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We promise the design process will be invigorating.It will allow you to lift your head from the day-to-day minutia, take a cleansing breath, and view your business from a fresh perspective.Marketing. Positioning. Branding. Packaging. Merchandising.Incisive questions are asked.Bold ventures are contemplated.Inertia is overcome.Entrepreneurial spirit motivates and animates.Change becomes an ally, not an adversary.Design, at its best, can re-energize a company and everyone in it.Design, at its best, is all we do.

inspiring designpowerful results

acan do attitude without the attitude

Retail is our arena.More like a coliseum actually.A fight to the finish.For share of mind and share of market.Our clients have millions of dollars riding on their decisions.Design is a very serious business.Seeing us in the heat of battle beside you, you‘ll know we‘re equally serious.Working together, victory is inevitable.This is said, not out of arrogance, but in the well-grounded confidence of a track record encompassing 40 yearsand hundreds of successful projects.

asharperfocus on our competitive edge

Three powerful reasons to hire Design North:

1. results

That’s the word tacked on our foreheads. Yes, the push pins hurt, but the pain is great for focus. Keeps our eyes on the prize. Whether you’re a global market leader or a fearless niche market startup, our work will boost your bottom line.

2. credentials

Your team will include seasoned, specialized and award-winning creative talent. We’ll also hook you up with an industry insider or other experienced executive with the marketing chops to conduct meaningful research, identify opportunities, make realistic recommendations; then direct, analyze and track your efforts. Our design style can best be described as persuasive and profitable. Strategic solutions that have done our clients proud for over 40 years.

3. collaboration

No “my way or the highway” attitude here. At Design North, you’ll participate in a work environment that’s relaxed, unpretentious and mutually respectful. It’s an atmosphere perfect for big picture thinking, challenging assumptions and delivering the unexpected, market-moving solutions that propel your brand forward.

www.designnorth.com © Design North, Inc.

B i r d s E y e F o o d sB r a n d i n g , D e s i g n , P h o t o g r a p h y

result:Sales couldn’t be hotter. Information Resources identified Steamfresh as one of 2007’s fastest- growing foods. It’s already grown from nine to over thirty SKUs.

challenge: Celebrate the marriage of good taste and good health in Birds Eye’s revolutionary in-bag steaming technology. Think of it as frozen food convenience and just-picked flavor, newly wed!

inspiration: A simplified explanation of the “steamed to perfection” process using images to showcase fast and easy freezer, to micro, to table veggie preparation. Our photo album includes a series of candids capturing fresh-off-the- cutting-board crispness in a line that demonstrates this steamy love story.


I n S i n k E r a t o rB r a n d i n g , D e s i g n

challenge: Educate consumers about the product and position as “sink solutions”, while designing a system that extends to all communications, accommodates up to eight languages, and encourages customers to step up to the top of the line.

inspiration: Communicate primarily through visuals, instead of words.

result:On average, sales are up 30% across all global markets.


J o h n s o n v i l l e S a u s a g eB r a n d i n g , D e s i g n , P h o t o g r a p h y

result:“Just wanted to let you know that nearly all of our customers have great things to say about the new labeling! I have never had this many compliments on a label change!”

challenge: Johnsonville’s goal was to plump up sales with savory packaging. Appetite appeal was key as we sought to capture the flavorful experience this brand delivers.

inspiration: A die-cut oval label helped focus the eye on key messages while lip-smacking photography conveyed “hot off the grill” taste. We also upped the profile of the Johnsonville logo because community, friends and family fun are what this brand is all about.

Before


B r i g g s & S t r a t t o nB r a n d i n g , D e s i g n , I l l u s t r a t i o n

challenge: Reposition the Project Pro line as high-tech, professional-grade pressure washer accessories.

inspiration: Use motion, metallic inks and close-up product illustrations to appeal to pride while selling performance.

result:Secured placement of four products in Sears.

Before


S n i k i d d y S n a c k sB r a n d i n g , D e s i g n

The impactful brand and trade dress effectively extended to trade show graphics and print and web communications.

challenge: Update a better-for-you snack brand to appeal to the entire family and allow for expansion into a variety of other product offerings.

inspiration: Youthful whimsy and a touch of handmade character let consumers know these all-natural snacks are sure to please. Colorful orbs differentiate flavors while playful photography and illustrations create appetite appeal.

Before

result:Business doubled and same-store growth increased by about 75% in the 6 months following the packaging change.


O m r o nD e s i g n , P h o t o g r a p h y

challenge: Create an upscale, gender neutral package for sporting goods and specialty retailers. Communicate the superior full body sensing technology as well as encourage consumers to trade up within the line.

inspiration: To explain the new technology, show the unique hand sensors both on the product and in-use. Use color and typography to support the premium positioning and to differentiate between the various levels.

result:“Buyer response was

phenomenal” including new distribution in several major chains.

“Design North was my right arm in launching this line. Their creativity is excellent and their execution is very focused.”

Omron Product Manager


T H F o o d sB r a n d i n g , D e s i g n , P h o t o g r a p h y

challenge: Reposition the unpretentious snack cracker as an upscale appetizer comfortable in formal attire and suitable for entertaining.

inspiration: Delicate rice paper simulations convey an Asian sensibility while styled food presentations suggest endless tasteful and colorful possibilities.

result:An unprecedented, multi-region rollout launched the line in Costco and Sam’s Clubs simultaneously delivering a 25% sales boost.

Before


Design North strives to achieve a perfect f it between a company’s or brand’s posit ioning and the consumer’s perceptions.

We create identit ies that customers can relate to… images that draw attention, build awareness and promote posit ive feelings about your company or brand.


Belle CityBilliard Promotions

CEL TechnologiesManufacturing

Birds Eye FoodsFrozen Foods

JohnsonvilleSausages

Gardetto’sSnack Foods

corporate identity

CovenantHealthcare Services

Palermo VillaPizza

SnikiddyNatural Snack Foods

CitizensFirstFinancial Services


brand identity

Precision FoodsSeasoning Mixes

TH FoodsSnack Foods

ABB RoboticsSoftware

Briggs & StrattonPressure Washer Accessories

World KitchenHousewares

Northland CranberriesFruit Juices

Mission PharmacalDietary Supplements

Lavelle IndustriesPlumbing Products

Briggs & StrattonPressure Washers

We can jump from design mode to photo mode in a matter of minutes. Same people. Same place. Same unwavering professionalism in managing your brand’s image and the individual images that support it.

Count on us for expert in-studio or on-location photography and retouching to meet your production needs. Design North’s comprehensive photo studio offers you depth of field…that rare combination of artistic sensibility and technical virtuosity that turns an abstract product promise into tangible reality.

we put theflash back in photography

P h o t o g r a p h y www.designnorth.com © Design North, Inc. P h o t o g r a p h y www.designnorth.com © Design North, Inc. P h o t o g r a p h y www.designnorth.com © Design North, Inc. P h o t o g r a p h y www.designnorth.com © Design North, Inc.

design that

wowsis design that wins

All’s fair in love and consumer goods marketing.We don’t believe in a level playing field.We believe in brand elevation and product domination.In wowing. And winning.We think strategically, work proactively, and act decisively.Design North.Your unequaled opportunity branding consultants.

8007 Douglas AvenueRacine, WI 53402www.designnorth.com

262.639.2080Toll Free: 800.247.8494Fax: 262.639.5230

Contact: Lee Sucharda IIIDirect: [email protected]

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