Destination Management The International Perspective

National Conference Destination Management Organization Jakarta 5-8 August 2010

Jrgen Nauber, Coordinator, UNWTO Consulting Unit on Tourism and Biodiversity, Bonn/Germany

Contents

1. The Consulting Unit on Tourism and Biodiversity

2. Best Practices of DMO

3. The Values of a DMO

4. Lessons to be Learned for the Future of Indonesian

Tourism Destination Development

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UNWTO Consulting Unit on Tourism and Biodiversity

The Consulting Unit on Tourism and Biodiversity

Background

Established at the UN-building in Bonn by the World Tourism Organization in 2006

Funded by the Federal Government of Germany, Ministry for the Environment, Nature Conservation

and Nuclear Safety

Overall Aim

To promote tourism development that supports biodiversity conservation, social welfare and

economic security in the host communities

Highlight the value of biodiversity and its related ecosystem services for tourism

Improve knowledge on biodiversity and tourism-related issues for member support

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UNWTO Consulting Unit on Tourism and Biodiversity

Best Practices of Destination Management

Organizations

Profile: Conventional DMO versus New type DMO

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UNWTO Consulting Unit on Tourism and Biodiversity

Conventional New type

Product Development Ensuring stakeholder involvement

Promotion Establishing competitive advantage

Marketing Ensuring long-term tourism

sustainability

Booking System Spreading benefits of tourism

Tourism business

networking

Improving tourism yield, increase

local shares of value chain

Performance monitoring Carrying Capacity/Limits of

Acceptable Change

Maintaining the destination fit for the

future

Strengthening responsibility for

safeguarding biodiversity

Best Practices of Destination Management

Organizations

DMOs can ensure that community partnership are fostered, enabling the economic benefits and ownership to remain within the community.

Residents get involved in decision making processes regarding the development of tourism in their areas and work with stakeholders on

methodologies for enhancing opportunities within the tourism sector.

A DMO is in charge of the tourist destination and is responsible for achieving excellent and sustainable return on investments, market

growth, quality products and assurance, a brand of distinction and

benefits to all shareholders.

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UNWTO Consulting Unit on Tourism and Biodiversity

Increased and sustained ownership of local people

Increased Corporate Social Responsibility of businesses

Maintained quality of tourism goods and services

Increased competitive image (branding) of destination

Maintained ecosystem services

Prepared for Climate Change

The Values of a Destination Management Organization

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UNWTO Consulting Unit on Tourism and Biodiversity

COOPERTATION HELPS TO ACHIEVE GOALS TOGETHER THAT WE CANNOT ACHIEVE ALONE!

Lessons to be learned for the Future of

Indonesian Tourism Destination Development

Government(s):

Include the development of DMOs in national tourism legislations (e.g. Tourism Support Act)

Establish a National DMO Consulting Group to coach DMO development

Establish branding, quality and sustainability criteria and indicators for the development and monitoring of DMOs

Establish an Award scheme for the best sustainable DMO

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UNWTO Consulting Unit on Tourism and Biodiversity

Lessons to be learned for the Future of

Indonesian Tourism Destination Development

Local communities:

Agree on the geographical scope of the DMO

Ensure involvement of stakeholders in DMO development and implementation (e.g. CIP)

Agree on a costumer and community Code of Conduct

Ensure sharing of benefits within the DMO financial structures

Adapt to potential risks (e.g. natural disasters) by agreeing on zonationand emergency plans_______________________________________________________________________________

UNWTO Consulting Unit on Tourism and Biodiversity

Lessons to be learned for the Future of

Indonesian Tourism Destination Development

NGOs/Universities:

Provide training and capacity building on sustainable tourism

Provide networking among sustainable initiatives sharing information

Monitor DMO performance

Update on new risk and climate change data

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UNWTO Consulting Unit on Tourism and Biodiversity

Our atmosphere

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UNWTO Consulting Unit on Tourism and Biodiversity

Too much energy?

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UNWTO Consulting Unit on Tourism and Biodiversity

Energy input first semester 2010

Hottest year ever?

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UNWTO Consulting Unit on Tourism and Biodiversity

Terima Kasih