do your customers trust you enough to buy? tony caporale – twinbear management

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Do Your Customers Trust You Enough To Buy? Tony Caporale – TwinBear Management Jen Lowe – Friedman, Kannenberg & Co. Tools of the Trade. Content at your finger tips Manufacture’s Local Artists Community Events. Repost and share…. Build Trust With Your Likeness. - PowerPoint PPT Presentation

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Page 1: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management
Page 2: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Do Your Customers Trust You Enough To Buy?

Tony Caporale – TwinBear Management

Jen Lowe – Friedman, Kannenberg & Co.

Page 3: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Tools of the Trade• Content at your finger tips• Manufacture’s• Local Artists• Community Events

Page 4: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Repost and share…

Page 5: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Build Trust With Your Likeness

Study your peers – no need to reinvent the wheel

Page 6: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Use video to introduce products, your staff and yourself to your audience

Page 7: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Build trust by giving your brand a voice

Page 8: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management
Page 9: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Last Five Years

People Connecting to People

Page 10: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Next Five Years

Businesses Connecting to People

Page 11: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management
Page 12: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Guest Relationships{ National Brand }

Page 13: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management
Page 14: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

1/1/2011

1/17/2

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2/2/2011

2/18/2011

3/6/2011

3/22/2

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4/7/2011

4/23/2

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5/9/2011

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7/28/2

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8/13/2011

8/29/2

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9/30/2011

10/16/2011

11/1/2011

11/17/2011

12/3/2011

12/19/2011

1/4/2012

1/20/2

012

2/5/2012

2/21/2012

3/8/2012

3/24/2012

4/9/2012

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5/11/2

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5/27/2

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6/12/2

0120

50000

100000

150000

200000

250000

300000

Golden Corral Facebook Growth

Facebook Likes

Added Technology

Identified Content

337%Organic Growth!

Page 15: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

“Golden Corral, a brand of over 500 restaurants, sees 64% of its fans returning to their Facebook page every month– without coupons or incentives!”

TwinBear drives engagement without giving anything away!

Page 16: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Customer Service

• Ask Questions • Respond timely• Engage Often

Page 17: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management
Page 18: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management
Page 19: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Create POP

Let your customers know how to socialize with you

Page 20: Do Your Customers Trust You Enough To Buy? Tony Caporale  –  TwinBear  Management

Questions?

www.twinbearmanagement.com www.fkco.com