dna&hot2
TRANSCRIPT
BY: Melanie
There is currently no women’smerchandise available to buy
On DNAs website
PARTNERSHIP• Increase the traffic of women shopping in D.N.A. by allowing the ladies of
Hot 104.1 to come in and hand pick pieces for both stores for this upcoming Spring and/or Summer Season. Each lady has their own following as well as individual style.
• "In order to be irreplaceable, one must always be different. - Coco Chanel"
SPONSORING WHO’S NEXT• By sponsoring Who’s Next DNA’s stores will become the meet
and greet destination for 2016.• This gives DNA the opportunity to develop celebrity clientele. • This also gives the fans of the Who’s Next artist the opportunity
to interact with the store and DNA team. (First Impressions are everything)
SPONSORING THE ULTIMATE VIP EXPERIENCE
• The Plan: WHHL Hot 104.1 is bringing the hottest upcoming artists to St. Louis for an exclusive sponsor event at an undisclosed venue. Your brand is giving consumers the chance to listen and meet an artist(s) on the rise in the music industry who is NEXT to make it.
• Goal: Drive sales and associate the brand with cool urban lifestyle oriented events.• On Air: (28) :30 second promos per week leading up to the event. (Preferably a minimum of 2 weeks out)• On Site: • Stage announcements• Meet and Greet opportunities• Signage• Sampling Opportunity in VIP Room• Online • Dynamic Leaderboard• 728 x 90 Leaderboard• 300 x 250 Tile ad• Social Network Blasts through Facebook and Twitter databases
Promotional Value: $12,600 Total Investment: $5,000
SPONSORING SUPER JAM 2016• DNA could provide the wardrobe for
Super Jam 2016.• DNA would be mentioned
throughout the evening • DNA would also be featured on
SJ16 flyers
DELUX MAGAZINE• Nate (Founder/Co-Owner of DNA)
was recently honored by Delux Magazine at their Power 100 gala. • Delux could do an article on DNA
and the ladies of HOT 104.1’s collaboration.
• Delux Magazine Fashion Editor is Letitia McPherson – Young ( [email protected] )
DELUX MAG PT.2At DELUX, we recognize that there is so much undiscovered talent that exists in the fashion industry. We really wanted to be able to give new, up-and-coming designers an opportunity to present their designs on a local/national/global level. With our newly created “Emerging Designer” program, we are reaching out to designers that are at the beginning stages of getting their collection off the ground. We are looking for those distinctive new lines that have not yet made it to the mass market. The “next big thing” if you will.-Delux (Via Instagram)
MISSOURI/ST. LOUIS FASHION
WEEK• DNA, Hot 104.1, and Delux could
team up to showcase upcoming urban designers from St. Louis as well as those designers who are already in the stores.• Men and Women designers
SOCIAL MEDIA ADVANTAGESInstagram• DNA – 12, 251• Hot 104.1 – 30,173*• Delux Magazine – 22.7k
• DNA could reach an additional 28,371 people via Instagram
Twitter• DNA – 2,589• Hot 104.1- 34,936*• Delux Magazine – 12,700
• DNA could reach an additional 42,188 people via Twitter
Facebook• DNA – 1,803• Hot 104.1- 68,588*• Delux Magazine – 14,963
• DNA could reach an additional 79,945 people via Facebook
* Hot 104.1’s numbers include the six ladies followers as well* Hot 104.1 is under the same umbrella as Hello Beautiful, Global Grind and TV One
MEGHAN O’DONNELLAKA
MEGHAN OMG• Info:
• Hosted NYFW Show• OMG BLVD Blog
• Instagram followers: 5,463• Twitter followers: 2,524• Facebook: 4,995• Snapchat:
TIERRA BROWNAKA
T. ANIMATED• Info
• Website coming soon…• Instagram followers: 2,584• Twitter: 1,012• Facebook:• Snapchat:
KIAUNDRA BARNESAKA
PRINCESS STORMM
• Info:• Stormm Styles Blog• I Am Princess Stormm Website
• Instagram followers: 3,958• Twitter: 1,468• Facebook: 4,908• Snapchat:
OZSHA WIGGINSAKA SDP “PRODUCER”• Info• Instagram followers: 1,312• Twitter: 770• Facebook: • Snapchat:
APRYLETE • Info• Instagram followers: 1,845• Twitter: 151• Facebook: 1,690• Snapchat:
JE’NELL MCCRARYAKAMISS POOH• Info
• Sweet Style Ave blog/ website• Instagram followers: 2,211 (2
accounts)• Twitter: 114• Facebook: 3,575• Snapchat:
VIDEOGRAPHERS
Chris Odenyiwww.directorchris.com314-380-1034https://www.instagram.com/p/-DGEwoJom4/?taken-by=officialdirectorchris
Adrian Smith - AJ
Click icon to add picture
https://www.youtube.com/channel/UCp0_E5yAfpbJQ9dj6xxdYDA?app=desktop
Timothy Moore www.tmooremedia.comhttps://youtu.be/OZn6vHnBnFs
