do an tot nghiep in

8/6/2019 Do an tot nghiep in

1/67

I HC GIAO THNG VN TI C S 2

KHOA KINH T VN TI

B MN KINH T BU CHNH VIN THNG

GVHD: Th.S Nguyn Vn KhoaSVTH: Nguyn Thnh SnLp: Kinh t Bu chnh Vin thng K48

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TI:


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Nhng vn chung v th trng

Hot ng pht trin th trng

Tng quan v 3G

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Khi nim v th trng: Th trng theo ngha rng l mt h thng bao gm

ngi mua, ngi bn v mt loi hng ho, dch vno v mi quan h cung cu tc ng qua ligia h, t xc nh gi c, s lng v chtlng hng ho, dch v trao i.

Chc nng: Chc nng tha nhn

Chc nng thc hin

Chc nng iu tit, kch thch Chc nng thng tin

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Vai tr ca th trng: Th trng l yu t quyt nh s sng cn i

vi hot ng sn xut kinh doanh ca doanhnghip.

Th trng iu tit sn xut v lu thng hngho.

Th trng phn nh th v lc ca doanhnghip

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Nhng nhn t nh hng n hot ngpht trin th trng ca doanh nghip: Khch hng

i th cnh tranh

Cc doanh nghip mi gia nhp ngnh Cc nh cung ng

Cng chng trc tip: Cng chng ti chnh, cng chng chnh quyn,

cng lun, gii hot ng x hi, cng chng aphng, cng chng tng qut, cng chng nib

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Nhng nhn t nh hng n hot ngpht trin th trng ca doanh nghip: Tim lc ca doanh nghip:

Tim lc ti chnh

Tim lc con ngi Tim lc v hnh

Kh nng kim sot, chi phi, tin cy cangun cung cp hng ho v d tr hng ho cadoanh nghip

Trnh t chc qun l

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Nhng nhn t nh hng n hot ngpht trin th trng ca doanh nghip: Tim lc ca doanh nghip:

Trnh tin tin ca trang thit b, cng ngh v

b quyt cng ngh ca doanh nghip V tr a l c, s vt cht k thut ca doanh

nghip

Mc tiu, kh nng kin nh theo ui mc tiuca ban lnh o doanh nghip v nhng ngi

tham gia kim sot, qun l doanh nghip

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Ni dung nghin cu th trng:

Thm d thtrng.

Th nghimth trng.

Phn onth trng.

D bo thtrng.

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Phn on th trng v la chn th trngmc tiu: La chn th trng mc tiu:

Tp trung vo mt on th trng thun li nht

kinh doanh mt loi sn phm thun li nht. Chuyn mn ho theo kh nng.

Chuyn mn ho theo th trng.

Chuyn mn ho theo sn phm.

Bao ph ton b th trng vi tt c cc loi sn

phm khc nhau.

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Phn on th trng v la chn th trngmc tiu: Phn on th trng

Phn on th trng l phn chia th trng

thnh nhng phn khc bit bng nhng tiu thcthch hp, qua doanh nghip c th trin khaicc hot ng marketing ph hp cho mt haymt s phn on th trng, nh vy m doanhnghip s tha mn tt hn nhu cu khch hng,t cc mc tiu marketing ca mnh.

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Phn on th trng v la chn th trngmc tiu: Cc tiu thc phn on th trng:

C S PHN ON TIU THC PHN ON

a l Min (Bc, Trung, Nam); Vng (thnh th, nng thn); a bn hnhchnh (cc tnh, thnh).

Dn s - X hi Tui; gii tnh; thu nhp; ngh nghip; trnh vn ho; tnh trng hn

nhn; giai cp x hi; dn tc; tn gio (o Pht, Thin Cha, o

Hi); tnh trng vic lm; chng tc (da trng, en, vng);

Tm l Thi (tch cc, trung gian, tiu cc); ng c (r rng, do d,

cha); c tnh (ci m, hung hng); li sng (truyn thng, hin

i); gi tr vn ho (nhn thc c, khng nhn thc c);

Hnh vi mua hng L do mua; li ch tm kim (thun tin, tit kim); tnh trung thnh

(lun lun, i khi, khng); s lng v t l tiu dng (khng, t, va

phi, ln), tnh trng ngi s dng (cha dng, s dng v hin

ti ang dng)

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Khi nim hot ng pht trin th trng: Pht trin th trng l mt cch thc, bin

php nhm gia tng khi lng sn phm cadoanh nghip trn th trng.

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Cc hnh thc pht trin th trng: Quan im pht trin th trng ca Ansoff:

SN PHM

TH TRNG Sn phm hin ti Sn phm mi

Th trng hin ti Thm nhp th trng Pht trin sn phm

Th trng mi Pht trin th trng a dng ho

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Thm nhp thtrng

L tng doanhs ca snphm hin ctrn th trng

hin c bngcch thu htthm khchhng ca ith cnh tranhnh vo ccbin phpgim gi, tng

thm ngnsch qungco v ci tinni dungkhuyn mi

M rng thtrng:

L hnh thctrin khai snphm hin cca doanh

nghip sangnhng phnon thtrng mi,vi mongmun gia tngc khilng bn nh

vo vickhuyn micho nhngkhch hngmi.

Pht trin snphm:

L cch thcdoanh nghipto ra snphm mi

hoc ci tinsn phm thay th snphm hinhnh sau a vo tiuth cc thtrng hin ti

nhm tngthm sc muav tng lngtiu th.

a dng ha

L cch thc doanhnghip mrng hoc pht

trin hot ngkinh doanhtrn c s ara cc snphm mi bntrong cc thtrng mi, kc hot ng

trong lnh vckhng truynthng

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Cc hnh thc pht trin th trng: Pht trin th trng ca cng ty theo chiu rng v chiu

su: Pht trin theo chiu rng: L vic m rng th trng

theo phm vi a l, tng quy m sn xut v kinh doanh,m rng chng loi sn phm bn ra, tng s lngkhch hng.

Pht trin theo chiu su: Thch hp trong trng hpdoanh nghip cha tn dng ht nhng kh nng vn cca hng ho v th trng hin ti ca mnh.

Pht trin kt hp c chiu rng ln chiu su: Khi doanhnghip c v tr vng chc trn th trng v c iukin tim nng v vn, c s vt cht v nng lc qun lc th pht trin theo hng kt hp pht trin th trng

theo chiu rng v chiu su m rng quy m kinhdoanh vi hiu qu cao.

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Khi nim dch v 3G: Mng 3G (Third-generation technology) l th

h th ba ca chun cng ngh in thoi ding, cho php truyn c d liu thoi v d

liu ngoi thoi (ti d liu, gi email, tin nhnnhanh, hnh nh...).

im mnh ca cng ngh ny so vi cngngh 2G v 2,5G l cho php truyn, nhn ccd liu, m thanh, hnh nh cht lng cao cho

c thu bao c nh v thu bao ang di chuyn cc tc khc nhau.

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Cc dch v c bn trn 3G: Nhm dch v thoi v cc dch v GTGT km

thoi: Dch v thoi thng thng Cc dch v GTGT khc km vi thoi

Nhm dch v ni dung Nhc chung ch - Ring back tone Dch v SMS, tin nhn a phng tin MMS Game, music, Mobile TV. Mobile Portal Dch v thng tin theo yu cu.

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Cc dch v c bn trn 3G: Nhm dch v gi tr gia tng:

Instant messaging (IM) in thoi thy hnh (video call) Dch v Mobile internet (Dch v Internet di ng)

Mobile Broadband (Dch v bng rng di ng) Push to talk Dch v Home zone

Nhm dch v cao cp: Cc dch v ti chnh di ng (mobile commerce)

Dch v nh v (Location Based Services) Dch v qung co di ng (Mobile Advertising)

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CHNG 2

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Tng quan v Trung tm Vin thng

nh gi thc trng th trng dch v 3Gca Trung tm Vin thng

nh gi hot ng Marketing dch v 3Gca Trung tm Vin thng

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Gii thiu: Trung Tm Vin thng l n v thnh vin trc thuc

Cng ty in lc ng Nai, c chc nng t chc, qunl cc hot ng kinh doanh cc dch v vin thng cngcng.

Chc nng, nhim v:

Qun l, vn hnh v khai thc mng Thng tin Vinthng in lc. Kinh doanh cc dch v vin thng trong nc v Quc t. Kho st, t vn, thit k lp d n cc cng trnh thng

tin vin thng. Lp t cc cng trnh thng tin vin thng, cc cng trnh

in 35kV tr xung.

Sn xut, lp rp v cung ng cc thit b thng tin vinthng.

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C cu t chc: M hnh trc tuyn - chc nng:

GIM

C

PH GIM C KINH

DOANH

PHNG KINH DOANH

& DV KHCH HNG

T QUN L KINHDOANH

T DCH V KHCH

HNG

T MARKETINGPHNG TNG HP

PHNG K TON

PH GIM C KTHUT PHNG K THUT

T K THUT

T VN HNH

T U T

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C cu lao ng:

TT Phng banS

lng

Trnh

Thc

si hc Cao ng

Trung

cp

Cng

nhn

1 Ban gim c 3 32 Tng hp 5 4 1

3 K ton ti v 4 1 3

4Kinh doanh v

dch v khch hng12 6 1 5

5K thut v

mng vin thng 12 7 5

Tng cng 36 1 23 2 5 5

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C s vt cht ca Trung tm:

STT Tnh hnh mng li n v tnh S lng

1 S trm BTS Trm 156

2 S cc node B h tr 3G Trm 62

3 im cung cp dch v v chm sc khch hng Ca hng 11

4 i l im 319

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C cu thu bao ca n v theo khu vc: Lng thu bao di ng v thu bao ADSL tp

trung ln nht vn Bin Ho, l trung tm kinht ca c tnh.

9,58%

9,61%

8,98%

12,14%

18,02%

9,92%

31,75%

C CU THU BAO DI NG

nh Qun

Xun Lc

Tr An

Thng Nht

Long Thnh

Long Khnh

Bin Ho

21,18%

7,64%

6,72%

14,36%9,88%

17,11%

23,12%

C CU THU BAO ADSL

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Tng doanh thu qua cc nm: D chu nh hng ca suy thoi kinh t th

gii, vn lin tc tng cho thy du hiu tch cctrong hot ng ca doanh nghip.

69064

8897197632

0

20000

40000

60000

80000

100000

120000

Nm 2007 Nm 2008 Nm 2009

Triu

ng

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Doanh thu kinh doanh theo loi dch v Doanh thu ca n v vn n ch yu t dch

v in thoi c nh khng dy E-Com. y ldch v in thoi c nh khng dy ln u

tin c mt ti Vit Nam nn thu ht c khchhng nh tnh nng tin li ca dch v.

0

20000

40000

60000

80000

E-Com E-Phone E-Mobile E-Tel E-Net E-Line

Nm 2007

Nm 2008Nm 2009

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Mi trng kinh doanh dch v 3G Mi trng v m ng Nai:

Mi trng t nhin: L mt tnh nm trong vngpht trin kinh t trng im pha Nam, c din

tch 5.903.940 km2

, chim 1,76% din tch tnhin c nc v chim 25,5% din tch t nhinca vng ng Nam B.

Dn s: Dn s ton tnh tnh n nm 2010 l2.559.673 ngi, trong : Thnh th l: 855.703 ngi; Nng thn l 1.703.970

ngi. T l tng dn s t nhin nm 2010 l 1,12%.

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Mi trng kinh doanh dv 3G Mi trng v m ng Nai:

Tnh hnh kinh t x hi: Tng sn phm qucni GDP tng bnh qun 13,2%/nm, GDP bnh

qun u ngi nm 2010 l 29,65 triu ng(1.629USD), tng gp 2,1 ln nm 2005. T trngcc ngnh ngh bin i theo hng tng t trngv cng nghip, dch v, gim t trng nngnghip.

H thng giao thng: thun tin vi mng li

giao thng ng b, ng st, ng hngkhng, ng thy pht trin.

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Mi trng kinh doanh dv 3G Mi trng v m ng Nai:

Vi nhng iu kin nh trn, ta nhn thy, ngNai l 1 vng c:

Nn kinh t nng ng bc nht, Thu nhp bnh qun u ngi cao hn rt nhiu so

vi mc bnh qun chung ca c nc,

Phn b thu nhp kh ng u,

L mi trng thun li cho vic pht trin th trngdch v di ng, vin thng.

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Mi trng kinh doanh dv 3G Mi trng vi m ti ng Nai:

Mng chuyn mch: c 170 tng i chuyn mchcc loi (trong c 6 Host v 164 v tinh); 30%

tng i c thay th bng cng ngh NGN; t lthu bao bng rng t 98,85%.

Mng truyn dn cp quang: tng chiu di trn2.400 km, vi tng dung lng trn 7,5 Gb tngng trn 112.500 knh c trin khai n 100%cc x, phng, mng truyn dn c m rng

t trung tm tnh n cc trung tm huyn, th xv ngc li.

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Mng Internet (DSLAM): 172 trm. Vi cp ng: Tc download/upload ti a l

8Mbps/640Kbps.

i vi cp quang: Tc download/upload ti a l50Mbps/50Mbps.

Mng ngoi vi: ngm ho mng ngoi vi cthc hin phn ln cc khu cng nghip v khu th mi.

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in thoi di ng: Tnh n u nm 2006 tontnh ch c 130 trm BTS, n nm 2009 t1.130 trm BTS, cho thy tc pht trin mngli vin thng ngy cng tng mnh.

Mng th h mi (NGN): Tnh n nay 30% tngi c thay th bng cng ngh NGN; ivi cng ngh thng tin di ng 3G: hin nay c 04 doanh nghip cung cp dch v 3G l:

Vinaphone, Mobifone, Viettel, EVNTelecom.

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Kt qu thc hin: T nm 2006 n nay, doanh thu BCVT c t

8.414 t ng, tc tng trng bnh qun l 11%.

Mt in thoi t 34,90 my/100 dn nm 2006,n nm 2010 t 103,15 my/100 dn.

T l dn s s dng Internet n nm 2010 l17,86%.

Ni chung, vi tc vin thng pht trin nh

vy, mi trng kinh doanh dch v 3G ti ngNai hin nay l kh thun li.

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Thun li v kh khn: Thun li:

Thi im yu t v m thun li cho qu trnhkinh doanh ca cc doanh nghip vin thng.

i vi Vin thng in lc, cng ngh 3G cng

khng qu xa l vi khch hng. H thng tr in c sn cng h thng cc cng

ty in lc cp tnh, thnh, cc in lc cp qun,huyn, EVNTelecom c nhiu li th trong vicmc ng dy cng nh xy dng cc trm thupht sng.

Trung tm c i ng nhn vin tr, nng ng,sng to, c trnh cao.

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Thun li v kh khn: Kh khn:

Kh khn trong gii phng mt bng khi xy dng ccNode B.

Vic cp giy php nhp khu thit b vin thng, xc

nhn thit b ng b v hp chun hin cng mt mtkhong thi gian kh di, nh hng khng nh ntin .

Khng th tn dng c s h tng 2G trc y, bicng ngh CDMA khng th dng cho mng 3G.

Trin khai 3G sau cc mng khc.

B ph thuc vo Tng i l chnh thc l Cng tyin lc ng Nai v mt s i l khc.

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Th trng khch hng dch v 3G: Nhu cu v dch v di ng th trng ng Nai l

rt ln v lin tc tng. T l dn s s dng Internet l kh thp, cha ph

hp vi tim nng pht trin ca khu vc.

Thu nhp bnh qun u ngi l tng i cao, kh nng chi tr cho cc dch v vin thng truynthng v c kh nng tri nghim nhng cng nghmi.

C cu kinh t v c cu lao ng chuyn dch theohng gim t trng v nng nghip, tng t trng v

cng nghip, dch v, dn n tng nhu cu vthng tin v cc dch v vin thng.

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Tnh hnh cnh tranh trn th trng dch v3G: Hin nay, ngoi S-phone, trn th trng c

nc cng nh th trng ng Nai ang c 4

doanh nghip cung cp dch v 3G l:Vinaphone, Mobiphone, Viettel v EVNTelecom.

Tnh n thng 4/2010, trn ton quc c7.029.368 thu bao in thoi di ng s dngdch v mng 3G c pht sinh lu lng.

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Vinaphone

L mng trin khai 3G u tin. Tnh n thng 4/2010, c

khong 1,5 triu thu bao. Hin ang c hn 10.000 trm

thu pht nodeB, ph sng khpton quc.

Cung cp 6 dch v 3G c bn. c gii thng Dch v 3G

tt nht Vit Nam. i tng Vinaphone hng nl phn khc khch hng tmtrung, c yu cu cao v chtlng sn phm.

H thng phn phi rng ln doc tha hng t h thngbu in cc cp.

C chng trnh bn hng hthng tng i 18001091 hocqua website ca VinaPhone.

MobiFone

Tnh n thng 4/2010, ckhong 4 triu thu bao.

Hin ang c hn 10.000 trmthu pht nodeB, ph sng khpton quc.

C mc cc trn cho cc gidch v 3G, tuy cn cao.

i tng hng n l phn

khc khch hng cao cp, lnhng ngi c nhu cu sdng 3G nhiu v c kh nngchi tr.

C h thng ca hng c btr p, chuyn nghip, sangtrng v thun tin.

C h thng i l bao gm hthng bu in cc cp cng hthng bn hng trc tip hotng tng i hiu qu.

Lin tc qung co trn tivi, boi vi tn sut ln; c cc chnhsch u i, chit khu cho cci l hp dn.

Viettel

C ngun nhn lc di do, trnh cao, phong cch lm vic klut v chuyn nghip.

Tnh n thng 4/2010, ckhong 1,5 triu thu bao.

L mng c h tng 3G ln nhtvi 17.000 nodeB 3G.

C mc cc c cho l r

nht trong c 3 nh mng v githit b u cui rt cnh tranh. i tng hng n l tng lp

khch hng bnh dn, sinh vinhc sinh v phi di chuyn nhiu.

C h thng knh phn phi ttnht so vi tt c mng di nghin nay vi 104 siu th inthoi, 1740 ca hng a dch v,15.000 im bn hng n tnx v 8.500 cng tc vin bnhng trc tip.

trin khai h thng thngmi in t, bn hng trc tuynthng qua websitehttp://vio.com.vn.

C chnh sch chiu th hiu qu.

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Tnh hnh cnh tranh trn th trng dch v3G: Ring mng EVN, cho n tn thng 6/2010

mi bt u khai trng, chnh thc cung cp

dch v 3G ra th trng. c tnh cho n thiim ny, EVNTelecom mi c khong 20.000thu bao trn ton quc, v phn ln thu baovn l cc cn b cng nhn vin trong ngnh.

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Chnh sch Marketing: Chnh sch sn phm:

C sn phm dch v a dng, phong ph c vni dung v gi cc.

Cha cung cp thit b u cui 3G. Chnh sch gi:

C chnh sch gi linh ng, c nh gi l rnht trong cc nh cung cp dch v 3G hin nay.

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Chnh sch Marketing: Chnh sch phn phi:

Bao gm knh phn phi trc tip, gin tip.

Cn yu km so vi cc mng khc.

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Chnh sch Marketing: Chnh sch xc tin ym tr:

Chi tiu cho qung co cn thp, vn tp trungch yu vo p phch v t ri, cha ch trngvo cc knh qung co hiu qu hn nh truynhnh, bo i.

Chng trnh khuyn mi phong ph, nhng vnch yu hng n nhn vin trong ngnh.

Cc hot ng tuyn truyn b chi phi bi n vch qun l cng ty in lc. Hnh nh b nh

hng xu bi cc yu km ca in lc.

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S dng ma trn SWOT phn tch hotng kinh doanh dch v 3G ca Trung tm: c th ng vng v pht trin trong mi

trng ny, EVNTelecom cn phi nh gic ng thc lc ca mnh cng nh ca ith cnh tranh. Vic phn tch SWOT s gipcho doanh nghip c ci nhn tng quan hnvo ton b cc din ca th trng t a ra nhng gii php mang tnh kh thi cao.

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S

W

O

T

IM MNH:1. C h tng truyn dn mnh.

2. C c s h tng 3G c u t mi vng b.

3. Sn phm dch v a dng, phong ph.4. Ngun nhn lc c trnh cao.

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S

W

O

T

IM YU:1. C s h tng 3G pht trin cha y , cn

yu km2. Khng c kh nng k tha mng li khch

hng c.3. M hnh hot ng sn xut kinh doanh cn

nhiu bt cp.4. Chnh sch xc tin, ym tr cn nhiu yu

km.5. H thng phn phi nh l, khng chuyn

nghip.6. Thiu vn u t.7. B my nhn s cn bao cp, khng chuyn

nghip.

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S

W

O

T

C HI:1. Cc yu t v m v vi m thun li.

2. L 1 trong 4 mng c cp php trin khaidch v 3G.

3. c ph duyt cho php c phn ho nv.

4. Quy nh i mng gi s ca B Thngtin v Truyn thng.

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S

W

O

T

THCH THC:1. Yu cu v tin thi cng, trin khai cung

cp dch v cn nhanh chng.

2. Th trng cn nh, nhng cnh tranh rt gay gt.

3. Thng hiu b gim st.

4. Nhu cu ca ngi tiu dng i vi ccdch v gi tr gia tng ngun thu ln ca3G cn cha cao.

5. C s e do tham gia vo th trng t

cc nh cung cp mi.

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S + O W + O

S + T W + T

1. O1, O2, S1, S2: Nhanh chng trin khai xydng c s h tng a vo khai thc.

2. O1, S3: Tng cng qung b cc sn phmdch v ca n v v y mnh cc hot ngsn xut, kinh doanh.

3. O3, S4: Nhanh chng xy dng phng n cphn ho, phn cng v tr cng cho ngi laong mt cch hp l.

4. O4, S1, S3: Tng cht lng dch v.

1. O1, O2, W1:y mnh pht trin c s htng.2. O1, O2, W2:y mnh tm kim v pht trin

khch hng dch v 3G.3. O3, W3: Sa i li m hnh hot ng sn xut

kinh doanh.4. O3, W7: Thay i li c cu qun l hin hnh.5. O3, W6: Nhanh chng c phn ho, thu ht vn

u t.6. O1, O2, O3, W4, W5: Xy dng v pht trin

cc chnh sch Marketing.

1. T1, S1, S2: Nhanh chng y mnh thi cng.

2. T2, T4, T5, S3, S4: Nghin cu xy dng chnhsch marketing-mix c trng ph hp nhu cuca khch hng v kh nng cung ng ca n

v.

1. T1, W1: Nhanh chng xy dng c s h tng.

2. T4, W4:y mnh cc chnh sch xc tin, ymtr

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CHNG 3

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Hon thin cng tc nghin cu thtrng dch v 3G

Hon thin cc chnh sch Marketingtrong kinh doanh dch v 3G

Tng cng cng tc chm sc khchhng s dng dch v 3G

Cc gii php khc

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Cng tc nghin cu khch hng: Phn on th trng theo i tng s dng:

I TNG NHU CU

Hc sinh Sinh vinNhu cu ch yu ca hc sinh sinh vin l nhu cu v

tm kim thng tin v gii tr.

Cng nhn Nhu cu v gii tr

Lao ng ph thng Nhu cu v gii tr

Cng nhn vin chc Hnhchnh s nghip

Nhu cu tm kim thng tin v gii tr

Doanh nghip Nhu cu trao i thng tin

Tiu thng Nhu cu tm kim thng tin v gii tr

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Cng tc nghin cu khch hng: Phn on th trng theo khu vc:

KHU VC C IM

Trng hcTp trung ng hc sinh, sinh vin, gio vin, c nhu cu ln vkhai thc d liu.

Cng s Tp trung ng cn b, cng nhn vin chc trong gi hnhchnh, nhu cu ch yu l khai thc d liu

K tc xTp trung ng hc sinh, sinh vin, ngi lao ng, c nhu cuv khai thc d liu, nhu cu v gii tr

Khu dn cNhu cu khai thc d liu v gii tr cao, nhng do tnh n nhca khu vc ny nn cc h gia nh thng s dng ADSL.

Nng thn Nhu cu tm kim thng tin v gii tr vn cn hn ch, h tngADSL pht trin cha y .

Vng venNhu cu tm kim thng tin v gii tr, h tng ADSL pht trincha y

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Cng tc nghin cu i th cnh tranh: Thng k, nh gi c s h tng, v tr cc

trm thu pht sng 3G ca i th trn thtrng.

Nghin cu cch phn on th trng v thtrng mc tiu ca i th cnh tranh.

Nghin cu chin lc Marketing ca i th c chin lc Marketing ph hp.

Tm hiu cc hot ng qung b, chiu th v

cc hot ng bn hng ca i th c binphp p ng ph hp.

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nh v th trng: thi im hin ti, sn phm dch v 3G ang

trong giai on pht trin, cn y mnh ccchnh sch Marketing pht trin th trng.

Bn cnh , EVNTelecom ang trong giai on

thm nhp th trng nn cn nhanh chng phttrin th trng theo chiu rng, nhanh chngtm kim v pht trin s lng thu bao.

EVNTelecom cn tn dng li th l c mc gicc r, linh hot, cht lng dch v tt, ccgi cc a dng, phong ph nhanh chngm rng th trng.

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Chnh sch sn phm, dch v: Cc gi sn phm hin nay kh phong ph, a

dng. C th cung cp gi cc unlimited thu ht

ngi dng.

Cung cp cc thit b u cui 3G cng cc gicc v cc rng buc i km.

Kt hp vi cc nh cung cp dch v ni dungs trin khai cung cp dch v trn nn htng mng.

Kt hp cng Skype, Google Talk cungcp dch v gi in thoi VoIP.

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Chnh sch gi: Hin ti ang c cc gi cc vi gi rt cnh

tranh.

Cn tn dng s thiu ch ng ca cc mngc th phn khng ch a ra cc gi ccc gi thnh ph hp.

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Chnh sch phn phi: Nhanh chng p dng m hnh sn xut kinh

doanh mi.

R sot li nhng i l cn hot ng vnhng i l khng cn hot ng nh gimc phn b ca h thng i l trn abn.

Tm kim v pht trin thm i l nhng khuvc c mt i l trn s dn phc v cnthp.

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Chnh sch phn phi: Lin tc cp nht doanh thu ti mi i l c

ch chit khu, ch xc tin, ym tr hpl.

Nhanh chng pht trin h thng cng tc vin,bn v giao hng n tn tay ngi s dng.

Xy dng thm im cung cp dch v v chmsc khch hng trn cc trc ng chnh cathnh ph Bin Ho. y l nhng con ngc ng ngi qua li. Tuy nhin, vn cha cca hng no c xy dng y.

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Chnh sch xc tin, ym tr: Qung co:

Tng thm cc hot ng qung co trn ti vi,bo, i

Lp t thm cc pa n qung co ti cc khu vcng dn c, khu vc trung tm thnh ph BinHo, th trn, th x, ti cc khu vc trng hc vtrn cc trc ng c ng ngi qua li.

In ni dung qung co ln mt sau cc phiu botin in hoc gi km theo phiu bo tin in v

ho n tin in.

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Chnh sch xc tin, ym tr: Tuyn truyn:

Trung tm cn phi t mnh tham gia nhiu hot nghn nhm qung b hnh nh ca mnh: Tham gia cc hi ch trin lm, cc s kin cng ngh

thng tin, vin thng hng nm, cc hot ng trong

cng ng Bn hng c nhn:

T chc cc t th nghim, cho dng th sn phm3G min ph, t chc bn hng, ho mng ti ccdoanh nghip, cng s v trng hc.

Cc t bn hng nh trn nu phi hp vi cc t

khuyn mi ca nh mng th s to ra nhng kt qurt tch cc.

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Xy dng thm cc im cung cp dch v v chmsc khch hng, Xy dng ng dy nng h tr khch hng 24/24

gi t vn, gii p cc thc mc ca khch hngkhi gp s c. C th dng dch v ca bn th 3.

Cam kt v cht lng dch v.

Tng hoa, qu cho thu bao tr sau nhn cc dp knim. Gim cc cho cc thu bao c mc cc ln. T chc cc hi ngh khch hng ly kin nh

gi v sn phm, cht lng sn phm cng nh cngtc chm sc khch hng ca n v

To thi vui v, ho nh v tn tnh ca nhn vinkhi lm vic vi khch hng.

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La chn dch v thch hp tp trung phttrin hot ng kinh doanh dch v trong tnggiai on: Hin ti, nhu cu ca khch hng tp trung

chnh vo dch v Mobil Internet.

V lu di, EVNTelecom cn xem xt nhu cuca khch hng a ra nhng dch v 3Gthch hp, nhng giai on thch hp, tiu ho li nhun.

nh hng nhu cu khch hng.

Tch hp thit b u cui ph hp.

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EM XIN CHN THNH CM N!

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