Introduction

• TATA DOCOMO is Tata Teleservices Limited’s telecom service on theGSM platform—arising out of the Tata Group’s strategic alliance withJapanese telecom major NTT DOCOMO in November 2008.

• Tata Teleservices Limited has received a license to operate GSMtelecom services in 19 telecom Circles and has been allotted spectrumin 18 of these Circles.

• TATA DOCOMO recently became the first Indian private operator tolaunch 3G services in India in all the nine telecom Circles where itwon the 3G license.

Strength

• First to introduce seconds’ tariff plan (Seconds pulse).

• Brand image of Tata services.

• Large variety of plans.

• Plans are affordable by any common person.

Weakness

• Post paid connections are not available as of now.

• Customer service.

• Concentrating only on rural area.

Tata Docomo in Social Media

• Facebook : 13,699,838 likes

• Twitter : 92.4K followers

• Google + : 4,054 followers

• Youtube : 4,692 subscribers

Product Mix

• Product : TATA DOCOMO having good range of Services such asvoice calls, SMS, GPRS, VAS, 3G Services

• Price : It having attractive tariff plan

• Place : It having good range of channels of distribution in 19 telecomcircles

• Promotion : Advertising & Sales Promotion

• Target Audience : Young (16 – 28) mobile using population; whomay not be addicts but have a good presence in Social media

Use of Social Media

• Facebook – The suggested campaign is mainly on Facebook because itallows us to use other apps which we are going to create

• Twitter – To be used for communication about the campaign. If we canget the campaign to trend, then it is one our measure for success

• Google+ - To create awareness and promote the campaign.

Facebook Statistics

Twitter Statistics

Trends by Tata Docomo

• #OpenUp

• #OpenUpAndTalk

• #FreedomToDo

• #ThankGod

• #ThankGodForValentine

• What’s Everywhere? Contest