dnv gl © 2013 safer, smarter, greener dnv gl © 2013 1 wisconsin public service icanconserve pilot...
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DNV GL © 2013 SAFER, SMARTER, GREENERDNV GL © 2013 1
Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective
Presentation to the Wisconsin Public Utility Institute
December 17, 2013
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Presentation Overview
Evaluation ActivitiesMajor Themes–Rates Participation
–Energy Savings
–Motivations
–Program Processes
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Community PilotEvaluation Activities
Evaluation Objectives –Energy use
–Attitudes
–Behavior
–Identify key lessons learned
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Community PilotEvaluation Activities
Study Completion Date Primary Data TypeBrillion Baseline 1Q 2010 CATI Surveys
Response Rewards Post Event I Aug 2010 In-depth Interviews
Allouez Residential Focus Groups Sep 2010 Focus Groups
Brillion Community Leader and Staff Interview Results Nov 2010 In-depth Interviews
Allouez & Plover Baseline 1Q 2011 CATI Surveys
Brillion and Allouez Pilots: Time of Use Rates Mar 2011 In-depth Interviews
Brillion Communications Apr 2011 In-depth Interviews
Billing Analysis: Energy and Demand Effects (Year 1) Jul 2011 Billing Data
Allouez Summer Peak Event Report (Response Rewards Post Event II) Sep 2011 In-depth Interviews
Interim Report Dec 2011 Summary of previous work
Allouez Process Jan 2012 In-depth Interviews
Billing Analysis: Energy and Demand Effects (Year 2) Feb 2012 Billing Data
Plover Process Aug 2012 In-depth Interviews
Commercial Process Evaluation Jan 2013 In-depth Interviews
Plover Opt Out Feb 2013 In-depth Interviews
Residential Participation Characterization Study May 2013 Baseline Study Results
Follow Up Report Apr 2013 CATI Surveys
Small Programs Evaluation: School to Home Apr 2013 In-depth Interviews
Small Programs Evaluation: Business Staffing Grant May 2013 In-depth Interviews
Billing Analysis Year 3 May 2013 Billing Data
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Community PilotEvaluation Activities
Focus Groups
Billing Analysis
In-Depth Interviews
CATI Surveys
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Community PilotEvaluation Activities
Pilot vs. Control
Pilot Timing
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Participation & Rates
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Participation
Brillion Allouez Plover0%
10%
20%
30%
40%
50%
60%
70%
34%29%
62%
40%
23% 25%
ResidentialCommercial
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Rates Participation
Plover Stayed In
Plover Opted Out
Plover Opted In
Allouez Opted In
Brillion Opted In
57%
24%
2%
3%
2%
Percent of Residents
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Rates Participation
Opt out Much higher participationMinimal Costs–Temporary customer satisfaction dip
Minimal Benefits–Not much more energy savings
–Klos report Opt In = more savings
Savings require customer actions–Awareness
–Automation
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Energy Savings
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Energy Savings
Overall: 3%
Rates + Tools & Tech = Synergy– Greater savings than sum of each (+1% Allouez, +9% Plover)
Net-to-gross ratio
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Customer Motivations(Attitudes and Behaviors)
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Customer Motivations
Save money–High incentives w/ deadlines
Keep control of household energy use (Big Brother)
Inconvenience = cost
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Customer Motivations
Marketing works
Key support iCanConserve
microsites
Customer Satisfaction
Personalized customer contact
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Processes
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Program Processes
Fully integrated evaluation
Upfront planning–Turnover
–Cost effectiveness & Net-to-gross
Flexibility
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Final Thoughts. . .
Theme
Assigned Pilot Rate
High Participation
Savings not guaranteed
Energy Savings Overall 3% Net Savings
Motivation Saving Money Loss of Control
Fully Integrated Evaluation
Early involvement & consistent communication
Things change
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QuestionsFinal Report @ psc.wi.gov
Docket: 6690-UR-119
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Evaluation Results: Participation
Participation Brillion Allouez Plover Overall
Res HVAC Bonus 157 74 N/A 231
Home Energy Reviews 224 776 327 1,327
Tools & Tech 36 215 113 364
Pilot Rates 86 400 2,575 3,061
Tot. Part. HHs* 479 2,614 3.416 6,509
Total Households 1,408 5,894 5,498 12,800
% Participating 34% 29% 62% 51%
Business Incentives 30 25 40 95
Business Audits 83 126 63 272
Pilot Rates 2 4 17 23
Tot. Part. Businesses* 84 93 186 363
Total Businesses 210 412 759 1,381
% Participating 40% 23% 25% 26%
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Evaluation Results: Attitudes and Behavior
Before/After survey results
Evaluation Category Residential ResultCommercial
Result
Awareness of energy efficiency topics Increased No change
# energy-related information sources Increased Increased
iCanConserve Awareness Near 100% Majority aware
Energy efficiency attitudes No change No change
Energy efficiency control beliefs Increased (Plover) No change
Energy efficiency social norms Increased (Plover) No change
Self-reported efficiency behaviors Increased No change