dna membership overview - buenos aires
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theDNA.org
The Domain Name AssociationMembership Overview
theDNA.org
About the DNA
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
FIRST‐EVERThe
industry trade associationto represent the interests of the
domain name industry
Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
1342New gTLDs
coming online
252,000,000 Total domain name registrations $4.2 Trillion
Amount of e-commerce that the Industry supports
22Existing gTLDs
295Existing ccTLDs
1000sRegistrars globally
Copyright © 2013 Domain Name Association. All rights reserved.
ONE INDUSTRY VOICE
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Domain Name Industry
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
About the DNA
The Domain Name Association (DNA) is a new non‐profit global business association that represents the interests of the entire domain name industry.
We have no formal affiliation with ICANN.
Our members are groups, businesses and individuals involved in the provision, support and sale of domain names. This includes such organizations as domain name registries, registrars, resellers and registry service providers.
theDNA.org
Our Mission
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Our Mission
Promote the interests of the domain name industry by advocating the use, adoption and expansion of domain names as the primary tool for users to navigate the Internet.
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Key Messages
The DNA aims to play a key role in helping consumers, business, public‐benefit organizations and others understand the benefits and take advantage of the upcoming expansion of the Internet name space.
The DNA is the first‐ever industry trade group to represent the interests of the entire domain name industry and will promote, advance and support the common interests of the industry with regards to the provisioning, expanded adoption and use of domain names.
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Key Messages
By exercising effective leadership, the DNA will advocate for and represent the interests of the industry before policymakers and the public, and will inform groups, individuals and the public at large on key issues affecting its members.
The intent of the DNA is to collaborate, exchange ideas, educate and raise awareness of domain name‐related issues.
The DNA will promote and advance practices leading to a more trusted online environment.
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
DNA Members
theDNA.org
Membership Structure
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Membership levels and dues are designed to match how your company wants to support the mission of the DNA and also determine your benefits and access to information.
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Leadership Structure
Board of Directors
19 Seats
Strategic Members
5 Seats
Supporting Members
2 Seats
Executive DirectorStaff
Executive Members
12 Seats
As elected by the members of the respective Member Class
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Membership levels and dues are based on how strongly your company seeks to support the mission of the DNA as well as what level of benefits you seek access to.
Executive Member$50,000/year
Strategic Member$20,000/year
Supporting Member $5,000/year
Affiliate Member$1,000/year
Membership Structure
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Leadership
Leadership is currently through an interim Board of Directors, comprised of the following industry leaders:Adrian Kinderis (Chair) CEO, ARI Registry Services
Jeff EckhausSenior VP of Corporate Development, Demand Media
Statton Hammock VP, Business & Legal Affairs, Registry Operations, United TLD
Job Lawrence Principal, gTech Ideas & Opportunities, Google
Erik LudwickCo‐Founder, What Box?
Richard MerdingerVice President, Domains, Go Daddy
Jon NevettCo‐Founder and Executive Vice President, Donuts
Elizabeth SweezeyVice President, Policy and External Relations, FairWinds Partners
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Leadership: Executive Director Kurt Pritz
• Former ICANN executive
• Well-respected
• Known as architect of the new gTLD program
• Brings strong relationships across the industry both in the ccTLD and gTLD namespaces
• Now charged with driving the Domain Name Association’s mission and initiatives
theDNA.org
Value of Membership
Benefit Executive Member
StrategicMember
Supporting Member
Board Seats Guaranteed seat
Can run for five available seats
Can run for two available seats
Serve as an Officer Yes Yes No
Featured in promotional materials Yes Yes Sometimes
Discounts at industry events Yes Yes Yes
Part of DNA “Speakers Bureau” Yes Yes No
Exclusive access to market research & analysis Yes Yes Yes
Leverage DNA promotional & awareness drives Yes Yes Yes
Customize DNA collateral and materials for your campaigns Yes Yes Yes
Receive regular policy briefings and updates Yes Yes Yes
Run your own custom-branded version of whatdomain.org Yes Yes Yes
Collaborate with domain industry leaders & peers at DNA events
Yes Yes YesPC1
Slide 21
PC1 newPeggy Connolly, 11/20/2013
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Member Benefits• Receive regular policy briefings and updates
• Exclusive access to market research and analysis
• Collaborate with industry leaders at events and online
• Leverage DNA promotional and awareness drives
• Eligibility to sit on the Board and serve as Officer
• Use DNA collateral and materials in your campaigns
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
• Promotional efforts in your regions
• “CTO on call”
• Your TLD featured in promotional materials
• Discounts at industry events
• Speakers Bureau Membership
• Custom‐branded version of whatdomain.org
• Technical collaboration: name collisions, IDN, acceptance
• Policy and industry advisories
Services
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
• For new participants:• Learn from experienced industry participants
• For regional gTLDs and ccTLDs:• Access marketing channels in different regions• Understand market developments as they happen
• For brands owners:• Develop new safeguards for users• Raise awareness and reputation
• Address technical issues:• Universal acceptance of domain names• IDN utility, e-mail• Name collisions
Collaboration
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Our Websites
Our Organizational Websitewww.thedna.org
Our Educational Websitewww.whatdomain.org
theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.
Questions
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http://www.thedna.org/Membership
Join TodaytheDNA.org/Membership@
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