do317 media kit€¦ · 14k followers email 60,000 email subscribers website 100,000 users 200,000+...

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DO317 MEDIA KIT We Are Do317: The platform for making your brand a part of the lives of a hundred- thousand strong community of culture hunters and influencers. Each and every night our network of locals serve up the best of what to do in music, nightlife, and events. DO317 MEDIA KIT

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Page 1: DO317 MEDIA KIT€¦ · 14K Followers EMAIL 60,000 Email Subscribers WEBSITE 100,000 Users 200,000+ Page Views GENDER 52% Males 48% Female TWITTER 14K Followers INSTAGRAM 3K Followers

DO317MEDIA KITWe Are Do317: The platform for making your brand a part of the lives of a hundred-thousand strong community of culture hunters and influencers. Each and every night our network of locals serve up the best of what to do in music, nightlife, and events.

DO317 MEDIA KIT

Page 2: DO317 MEDIA KIT€¦ · 14K Followers EMAIL 60,000 Email Subscribers WEBSITE 100,000 Users 200,000+ Page Views GENDER 52% Males 48% Female TWITTER 14K Followers INSTAGRAM 3K Followers

OVERVIEWAbout Us

Audience

Discover Us On Social

Clients

Browse Categories

Search For Events

Calendar Views

User Profiles

App

RSVP/Contests

Neighborhoods

Curated Content

Powered Calendar

All Stars

Contact Us

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ABOUT USDo317.com is the go-to guide for people in-the-know. The largest, most comprehensive culture and entertainment community in Indianapolis. Through multiple online and mobile channels, Do317 influences decisions on where entertainment dollars are being spent. Those decisions are being made right now. Deliver your message, brand, or event to a targeted network of over 100,000 active Indy millennials through:

Weekly Email

Daily Event Listings

Interactive Events Map

Personalized Calendars

Digital Advertising

Exclusive Events Social Media

Mobile App

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AUDIENCEThe Do317 audience is an eclectic mix of local aficionados and casual users. One thing’s certain - our users don’t miss a beat.They’re educated, like to party, make enough money to enjoy life, and find all the hottest events online. Best of all? They know their city.

MEDIA

DEMOGRAPHICS

FACEBOOK14K Followers

EMAIL60,000 Email Subscribers

WEBSITE100,000 Users200,000+ Page Views

GENDER52% Males48% Female

TWITTER14K Followers

INSTAGRAM3K Followers

SNAPCHAT3K Followers

YOUTUBE1,000,000+ Plays

ATTEND EVENTS80% at least once a month20% at least once per week

AGE74% are 21-3417% are older than 349% are younger than 21

Drink72% consume an alcoholic beverage at least once per month

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DISCOVER US ON SOCIALKeep up with the latest events, contests, and what’s happening around Indy on our social networks. #DoIndyRight

Facebookwww.facebook.com/do317

Twitter@Do317

Instagram@Do317

Snapchat@Do317

YouTube/Sessionsdo317com

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CLIENTSTESTIMONIAL“Do317 has provided reliable, measurable service for us for several years. The Gen Con team highly recommends their ability to communicate with the Indy market.” - Jake Theis, Senior MarComm Manager at Gen Con

“The Do317 team works tirelessly to push forward the local entertainment scene in Indianapolis through both creating and promoting events. Their work lends vibrancy to the city by connecting locals (particularly a younger audience) with the music and performances that they want and expect in a city. - Jeff Robinson, Visit Indy

“Do317.com helped our Stella Artois Happy Hour at the Symphony series reach record breaking attendance. The promotion on the site in addition to the inclusion in e-blasts helped to create a buzz through word of mouth and social media that drove new audience members to our show. With so much going on in the city, it was well worth the investment to make our event stand out, and we saw outstanding results. I am excited to see what do317.com can do for other organizations in Indy.” - Sarah Ross, Indianapolis Symphony Orchestra

Four Roses Numbered Logo’s

1 2 3 4

5 6 7 8

9 10 11 12

13 14

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BROWSECATEGORIESBrowse through hundreds of categories and discover Indy’s best events.

events

latest sports

comedy

upcoming events

performing arts

margaritasbreweries yoga

venues

artistsarticles

concerts

dancing

museums wine

all-stars new years eve

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SEARCH FOR EVENTSDiscover today’s top events, venues, festivals, and news - all at your fingertips.

FESTIVALKICKOFF TO MAY

FIRST FRIDAY FOOD TRUCK FESTIVAL

MINI-MARATHON EXPO

FINISH LINE 5K

POST-RACE PARTY

SPRING FLING RADIO CONTROL FESTIVAL

INDY 500 FESTIVAL

EVENTS

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CALENDARVIEWSView upcoming events as a list, interactive map, or calendar.

EVENT VIEW

MAPVIEW

CALENDARVIEW

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USER PROFILESOur personal profiles let you unlock your city, create custom calendars, follow your favorite people/places/bands and discover Indianapolis.

PEOPLE

CALENDAR

VENUES

APP

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APPDo317’s mobile app puts your events into the palms of 100K engaged users that are always connected and on the go. iPhone and Android owners are able to access Indy’s top culture and entertainment guide, event calendar, instant updates, contests, and RSVPs.Available in the App Store July 2015.

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RSVPUse our RSVP feature to get the most out of your events. Pack the room, know who’s coming, and have your guestlists delivered at your convenience.

CONTESTSGenerate excitement, increase engagement, and direct attention towards the events you choose with our giveaway feature. Thousands of active users enter and win our contests every week.

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NEIGHBORHOODSTrying to find events happening all over the city can be an overwhelming process at times. Sometimes you don’t feel like venturing far from home. Our new Neighborhood Lenses allows users to look into each of Indy’s top neighborhoods and discover local happenings in their neck of the woods.

NEW FOR 2015

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CURATED CONTENTWe are always pushing the envelope to deliver interesting, relevant content to our users. Our curated content accounts for 30% of our annual traffic. Our custom content directs eyes toward what matters most: your brand, your events, and everything else needed to do Indy right.

Watch the Mayweather vs. Pacquiao Fight

Summer Festival Guide

Farmers Markets

Cinco De Mayo

St. Patrick’s Day New Years Eve

Free Events

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POWERED CALENDARWe’ll design your powered calendar to look just like your website. With the same design as your site your customer will enjoy a seamless browsing experience. Browsing events and discovering music means more page views and increased ad inventory. Using Google Adwords, its easy to host and change your ad units at any time. Our registration feature allows you to regain your user information via an opt-in process any time someone joins your site via the login page, enters to win tickets, adds an event to their calendar, or RSVP’s for an event through the calendar on your site.

Seamless Design Customization

Endless Discovery | Ad Inventory

Retain User Information

Easy To Use

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ALL-STARSDo317 All-Stars make things happen. They are tastemakers with their fingers on the pulse of everything in Indianapolis. Our exclusive All-Star events establish a valuable network of influencers while providing a vehicle to connect them with the brands, products, and venues worth knowing.

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CONTACT US

Do317 Media317-602-6641 1043 Virginia Ave, Suite 211Indianapolis, IN 46203

Josh Baker Owner/Business [email protected] | Ext. 105

Jason RicciardiGeneral [email protected] | Ext. 102

Cavan McGinsieDirector of [email protected]

Daniel Hoffman Sales & Client Relations [email protected] | Ext. 104

To submit events or press consideration please add [email protected] to your distribution lists.

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DO317 MEDIA KIT

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FEATUREDVENUESOur Monthly Venue Package produces the highest visibility and ticket sales for your venue and it’s events. Each package combines extensive venue promotion via digital, email, and social media while allowing you to select which monthly events are priority.

Featured Venue Clients Include: The Vogue, Old National Centre, Klipsch Music Center, The Lawn at White River State Park, Indiana Repertory Theatre, Victory Field, Bartini’s, The HI-FI, and many more.

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FEATUREDEVENTSOur Featured Event Packages provide serious marketing muscle for your big events. Each package combines a full mix of digital, social, contesting, and email for the duration of your campaign.

Featured Event Clients Include: Lollapalooza, Dig In, Indy Eleven, Gen Con, Indianapolis Indians, Brewers Guild of Indiana, Sun King Brewery, and many more.

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BRANDSDo317 builds and introduces brands to the Indianapolis market. We’re much more than digital, employing a unique mix of experiential events, tastemaker sampling, on-site activations, online impressions, targeted emails, and social contesting. Our brand team has activated successful campaigns for Southwest Airlines, Pabst Blue Ribbon, Esurance, Goose Island, Volkswagen, Dell Computers, Red Bull, and many more.

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SUMMER FESTIVAL GUIDEThe Summer Festival Guide features all of Indiana’s biggest summer festivals and fairs. Over the summer months, this page is consistently one of our most visited pages by our users. This is a unique opportunity to align your brand with a young audience looking to head outdoors for summer fun.

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GRAND OPENINGThere’s no more pivotal time to pull out all the stops than when you’re launching your business. Do317 is the only launch partner that can drive attendance, curate preview nights/soft openings, mass media, and a ton of social media excitement surrounding your new establishment. Previous clients have included Bakersfield Tacos Tequila & Whiskey, Union 50, and Sun King Fishers Tap Room.

Social Media & Hashtag Promotion During Grand Opening

All Star Preview Nights & Soft Openings

Email Marketing

Digital Advertising

Event Creation & Mangement

RSVP / Email List Building

Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass

Sentiment

Timeframe: 3/8 - 3/9 - 10:00pm EST

Saturday, March 9, 13

Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass

Sentiment

Timeframe: 3/8 - 3/9 - 10:00pm EST

Saturday, March 9, 13

Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass

Sentiment

Timeframe: 3/8 - 3/9 - 10:00pm EST

Saturday, March 9, 13

Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass

Sentiment

Timeframe: 3/8 - 3/9 - 10:00pm EST

Saturday, March 9, 13

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EMAIL BLASTDEDICATEDDirectly reach our entire audience, over 50,000 subscribers, with your message. Dedicated emails include custom graphic, call to action, and information on our event, venue, or brand. We only send 12 of these per year in order to provide the most engagement.

TARGETEDOur technology gives us the benefit of knowing our audiences wants and needs. Our targeted emails provide the ability to reach users who have similar interests to your event. For instance, you might send a targeted email blast to users who’ve recently entered to win tickets to beer festivals, about your tapping party. The same goes for those into the dance/nightclub scene, comedy shows, concerts, run/walk events, and more. Targeted emails are sold on a CPM basis.

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AD SPECS

AD SIZES & DIMENSIONS

*MEASURED IN PIXELS. SAVE FILES AS JPEG OR PNG UP TO 50KB IN SIZE.

EMAIL BANNER - 380X115DEDICATED EMAIL - 600X400 FEATURED EVENT - 1/4 = 580X640 1/2 = 1266X640 FULL = 1266X1340

DISPLAY AD - 600X500 LEADERBOARD - 960X60CALENDAR AD - 1728X500

AD SIZES AVAILABLE ARE:

EMAIL BANNER380x115

DEDICATED EMAIL

600x400

DISPLAY AD600x500

LEADERBOARD960x60

CALENDAR AD1728x500

FEATURED EVENT1/4 = 580x640

1/2 = 1266X640 FULL = 1266X1340

DO317 MEDIA KIT