMOBILE

IPTV DOOH

Global top class media power

Display AD, Video

High attentive & Interactive

AD marketing

AD Marketing optimized to target audience’s life cycle

One stop process for best digital media AD marketing

INTERNET

Display AD

MEDIA PLANNING

FORECASTING

MEDIA BUYING

EXECUTION

ANALYSIS

RESEARCH

Optimization&

Maximization

Reasonable media strategy planning

AD effect forecasting

Media buying with best condition

Research results of market & brand circumstanceVideo

Network

SNS Viral

Stable AD execution

through optimized solution

Analysis of AD effect by scientific

and stereoscopic method


- Internet

Powerfully mixed mobile AD that is optimized

by mobile device usage behaviors of target audiences

MOBILEAll-in-one mobile AD marketing campaign

Display

AD

VideoAD

Reward NativeAD

KAKAOPlusFriend


- Mobile

B U S I N E S S

All of the media and devices at once, optimized N-screen AD marketing service

NETWORK

ㆍAbout 170 countries covered

more than 100,000 media network secured

4.5 billion PV a day, 5 billion UV a month

Wide media coverage from premium to long-tail

ㆍ

ㆍ

ㆍ

GDN Facebook DDN SMR

World’s top AD network reach to 72% of domestic total internet users

ㆍA various communication method, such as Newsfeed, application

Elaborated targeting from detail information as profile and personal interesting

Over 8 billion user pool and supporting about 70 language

Widespread open network partnership via over 7 million channel linkage

ㆍ

ㆍ

ㆍ

Largest social platform in the world

ㆍAffiliated with daum which secures average 28 million visitors a month

Maximizing attraction and conversion of potential customer via enhanced targeting logic

Inducing visited user to return and repurchase by customized AD exposure

ㆍ

ㆍ

DA AD network that can reach the huge potential customers through our affiliated daum network

ㆍSMR(Smart Media Rep.) SBS, MBC joint corporation media rep

Public channels(MBC,SBS) and cable channels(CJ E&M), general service channels (JTBC,MBN,Tvchosun,ChannelA),Owned monopoly of premium contents

AD friendly policy

Largest platform integration in domestic market

Integrated data supplied

ㆍ

ㆍ

ㆍ

ㆍ

Premium clip contents VOD network

N-screen based AD marketing service we provide,

realizes optimum campaign effect to advertiser

and maximize revenue to media

INTEGRATEDDIGITAL MEDIA REP

- Network

B U S I N E S S

IPTV AD is highly concentrated

AD product that is low avoidance and congestion,

and possible to check and induce audience’s

reaction by adding interactive object in AD

High attention rate and instant interaction with audience

IPTV

ㆍLow AD congestion, high attention and

remind rate

ㆍImprinting brand image on target through

repeated exposure

ㆍNo zapping or fast forward

High Attention rate

Elaborated & segmentedTargeting

Scientific analysisreport

Interactive AD

ㆍAudience communication through

interactive object

ㆍInduce conative reaction of audience

immediately

ㆍSegmented by gender/age/region/time

→ Elaborated targeting by life cycle

ㆍHigh target accessibility

ㆍReduce unnecessary spending on media

ㆍAccurate effect indicators provided, such as

number of individual or household exposured,

and reaction

→ scientific and segmented analysis

report provided

ㆍAccurate profiling of AD target audience


- IPTV

B U S I N E S S

Optimized AD marketing considered consumer’s personal life cycle

Digital signage AD is advanced AD

that consumers encounter naturally in daily life,

also possesses widespread coverage

and reaches various target group.

DOOH

ㆍMostly placed in downtown and university town

ㆍPossible to secure high attention, because digital ad product is provided with newest song list

ㆍPossible to target clearly who demand for karaoke

Kum-young kiwi

Advanced concept digital poster on display in the karaoke room

ㆍLocated in downtown which has a large floating population

ㆍHigh usage rate of 10~30 ages, students and office workers

ㆍHigh attention rate via providing with newest song list

Feature


- DOOH

B U S I N E S S

Very large number of leading advertisers choose DMC MEDIA’s Professionalism

CLIENT

Advertiser

Agency(In alphabetical order)


- CLIENT

Media & AD Product Buying

Analytics

AD effect analysis

PUBLISHER

App Download

AD Networks

Video AD Networks

DSP

Our global standard programmatic buying system can make AD buying, targeting, data analysis and campaign be optimized

DMC MEDIA built AD marketing platforms with

our own technical skills for execution of AD marketing service,

keep developing to respond preemptively

to the evolution of digital ad market.

OVERVIEW


- OVERVIEW

ADVERTISER

B U S I N E S S

A variety of target user

Gender composition: male 42%, female 58%

Large share of 20~40 ages which have high purchasing power

372 millions user per month, over 70 billions exposure per month, 260 millions UVs per month

Mobile AD network platformfocused on AD efficiency

Targeting Differentiation

Basic Targeting : Category / OS targeting

Timeline Targeting : AD possession maximize through

focused exposure on specific time

Exposure limited Targeting : Possible to execute efficient

AD campaign by restriction of overlapped exposure

Mobile effectiveness Analysis

Efficient campaign operating through campaign data analysis

Effective ROI analysis supplied by mTRACKER

Attention optimizing

Mixing with high attended product such as full screen banner, line banner

Mobile optimized and CPC-based efficient AD network

URL : www.adpool.co.kr


B U S I N E S S

ADpool

URL : www. Vpool.co.kr


B U S I N E S S

VpoolRTB(real time bidding) system

Tendering of advertising cost

Confirmation of bidding unit cost

Real time bidding

Bidding result applied

Setting the exposure order

Targeting

Category / time / day / device and etc.

Maximize AD efficiency through various targeting option

Charging Plan

Charged when a user views

more than 15 seconds in case of 30-second video

Real time reporting

Real time reporting provided every 5 minutes

Report by category, screen and material

The most efficient and effective online video AD platform for N-Screen(PC/Mobile/Tablet)

URL : www.mtracker.co.kr

B U S I N E S S

mTRACKER


DMC One SDK Project

Integrated service from app download marketing to

tracking and analysis through single SDK

Report on app delete user

Report on app delete user by date and channel

Analysis result of every funnel stage from conversion

to bounce

Report on purchasing analysis

Integrated conversion tracking for native and hybrid app

Report on each stage of the funnel by channel

Powerful Functions

Various results provided, such as channel / behavior /

Sales & Conversion / Funnel / User Environment /

Ranking, and etc.

Mobile AD tracking and effectiveness analysis platform foroptimized media planning

URL : www.mpicker.co.kr

B U S I N E S S

mPICKER


One User One Charging

Chart boosting through 1 User 1 charging

Maximize User Acquisition at the lowest cost

Enable CPI / CPE

Analytics of advertising effectiveness

Integrated analysis reporting through mTRACKER

Funnel analysis by each marketing channel

Acquisition cost analysis by each marketing channel

User behavior analysis

App download marketing platform forMaximizing mobile AD efficiency

One Stop Mobile Marketing Solution

Application download inducement by Maximum AD click

Remove duplicate perfectly across all medias and

maximize the effectiveness of advertising

Market chart boosting and Securing Unique user

Pre-registration / Reward / non-Reward

B U S I N E S S AD MARKETING SOLUTION

- OVERVIEW

OVERVIEWSecuring core technologies needed in the whole steps of digital advertising, such as forecast, planning, execution and analysisDMC MEDIA executes AD marketing campaigns efficiently

by supplying multi-solutions based on core technologies needed

in all of the agents of AD marketing industry from advertiser to publisher

SITE

Funnel Analysis

AD

Monitoring

Integrated

Video Marketing

Platform

Integrated

AD Execution

AD Effect

Forecast

AD

Effect Research

(Before/After)

AD

Execution

AD Effect

Analysis

SITE

Contents

Management

AD Targeting

EASY&FAST RESE ARCH

vey

B U S I N E S S AD MARKETING SOLUTION

LINE-UP

EASY&FAST RESEARCH

vey

Integrated Digital AD Marketing Platform helps putting advertising on diverse digital media with all process, ad effects analysis and statistics.

IntegratedSurvey Solution

By catching consumer behavior and needs, this management system suggest what they need automatically and real-time.

Marketing Optimization Solution

Multi-functional Marketing Tool

The only Multi-functional and mixed Marketing Tool that makes marketers manage the marketing plan simply and easily - to do what, to whom, in where, and how.

Integrated research solution editing Online Research with quick and reasonable way,analyzing the result real-time

IntegratedDigital AD Marketing Solution

N Screen based video production and distribution (Viral)Analysis platform(PC / Mobile / Tablet)

IntegratedVideo Marketing Solution

DMC MEDIA, No. 1 in the domestic online AD-server market

100% independent techniques /

15 people specialized in R&D only /

4 patent applications / 2 patented

- LINE-UP

B U S I N E S S

CLIENTSteady choices of clients prove that DMC MEDIA’s technical skills are higly advanced

Major Clients

AD MARKETINGSOLUTION

- CLIENT

B U S I N E S S AD MARKETINGCONTENTS

- OVERVIEW

OVERVIEW

R&DDMC Report mPORT Mobile App

DMC MEDIA’s AD marketing DB contents and R&D skills are recognized as the most outstanding by marketers

We are supplying AD marketing specialized

database & contents based on knowledges and

results from actual campaign execution and

production through our R&D skill.

AD Marketing

Comprehensive and in-depth Research about audience characteristics and behaviors by various consumer segmentsDiscovering varous issues of AD marketing industry and Research of internal and external market circumstances and trends

Monitoring of mobile application and providing marketing channel information

Essential platform providing total database for mobile marketing

Valuable and specialized R&D database and insights for doging business in digital AD & Marketing marketplace

Consumer & media trend analysis

.

.

Market Research

.

.

.

Research of audience attitudes, behaviors, recent major issues in digital media market

More than 29,000 members, who are almost working in the AD marketing industryOver 500 reports, around 1,000 statistical data(The largest membership and database in the domestic digital media rep. market)

Developing and operating mobile applications of digital AD marketing contents and entertainment

. App Market ranking provide by category

. Marketing result supplied by each channels and marketing cost analysis about user inflow

. Competitor’s Application ranking progress provide

. AD Product information (type, price, targeting) from each mobile media

. DMC REPORT Application

. TOPSTARNEWS Application

B U S I N E S S

Highly effective R&D results

Suggesting guideline to working staff in the digital AD market

Providing valuable R&D results through in-depth researches into digital

market, consumers, and trends

Digital AD marketing strategy consulting

Consulting about effective marketing strategy set-up

by rapidly changing media circumstances

Conducting R&D

Major issues selected from domestic and global digital media market

Research into consumers and market trends

DMC MEDIA supplies a variety of R&D results which contain plentiful insights at working level

Our AD marketing R&D supplies significant results and

in-depth insights to working staff in digital media, AD,

marketing industry, which are based on outstanding

R&D skills and data cumulated from 12 years

experiences of campaign execution.

AD MARKETING R&D

Survey

Research Analysis

AD marketingR&D

AD MARKETINGCONTENTS- AD MARKETING R&D

B U S I N E S S

URL : www.dmcreport.co.kr

The unique domestic AD marketing intelligence center, ‘DMC REPORT’

DMC REPORT, digital AD & marketing knowledge channel,

specializes in AD marketing industry, which provides working staffs

with insights of market circumstances and information such as

domestic and global market issues, trends, consumer insight,

recent news and statistical data, etc.

DMC REPORT> INTRODUCTION

more than 30,000 members workingin the AD marketing and academic area - DMCREPORT > MAJOR REPORT

AD MARKETINGCONTENTS

B U S I N E S S

- DMCREPORT > MAJOR REPORT

The unique domestic AD marketing intelligence center, ‘DMC REPORT’

DMC REPORT provides a variety of reports about

digital media trends, markets, and consumer issues,

which helps marketers get actionable insights for

setting up the digital AD marketing campaign

and strategy.

DMC REPORT> MAJOR REPORT

DMC Annual Report is comprehensive report of digital media trends and issues for a year, which provides situation and prospect fordigital media, AD market industry

DMC Annual Report

DMC consumer reports provide insights for planning IMC and cross-media strategy based on understandings of consumer’s attitude, behavior, media habit in purchase decision journey by industry

DMC Consumer Report

Analysis of domestic and global AD marketing trend, AD Marketing analysis by industry,advertising spending and traffic by media

Market

Global issues and trends in digital media and market area

Global Issue

Issue & trend of major digital mediaInformation on new media and AD product

Media

Visualized data, information, insight to help simplify complicated analysis about hot issues of digital media and marketing industry

Infographic

In-depth consumer insight about digital media and market. This type of report includes consumer’s attitude, behavior, media habit by group

Consumer

Intuitive statistical data by processing information of domestic and global AD marketing, consumer and media

Statistics

Consumer Insight report supply direction of Digital AD/Marketing/Market/Trend based on huge scale survey data that representative a population

Consumer Insight Report


B U S I N E S S

URL : www.mport.kr

Essential platform for application marketing ‘mPORT’

mPORT provides total information on mobile marketing section,

such as app ranking monitoring in each market and

mobile media information. It is compatible with mTRACKER

which provides mobile AD tracking & effect analysis

to check the performance by channel

mPORT


- mPORT

·Ranking information in

app market by category/OS

·Detailed information on application,

such as grade, related contetns

·Recent hot, weekly/monthly hot,

favorite keyword statistics

APP Ranking

Mobile AD Tracking& Effect Analysis

Comparison of application Ranking

Mobile MediaInformation

·Information on about 50 mobile medias,

including type, cost and targeting information,

AD product

·Detailed information of AD product,

such as images, description, new features,

additional information, and grade

·Results for each marketing channel

·Analysis of user acquisition and behavior

·Analysis of cherry picker ratio of total new users

·Identifying barriers, update direction

through funnel analysis

·Analysis of ranking change in the category by

bookmark function

(able to bookmark competitors, specific app)

·Identification of result for designated period,

it is shown in a chart or table

B U S I N E S S

Mobile services provide through various contents

DMC MEDIA is leading the mobile technical trend and

securing media power widespread through developing

applications for providing various contents and services

MOBILE APPLICATION


- MOBILE APPLICATION

High quality report for free, which is useful to plan AD marketing strategy

DMC report website member can use this app without registration

by SNS sharing and like clicking, saving points is provided,

which can be used to browse newest report

Easy and convenient usage without limitation of time and place

DMC REPORT ApplicationFree UHD photo news of star without membership

High quality photo download service, more than 800px image

Customized star recommendation service by gender, age and interesting

SNS sharing function

Poll function available for newest issue stars and share the result to SNS service

Top Star News Application

Partnership

B U S I N E S S

Domestic top-tier companies and research instituions trust our contents

CLIENT


- CLIENT

Sponsor Client

C o n t a c t U s

By Subway By Car

Address

Tel

Fax

Public transportation

Business / AD inquiry

Website

Saehong BD 4/5F, 278-3, Nonhyeon-dong, Gangnam-gu,Seoul

02.2015.6500

02.2015.6510

by subway, exit no.1 of bundang line Seonjeongneung Station

[email protected]

www.dmcmedia.co.kr / www.dmcreport.co.kr

dmcmedia.co.,Ltddigital media convergence