–18O°

Imagine a barren winter landscape in deepest Scania. Imagine a barren winter landscape in deepest Scania. The darkness, nigh impenetrable when the clouds cover The darkness, nigh impenetrable when the clouds cover the moonlight. But as it does penetrate, the glitter of the the moonlight. But as it does penetrate, the glitter of the snow is all the more magical. That’s what we are trying snow is all the more magical. That’s what we are trying to capture at Zero. Just as much as its opposite — the soft to capture at Zero. Just as much as its opposite — the soft sheen of Nordic summer light, which is not the delight of sheen of Nordic summer light, which is not the delight of artists alone.artists alone.

From light, dark and shadows in our environment, we From light, dark and shadows in our environment, we and our designers create the unique Zero range. Where and our designers create the unique Zero range. Where we are — in Pukeberg, outside Nybro, the hub of Swedish we are — in Pukeberg, outside Nybro, the hub of Swedish glass production, and the area where 8O percent of our glass production, and the area where 8O percent of our subcontractors are, right by us.subcontractors are, right by us.

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47

EXPLOREEXPLOREFURTHERFURTHERZERO.SEZERO.SE

© 2O16 ZERO AB© 2O16 ZERO AB

Printed in Karlskrona, Sweden by Printfabriken.Printed in Karlskrona, Sweden by Printfabriken.

Paper Scandia Natur. Art Direction by Note.Paper Scandia Natur. Art Direction by Note.

Photos by Studio Jonas Lindström, all taken Photos by Studio Jonas Lindström, all taken

this summer on the Swedish island of Öland.this summer on the Swedish island of Öland.

Except photo on page 28 by Jason Strong.Except photo on page 28 by Jason Strong.

This photo expedition was made possible by This photo expedition was made possible by

the beauty of Öland and the kind collaboration the beauty of Öland and the kind collaboration

of the European Regional Development Fund of the European Regional Development Fund

ZERO ABZERO AB

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