do we really observe?
DESCRIPTION
As part of the course 'A Crash Course on Creativity' Interesting observations during regular purchasesTRANSCRIPT
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Are our eyes OPEN
Amit JainIndia
A Crash Course on CreativityProfessor Tina Seelig, Stanford University
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What is Creativity
Where is Gravity at Shops – Let’s Observe?G
ravi
ty
CREA
TIVI
TY
Creates
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The shopping ExperienceDepends on a lot
Singboar
d
Display
Information
AmbienceSalesperson
No Bad Mood
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Display
Never thought Display can have such impact
• Displays matter a lot– IDBI ATM lighting makes me think do I need to withdraw money– SBI I will only use if I need it and searching for ATM– One attracts and another, well we need to find
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Positioning What’s more tempting than chocolates and snacksPut them at the front, even passerby's would be attracted
Something to learn from small shopkeepers
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All matters is margin
• The first thing person should look at is my high margin produces – Front for home
based products, brands at the back
Been a regular visitor to this shop but never thought why this display- interesting shopkeeper
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Variety and Gravity
• Hmmm, lets have variety, does that also brings more customers– More choices leading
to more purchase
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Thanda Matlab CocaCola(Cool means CocaCola)
• All Indians know this tagline• So selling cold drinks , well the
brand matters
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So What?
• Well Shops have gravity hitting at our subconscious
• Keeping our eyes open will give us that insight
Businessman seems to be the biggest Behavioral Scientist,
They know the gravity for subconscious