dmx message marketing on hold from sound products, inc
DESCRIPTION
DMX Message Marketing On Hold from Sound Products, Inc. DMX Message Marketing On Hold from Sound Products, Inc. 4 Areas To Cover 1. Who We Are 2. How It Works 3. Why It Works 4. How Much It Costs 2 Questions to Answer 1. Is The Concept Right? - PowerPoint PPT PresentationTRANSCRIPT
DMX DMX Message MarketingMessage Marketing
On Hold On Hold from from
Sound Products, Inc.Sound Products, Inc.
4 Areas To Cover4 Areas To Cover 1. Who We Are1. Who We Are 2. How It Works2. How It Works 3. Why It Works3. Why It Works 4. How Much It Costs4. How Much It Costs
2 Questions to Answer2 Questions to Answer
1. Is The Concept Right?1. Is The Concept Right?2. Will Marketing On Hold Pay For Itself?2. Will Marketing On Hold Pay For Itself?
DMX Message MarketingDMX Message MarketingOn HoldOn Hold
from from
Sound Products, Inc.Sound Products, Inc.
WHO WE AREWHO WE ARE
• DMX offices from coast to coast and around the worldDMX offices from coast to coast and around the world
• The most progressive and one of the largestThe most progressive and one of the largest companies of our kind!companies of our kind!
• Over 120,000 clients with around 1,500 in our areaOver 120,000 clients with around 1,500 in our area
• State of the art production studios located in AtlantaState of the art production studios located in Atlanta
• Specialists in the field of Message MarketingSpecialists in the field of Message Marketing
• Sound Products is the largest franchise for DMX in theSound Products is the largest franchise for DMX in the country. Although we are a local independently ownedcountry. Although we are a local independently owned company, we provide service and support nationwide.company, we provide service and support nationwide.
• Service after the sale is our strong suit!Service after the sale is our strong suit!
Sound Products helps business use their Sound Products helps business use their phones to communicate and market phones to communicate and market to their customers using an asset thatto their customers using an asset that
they already OWN!they already OWN!
““THEIR ON THEIR ON HOLD TIME!”HOLD TIME!”
HOW IT WORKS:HOW IT WORKS:HOW IT WORKSHOW IT WORKS
• I begin by completing an initial scripting interview.I begin by completing an initial scripting interview.
• Within approximately 7 working days fromWithin approximately 7 working days from today, today, your scriptwriter will fax or e-mail a copy of your your scriptwriter will fax or e-mail a copy of your script for your feedback and approval.script for your feedback and approval.• You may choose a male, female, or both voice talents,You may choose a male, female, or both voice talents, presentation style, and background music genre’. presentation style, and background music genre’.
• We then combine the script, voices, and music We then combine the script, voices, and music together in our state of the art multi-track digitaltogether in our state of the art multi-track digital production studios.production studios.
• Once you have approved your script, we will have Once you have approved your script, we will have your new production on it’s way to your businessyour new production on it’s way to your business within 10 working days.within 10 working days.
GETTING THE MESSAGE TO YOUR PHONESGETTING THE MESSAGE TO YOUR PHONES
• Digital message player from PREMIER Digital message player from PREMIER TECHNOLOGIES, Ruf2704 - no sound degradationTECHNOLOGIES, Ruf2704 - no sound degradation
• Remote download - shares an existing fax line. No Remote download - shares an existing fax line. No cassettes to get lost in the mail or have to installcassettes to get lost in the mail or have to install
• Zero gap technology insures no silent spots as the Zero gap technology insures no silent spots as the message loops back over.message loops back over.
• Since the player is all digital, there are no moving Since the player is all digital, there are no moving parts to wear out, no tape heads to get dirty, etc.parts to wear out, no tape heads to get dirty, etc.
• Equipment is warranted parts and labor for as longEquipment is warranted parts and labor for as long as you are a client of Sound Products.as you are a client of Sound Products.
WHY IT WORKSWHY IT WORKS
• Sound ProductsSound Products clients realize that time is money!clients realize that time is money!
• According to AT&T the average business places According to AT&T the average business places 7 out of 10 callers on hold for around 45 seconds. 7 out of 10 callers on hold for around 45 seconds. at a time. You may be higher or lower than that, at a time. You may be higher or lower than that, however…………………..however…………………..
• If you If you ONLYONLY place place two to threetwo to three callers on hold an callers on hold an hour for 45 seconds at a time, over the course of a hour for 45 seconds at a time, over the course of a year, that would add up to: year, that would add up to:
more than 6000 callersmore than 6000 callers and and over 75 hoursover 75 hours of time! of time!
HOW CAN YOU MAKE SURE THATHOW CAN YOU MAKE SURE THATTIME IS WORKING FOR YOU?TIME IS WORKING FOR YOU?
HOW IT WORKS:HOW IT WORKS:MEET YOUR MEET YOUR NEWEST NEWEST
SALESPERSON!SALESPERSON!
As you can see, your on hold time is an As you can see, your on hold time is an ASSETASSET that you already own……. that you already own…….
Sound Products Message Marketing will put itSound Products Message Marketing will put itto work for you.to work for you.
AcmeSign
Company
Asset ComparisonAsset Comparison
…….leave it blank?.leave it blank?
If this If this were yourwere yourbillboard,billboard,
would would you……you……
AcmeSign
Company
Asset ComparisonAsset Comparison
That’s what happens when That’s what happens when you leave your callers on you leave your callers on
hold to silence.hold to silence.
Asset ComparisonAsset Comparison
………………...advertise ...advertise for your competitors?for your competitors?
AcmeSign
Company
If this If this were yourwere yourbillboard,billboard,
would would you….you….
Asset ComparisonAsset Comparison
That’s exactly what That’s exactly what happens when you happens when you
play the radio on hold.play the radio on hold.
AcmeSign
Company
AcmeSign
Company
Asset ComparisonAsset Comparison
…….put a pretty .put a pretty picture on it?picture on it?
If this If this were yourwere yourbillboard,billboard,
would would you….you….
AcmeSign
Company
Asset ComparisonAsset Comparison
You could, but it would onlyYou could, but it would onlytake up space….not give you take up space….not give you a return on your investment. a return on your investment. And that’s what you get withAnd that’s what you get with
music only on hold.music only on hold.
??
AcmeSign
Company
Asset ComparisonAsset Comparison
Of course, the best wayOf course, the best wayto use your asset is to use your asset is
to…………...to…………...
AcmeSign
Company
Asset ComparisonAsset Comparison
PROMOTE YPROMOTE YOUR OWNOUR OWNBUSINESS with BUSINESS with Sound ProductsSound Products
Message MarketingMessage MarketingOn Hold!!!On Hold!!!
WHAT COULD YOUR BILLBOARD SAY?WHAT COULD YOUR BILLBOARD SAY?
• Enhance your imageEnhance your image • Cross Promote new products or offer specials Cross Promote new products or offer specials • EducateEducate
• Reduce caller hang-ups. AT&T found that 50% of Reduce caller hang-ups. AT&T found that 50% of callers left on hold hung-up in less than a minute!callers left on hold hung-up in less than a minute! Yet, the North American Telecommunications Assc.Yet, the North American Telecommunications Assc. found that 84% of callers prefer on-hold messaging.found that 84% of callers prefer on-hold messaging.
• Promote new offers, financing options, special salesPromote new offers, financing options, special sales
• Recognize star employeesRecognize star employees
• Announce community newsAnnounce community news
• Share TriviaShare Trivia
• Reinforce other marketing programsReinforce other marketing programs
HOW IT WORKS:HOW IT WORKS:
KEYS TO MAKING IT WORKKEYS TO MAKING IT WORK
BE SPECIFIC WITH YOUR MESSAGESBE SPECIFIC WITH YOUR MESSAGESMaximarketing found that 16.2% ofMaximarketing found that 16.2% of
callers made a purchase as a result ofcallers made a purchase as a result ofsomething they heard on hold!something they heard on hold!
CHANGE YOUR MESSAGE REGULARLYCHANGE YOUR MESSAGE REGULARLY
AT THIS POINT, ASK YOURSELF,AT THIS POINT, ASK YOURSELF,IS THE CONCEPT RIGHT FOR YOUR IS THE CONCEPT RIGHT FOR YOUR
BUSINESS?BUSINESS?
Other than price, based upon what you Other than price, based upon what you have seen and heard so far, does have seen and heard so far, does
Sound Products Message Marketing On HoldSound Products Message Marketing On Holdmake good sense to you?……...make good sense to you?……...
Then let’s look at the cost…….Then let’s look at the cost…….
FOR LESS THAN THE COST OF A FOR LESS THAN THE COST OF A POSTAGE STAMPPOSTAGE STAMP
YOU CAN DELIVER YOUR MESSAGE WITH IMPACTYOU CAN DELIVER YOUR MESSAGE WITH IMPACTTO A TARGETED CAPTIVE AUDIENCE TO A TARGETED CAPTIVE AUDIENCE
EVERY TIME!EVERY TIME!