do seo that google love

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#WAN_STR @agtunn

DO SEO THAT GOOGLE LOVE

NAY MIN WINHART

Digital Marketing Specialist

How to analyze and optimize in the right way

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SEO Introduction

How google works

SEO Strategy

On-page SEO

Technical SEO

Tools & Resources

Q&A

Agenda

SEO Introduction

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source:goo.gl/PeKVEn

Nearly 6 billion search per day

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source:goo.gl/PeKVEn

Not Growing Anymore

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200 Millions Active Websites

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Less than 1% is Visible

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what the hell is going on?

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SEO is Not DEAD

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Click Through Rate(%) by Position in SERP

#1 get < 30%

–Nay Min

„Any kind of sustainable tactics, ways, methods or rules to create high value webpages which are shown in the first position of SERPs and

stay there forever.“

SEO

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GIVE BEST ANSWER

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Answer Two Questions

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How Google determine confusion?Same Keywords do not imply the same Entity

#2

#1

#3

#4

#5

#6

#7

#7 Results

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Using Over 200 Factors Every page has single QS Attached

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SEO Strategy

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Reducing site speed to one second can gain 106,224 $ per year

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source: http://goo.gl/QmGJvc

User Experience

Multiple Devices

CRO

Unique Value

Quality

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SEO is An ART

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Strategy

On-page SEO

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URL Struktur

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Main Content

Subsidiary Content

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Optimize for only one Keywords per page will not work for future.

One Topic One Page in Future

Keywords Matching Changed

Optimize for Entity

Group KW by Intent

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StrategyOn-Page

Technical SEO

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META Data

xml Sitemap

Robots.txt

<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW"><META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/foo.html</loc> </url></urlset>

HTTP/1.1 200 OKDate: Tue, 24 Feb 2015 17:42:43 GMT(…)X-Robots-Tag: noindex(…)

X-Robots-Tag

User-agent: *Disallow: /Disallow: /cgi-bin/Disallow: /tmp/Disallow: /junk/

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http://example.com http:www.example.com https://example.com https://www.example.com

http://example.com/ http:www.example.com/ https://example.com/ https://www.example.com/

http://www.example.com/index.html http://www.example.com/INDEX.html http://www.example.com/index.php http://www.example.com/INDEX.php http://www.example.com/home.php http://www.example.com/startseite.html http://www.example.com/index.aspx

m.example.com

There can never be Two:

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Conclusion

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StrategyOn-Page

Technical

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It is not easy to fall in love with human

Love Forever

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NAY MIN WINHART Digital Marketing Specialist

http:www.techdivision.com

[email protected]

THANKS YOUANY QUESTIONS?

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