do* - pwc.com.au...pwc, we talk about our priorities in terms of our clients and our people and in...

12
do* 4 5 6 9 How the PwC Foundation clicked into gear for the tsunami relief effort Building success through collaboration; plus Kellie Roberts’ life-changing journey Aligning our efforts to reach out to youth Record fundraising for Leukaemia patients Using PwC brains and physical strength to help the environment Foundation Annual Report 2005 what we do in our community* Cover image: A young person from Youth Off The Streets takes part in a PwC Foundation event. 10 *connectedthinking

Upload: others

Post on 13-Sep-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

do*4 5 6 9How the PwC Foundation clicked into gear for the tsunami relief effort

Building success through collaboration; plus Kellie Roberts’ life-changing journey

Aligning our efforts to reach out to youth

Record fundraising for Leukaemia patients

Using PwC brains and physical strength to help the environment

Foundation Annual Report 2005

what we do in our community*

Cov

er im

age:

A y

oung

per

son

from

You

th O

ff Th

e S

tree

ts t

akes

par

t in

a P

wC

Fou

ndat

ion

even

t.

10

*connectedthinking

Page 2: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

PricewaterhouseCoopers has a long-term interest in the sustainability of the communities in which we operate. Through the PwC Foundation and our relationships with our 22 charity partners, we endeavour to contribute to specific social causes while helping develop our people. In the following pages we report on what, why and how we do this.

Tony Harrington and Rick Millen discuss the PwC Foundation’s progress.

Q: The PwC Foundation is in its third year and has officially partnered with 22 charities and helped many more. Can you comment generally about the progress of the Foundation?

Tony: The Foundation has progressed phenomenally over the three years since we kicked it off. At PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role.

We are seeing examples of clients asking us to help them with what they’re trying to do in the corporate social responsibility space; the Foundation has engaged and inspired our people like no other initiative in the firm’s history; and while we have not publicised or tried to showcase the Foundation, it has clearly had an impact in the broader business community, demonstrating that the firm is bigger than just the advice it gives to clients.

Rick: The really strong thing we’ve achieved to date has been the engagement of our people. The Foundation has become a symbol of how they feel about the organisation, reflective of the values of the firm. Things like the response to the tsunami appeal demonstrate how engaged our people are. I agree with Tony in terms of the impact we’ve had with clients and in terms of the broader community from a firm point of view. And these are areas where there’s further distance to travel.

Q: During the last year, 40 per cent of our people have participated in 185 volunteering activities contributing 11,500 volunteer hours to our local communities, while 18 per cent give regularly through People Giving. Are you pleased with this level of staff commitment to the Foundation?

Tony: It’s been just a fabulous experience to see our people make the Foundation the success it is today. Yet we never rest on our laurels at PwC so I am just as excited about the Foundation’s future.

Rick: We’ve got beyond the point of our people working out why they should be involved in the Foundation. I think it’s now become a natural thing for people to be involved because of the extent to which it’s been taken on in the firm. This is really living our values. What really captures the imagination is people seeing the impact of what they’ve done: they see the kids having a great time at a Christmas party, or the impact they can have on a house they’ve repainted. That is really what inspires them.

Tony: Look at the evolution of the World’s Greatest Shave effort in the firm over the last few years. That’s constantly being kept relevant, fresh, exciting. We have an average age below partner in the high 20s. The involvement of our people, the excitement and the ultimate funds raised have increased exponentially over that period to the point where similar sorts of leukaemia organisations overseas are looking to the success in Australia as a benchmark to apply elsewhere.

Q: In an environment where there has been increasing scepticism about the motivations and rationale of Corporate Social Responsibility can you explain why PwC is so committed to it and why it is so important?

Rick: We have a huge long-term interest in the sustainability of the communities in which we operate. Through the Foundation’s work, we are, in some small part, adding to the stability of the communities. Frankly, I just think it’s the right thing for the firm to be doing.

Tony: The CSR debate is clearly a far reaching one. But the issue around a sense of community and involvement is a critical part. I think we look on the firm as being a custodian in a number of respects: a custodian of clients and of the career development of our people. The whole development obligation that we carry organisationally is broader than just technical competence. So the Foundation in that context plays a critical role of developing people that are far more multi-dimensional. Ultimately I think that means they’ll have a better understanding of community issues. The upshot of that has to be better advice to our clients.

Q: With regard to the tsunami appeal. How did it make you feel to see our people reacting in that way?

Tony: Outstanding. Exceptionally proud. As a partner in the firm you do have that sense of ownership and personal involvement with what the firm does. It’s an extension for a lot of us of ourselves as individuals. When you witness something like that you can’t be anything but proud of what our people have done and of the nature and quality of the people who make up the firm.

Rick: Proud is absolutely the word. To be honest I was quite stunned. We had contributions from over 1,500 of our people. I particularly liked the comments people made around the time. They said they held off giving money until they came back to work because they knew the firm would do something and they wanted to make their contribution through the Foundation.

Rick Millen PricewaterhouseCoopers Foundation Partner

Tony Harrington PricewaterhouseCoopers Chief Executive Officer and Foundation Chairman

Page 3: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

of our people have participated in volunteering activities

40%distributed to our charity partners

$2.86m

11,500volunteered hours contributed to our local communities by PwC staff

18%of our people give regularly through PwC People Giving

pro bono hours contributed to charities supporting our five causes

6,770volunteering activities completed by PwC staff in our local communities

185

Q: The Foundation is increasingly being approached by clients and other large corporate organisations to share ideas and learnings. What do you see your role with organisations like this being?

Tony: The majority of our energies are clearly focused on the initiatives of the Foundation as they relate to the firm. However, opportunities do arise for us to share our experiences to help other organisations along the way based on our learnings over the past few years.

Rick: We’ve had a fair number of clients asking us to help them with what they’re trying to do in this space. They’ve heard about what the PwC Foundation has achieved and seen it has a good model. I think it’s an area of real potential for us as a firm: to convey to our clients that we may be able to assist them with what they’re trying to do. As we see more organisations get involved in the area, it’s a great opportunity for us to work collaboratively with them in relation to things like Elevate and in turn produce better results for our communities.

Q: The focus of the Foundation over the past three years has centred on internal engagement of PwC people and embedding the initiatives within the fabric of the firm. What will be the priorities for the Foundation over the next year?

Rick: I think we absolutely don’t want to get too ambitious. So it is vital to work hard to keep people engaged even though we are very proud of where we’ve got to. If there’s a change in what we do in future it will be to become a little bit more outward looking. If the global Foundation really gets going – and it’s clearly had a strong Australian genesis – that will be a wonderful thing.

Q: What has the response to the Foundation been in the global territories?

Tony: I think it’s exciting and there are clearly a range of initiatives that are already well and truly underway in different territories around the world. Its early days but we’ve established a Global Foundation Advisory Board that met recently in London and at which there was a good sharing of practice and the creation of an agreed charter. We know it’s important to make sure the activities are home-grown and connected locally. While trying to recognise, respect and build on our differences, we know that collectively we can bring some focus and, over a period of time, ensure the sum of the parts really do make something that’s quite powerful.

Q: You attended the launch of Elevate at the Art Gallery of New South Wales. Can you tell us about the night, your reactions to and observations of it? You seemed to really enjoy it. How did you find the kids?

Tony: As I said on the night: “I think it’s fully sick”.

Rick: I do think Elevate is one of the most exciting things happening in the Foundation. The degree of excitement of our Young Leadership Team people who are participating in it is absolutely palpable. It was a really brave thing for the firm to get into because it’s not easy. I’d like to think this is the start of something that’s going to be very big within the firm. Elevate is a real demonstration that we’ve got an important development process for our people that’s being achieved through a Foundation activity that’s also benefiting the community. The alignment between the two is so exciting.

Tony: What’s good about Elevate is that at our core, this firm’s all about people and the development of people. Elevate develops people within the organisation as well as outside of it.

Q: You’ve also attended several other Foundation events over the last two years such as a Kids Christmas Party for Mission Australia (Rick) and gardening at a Mission Australia shelter (Tony). How did you find those?

Rick: I helped at a Christmas function at a Mission Australia centre at Miller in Sydney’s South West. The whole feel was fantastic. There were a lot of underprivileged kids there having a great time, painting my face, painting the faces of others there. To be honest I found it quite humbling to see the people who work at the centre and the connection that the people from Mission Australia have with these families.

Tony: The Firm Leadership Team went as a group to Miller. I think everyone who participated found it quite a levelling experience and very humbling to see some of the great work that Mission Australia participates in. It was also challenging to get an insight into the difficulties of some of these young people growing up in today’s world. It was only a small insight but sometimes you can reflect on those things and thank God for the personal environment that you have yourself. One of the key elements of our business’s Assurance offering is about building public trust. And I think there’s a real connection with understanding the broader community issues and building public trust.

Q: What has been your most inspiring experience or story since working with the Foundation?

Tony: One of the more recent ones for me has been working with a Young Leadership Team group. Over the last six to 12 months we’ve looked at how to take the Australian best practice approach to the Foundation and to share that globally. They started with a clean sheet of paper and ten months on we’ve had our first Global Foundation Advisory Board meeting with active participation over a day from all the leadership in the various regions globally. That’s been very exciting. There are many other examples from tsunami contributions to the World’s Greatest Shave involvement.

Rick: As Tony says, there are some really obvious things. I think Elevate’s progress is really exciting, the social events around World’s Greatest Shave were just fantastic: like standing next to an American representative from a Leukaemia Foundation who couldn’t believe what he was seeing as 800 of our people were down in the Star Court lobby in Sydney drinking beer and cheering as their colleagues had their legs waxed. In other ways it’s the little pieces that happen like the finance team who managed the work that was involved in the tsunami appeal who got no profile or recognition out of that. It was a busy time of year when half of them were still on holiday. And the team said, ‘yes, we can do that’, we’ll make it happen. That to me is what’s really inspiring. That’s what the Foundation is really about.

Key Foundation facts 04/05

Page 4: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

4

Pric

ewat

erho

useC

oo

per

s

Tsunami tragedy touches PwC heartsAlmost 300,000 people were killed and countless more were left injured and homeless in the tsunami disaster on Boxing Day 2004. Within days, the PwC Foundation clicked into gear with a relief effort of a size and scale that set new benchmarks for our people’s generosity and compassion.

PwC people showed their support by raising funds towards the aid effort. But our commitment also went beyond our dollar contributions, extending to many hours worth of volunteering and pro bono professional services.

Partners and staff donated almost $1 million to our tsunami appeal Fund. The total amount raised includes donations from more than 1,500 staff and partners, over one third of our people. In many cases, individual donations were tripled as the pledges were matched dollar for dollar by both the Australian partners and the global PwC firm.

A cheque for $687,457 was presented to World Vision for use in second-phase redevelopment of Tsunami-affected areas of Aceh. Expressing his appreciation, the CEO of World Vision, Tim Costello, gave heartfelt thanks: “The monies you raised were simply breathtaking. This is an extraordinary commitment of generosity, of people who opened their purses and wallets because their hearts were open.” A further $300,000 was donated to Red Cross efforts in Aceh, while remaining funds were distributed through the global firm.

Through the PwC Foundation’s focus on collaborative action, over 50 Melbourne people answered World Vision’s call for volunteers to collect donations at the World Cricket tsunami appeal match at the Melbourne Cricket Ground.

Meanwhile in Sydney, about 100 PwC volunteers pitched in over several weeks to help Youth Off The Streets sort and pack donated goods for distribution to tsunami survivors in Indonesia. In a similar effort, Newcastle office volunteers sorted clothes donated to The Samaritans for shipment to Sri Lanka.

Other members of PwC shared hours of their expertise. A team of PwC auditors in Sydney verified donations to World Vision at the Opera House fundraiser concert in January. PwC’s Gordon Thomson, Senior Manager on the World Vision Australia audit, joined an international team of auditors to review the way funds are being spent in tsunami-affected areas of Asia. This work will continue over the coming year as the projects move from emergency relief funding to economic development.

Paul Hargraves, from PwC Legal in Sydney, summed up PwC people’s efforts: “It was one answer to the age-old question about what one person can do. We may not have done a lot on Tuesday, but we certainly did a bit. I am grateful that PwC provides the opportunity for each of us to make individually small contributions that taken together become significant enough to make a real difference.”

In June 2005, the PwC Foundation launched Foundation Cafe in the lobby of the Melbourne office’s new home at Freshwater Place. Forty cents from every coffee sold, together with all profits from the Cafe, go to the Foundation to support our charity partners. This is an exciting step for the Foundation,

as the Cafe enables us to raise additional funds for our charity partners and build awareness of the Foundation among our people. By sharing a coffee with colleagues and clients in the Cafe, we hope we can inspire more people to get involved.

Foundation Cafe: where every coffee counts for a good cause

How we respond and innovate

“ I am grateful that PwC provides the opportunity for each of us to make individually small contributions that, taken together, become significant enough to make a real difference.” Paul Hargraves, PwC Legal

Preparing for the Foundation Cafe opening at Freshwater Place in Melbourne.

PwC staff volunteering at the World Cricket tsunami match at the Melbourne Cricket Ground for World Vision’s tsunami appeal.

A truck containing 125 mattresses and 125 sets of sheets was delivered to an orphanage in Aceh, Indonesia. The orphanage was severely damaged by the tsunami forcing the children to sleep on the floor or on damp mattresses.

Page 5: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

Fo

und

atio

n R

epo

rt 2

005

5

Building sustainable success through collaboration

As the PricewaterhouseCoopers Foundation celebrates its third year and many achievements we are now focusing on how to ensure a sustainable future for the Foundation and the causes about which our people are passionate for the ultimate benefit of the communities in which we live and work.

We know that since the Foundation’s inception, our people, through their

passion and commitment, have made a real difference to the lives of many thousands of people. It has been a great journey so far.

We also know that only by taking a long-term and sustainable approach to our partnerships with the community sector, can we achieve our ambitious goals. This is why over the last year we have worked hard to cement and extend our relationships with our 22 charity partners.

Together we have assessed some of the major issues facing Australia and began to address them. We have explored beyond the traditional ‘giving’ model – developing new ways of raising awareness, capacity-building and the cross-fertilisation of expertise.

While we are never complacent, the Foundation’s results speak for themselves. Increases in funds raised, the number of people volunteering and involvement in new programs are among some of the year’s many highlights.

How have we gone beyond the traditional? One example can be seen in our strategic alliance with Social Ventures Australia (SVA). Our partnership with SVA, Australia’s first venture philanthropy organisation, not only enables us to focus on areas of social growth and development but also to support and grow alongside three emerging social ventures working with SVA.

In another innovative program Elevate, we are working closely with Mission Australia on a 15-month program aimed at equipping young participants with the life and employability skills needed to become future

leaders. Members of PwC’s Young Leadership Team are coaching the young people through the program to enable them to broaden their communication and people-management skills, as well as enhance their cultural and social awareness. Elevate is both a ground breaking program and a living example of how PwC actively works to develop, achieve and inspire.

The PwC Foundation works closely with corporate Australia – and sees great potential for businesses to work together to make a difference in the community. The Foundation also share ideas and expertise with other organisations wishing to establish a foundation.

The PwC Foundation philosophy is now being applied overseas. A PwC Global Foundation Advisory Board has been established and held its inaugural meeting in London in June. Chaired by our own chairman Tony Harrington and bringing together community and Foundation activity from across the globe, the Advisory Board aims to share collective global learnings and promote corporate social responsibility.

How we do leadership

A PwC Global Foundation Advisory Board has been established and held its inaugural meeting in London in June.

Learning the rhythms of a very different lifeWhen Kellie Roberts travelled to Cambodia to take part in the Ulysses program, a global PwC leadership program that assists third-world countries, she could not have predicted the many impressions which would change the way she saw the world forever.

The sight of whole families, wooden tables or huge loads of boxes balanced precariously on the back of motorbikes chugging and tooting their way across Phnom Penh were at first amazing but soon became commonplace for Kellie, who is from PwC’s Advisory practice in Melbourne.

Kellie and two other Ulysses participants from the global firm spent eight weeks assisting Swiss-based Non-Government Organisation Hagar, which protects, rehabilitates and reintegrates vulnerable women and children in to Cambodian society. Kellie says the experience completely changed her concept of what is normal.

Along with her two female colleagues from the US and Sweden, one of Kellie’s assignments was to assist Hagar Design, a silk handicrafts manufacturer that provides employment to almost 100 of the women the NGO supports. The business had had little practical professional advice, so the team worked to provide tools with which it could become more efficient and profitable.

“Although we knew the business needed assistance, we were shocked at the extent of the financial and commercial problems we encountered. We tried to focus our energies on areas in which we could make the greatest difference,” explained Kellie.

“However, we recognised the valuable social mission of the business and the desire of management to make it successful. This gave us hope that our small contribution would leave a lasting legacy in the business’ attempt to create a sustainable future for itself and its employees.”

Reflecting more broadly on her Ulysses journey, Kellie said: “The most incredible thing about the experience is that with each passing day we became more accepting of the things that only a few weeks

before had been so strange to us. Your concept of normality is forever changed and we learnt not to take even the most basic things for granted.”

Elevate participants demonstrate the power of collaboration.

Women manufacture rice bag hats at the Hagar Design Operations in Cambodia.

Page 6: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

6

Pric

ewat

erho

useC

oo

per

s

What we do to support disadvantaged youth

Reaching high with Elevate

“ We have concentrated on sharing our business expertise in ways that are directly relevant.” Kathryn Wightman-Beaven, PwC Foundation National Manager

Maximising opportunities for youthLike most of us, Australia’s young people want to be part of a community. According to the 2004 Mission Australia Youth Survey, they desire to be valued and needed and express their engagement in the community through activities such as sports, clubs, the arts and volunteering.

PwC Foundation initiatives assist organisations to provide people with support and new opportunities to realise their potential. Our charity partners include: Reach Foundation,

Inspire Foundation, World Vision, Open Family, Youth Off The Streets, Mission Australia, The Smith Family and The Salvation Army’s Oasis Youth Support Network.

As leadership is one of PricewaterhouseCoopers’ core values, this year we have concentrated on sharing our business expertise in ways that are directly relevant to our charity partners as they work towards their goals of helping the young.

An afternoon game of soccer followed a morning’s hard work by PwC staff Chris Holland, Andrew Cloke, Nick Kerr, Wil Honner and a Youth Off The Streets participant in a bush regeneration project.

PwC Coach Renae Cooper and coachee Daniel Spinazza say Elevate is changing their lives in small but significant ways.

Renae and Daniel say they are a good match, even though both agree they are complete opposites. “We both love a good sing-a-long and hopefully soon we will be tackling some indoor rock-climbing together,” says Renae.

Daniel describes Renae as a “really fun person even though she does everything by the book”. Recalling the launch of Elevate, he says, “I found Renae the most comfortable person in the room. Everyone else was so different to the people I am used to.”

Both Renae and Daniel are thrilled to be involved in Elevate, which is proving a great learning experience for each of them in different ways. After initially wondering “what I had gotten myself into and how on earth I was going to contribute”, Renae says the program is helping her learn more about who she is as a person and how to cope in different situations.

“I think it has also helped me prioritise my life by forcing me to make time for the program activities and meeting up with Daniel. Daniel has certainly taught me many things since we met and I am extremely impressed by his determination and how self sufficient he is,” she says.

For his part, Daniel says his initial impressions were “that the program was going to be very full on with all the activities that we have to do.

I feared that I would not be able to complete the program.” However, three months after starting with Elevate, Daniel says it has definitely given him more self confidence. “I believe that I have grown as a person as well.”

He hopes Elevate will give him more experience in the fields of work he would like to go into. “I now have a better understanding of the skills that I possess and am looking forward to starting work.”

While Daniel’s favourite Elevate activity to date has been the giant swing on the participants’ first retreat, Renae cites this as her worst moment “without a doubt.

“It involved being strapped into a harness, being pulled up by the rest of the team until you were about 15 metres in the air and then having to release your rope on the count of three before plunging down and swinging at great speed.”

And Daniel’s worst moment? “When one of the coaches wouldn’t stop snoring at the camp.” Nevertheless, he says, “The program is a great idea, a lot of fun and a great way to meet new people and also get in touch with yourself.”

We are extremely proud to have launched Elevate – a youth leadership initiative in partnership with Mission Australia. Elevate is a journey of discovery; a leadership development program for young people from diverse backgrounds aged 15-19 years and for PwC young leaders. Elevate is more than a ‘one way’ mentoring program, it is a ‘co-coaching’ initiative, a ‘two-way street’, where both the young people and PwC people will share new experiences and learn skills from each other while collaborating on community projects, retreats and work experience. Elevate is part of a much larger partnership between Mission Australia and PwC that also incorporates PwC financial support to Mission Australia youth programs, PwC staff volunteering, and several significant pro bono projects.

Elevate participants Daniel Spinazza and Renae Cooper: complete opposites but a good match.

Page 7: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

Fo

und

atio

n R

epo

rt 2

005

Touching 30,000 young livesThe PwC Foundation and Reach Foundation share more than just a commitment to youth. Over the past 12 months we have seen greater alignment between the organisations’ values and plans. The partnership has extended beyond PwC People Giving and volunteering at Reach Heroes’ Days to combining the leadership talents of both organisations and working strategically at a board level.

Reach has undergone tremendous growth and change, reaching over 30,000 young people in Victoria, Tasmania and most recently Queensland through its many programs. “The challenge for the Reach board has been formalising processes and risk management to keep up with the rapid change, without losing sight of the purpose and vision of the organisation or stifling the incredible passion and enthusiasm of the people involved,” says Melbourne-based PwC Partner and Reach Board member, Paul Brasher.

The PwC Young Leadership Team were recently joined by Crew (young leaders from Reach) at a conference on leadership in the community.

The result was an inspiring spirit of mutual learning and respect, with both groups discovering a renewed sense of purpose and engagement in their personal and professional lives. “First impressions underlined the differences between the two groups. But the PwC young leaders quickly discovered that despite their lack of formal leadership training, the Reach young leaders had a great deal of wisdom and practical leadership experience to offer,” explains PwC Partner Susan Bannatyne.

The Reach Crew are using their new skills to guide their organisation through a period of strong growth. “The leadership and change management skills we learned have really improved how we work together and communicate with each other,” says Reach Crew member Jodi Deutrom. “As the organisation grows, I’m sure we’ll continue to recognise the lasting benefits from our participation in the conference.”

PwC support has continued since the conference, with members of the firm’s Connected Learning team helping Reach work through a number of challenges, including teambuilding.

“Reach Crew” – young leaders 16–23 who facilitate Reach workshops, large scale events and weekends away for teenagers aged 13-18.

Inspiring youth by housing endangered wildlifeYouth Off The Streets’ service learning initiative encourages active participation by young people from Youth Off The Streets in community projects, helping to empower them and develop a sense for others. Working in conjunction with Landcare Australia, the PwC Foundation enlisted the help of Eden Gardens, a gardening centre based in North Ryde, NSW, to develop a service learning initiative that would enable young people to work on hands-on conservation projects in conjunction with PwC volunteers.

This collaboration resulted in our people working with Youth Off The Streets young people to build nest boxes for endangered wildlife living in the local national park and to regenerate and revegetate surrounding bushland. “Initiatives like these really help to enthuse our young people and develop in them a sense of responsibility towards the environment. All the young people who took part now say they want to do more to help the environment.” Lou Single, Education Manager, Youth Off The Streets.

To finish off the day, the team participated in a ‘survivor style’ challenge and environmental games.

PwC staff and Youth Off The Streets youth build nest boxes to house endangered wildlife.

What we do to support disadvantaged youth

07

Page 8: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

8

Pric

ewat

erho

useC

oo

per

s

What we do to alleviate poverty

Growing good works with Urban Seed The PwC People Giving program supports the Credo Cafe, which provides daily lunches incorporating assistance and referral services for people facing issues including homelessness, unemployment and substance abuse. Staff from the Tax & Legal practice in Melbourne also offer pro bono tax advice for the cafe clients. Other pro bono services to Urban Seed have included fundraising and capacity-building advice, as well as audit services.

Our partnership with Urban Seed has also extended to funding the publication of an education resource on homelessness. The resource aims to break down stereotypes associated with homelessness and promote understanding of the issues faced by the homeless.

Our people have also engaged with Urban Seed via its thought-provoking, interactive walk around Melbourne’s Central Business District. This eye-opening tour focuses on the charity’s work in the CBD and includes discussions on a

range of social, welfare and health issues including urban poverty, homelessness and substance abuse.

“As a not-for-profit offering hospitality and relationships to some of Melbourne’s most disadvantaged people for more than a decade, financial stress is not unusual” says Mark Pierson, Executive Director, Urban Seed.

“During 2004 however, Urban Seed experienced a year of great change and increased financial insecurity. The PwC Foundation responded with strategic advice, mentoring, fundraising support and guidance. In helping us the Foundation showed they understand and respected our core values and mission. This tremendous generosity and commitment from the Foundation has enabled Urban Seed to continue and expand the diverse range of support and opportunities that mean so much to the people who need it most. This is the greatest support an organisation like ours can receive.”

“Our volunteering program enables our people to provide hands-on assistance renovating shelters across Australia.” Carolyn Bruce, PwC Foundation National Coordinator

Working to alleviate povertyFinancial hardship is the most obvious aspect of poverty, but there are also social, psychological and spiritual dimensions. As stated in a 2003 Mission Australia report (Poverty: Children and young people in Australia), poverty is not just about being unable to buy things. Those affected by poverty lack the resources required to participate as full members of the Australian community.

The PwC Foundation helps to alleviate poverty by supporting targeted programs at Mission Australia, Open Family, World Vision,

The Smith Family, Foodbank WA, The Salvation Army, Youth Off The Streets, Anglicare and Urban Seed.

In one initiative, Hitting the Streets for the Homeless, we raised over $60,000 for three of our Sydney charities by taking the annual City-to-Surf run. The firm also provided audit and business advisory services to a number of our charity partners throughout the year, while our volunteering program enabled our people to provide hands-on assistance renovating shelters across Australia.

Laneway: Credo Cafe, Baptist Place, Melbourne.

Lunch at Credo Cafe, Melbourne.

“ This tremendous generosity and commitment from the Foundation has enabled Urban Seed to continue and expand the diverse range of support and opportunities that mean so much to the people who need it most.” Mark Pierson, Urban Seed

Page 9: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

Fo

und

atio

n R

epo

rt 2

005

9

PwC people dug deep and raised almost $365,000 and once again topped the Australian fundraising table. Funds will go a long way to supporting patients with leukaemia, lymphoma and myeloma. PwC is supporting the PwC Foundation Leukaemia and Lymphoma National Tissue Bank.

Raising funds for leukaemia patients

The PwC Foundation facilitates “Seeing is Believing” tours for our people at the research laboratories and patient care facilities.

Understanding the importance of health researchOur charity partners in health include the Heart Foundation, National Breast Cancer Foundation, Lifeline Australia, Camp Quality, Endeavour Foundation, Leukaemia Foundation, Yooralla and Foodbank WA.

Our support for and interaction with these organisations includes providing them with pro bono advisory and assurance services, working to provide healthy futures for young children, understanding

and promoting important research or simply shaving and colouring colleagues’ hair to raise funds.

To assist our people engage with the research our funding supports, the PwC Foundation facilitates “Seeing is Believing” tours for our people at the research laboratories and patient care facilities of some of our charity partners. These visits enable our people to meet those involved in vital health research and gain a better understanding of their work.

What we do to support health

PwC staff from Adelaide volunteer at a Camp Quality Junior Camp.

Cassandra Michie from PwC Advisory shaves it all off in Sydney.

Our partnership with the Leukaemia Foundation has gone from strength to strength. For the last three years PwC people have taken the clippers to the heads of colleagues and ‘taken it all off’ for the Leukaemia Foundation’s World’s Greatest Shave.

In 2005, over 150 people shaved, coloured or waxed their hair as PwC people dug deep and raised almost $365,000 to once again top the Australian fundraising table. These funds will go a long way to supporting patients with leukaemia, lymphoma and myeloma. We have also demonstrated our commitment by supporting the PwC Foundation Leukaemia and Lymphoma National Tissue Bank. Based in Brisbane, the Tissue Bank is an essential storage facility of the cells and tissues required for research into better treatments and eventual cures for leukaemia and related blood disorders.

The PwC Foundation’s partnership with the Leukaemia Foundation is not just about raising money, we also work closely with the Leukaemia Foundation to raise awareness of issues facing patients and their families. One of the key ways the Foundation helps raise awareness is by supporting the Leukaemia Foundation’s Signature Lunches. Held across Australia in September each year, these are a ‘thank you’ to corporates for their support and assistance. The lunches are also a fantastic opportunity to raise awareness and launch new research findings.

Through our program of Seeing is Believing tours, PwC people are also able to understand the positive impact of our partnership with the Leukaemia Foundation.

Page 10: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

10

Pric

ewat

erho

useC

oo

per

s

What we do to support environmental conservation

Working with Landcare Australia and WWF Australia provides PwC people with an opportunity to help the environment, a cause long identified as one about which they are passionate. They express this commitment in a number of ways including funding, expertise and hands-on help.

A collective effort to improve some of the habitats of our native plants and animals is just one example of the support provided over the last

year. People from eight of our offices around the country volunteered to collect rubbish for Business Clean Up Australia Day.

According to Frances Cucinotta, Accountant, Adelaide, “Working with Landcare was much harder than I expected but it felt great to be out of the office, away from the computer screen and doing our bit for the environment. What a way to spend a working day!”

Collective effort boosts plant and animal life

Ranger Rebecca Mooy and PwC Advisory’s Rina Levine tree-planting with Landcare at Middle Head.

PwC puts brains and muscle into conservation effortIn addition to volunteering and giving, working collaboratively with Landcare Australia has resulted in the release of an essential volunteering manual and capacity building for communities committed to our environment.

PwC people are really seeing the impact of the Foundation’s partnership with Landcare Australia. For example, this was our third year of volunteering at the SCARPS tree-replanting project in Melbourne. Since first working on the project our people have returned each year to admire the changing landscape and the fruits of their hard work.

The volunteering efforts combined with workplace giving have helped the environment by improving water quality, providing more habitats for native animals (including threatened and endangered species) and improving rural and regional community landcare networks.

PwC also helps Landcare Australia through pro bono audit work and intellectual property around project management systems and practice. This allows Landcare to build the capacity of the community to plan,

coordinate and manage complex projects and networks to the benefits of the environment and all Australians. The PwC Foundation also supported the production of Landcare Australia’s Volunteer Coordinators Network Manual – an invaluable guide for the thousands of urban landcare groups around Australia.

Commenting on the preparedness of PwC people to roll up their sleeves and add physical labour to the Foundation’s environmental contribution, National Manager, Landcare Partnerships and Support, Jenny Quealy says: “We constantly get great feedback on the work done by PwC volunteers. The Landcare members are amazed that PwC staff would take time off from their work to come out to assist with such tough and thankless tasks like weeding and planting. Not only that, they want to return later. We love the fact that they too have such a commitment and passion for our wildlife and our beautiful, but often degraded, land, rivers and creeks.”

Tree-planting at Middle Head in Sydney.

“We love the fact that PwC volunteers have such a commitment and passion for our wildlife and our beautiful, but often degraded, land, rivers and creeks.” Jenny Quealy, Landcare

“ Working with Landcare was much harder than I expected but it felt great to be out of the office … and doing our bit for the environment.” Frances Cucinotta, PwC Assurance

Page 11: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

Fo

und

atio

n R

epo

rt 2

005

11

What we do to support children

Adding a safe and homely touch at AnglicareProviding a safe and inviting place for disadvantaged children to play was among the many pleasing outcomes of the Foundation’s efforts to support children through partnering with charities including Anglicare, Camp Quality, Foodbank WA and Starlight Children’s Foundation Australia.

Support is through integrated packages that include volunteering, pro bono services, PwC People Giving to specific programs and “Seeing is Believing” visits to our charity partners.

For nearly 50 years Anglicare has helped pregnant and parenting young women at risk of homelessness. The PwC Foundation provided financial and practical support to Anglicare’s ‘Watch Me Grow’ childcare program. Teams of PwC people volunteered their time and labour to transform Anglicare’s rundown Parramatta premises

into an inviting space for pregnant women, young mothers and their children. The firm’s contributions also enabled Anglicare to employ a much needed childcare worker.

Anglicare’s ‘Watch Me Grow’ program has helped many women better care for themselves and their children. Amanda ran away from home at 14, was unemployed, used drugs and mixed with the wrong crowd. On discovering she was pregnant, Amanda sought help from Anglicare’s Early Interventions team. “I’ve gone from being homeless to having a job and providing for Bailey, my son,” she says.

Anglicare’s Youth Services Manager, Ros Walsh says: “We are thrilled to be expanding our program thanks to PwC’s support. We now have a space for the children to play and develop their potential while we work with their mothers.”

“ I’ve gone from being homeless to having a job and providing for Bailey, my son.” Amanda, Anglicare beneficiary

Amanda and her son Bailey at the Anglicare “Watch Me Grow” opening in Sydney.

Granting Josh happiness with a humble wish

The lights had dimmed and the movie started when suddenly everything stopped. A staff member burst on the scene with a box filled with various Star Wars treasures for Josh.

Eight-year old Josh receives his wish.

Eight-year-old Josh lives with Arthrogryposis, a rare muscle disorder causing multiple joint contractures that limit the range of motion in his joints. This stops him doing many of the activities most kids his age enjoy.

An avid Star Wars fan, Josh’s modest wish was to see Star Wars III and have his very own voice-changer Darth Vader Mask.

With the support of PwC Foundation, Starlight Children’s Foundation flew Josh and his family, who are from Brisbane, to Melbourne for the Celebrity Premiere of the movie. Josh, a stand-out in his suit, met, spoke to and received an autographed photograph of celebrity Rove McManus.

The lights had dimmed and the movie started (In a galaxy far, far away…) when suddenly everything stopped. A staff member burst on the scene with a box filled with various Star Wars treasures for Josh.

His evening became even more amazing when the entire celebrity audience were introduced to Josh and told why he was there.

During their visit to Melbourne the family visited the Star Wars Convention and the Melbourne Zoo, giving them all some very special time away together and memories that will last a lifetime.

Seeing is Believing

PwC people are always inspired following a ‘Seeing is Believing’ tour to one of the Starlight Express Rooms that are based at major paediatric hospitals around the country. The rooms are designed to give children a haven to forget about their illness. Here Captain Starlight, a children’s entertainer, is the catalyst for fun, magic and mayhem. Children can look forward to Nintendo Gamecube’s, arts & crafts, games, movies on the big screen and sometimes a visit from a celebrity.

Page 12: do* - pwc.com.au...PwC, we talk about our priorities in terms of our clients and our people and in each of these the Foundation has played a significant role. We are seeing examples

Foundation Annual Report 2005

Imag

e: A

you

ng p

erso

n fr

om Y

outh

Off

The

Str

eets

with

Pw

C’s

Wil

Hon

ner

www.pwc.com/au/foundation© 2005 PricewaterhouseCoopers. All rights reserved.

*connectedthinking is a trademark of PricewaterhouseCoopers LLP (US).

For further inquiries regarding this Annual Report contact:

PricewaterhouseCoopers Darling Park Tower 2, 201 Sussex Street New South Wales 1171 Australia

Mail address: GPO Box 2650 Sydney NSW 1171 Australia

This document is printed on Envirocare, a 100% recycled environmentally friendly uncoated paper manufactured entirely from waste paper with an ISO 14001 EMS accreditation.

*connectedthinking