do marketing like jesus

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DO MARKETING LIKE JESUS Get inspiration from the most longeve "startup" in history

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Francesco Ferrazzino and me play a bit with the concepts of engagement and branding, getting inspiration from the most longeve "startup" in history :)

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Page 1: Do marketing like Jesus

DO MARKETING LIKE JESUSGet inspiration from the most longeve "startup" in history

Page 2: Do marketing like Jesus

The first seedHow they use it?

Page 3: Do marketing like Jesus

First Release the MVPYou need an Incredible product,like transorm water to wine

Page 4: Do marketing like Jesus

Use simple & recognizable valuesRemember your target

Page 5: Do marketing like Jesus

Start from the historyAnd tell a a nice story

Page 6: Do marketing like Jesus

Choose a logo that is recognizedLess is better

Page 7: Do marketing like Jesus

Take care to your Brand Identity / Personal Brandand don’t be too self

Page 8: Do marketing like Jesus

Scale the worldA startup is scalable don’t think about you and your friends (only)

Page 9: Do marketing like Jesus

Convert your early-evangelistPay attention to Giuda.

Page 10: Do marketing like Jesus

Be “touchable”Your future costumers want touch (no talk all action)

Page 11: Do marketing like Jesus

GO viralIt works! (not always)

Page 12: Do marketing like Jesus

Don’t lose your timeAct now!

Page 13: Do marketing like Jesus

Who take this lesson?

Page 14: Do marketing like Jesus

Yahweh = Dialectical MaterialismThe Messiah = MarxThe Elect = The ProletariatThe Church = The Communist PartyThe Second Coming = The RevolutionHell = Punishment of the CapitalistsThe Millennium = The Communist Commonwealth

This is «Escatology»

Page 15: Do marketing like Jesus

Yahweh = ConsumerismThe Messiah = Steve JobsThe Elect = Apple Fan BoyThe Church = The apple storeThe Second Coming = The next iPhone ReleaseHell = MicrosoftThe Millennium = The Day Apple will buy Microsoft in cash

Page 16: Do marketing like Jesus

YOU?

Page 17: Do marketing like Jesus

Comics byhttp://www.gioba.it

(a real priest)