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Creative Ways to Think of Resident Retention

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Page 1: Do You Have Sad-isfied Residents?
Page 2: Do You Have Sad-isfied Residents?
Page 3: Do You Have Sad-isfied Residents?

3MAY | JUNE 2012

IN THIS ISSUENews & Updates 4 President’s Message

10 Upcoming Events: June | July 2012

18 Pla num Sponsors Spotlight: Apartments.com | Quality Towing

21 NSAA 2012 Commi ee Sign Up

23 Products & Services Guide

Feature Ar cles7 Do You Have Sad-isfi ed Residents?

12 How to Manage Your U lity Costs

13 Leasing an Apartment with an iPad: Wow Your Prospect

14 Inside Mul family Marke ng: Conver ng Leads, the Facts and Figures

NSAA 2012 Board of Directors2011-2012 PresidentPaula Lane ........................... (702) 362-6444Pinnacle, a Family of CompaniesPresident ElectLizza Castro .......................... (702) 436-9293Prime Residen alVice PresidentDebra Peterson .................... (702) 255-3700For Rent Media Solu ons (Las Vegas)Treasurer/Past PresidentBret Holmes ......................... (702) 699-9261Advanced Management GroupSecretarySusan Bauman ..................... (702) 368-4217Western Risk InsuranceDirectorEric Newmark ...................... (702) 952-9321Karsaz LawDirectorChristopher Hinojos ............. (702) 860-0848Apartments.comDirectorSteven Olmos ...................... (702) 459-3192Silver Lands, Inc.DirectorChandra Vail ........................ (702) 798-4511Apartment FinderDirectorVicki Young .......................... (775) 742-5380Vail and Associates RealtyDirectorDonna Gill ............................ (702) 355-0277Western Na onal GroupDirectorTeresa Jackson ..................... (702) 449-4443

DirectorMisty Jus ceDirectorRhonda Sikes ....................... (702) 438-7678Avion at Sunrise MountainDirectorDebi O’Keefe ....................... (702) 436-9293MAXX Proper esDirectorScarle Casas....................... (702) 250-8489Anza ManagementDirectorRobert Segura ...................... (702) 649-5711Quality TowingDirectorDaniel Turkin........................ (702) 523-8788DirectorSuzanne Richter ................... (775) 329-3528Apartment Guide (Reno)DirectorGregory Peek ....................... (775) 972-0213ERGS, Inc. (dba “ERGS Proper es”)DirectorMichelle Symone eDirectorElizabeth Morrissey ............. (702) 256-1797ConAm ManagementDirectorMario Or z .......................... (702) 395-0071Fire N Ice Hea ng and Air Condi oningDirector - AlternateMyra Rega............................ (702) 435-9800Camden Property Trust

WHO WE AREThe Nevada State Apartment Associa on (NSAA) is a non-profi t organiza on that provides the local mul -housing industry with legisla ve support, educa on and community outreach to benefi t our membership and the community. The NSAA is devoted to suppor ng the diversity, integrity and ever-changing environment

of the mul -family industry. We are devoted to you.

WHY WE EXISTThe Nevada State Apartment Associa on exists to support the mul -housing industry and its professionals with proac ve legisla ve eff orts, by promo ng

career development through educa on and by off ering entertaining social opportuni es. The NSAA also strives to promote the highest level of

professionalism with established standards and prac ces throughout every segment of the mul -family industry, including management, marke ng,

maintenance and suppliers. Bo om line… we exist for you, because of you.

7785 West Sahara Avenue, Suite #100, Las Vegas, NV 89117T: 702-436-7662 • F: 702-446-8445

Email: [email protected] • Web Site: nvsaa.orgExecu ve Director: Michael Fazio, [email protected]

Execu ve Assistant: Aysha Park, [email protected]

Pla num Sponsors:• Cer fi ed Fire Protec on• Western Risk Insurance• Sherwin Williams Paint and

Floorcovering• Cox Communica ons• Silver Lands, Inc.

• Quality Towing• Apartments.com• Fire-N-Ice Hea ng & Air Condi oning• Roadrunner Carpet Care• Karsaz Law• Republic Services

NSAA welcomes our newest members!NEW Property Members

• Brian Seibold• David Huber • Devonshire Apartments• Inspirado• Lakeridge East Apartments (Reno)• Pacifi c Palms Village• Regency Meadows

• Resort At Coronado Ranch• Resort At The Lakes• Royal Vista Apartments (Reno)• Sagebrook• Silver Shadow Apartments• The Ritz• The Vistas

NEW Vendor Members• Aff ordable Striping & Sealing• Escalera Landscaping• Farmers Insurance - Aaron

Campbell Agency• Geary Pacifi c• Pinnacle Restora on

• TSI Total Safety Inc.• Walker Landscape Maintenance, LLC

Execu ve DirectorMichael Fazio ....................... (702) 436-7662Nevada State Apartment Associa on (NSAA)

Execu ve AssistantAysha Park ........................... (702) 436-7662Nevada State Apartment Associa on (NSAA)

Page 4: Do You Have Sad-isfied Residents?

4 www.nvsaa.org

Get Active, Stay ActiveSpread the word about what the NSAA has to off er

The Nevada State Apartment Association is YOUR association. For many years I have given blood, sweat and tears in volunteering for this wonderful organization. I know fi rst-hand that the NSAA offers more to its members than most associations in Las Vegas and more than most apartment associations throughout the country. There is a wealth of information NSAA provides, from this great magazine to the “Latest News” section of the Home Page on www.nvsaa.org. There are also wonderful education classes and plenty of networking opportunities throughout the year. And do not forget about our industry advocacy regarding legislative affairs. I am blessed to be a part of this incredible organization.

There’s More Le in the TankFirst off, I would like to thank EVERYONE who attended March’s Membership Mixer and Legislative Affairs fundraiser. There were nearly 200 people jammed inside of Firefl y* and the NSAA raised over $7,500 for its Legislative Affairs Fund, which was a record. The evening also has its share of political faces, as there were several judges in attendance. Speaking of legislative affairs, this year is going to be an action-packed year for our legislative committee. Currently the committee is pricing out a second golf tournament for October (yep, you heard correctly). The legislative committee is putting together a Legislative Affairs Golf Fundraiser. This tournament will specifi cally be held to raise money for our LAF (Legislative Affairs Fund) and will be much more exclusive. It will be catered to our executives in Las Vegas and feature ONLY 9 sponsors, one for every other hole. There has been a big demand for this type of event and we will NOT disappoint you.

Trust me, there is more to come … it is a great time to spread the word about what NSAA has to offer. This association has been a great defense against a tough economy, and it is our responsibility to keep our association strong as the market continues to improve.

A BIG Thanks to Our SuppliersI just want to take a brief moment and THANK all of our suppliers who are members in our association. We have over 110 suppliers in our industry and that number continues to grow. Suppliers are such a lifeline in our association. We could not do what we do as an association without the tremendous support of these members, who commit tens of thousands of dollars to sponsor NSAA’s events. Your support is GREATLY appreciated!

Invest in Your FutureAs many of you know, I believe in education to the highest degree. The quality of education programs and offerings this association provides has tremendous value. Please DO NOT forget to register for one of our great classes, you can go to our website and view the classes anytime. Some people have told me they cannot make the classes; this is okay. Why is this okay? Well, because the NSAA offers over 100 classes online now. NSAA’s Online University has offerings in English and Spanish; the classes are available 24 hours / 7 days a week. So, there is no excuse NOT to invest in you.

This is your association … MAKE THE MOST OF IT! Get active, stay active!

Apartment Insight is published by the Nevada State Apartment Associa on.

Apartment Insight is the offi cial trade publica on of the Nevada State Apartment Association, a professional associa on of mul -housing professionals and industry partners.

The materials contained in this publica on are general in nature; the applicability to one’s par cular situa on should be reviewed with a professional who has all the facts pertaining to the situa on being considered. The publisher disclaims any liability for published ar cles.

Adver sing Policy: Nevada State Apartment Associa on accepts no responsibility for unsolicited materials. Adver sements contained in this magazine do not cons tute endorsement. With the excep on of those products and services directly under the control and supervision of NSAA, it is the policy of the NSAA, its offi cers and Board of Directors, not to endorse any products or services.

Apartment Insight Commi ee:Michael Fazio

Nevada State Apartment Associa on

Aysha ParkNevada State Apartment Associa on

Cover art courtesy of Michael Fazio

For Advertising Information, Contact:Dani Gorden

[email protected]

By Paula LanePRESIDENT’SMESSAGE

Page 5: Do You Have Sad-isfied Residents?

5MAY | JUNE 2012

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Page 7: Do You Have Sad-isfied Residents?

7MAY | JUNE 2012

If you are to be effective in property management, you must continually strengthen resident retention. With resident retention so important, why do so many “sad-isfi ed” residents tell me, “When I was considering renting, they waited on me hand and foot. Now that I’ve moved in, it’s my turn to wait for everything!”

While there has been a revolution in service in our industry, many residents indicate it’s only “Lip Service!” How effective are you in living up to commitments made to your residents?

Ask yourself this question, “What does a satisfi ed resident look like?” When I recently asked this of a group of landlords and property managers, they said that satisfi ed residents do some of the following actions:• Smile when they pass you or speak in pleasant tones and in a

warm, friendly manner over the phone• Call you by name when they greet you• Pay their rent on time• Take their garbage all the way to the dumpster (in multi-unit

buildings)• Refer others like themselves to your rentals

I recall one landlord who took resident retention on as her personal mission. She remarked, “I want to make sure that living in the property is the pleasant experience I represented when I fi rst leased them the home!”

It was obvious that she was looking for opportunities to create resident retention. Her attitude was the most important factor.

She responded with solution-oriented feedback when her residents presented her with problems. She also sought out areas where challenges might occur and modifi ed these conditions before they became problems.

By sending resident surveys, she was able to receive specifi c feedback on potential areas of improvement and desired upgrades. She then worked to implement those improvements that were economically feasible. When confronted with an angry resident, she tried to remain calm, professional and most importantly, realistic about a solution. She attributed her success in working with angry residents to consistency and fair treatment to everyone.

It is critical to set resident retention goals and institute programs that meet those goals. I’ve isolated four specifi c stages where individuals are making a decision on whether or not to remain or become a resident:• Prospective Resident• New Resident• Residing Resident• Intent to Vacate

Prospec ve ResidentDo you paint a realistic picture for prospects when they are fi rst considering renting? We found that in some situations “sad-isfi ed” residents were created by landlords overselling the rental; i.e.

SAD ISFIED RESIDENTS | continued on page 8

Page 8: Do You Have Sad-isfied Residents?

8 www.nvsaa.org

promising features and property or neighborhood attributes that were not truly present in order to simply rent the place.

New ResidentThe greatest impact you have on resident retention occurs when the prospect becomes a resident. His/her “fi rst impression” of living in your rental occurs then.

What programs do you have in place to cement that relationship? Here are a few possible approaches to this goal:

• Move-In Package – Develop a special move-in package you will give each new resident.

• Market-Ready Move-In Checklist – Create a checklist to ensure every apartment is 100% ready when the new resident moves in.

• Local Area Service Guide – Create a list of all the services and merchants available in your area, such as schools, stores and recreation.

Residing ResidentIt is at this time that a resident is most often forgotten. They were given special treatment when fi rst applied and moved-in. During the move-in and property acclimation process, they received a great deal of attention from you to ensure they were settled into their new home. What specifi c programs do you have in effect to create resident retention during this time? Here are a few of the many ideas developed:

• Resident Rewards Program – Offer resident access to exclusive discounts to local merchants and restaurants.

• Resident Newsletter – This device should be used to keep residents informed of rental policies and ways you celebrate accomplishments of your residents (or their children). For example, yard of the month, birthdays, good grades, etc.

• Referral Program – If a referral program is legally permitted in your area, it is a tremendous way to thank residents for referring new residents to your community and fi ll unwanted vacancies.

• Anniversary Gifts – on their rental anniversaries. Offer to give small or relatively low-cost property improvements, upgrades to your residents each year.

Examples of what I’m talking about could include one room of their choice carpet cleaned, one room of their choice painted, maid service for a day, lawn or landscaping service for a day, new f looring in the bath or kitchen or one complimentary pest control treatment.

Intent to VacateLandlords should concentrate lots of energy on possibly saving a resident who has given notice to move. Once a resident begins making plans to leave, they are certain to talk about your rental for a period of time after they move. What will they say, “What a great place, sorry I had to go” or “Was I glad to get out of there!” It’s up to you.

• Intent to Vacate Program: Determine the real reason a resident is leaving. If they have a job transfer or are buying a home, it’s diffi cult to save that intent. However, if a resident loses a roommate or runs into a temporary fi nancial crisis, there may

be a way to work it out. Every canceled intent to vacate is like two rentals. Are you interviewing every resident giving their intent to vacate? Are you willing to paint, shampoo or even re-carpet a home to save a resident?

• Cost of Moving: Develop a simple fl yer that shows residents the real cost of a move. New deposits, new phone, address changes, renting a van or moving company add up to signifi cant dollars!

Resident retention is not a destination, but a journey. It is your personal statement, “This is my work product. I’ve put a measure of my time and life into creating a great home that I can be proud of.”

WRITTEN BY: Russ Sandlin, the founder of The Russ Sandlin Group. He developed a reputa on as an authority in high-level strategies and training for the mul family sector. For over three decades Sandlin teamed with owners and managers across the na on. Much of his success is due to his extensive and hands-on experience in mul family. He knew what community staff s are up against because he had been there.

In memory of Russell L. Sandlin, who recently passed away in a boa ng accident in South Carolina. Russ was an industry icon and will be missed greatly by his peers.

SAD ISFIED RESIDENTS | continued from page 7

Resident retention is not a destination, but a journey. It

is your personal statement, “This is my work product.

I’ve put a measure of my time and life into creating a

great home that I can be proud of.”

,mmate or runs into y fi nanciale may

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Page 12: Do You Have Sad-isfied Residents?

12 www.nvsaa.org

While newer apartment complexes have separate utility meters for gas and electric, older properties often have a central meter for all utilities, with the end result being units marketed to tenants as “utilities included.” An attractive prospect from a marketing standpoint, the fact remains that including utilities in your tenants’ rent can be a risky policy that may ultimately pay off for tenants while costing your management company thousands of dollars a year in infl ated utility costs. While increasing rents to cover rising utility costs is an option, rents can only be raised at the end of a lease period, so the tenant abusing that heating or cooling system may have nearly a year of opportunity to abuse the system until you can raise the rent.

Fluctuating utility costs also contribute to the difficulty in determining just how much to add to the market cost of each unit in order to cover your expenses accordingly. Low-ball this amount and you’ll end up paying … and paying. Water bills are particularly hard, since the majority of apartment complexes have one central billing meter. But that is beginning to change due to certain areas experiencing unprecedented drought. As a result of the drought, many cities and municipalities are instituting water restrictions that must be followed. Water conservation programs are also active in many areas, but having a central meter for all billing makes it diffi cult for apartment managers to truly have any control over water usage. By passing those costs directly onto tenants, you’ll be placing the water conservation effort squarely where it belongs, into the hands of your tenants.

One option for billing tenants is to use a Ratio Utility Billing System (RUBS). RUBS is a common billing method used to allocate water and sewer costs to multi-unit tenants. Certain aspects are looked at when determining a RUBS formula such as the number of occupants in the unit, the square footage of the unit, and the number of

bathrooms in each unit. While sub-metering is an option, it’s often impossible to effectively sub-meter older units. Using RUBS billing system also encourages water conservation, as tenants are apt to exercise more control over water usage.

How can you make switching to “tenant-paid” utilities easy on your tenants and avoid a mass defection?

• Explain the switch carefully and give tenants adequate time to prepare for the switch, which should take place when their current lease is over.

• Consider lowering the monthly rent at the time of renewal. You’ll be saving a lot of money by passing utility costs onto your tenants. By decreasing their base rent, you’ll be providing them with an incentive to stay, while still decreasing your costs signifi cantly.

• Set up a solid receivables system for utility billing, or easier still, consider using an outside service who will handle the entire conversion and billing for you.

In this time of energy conservation, eliminating the “utilities included” clause in your rental lease can save your property thousands of dollars per year while encouraging tenants to conserve resources for the future.

WRITTEN BY: Mary Girsch-Bock, courtesy of PropertyManager.com., an AppFolio blog. Mary currently lives in Rio Rancho, NM, just outside of Albuquerque. Mary is a successful business and technology writer, specializing in property management and law offi ce technology. A contribu ng writer for a variety of publica ons including the CPA Technology Advisor, Mary’s fi rst book was published in 2006, and she is currently working on another. Mary has over ten years of property management experience and has worked in both the Chicago and Las Vegas area markets. You can follow Mary on Twi er at twi er.com/marygibo.

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Page 13: Do You Have Sad-isfied Residents?

13MAY | JUNE 2012

Leasing an Apartment with an iPad:

Wow Your ProspectImagine hearing the “Ooohs” and “Aaahs” from prospective residents and guests when you whip out your iPad and show them your full color portfolio of fl oor plans at your apartment community that you will be showing to them. They will be amazed at the colors bursting off the mobile friendly iPad.

Let prospective residents and guests scroll through the details of the apartment. Watch them pass it back and forth to one another. Using the touch pad functionality of the iPad allows you to draw your prospect into your presentation by creating paths they can choose or allowing them to tap a presentation to go to the next slide. This kind of engagement often improves attention and allows you to keep the technology intimate and allows the prospect to think that they are in control.

If you are unable to take your prospect on a tour of your apartment model, do not worry. Lead them on a virtual video tour of your community amenities through a quick youtube or QuickTime video. You can display them the community Facebook and Twitter page to show them what is being said about your community in real time.

The simplicity and ease of use make leasing with an iPad a no-brainer. Communication boundaries are expanded. Sometimes the frustration of communicating all the benefi ts of leasing at your community does not get communicated fully and leaves some of the prospective resident looking elsewhere. Stop that! With the iPad you have everything you need to walk them through fl oor plans, price sheets, amenities and videos. It will do everything for you, leaving you to ask for the deposit.

Just imagine being able to sit in front of a prospect and tap through the different choices available to them. The iPad is easy to use and it will fulfi ll the needs and wants of you and your leasing team. The iPad stands next to the mobile phone and email as among the most important business innovations of the last 50 years. Best part is for the moment it’s also got the WOW factor. The iPad is a game changer. If you want to lead the game, get one and get leasing!

WRITTEN BY: Jus n Bryan of The Training Factor. From online course design to learning program management, we provide a single point of accountability for enhancing your employee performance and produc vity. The Training Factor will become your partner. Contact us at 888.753.2768.

Page 14: Do You Have Sad-isfied Residents?

14 www.nvsaa.org

Industry standards for lead conversion rates can be diffi cult to pinpoint, given the many variables to the situation (size of staff, size of community, defi nition and methodology). Estimates given are debatable. Following are a sampling of results from several NAA service partners.

A Spherexx report representing 575 apartment communities that received an online inquiry for leasing information revealed that:• 16.6 percent of leads received a return phone call in an average

response time of six working hours.• 42.9 percent were sent a personalized e-mail with an average

response time of six working hours. (It is worth noting that companies using software that generates an auto-response to an e-mail inquiry generally send their responses in two hours or less.)

• 51 percent of online prospects did not receive any form of response.

In addition, based on a 2011 annual breakdown of 45,000 Internet or telephone leads tracked by Spherexx from across many geographic locations, it was found that 8.4 percent of phone or e-mail leads resulted in community visits and 36.8 percent of tours resulted in signed leases.

SatisFacts conducts resident surveys for apartment owners. According to a study it did in 2010 for RealPage -- whereby it left voicemail messages with 250 communities that do not use a call center — it found that 27.5 percent of calls were not answered during offi ce hours and less than 17 percent of the communities responded to the voicemail message within 48 hours.

Doug Miller, President, SatisFacts Research, says these results led him to ask this “tongue-in-cheek” question: “How many of the

80 percent or more of the communities that did not return our call within 48 hours are telling their marketing department that they need more ads, larger ads, and/or more media sources so as to generate more calls? Or, how many are telling their marketing department that they need new ads because the current ones are not generating adequate qualifi ed traffi c?”

According to CallSource’s most recent quarterly report that reviewed 148,321 phone calls to 1,403 communities, only 83,361 of those calls were from qualifi ed (based on the qualifying standards set by the community) callers, says Doug Chasick, CPM, CAPS, CAS, Senior VP, Multifamily Professional Services, CallSource. “And 37 percent of those calls resulted in an appointment at a specifi c time on a specifi c day,” he says.

Chasick says a general rule is that an effective leasing professional should be leasing to at least one of every three toured prospects. “In casual conversations with a number of multifamily housing clients and consultants over the past year, I’ve been hearing that the percentage is closer to 40 percent qualifi ed prospect to lease.”

Marcia Bollinger, President, Apartment Finder, estimates that approximately 25 percent of traffi c to an Internet Listing Service (ILS) turns into a lead.

“Property management companies all use different metrics of how many of their leads actually turn into leases,” Bollinger says. “It depends on what they count as a real ‘lead.’ It used to be that they hoped for a 50 percent closing ratio, but it’s probably more like 25 percent who actually lease.”

Inside Multifamily Marketing:

Converting Leads, the Facts and

Figures

CONVERTING LEADS | continued on page 16

Page 15: Do You Have Sad-isfied Residents?

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Page 16: Do You Have Sad-isfied Residents?

16 www.nvsaa.org

Amanda Patterson, Marketing Programs Manager, G5, says her company’s multifamily housing clients see average conversion rates of unique visitors to leads at 10 percent, which includes phone calls and forms, but all through the website.

She says data for the average conversion rate for website leads to leases is much harder to capture because it would be based on her clients’ ability to capture and track the information consistently, “but in obtaining case studies from the clients who are,” Patterson says, “we’ve heard anywhere from 1.5 percent to 5 percent.”

Susan Weston, CAM, CAPS, of the Dallas-based The Susan Weston Company, is part of a human resources and training network. It solicits informally the input of several medium- to large-sized apartment owners and management companies on various topics.

One such online discussion was about converting phone-call leads into property tours. Responses ranged from communities that require 30 percent to 50 percent conversion rates, and many said that the company’s marketing department, regional managers and site managers monitor the results calculated by their property management systems to ensure that their expectations are being met. —NAA’s Paul R. Bergeron III

How and Where to Adver se OnlineAs marketers, we’ve all heard John Wanamaker’s famous quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” but as Pay-Per-Click and online advertising continue to f lourish, savvy online advertisers are gaining measureable insights into which advertising channels truly work.

During an AIM 2.0 Internet Marketing for Suppliers Conference session in December, Dan Hobin and Amanda Patterson, CEO and Marketing Manager for G5, respectively, along with Rob Britt, Publisher of Multifamily Executive, and Gina Scheffel, Director of Marketing and Branding for Hamilton Zanze, weighed in on “How and Where to Advertise Online.”

First things fi rst: Research and understand the target audience (as if you haven’t heard that yet!). What publications do they read, which conferences are they attending and what are their goals? Each of these questions will affect how and where you market and what tactics you implement.

With an understanding of the audience, set measureable objectives and have a clear vision of what you are trying to accomplish. Each tactic should be mapped back to a specifi c objective.

“Business-to-business marketing fails when the marketing team and sales team are not integrating and sharing information. The more

CONVERTING LEADS | continued from page 14

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PROTECTING OUR CLIENTS' INTERESTS

- ECONOMICAL - EXPERIENCED - EFFECTIVE

702.952.9321 www.karsaz-law.com [email protected]

divergent those groups are, the greater likelihood the program is going to fail,” Britt says. “When you set objectives make sure there is a unifi ed goal across the team.”

Online advertising options have grown signifi cantly and include Facebook, Google, LinkedIn, industry e-newsletters and even trade association websites. Get familiar with each channel, understand their similarities and differences, study media kits and monitor the competition.

“The greatest thing online adverting does is increase frequency. Now you have options to generate more frequency using ‘x’ percent of your budget,” Hobin says. “Wherever you do it, do it often and recognize that tracking leads is always a [challenging proposition]. Technology is making it easier, but a single lead may come from three to four different sources.”

Pay-Per-Click (PPC) advertising has its benefits because it is precisely targeted, highly quantifiable and provides instant results. However, bear in mind Google puts users first, even when it comes to PPC advertising results. The 500-pound Google-rilla in the room evaluates both the quality of the ad and the quality of the content of your website or landing page. “Until about three years ago, we never got any of our clients from PPC advertising. You need to do it, but it’s not the best source,” says Hobin.

When it comes to keywords, make sure you abide by Google’s terms of use as well as trademark laws. A heated discussion broke out on the topic of buying your competitor’s keywords and name, so proceed with caution and speak with your legal counsel before executing your online advertising strategy to address any gray areas.

If you’re just about to embrace online advertising or you’re looking to enhance your strategies, here are a few best practices the panelists provided:• Understand and respect the lead funnel: prospects/ interested

leads/warm leads/ hot leads, and where they are in the relationship with you.

• Build trust and credibility: make sure the customer experience is a good one.

• Be compelling: are you solving a problem the prospect has?• Be a partner not a vendor: clients are looking to work together

to solve problems.• Keep the commitment level low and give something valuable

for free.• Include a privacy message to ensure their information isn’t

being abused.• Visually appealing and strong, compelling copy are important

for conversion rates.• Avoid “retail speak” and “marketing buzzwords.”

EXTRACTED FROM: Units Magazine (Volume 36, Issue 3) from the Departments category tled “Marke ng Insider”; Units Magazine is put out on a monthly basis from the

Na onal Apartment Associa on

Page 18: Do You Have Sad-isfied Residents?

18 www.nvsaa.org

Apartments.comApartments.com provides advertisers with unmatched exposure reaching more renters in more ways throughout their apartment search. The result? You get more opportunities to connect with renters and bring them to your leasing offi ce.

OUR NAME:Apartments.com is the logical renter destination. With the strongest name in the industry, more than 30% of visits to our site come from our name alone – creating millions of visits per year from renters simply typing “apartments.com” into their web browser.

SEARCH ENGINE DOMINATION:Targeted and aggressive Search Engine Optimization (SEO) & Search Engine Marketing (SEM) efforts put Apartments.com at the top of search results on major search engines like Google, Yahoo! and Bing. With more listings on the fi rst page of search results than any other ILS, more renters click through to Apartments.com, and subsequently your community, time and time again.

APARTMENT HOME LIVING:A part of the Apartments.com Network, Apartment Home Living (www.apartmenthomeliving.com) increases advertiser exposure through traditional and innovative tactics resulting in millions of monthly on and off-site visits. (See “Emerging Media” for more information on off-site visits.) Apartment Home Living is one of the fastest growing, most visited rentals category websites and your partnership with Apartments.com is the ONLY way to receive

exposure to its visitors.

PARTNER NETWORK:Apartments.com distributes your listings to relevant websites, further extending your reach to renters online. A network of high profi le news media partners, nationally recognized real estate websites, demographic targeted sites and local information sites puts your community in front of renters wherever they are searching. Best part of all? We do this for you... for free!

EMERGING MEDIA:Apartments.com and Apartment Home Living extend your reach to renters with the latest and greatest emerging media outlets such as mobile, online video and social media. Through our outreach, your community is viewable by hundreds of thousands of renters each month on some of the most popular online destinations. Without ever needing to visit Apartments.com or Apartment Home Living, renters can easily fi nd your community on Facebook with the new “Find an Apartment” search app, YouTube, mobile sites, mobile apps and more!

Opportunity awaits and so do millions of renters searching online for apartments!

For additional information, contact Chris Hinojos at (702) 860-0848 or by

email at [email protected].

Platinum Sponsors

visit us online!visit us online!www.nvsaa.orgwww.nvsaa.org

www.nvsaa.org

Page 19: Do You Have Sad-isfied Residents?

19MAY | JUNE 2012

Quality TowingQuality Towing is proud to serve Las Vegas, Nevada, one of the greatest cities in North America. This fantastic growth brings heavy traffi c from suppliers and tourists alike. We too have grown with several new locations around the southern Nevada region. Whether you are a tourist in your family car or a trucking company delivering material to help build this city, we are prepared to serve you with the latest technology, best equipment and foremost personnel available. Our trucks feature GPS locators for the fastest response time. If it can be moved, we have the equipment to handle it.

What We Off er• Prompt Emergency Service • 24 Hours a Day / 7 Days a Week Service • Toll Free 1-888-TOW-TRUX • Fax 702-642-4831 • Heavy Duty and Light Duty Towing • Major Credit Cards Accepted

Our main offi ce is located at 4100 East Cheyenne Las Vegas, NV 89115. At this location you can come to recover a towed vehicle, pay fees, or just stop by to chat.

For additional information on Quality Towing please call Bobby Segura at 702.335.2717 or e-mail

[email protected].

MEMBERSHIP MIXER & LEGISLATIVE AFFAIRS FUNDRAISER HIGHLIGHTS

On March 22, 2012 the Nevada State Apartment Association helds its annual Membership Mixer at Firefly* Westside. Along with the Mixer the NSAA also held a fundraiser which benefitted NSAA’s Legislative Affairs Fund and a silent auction which benefitted Street Teens. The event was a HUGE success and attracted just under 200 guests. The following companies have donated AT LEAST $1,000 this calendar year to the NSAA Legislative Affairs Fund:

Camden Property Trust Courtesy Patrol Services Criterion Brock Karsaz Law Ovation Property Management Picerne Real Estate Group Silver Lands, Inc.

Thank you for your support and thanks to EVERYONE who has contributed this year! Stay tuned for a BIG announcement in late May regarding our next Legislative Affairs Fundraiser. HINT: This one involves golf in October ...

CHALLENGING OUR INDUSTRY TO BECOME PART OF THE SOLUTION FOR THE FUTURE

OUR 2012 GOAL $50,000.00

CURRENT $ $16,139.62

COMMITTED $

$2,000.00 Commi ed dollar amount has been

invoiced, just NOT received as of the date of this publica on.

LEGISLATIVE UPDATE CURRENT ISSUES WE ARE FACING / WORKING ON FOR OUR MEMBERS

City of Henderson - Fire Permit Fees Clark County - Offsite Signage Clark County - Business Licensing Fees for Landlords Rent Control; Discussion Being Entertained by Nevada Legislators Las Vegas Valley Water District - Ongoing Water Billing Issues

If you have an issue, which needs our immediate attention, please contact our legislative team, led by Eric Newmark at [email protected].

WHY YOU SHOULD INVEST IN OUR INDUSTRY

A catastrophic legislative storm can create a tremendous amount of damage. Negative legislation and regulations can tremendously affect YOUR RESIDENTS, YOUR CLIENTS, YOUR JOB, and YOUR COMPANY’S FINANCIAL SECURITY. The NSAA advocates for and against legislation related to the problems and concerns of rental housing owners and professionals, but we need your HELP! Candidates elected during this election cycle will become the “decision makers” of tomorrow. The NSAA supports those candidates who UNDERSTAND and are receptive to our industry’s positions. NSAA members play a crucial role in protecting the industry’s bottom line by investing in NSAA’s LAF (Legislative Affairs Fund). If you DO NOT protect your industry, WHO will? In order to make an impact and a difference in our industry WE NEED YOUR PARTICIPATION TODAY. Invest in the NSAA LAF today and help us be the voice of the rental housing industry in Nevada.

PHOTOS FROM THE EVENT

Page 20: Do You Have Sad-isfied Residents?

20 www.nvsaa.org

BENEFITS OF ADVERTISING

Adver sing in your associa on’s trade journal is a solid approach to business development. In fact, a recent survey done via the PPA called The Essen al Medium, found B2B publica ons — such as Apartment Insight, to be the number one informa on source within any given industry when compared to other media.

In the survey, respondents were asked whether they agreed or disagreed with a series of a tude statements and the PPA compiled the data, resul ng in the percentages. Verba m responses were collected by the survey, which are added to exemplify the points. Here are a few excerpts:

Business publica ons are rated the fi rst choice for staying in touch with what’s going on in their sector by 61% percent of decision makers.

• “If I didn’t read them I wouldn’t know what’s going on.”

• 71% of decision makers believe that B2B magazines are essen al reading.

• “I would be lost without my business publica ons.”

• 83% of managers would recommend to people star ng a career in their sector to read the business publica ons.

• “With the informa on we gather from the publica ons, we can determine if we are on the right track or if we need to change direc on.”

• Essen al? Apparently!

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21MAY | JUNE 2012

Member par cipa on is vital to the growth of our industry. NSAA commi ees are the perfect venue to meet with your colleagues and exchange ideas. You can help contribute to our associa on’s objec ves by volunteering to serve on a commi ee. To sign up for one or more of the following commi ees, call the NSAA at 702.446.8445. Or you can e-mail the Board Liaison or Commi ee Chair listed with your contact informa on and which commi ee or commi ees you would like to join.

NOW SOLICITING VOLUNTEERS for NSAA’s

2012 & 2013 COMMITTEES Member par cipa on is vital to the growth of our industry. NSAA commi ees are the perfect venue to meet with your colleagues and exchange ideas. You can become part of our important work by volunteering to serve on a commi ee. To sign up for one or more of the following commi ees, simply fill out the form below and fax back to NSAA at 702.446.8445 or e-mail us at [email protected] with your contact informa on and which commi ee(s) you would like to join.

________ Bowling ________ Community Outreach

________ Dinner Mee ng ________ Educa on

________ Golf ________ Jewel Awards

________ Legisla ve ________ Maintenance Mania

________ Market Trends ________ Membership / IROC

________ Poker ________ Public Rela ons

________ Reverse Trade Show

Name: ____________________________________________ Company: _________________________________________ Telephone Number: _________________________________ Fax Number: _______________________________________ * E-Mail Address: ___________________________________ * ALL commi ee correspondence is done through e-mail. To be part of a commi ee, you and / or your company must be an NSAA member. For informa on regarding the NSAA website, ar cles which appear on the website and adver sing on the website please contact Michael Fazio at 702.436.7662.

NSAA 2012 COMMITTEE ROSTER

Page 22: Do You Have Sad-isfied Residents?

22 www.nvsaa.org

We install, service, and monitor all of your fi re protection and security needs.Specializing in Commercial and Residential Development

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Page 23: Do You Have Sad-isfied Residents?

23MAY | JUNE 2012

PRODUCTS & SERVICES GUIDEA/C SALES SUPPLIES & PARTSARS / Rescue Rooter6275 South Pioneer WayLas Vegas, NV [email protected]: (702) 262-2222 F: (702) 446-0307

ADVERTISINGApartment Finder 6330 McLeod Dr. Ste. 5 Las Vegas, NV 89120cvail@apartmen inder.comP: (702) 604-2351 F: (702) 798-8311Apartment Guide (Las Vegas)8298 South Arville Street Suite #104Las Vegas, NV [email protected]: (702) 939-1494 F: (702) 939-1551Apartments.com175 W. Jackson Blvd., 8th fl oorChicago, IL 60604l [email protected]: (312) 601-5391 F: (312) 601-6256For Rent Media Solu ons (Las Vegas) 5740 S. Arville St., Ste 209Las Vegas, NV [email protected]: (702) 255-3700 F: (702) 255-4901Move.com30700 Russell Ranch Rd.Westlake Village, CA 91362P: (805) 557-2300 F: (480) 556-4623Simply Apartments1176 Center Point DriveHenderson, NV [email protected]: (702) 567-2411 F: (702) 567-2611

ALARM SYSTEMS AND SERVICESTSI Total Safety Inc.9555 Del Webb BlvdLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001APPLIANCES SALES/RENTAL/PARTS/REPAIRFerguson Enterprise501 Parkson RoadHenderson, NV [email protected]: (702) 564-2660 F: (702) 564-1329Lowe’s of Henderson440 Marks StreetHenderson, NV [email protected]: (702) 458-5297 F: (702) 458-6287Universal Service & Supply3605 W. TwainLas Vegas, NV [email protected] P: (702) 876-0333 F: (702) 876-5994 ASBESTOS CERTIFICATION REMOVALGenie Services4300 North Pecos Road, Suite #22Las Vegas, NV 89115njeancheff @genieservices.comP: (702) 452-1111 F: (702) 452-1179ASPHALT SEAL COATING STRIPING & REPAIRSAff ordable Striping & Sealing5795 South Sandhill Road, Suite FLas Vegas, NV [email protected]: (702) 222-9009 F: (702) 248-9605

ATTORNEYS/LEGAL SERVICESKarsaz Law375 Warm Springs Ave., Ste 104Las Vegas, NV [email protected]: (702) 952-9321 F: (702) 933-5077The Faux Law Group1540 West Warm Springs Rd., Suite #100Henderson, NV [email protected] P: (702) 458-5790 F: (702) 458-5794AWARDS/TROPHIESAwards West1957 North Decatur BoulevardLas Vegas, NV [email protected]: (702) 648-1661 F: (702) 648-1602BACKFLOW TESTINGTSI Total Safety Inc.9555 Del Webb BlvdLas Vegas, NV [email protected]: (702)967-0000 F: (702)967-0001BALCONY REPAIRNevada Gypsum Floors3588 South Valley View BoulevardLas Vegas, NV [email protected]: (702)871.3330 F: (702) 871-7597BALLOONS & HELIUMParty USA800 South Rampart BlvdLas Vegas, NV 89145cur [email protected]: (702) 897-7278 F: (702) 992-9915BLINDS/WINDOWS/DOORS/GLASSCherokee Blind & Door 4350 S Arville, C-21 Las Vegas, NV 89103P: (702) 432-3244 F: (702) 432-3341 BROCHURES AND FLYERS702 West2470 Denholme St.Henderson, NV [email protected]: (702) 278-8905 F: (702) 202-4513

CARPET CLEANING/RESTORATION/DYEINGCarpets of America650 Kresgie LaneSparks, NV [email protected]: (775) 358-8080 F: (775) 358-8151Immaculate Carpet Care6000 South Eastern Avenue, Suite 9-CLas Vegas, NV [email protected]: (702) 433-3373 F: (702) 320-2500Roadrunner Carpet Care8985 South Eastern Avenue #325Las Vegas, NV [email protected]: (702) 262-6061 F: (702) 507-0094Signature Restora on801 S. Rancho Dr., Ste E4Las Vegas, NV 89106steveamico@signaturerestora onlv.comP: (702) 823-5500 F: (702) 385-6967Solar Contract Carpet of Las Vegas, Inc. 4280 Wagon Trail Ave. #CLas Vegas, NV 89118P: (702) 798-7100 F: (702) 798-1982

CONCRETE REPAIR & RESURFACINGPrecision Concrete Cu ng3191 North Canyon RoadProvo, UT 84604ma @safesidewalks.comP: (801) 830-4060 F: (801) 224-0062CONSTRUCTION MANAGEMENT CONSULTANTSAllana Buick & Bers, Inc.3002-200 Rigel AvenueLas Vegas, NV [email protected]: (702) 321-2085 F: (702) 437-3233Houston Contrac ng Corp7643 Arila Beach AveLas Vegas, NV 89113dave@houstoncontrac ngcorp.comP: (702) 966-8900 F: (702) 940-7859COUNTY/CITY OFFICESConstable’s Offi ce Las Vegas Township309 S. Third Street, P.O. Box 552110 Las Vegas, NV 89155 [email protected] P: (702) 455-4099 F: (702) 385-2436CRIME SCENE CLEAN UPSteama c Total Cleaning & Restora on2851 Synergy StreetNorth Las Vegas, NV 89030mesposito@steama clv.comP: (702) 633-0383 F: (702) 633-0012DEVELOPERS REAL ESTATE& GENERAL CONTRACTORSBasch Construc on Company6226 Sandhill RoadLas Vegas, NV [email protected]: (702) 314-4545 F: (702) 314-4547Kalb Industries of Nevada Ltd.5670 Wynn Rd.Las Vegas, NV [email protected]: (702) 365-5252 F: (702) 365-5257DOORS & DOOR/GATE PRODUCTSWestern Door and Gate7725 Commercial Way, Suite #120Henderson, NV [email protected]: (702) 839-3600 F: (702) 558-3222 DRYWALL CONTRACTORSGenie Services4300 N. Pecos Rd. #22Las Vegas, NV 89115njeancheff @genieservices.comP: (702) 452-1111 F: (702) 452-1179ENVIRONMENTAL CONSULTANTSDominion Environmental Consultants, Inc12073 Cardinal Climber CourtLas Vegas, NV [email protected]: (702) 368-2700EXERCISE EQUIPMENTEquip Fitness4760 South Pecos Road, Suite #103Las Vegas, NV [email protected]: (702) 309-4198 F: (702) 974-0893FIRE ALARMS AND PROTECTION 1 Time Alarm and Security949 Empire Mesa WayHenderson, NV 89011teresa@nvfi re.comP: (702) 565-8000 F: (702) 565-7000

Ul mate Choice Carpet Cleaning4320 West Reno Avenue, Suite ILas Vegas, NV 89118suhailyr@ul matechoicerestora on.comP: (702) 515-1485 F: (702) 515-1486Universal Carpet Care, Inc. 3111 S. Valley View, Ste. N-102 Las Vegas, NV [email protected] P: (702) 220-9003 F: (702) 220-4818CARPET SALES & INSTALLATIONSeamless Flooring LLC6555 S. Tenaya Way #700Las Vegas, NV 89113dave@seamlessfl ooring.orgP: (702) 431-7900 F: (702) 614-4300CLEANING SERVICESAE Janitorial Solu ons5269 Burnham AvenueLas Vegas, NV 89119ialvarez@aejanitorialsolu ons.comP: (702) 252-4630 F: (702) 736-8160Cleaning Resource Services, Inc6358 Montessori StreetLas Vegas, NV [email protected]: (702) 243-6275 F: (702) 256-1523Genie Services4300 N. Pecos Rd. #22Las Vegas, NV 89115njeancheff @genieservices.comP: (702) 452-1111 F: (702) 452-1179CLEANING SERVICES MOLD/DISASTERGenie Services4300 N. Pecos Rd. #22Las Vegas, NV 89115njeancheff @genieservices.comP: (702) 452-1111 F: (702) 452-1179Odor Masters 4616 W. Sahara Avenue #178Las Vegas, NV [email protected]: (702) 253-5030 F: (702) 242-9238ServiceMaster 1st Response 451 Mirror Court, Suite #105Henderson, NV [email protected]: (702) 896-4197 F: (702) 896-3559COLLECTIONS AGENCIES AND SYSTEMSAllied Collec on Services3080 S. Durango Dr., Ste 208Las Vegas, NV [email protected]: (702) 939-8390 F: (702) 944-4062Clark County Collec on Services8860 West Sunset Rd.Las Vegas, NV [email protected]: (702) 940-5120 F: (702) 365-7927Na onal Credit Systems, Inc.1044 South Buchanan StreetGilbert, AZ 85233jnan sta@na onalcreditsystems.comP: (888) 272-8178 F: (206) 339-4983COMMERCIAL LENDINGParagon Mortgage Corpora on1130 East Missouri Avenue, Suite 204Phoenix, AZ 85014jchris [email protected]: (602) 266-3865 F: (602) 230-1716

LAS VEGAS

Page 24: Do You Have Sad-isfied Residents?

24 www.nvsaa.org

Signal Fire Inc.1020 Washington Oaks StreetLas Vegas, NV 89128dayna@signalfi reinc.comP: (877) 577-7495 F: (877) 577-7415TSI Total Safety Inc.9555 Del Webb BoulevardLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001FIRE AND SAFETYCer fi ed Fire Protec on3400 W Desert Inn, Ste 20Las Vegas, NV 89102-8354fi [email protected]: (702) 873-5995 F: (702) 251-1972TSI Total Safety Inc.9555 Del Webb BoulevardLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001FIRE AND WATER RESTORATIONPinnacle Restora on6625 South Valley View BoulevardLas Vegas, NV [email protected]: (702)432-0748 F: (702)432-0749

FIRE EXTINGUISHERSTSI Total Safety Inc.9555 Del Webb BoulevardLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001

FIRE SPRINKLER SYSTEMS INSTALLATIONSouthern Nevada Fire Protec on 3225 East Post RoadLas Vegas, NV 89120david@nvfi re.comP: (702) 458-8600 F: (702) 458-8765

TSI Total Safety Inc.9555 Del Webb BoulevardLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001FLOORING COVERING/CARPETCriterion Brock, Inc. 1660 Helm Dr. Ste 1000Las Vegas, NV [email protected] P: (702) 458-6550 F: (702) 458-6584 Mohawk Industries2514 East Turney AvenuePhoenix, AZ [email protected]: (480) 650-9315 F: (602) 926-2453Shaw Industries11411 Valley ViewCypress, CA [email protected]: (714) 317-9999 F: (888) 367-6220Sherwin Williams Paint & Floor Covering7470 S. Dean Mar n Drive, #105Las Vegas, NV [email protected]: (702) 895-8887 F: (702) 895-8892 FURNITURE RENTAL/SALESCORT Furniture Rental (Las Vegas) 6625 Arroyo Springs St. Ste. 130Las Vegas, NV [email protected] P: (702) 822-7368 F: (702) 822-7324KRT Concepts6170 W. Lake Mead Blvd., #168Las Vegas, NV [email protected]: (702) 490-3558 F: (702) 924-2562

Winston Contract603 SE Fort King StreetOcala, FL 34471jrega@brownjordaninterna onal.comP: (800) 327-1541 F: (352) 368-2471GARBAGE COLLECTIONWestern States Sanita on, LLC3651 Lindell Rd., Ste D - 418Las Vegas, NV 89103dnikolaus@western-states-sanita on.comP: (702) 473-8223 F: (702) 943-0233GENERAL CONTRACTORSF & A Pain ng and Construc on, Inc.4335 West Post RoadLas Vegas, NV 89118fapain [email protected]: (702) 914-2676Rawson Construc on3625 West Teco Avenue, Suite 10Las Vegas, NV 89118arlene@rawsonconstruc on.comP: (702) 739-9399 F: (702) 614-4287GOLF CART MOBILE SERVICE, REPAIRS & PARTSWheels In Mo on6250 Banning Creek DriveLas Vegas, NV 89118wheelsinmo [email protected]: (702) 798-1991 F: (702) 837-6187HOUSE KEEPINGRoadrunner Carpet Care8985 South Eastern Ave #325Las Vegas, NV [email protected]: (702) 262-6061 F: (702) 507-0094HVACFire-N-Ice Hea ng & Air Condi oning2912 S. Highland Dr., Ste ELas Vegas, NV 89109fi [email protected]: (702) 395-0071 F: (702) 395-0253

MSI HVAC11700 Industry AvenueFontana, CA [email protected]: (951) 727-2228 F: (888) 841-5254

INSURANCEFarmers Insurance/Aaron Campbell Agency2375 South Jones Boulevard, Suite 18Las Vegas, NV [email protected]: (702) 645-3130 F: (702) 920-0444Kaercher & Associates Insurance Brokerage 2500 N. Buff alo Dr., Ste. 230Las Vegas, NV 89128 P: (702) 384-2813 F: (702) 304-7860Nevada West Business Insurance4175 S. Riley St., Ste 200Las Vegas, NV 89147jeff m@nvwes nsurance.comP: (702) 597-5998 F: (702) 990-0500

Renters Legal Liability LLC 466 South 400 East #103 Salt Lake City, UT [email protected]: (801) 994-0237 F: (801) 521-4452

Sterling Grant & Associates, LLC2200 East Camelback Road, Suite #222Phoenix, AZ [email protected]: (602) 954-7200 F: (602) 954-9624Western Risk Insurance3140 S. Rainbow Blvd., Suite 400 Las Vegas, NV [email protected] P: (702) 368-4217 F: (702) 368-4219

REACH YOUR TARGET AUDIENCE

Find out how targeted advertising can

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ADVERTISE AND GET RESULTS

801.746.4003 | [email protected]

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Page 25: Do You Have Sad-isfied Residents?

25MAY | JUNE 2012

INTERIOR DESIGNInterior Specialists Inc.7465 West Sunset Road, # 1200Las Vegas, NV [email protected]: (702) 227-4111 F: (702) 940-3448 INTERNET SERVICES/ACCESSCox Communica ons1700 Vegas DriveLas Vegas, NV [email protected]: (702) 545-1361 F: (702) 545-4392 LANDSCAPING & MAINTENANCED & K Landscape3068 S. Highland Dr.Las Vegas, NV 89109mfi ne @dklandscape.comP: (702) 361-5855 F: (702) 361-5866Desert Green Landscape Maintenance, Inc DBA DG Landscape4205 West Tompkins Avenue #6Las Vegas, NV 89103ma @desertgreenlandscaping.comP: (702) 739-3422 F: (702) 878-7363Escalera Landscape3015 Cooper Creek DriveHenderson, NV [email protected]: (702)735.3545Gothic Grounds Management, Inc.2923 West Charleston BoulevardLas Vegas, NV [email protected]: (702) 676-1185 F: (702) 678-6968Integrated Landscape Management4555 Dean Mar n DriveLas Vegas, NV [email protected]: (702) 283-9904 F: (702) 537-2294Newtex Landscape, Inc.271 Sunpac AvenueHenderson, NV [email protected]: (702) 795-0300 F: (702) 795-0192Silver Lands Inc.2901 S. Highland Drive, Suite 15-ALas Vegas, NV [email protected]: (702) 459-3192 F: (702) 459-4372Walker Landscape Maintenance, LLC4280 West RenoLas Vegas, NV [email protected]: (702) 566-4600 F: (702) 257-2572LAUNDRY EQUIPMENTCoinmach Laundry Service501 North 37th Dr., Suite 102Phoenix, AZ [email protected]: (602) 722-6959 F: (602) 340-8907LEAD TRACKING SYSTEMCallSource31280 Oak Crest DriveWestlake Village, CA [email protected]: (818) 673-4756 F: (888) 593-1999 MAINTENANCE SUPPLIESAZ Partsmaster2950 S. Highland Drive Suite ELas Vegas, NV 89109jerry.s [email protected]: (702) 369-2121 F: (702) 369-4391HD Supply320 Lava Beds WayLas Vegas , NV [email protected] P: (702) 917-5746 F: (702) 622-7222

Maintenance Supply Headquarters880 Wigwam Pkwy., #140Henderson, NV 89014www.supplyhq.comP: (702) 558-2200 F: (702) 558-2205Wilmar4119 Bola DriveNorth Las Vegas, NV 89032bcroff [email protected] P: (702) 296-0664 F: (702) 643-5948 MAKE READYGenie Services4300 N. Pecos Rd. #22Las Vegas, NV 89115njeancheff @genieservices.comP: (702) 452-1111 F: (702) 452-1179MARKETING CONSULTANTS SERVICESG5550 NW Franklin Avenue, Suite 200Bend, OR 97701cj.edmonds@g5pla orm.comP: (541) 633-7271 F: (541) 225-5166LeaseLabs2870 Fi h Avenue, Suite 202San Diego, CA [email protected]: (619) 233-4700 F: (619) 233-4702ScentAir (Las Vegas)14301-G South Lakes Dr.Charlo e, NC [email protected]: (775) 250-0121 F: (775) 622-3565ScentAir (Reno)14301-G South Lakes Dr.Charlo e, NC [email protected]: (775) 250-0121 F: (775) 622-3565MOLD REMEDIATION & TESTINGEagle Restora on6225 Harrison Dr., # 1Las Vegas, NV [email protected]: (702) 895-9991 F: (702) 895-9992Genie Services4300 North Pecos Road, Suite #22Las Vegas, NV 89115njeancheff @genieservices.comP: (702) 452-1111 F: (702) 452-1179AZ Partsmaster2950 S. Highland Drive Suite ELas Vegas, NV 89109jerry.s [email protected]: (702) 369-2121 F: (702) 369-4391MYSTERY SHOPPINGQSI Specialists2190 East Pebble Road, Suite 150Las Vegas, NV [email protected]: (702) 891-0550 F: (702) 891-0550NON PROFIT ORGANIZATIONAmerican Red Cross1771 East Flamingo Road #206-BLas Vegas, NV [email protected]: (702) 791-3311 F: (702) 791-3372SNHD Tobacco Control Program400 Shadow Lane, Suite #101Las Vegas, NV [email protected]: (702) 759-1276 F: (702) 759-1416OFFICE SUPPLIESAdvance Offi ce & Janitorial Supplies3261 S Highland, Ste. 603Las Vegas, NV 89109lisaburchard@advanceoffi ce.comP: (702) 735-0213 F: (702) 735-0147

OUTDOOR FURNITURERenu Casual Furniture975 American Pacifi c Drive, Suite #105Henderson, NV [email protected]: (702) 568-9004 F: (702) 568-9007PAINT CONTRACTORS, EQUIPMENT & SUPPLIESGenie Services4300 North Pecos Road, Suite #22Las Vegas, NV 89115njeancheff @genieservices.comP: (702) 452-1111 F: (702) 452-1179 New Age Pain ng & Coa ngs848 North Rainbow Blvd., #302Las Vegas, NV [email protected]: (702) 406-6964 F: (702) 426-9553Out-Fit25 West Easy Street, Suite 306Simi Valley, CA 93065sslayton@out-fi t.netP: (949) 873-3616 F: (805) 426-8120PPG Pi sburgh Paints5475 South Valley View Blvd.Las Vegas, NV [email protected]: (702) 736-2929 F: (702) 736-3151PPG Architectural Coa ng1304 East 40th StreetHouston, TX [email protected]: (713) 542-9258 F: (877) 628-3163PAINT SALES/SERVICEDunn-Edwards Paints4300 E. Tropicana Ave Las Vegas, NV 89121 [email protected]: (702) 845-7539 F: (702) 243-8131Empire Community Pain ng 5940 South Rainbow Blvd., Ste 2012Las Vegas, NV 89118dwhitaker@empirepain ng.com P: (888) 278-8200 F: (702) 939-9940Primo Pain ng9053 South Pecos Rod #2910Henderson, NV 89074tori@lasvegasprimopain ng.comP: (702) 457-5552 F: (702) 457-3620Sherwin Williams Paint & Floor Covering7470 S. Dean Mar n Drive. #105Las Vegas, NV 89139 [email protected] P: (702) 895-8887 F: (702) 895-8892TGJ Pain ng401 Max CourtHenderson, NV [email protected]: (702) 558-0816 F: (702) 564-0617PEST CONTROLGlobal Pest Services1132 Coral Crystal CourtNorth Las Vegas, NV 89032dus [email protected]: (702) 657-0091 F: (702) 657-1608R and C Pest Control LLC5415 South Cameron Street, Suite 112Las Vegas, NV [email protected]: (702) 257-2847 F: (702) 257-2842Terminix Commercial3147 West Post RoadLas Vegas, NV [email protected]: (702) 837-6520 F: (702) 837-5980PLAYGROUNDS/SITE AMENITIESBig T Recrea on949 East Pioneer Road, Ste A-4Draper, UT [email protected]: (801) 572-0782 F: (801) 216-3077

PLUMBINGComplete Solu ons dba Roto Rooter39 East Brooks AvenueNorth Las Vegas, NV [email protected]: (702) 646-5273 F: (702) 646-0132Lange Plumbing4690 Judson Avenue, Suite ALas Vegas, NV [email protected]: (702) 254-1908 F: (702) 228-8170MOEN, Inc.7565 North Torrey Pines DriveLas Vegas, NV [email protected]: (702) 595-1337 F: (702) 645-7175PRIVATE INVESTIGATIONSBobby G and Associates, LLC500 South Rancho Drive, Suite 17Las Vegas, NV [email protected]: (702) 331-4910 F: (702) 331-4911PROPERTY MANAGEMENT SOFTWAREAppFolio55 Cas lian DriveSanta Barbara, CA [email protected]: (805) 617-2161 F: (805) 968-0653Century Payments2611 Internet Boulevard, Suite 201Frisco, TX [email protected]: (469) 252-2674 F: (469) 252-9812RealPage Inc.4000 Interna onal PkwyCarrollton, TX [email protected]: (972) 820-3015 F: (972) 820-3383RentPayment505 Sansome, 8th FloorSan Francisco, CA [email protected]: (866) 289-5977 F: (866) 786-4775REAL ESTATE BROKERSJohnson Group10631 Professional CircleReno, NV 89521fl [email protected]: (775) 224-3183RECYCLINGRepublic Services Company770 East Sahara AvenueLas Vegas, Nevada [email protected]: (702) 599-5502RELOCATION SERVICESReloca on Resources8379 West Sunset Road, #110Las Vegas, NV 89113jennifer@reloca onresources.orgP: (702) 444-4088 F: (702) 444-0079RESIDENT SCREENING SERVICESCo-Signer.Com10777 West Twain Ave., # 225Las Vegas, NV [email protected]: (855) 267-4461 F: (702) 851-3998ROOFING SERVICESCooper Roofi ng and Solar1200 Commerce St., Ste# 110Las Vegas, NV [email protected]: (702) 688-7940 F: (702) 688-7941Monier Life le430 EastgateHenderson, NV 89011streland@monierlife le.comP: (702) 417-3304 F: (702) 629-5183

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26 www.nvsaa.org

Roofi ng Southwest3300 West Hacienda, Ste. 402Las Vegas, NV 89118jadef@roofi ngsouthwest.comP: (480) 752-8550 F: (480) 557-5967 SECURITY DEPOSIT ALTERNATIVESSureDeposit293 Eisenhower Pkwy., Ste 320Livingston, NJ 07039-1783 [email protected] P: (973) 992-8440 F: (973) 992-8770 SECURITY SERVICES PATROL SERVICESGlobal Security Concepts, Inc.3340 Wynn Road, Suite CLas Vegas, NV 89102 [email protected]: (702) 876-7729 F: (702) 876-3518Triton Security, Inc.4050 Schi Dr.Las Vegas, NV 89103john@epsstaff .comP: (877) 757-0909 F: (702) 257-3588TSI Total Safety Inc.9555 Del Webb BoulevardLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001SECURITY SERVICES PROTECTIVE SERVICESAce Protec on Services, Inc.1610 West OakeyLas Vegas, NV 89102jcompno a@aceprotec onservices.comP: (702) 638-7776 F: (702) 638-1292Courtesy Patrol LLC NV. #7101450 E. Pebble, Ste 3151Las Vegas, NV [email protected]: (702) 206-3493 F: (702) 586-2778Rock Security3200 Polaris Ave, # 28Las Vegas, NV 89102jus [email protected]: (702) 586-7982 F: (702) 410-9305

Rocky T’s Inc1516 East Tropicana #239Las Vegas, NV [email protected]: (702) 278-3470 F: (702) 436-0489Southern Nevada Security Patrol, Inc.3140 S. Durango Dr., Ste 103Las Vegas, NV [email protected]: (702) 270-9116 F: (702) 256-6037SECURITY SYSTEMSTSI Total Safety Inc.9555 Del Webb BoulevardLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001 SELF STORAGESmart Stop Self Storage3825 S. Durango Dr.Las Vegas, NV [email protected]: (702) 233-9807SIGNAGEFusion Sign & Design3443 Niki WayRiverside, CA [email protected]: (702) 949-0760Western Sign & Flag4181 W. OquendoLas Vegas, NV 89118bobglennon@westernsignandfl ag.comP: (702) 798-6030 F: (702) 798-8314SMOKE DETECTORS & ALARMSTSI Total Safety Inc.9555 Del Webb BoulevardLas Vegas, NV [email protected]: (702) 967-0000 F: (702) 967-0001TELECOMMUNICATIONSCentury Link330 South Valley View BoulevardLas Vegas, NV [email protected]: (702) 244-1220 F: (702) 244-7385

Connexion Technologies111 Corning Road, Suite 250Cary, NC [email protected]: (919) 535-7342Cox Communica ons1700 Vegas DriveLas Vegas, NV [email protected]: (702) 545-1361 F: (702) 545-4392 TENANT SCREENINGCoreLogic SafeRent7500 W. Lake Mead Blvd., #9-542 Las Vegas, NV 89128 [email protected]: (702) 839-1736 F: (702) 839-1738 Contemporary Informa on Corp.42913 Capital Drive #101Lancaster, CA [email protected]: (800) 288-4757 F: (800) 677-8494LexisNexis Resident Screening818 SW 3rd Ave., Ste 1128Portland, OR [email protected]: (323) 828-7467 F: (866) 653-4264RentGrow307 Waverley Oaks Road, Suite 301Waltham, MA [email protected]: (800) 736-8476 F: (781) 290-0687TOWINGAshley’s Towing201 North MojaveLas Vegas, NV [email protected]: (702) 382-3508 F: (702) 382-8090Fast Towing Inc.3850 Lossee Rd.Las Vegas, NV 89030Fas [email protected]: (702) 290-0228 F: (702) 383-9513

Quality Towing4100 E. Cheyenne Ave.Las Vegas, NV [email protected]: (702) 649-5711 F: (702) 633-4447Silver State Towing2400 S. Highland Dr.Las Vegas, NV [email protected]: (702) 869-8785 F: (702) 361-8691Tow Guys2810 N. Nellis BlvdLas Vegas, NV [email protected]: (702) 795-1700 F: (702) 367-0945TRAININGAcademy Of Leasing Specialists, LLC7495 West Azure Drive, Suite 203Las Vegas, NV [email protected]: (702) 429-3490 F: (702) 874-3490UTILITIES BILLING SERVICESista North America4715 Viewridge Ave., Ste 100San Diego, CA [email protected]: (866) 759-6340 F: (858) 244-2343NWP Services Corpora on22 Execu ve ParkIrvine, CA [email protected]: (949) 253-2500 F: (949) 253-3338WASTE COLLECTIONRepublic Services770 East Sahara AvenueLas Vegas, NV [email protected]: (702) 280-0051 F: (702) 599-5585RK Property Services4148 Megan CircleSalt Lake City, UT [email protected]: (775) 996-2433 F: (866) 580-4858

Don’t see yourself in the Products & Services Guide? Want to be a member?

Contact NSAA at 702.436.7662

ADVERTISING Apartment Guide (Reno)3555 Airway Drive, Suite 314Reno, Nevada [email protected]: (775) 329-3528For Rent Media Solu ons (Reno)9650 Gateway Drive, Suite 102Reno, NV [email protected]: (775) 829-7368 F: (775) 246-2534CARPET SALES & INSTALLATIONCarpets of America650 Kresgie LaneSparks, NV [email protected]: (775) 358-8080 F: (775) 358-8151

FIRE AND SAFETYABC Fire (Reno)1025 Telegraph St.Reno, NV 89502dale@abcfi reco.comP: (775) 856-1553 F: (775) 856-5204FURNITURE RENTAL/SALESCORT Furniture Rental (Reno)4745 Longley Lane, Suite 101Reno, NV [email protected]: (775) 828-3900 F: (775) 828-3909LANDSCAPING & MAINTENANCESignature Landscapes3705 BarronReno, NV [email protected]: (775) 857-4333 F: (775) 333-0844

MARKETING CONSULTANTS SERVICESScentAir (Reno)14301-G South Lakes Dr.Charlo e, NC [email protected]: (775) 250-0121 F: (775) 622-3565

POOL & SPA CHEMICALS & EQUIPMENTLee Joseph, Inc. Swim Pool Supply & Repair864 South Wells AvenueReno, NV [email protected]: (775) 786-5085 F: (775) 786-5022

REAL ESTATE BROKERSJohnson Group10631 Professional CircleReno, NV 89521fl [email protected]: (775) 224-3183

RENO

Page 27: Do You Have Sad-isfied Residents?

Is your community ready for a Nevada summer?

Call us for more information about these products and services

702-558-2200

AC: Whether you’ve made the conversion to 410Aor are still using R22 equipment, we can help withquality Goodman condensers.

Let us help you keep your residents cool:

Custom Solar Screens: Give us the measurementsand we will make them for you in our CustomProduction Shop, usually in 5 days or less.

Pool Supplies: We offer competitivepricing on the chemicals you need tokeep your pool sparkling this summer.

880 Wigwam Parkway #140 • Henderson, Nevada 89014www.supplyhq.com

Proud member of

Page 28: Do You Have Sad-isfied Residents?

7785 West Sahara Avenue, Suite #201 Las Vegas, NV 89117

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