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Preface

The Directorate of Handicraf ts & Cot tage Industr ies is looking af ter promot ionand development of handicraf t s, coi r and sal t indust r ies in t he St ate. The promot i on ofkhadi and vi l lage industries is looked after by Orissa Khadi & Vi l lage Industries Boardunder the supervis ion of th is Directorate. The fol lowing state level organizat ions are

funct ion ing under the admin is t ra t i ve cont ro l o f th is D i rectorate to fac i l i ta te thedevelopment .

1) Orissa St at e Co-oper at ive Handicraf t s Corpor at i on Ltd.2) St ate Inst i t ut e for Development of Art s & Craf t s.3) Orissa Cooperat ive Coir Corpor at ion Lt d.4) Orissa Raj ya Tal gur Samab aya Sangha Lt d.

Maj or in i t iat ives taken for development of t hese sectors.

1. Establ ishment of t ra ining inst i tutes at State & Dist r ict level for regular t ransferof ski l l .

2. Cluster development with a package of assistance such as ski l l up-gradationtraining, supply of improved tools, design development, margin money for bankl inkage, market ing support et c.

3. Promot ion of Co-operat ives/ SHGs for communi t y part ic ipat ion.4. Margin money support t o art isans/ entr epreneurs of handicraf t s/ coi r sector f or

bank loan.5. Establ ishment of Design Cel l at Handicrafts Complex, Gandamunda for regular

design suppor t .6. Exposure visi t of art isans.7. Market ing support through exhibi t ions at dist r icts & state level and outside the

State.

8. Restructuring of Orissa State Coop. Handicrafts Corporat ion Ltd. & renovation ofUtkal ika branches.9. Revival of languishing craf t s.10 . Est abl ishment of Int ernat ional Market ing Cel l f or im plement at ion of MAI scheme

to pr omote expor t o f handicra f ts.11 . Development of Handicrafts Complex, Gandamunda, Bhubaneswar as Centre of

Excel lence and establ ishment of Common Faci l i ty Centre at Khandagiri .12 . Establ ishment of Urban Haat at Bhubaneswar, Puri and Konark to provide a

plat form t o art isans for round t he year sale of handicraf t s on rot at ion basis.

Various schemes have been formulated and implemented by the Directoratethrough District Industries Centres and State level agencies. The guidel ines framed

under dif ferent schemes and circulars issued by Govt. and Directorate of H & CI havebeen compi led in th is Handbook which can be used by the of f ic ia ls and st af f ofDirectorate of H&CI, Dist r ict Industr ies Centres and other promot ional agencies forformulat ion of proposals and implementat ion there-of . The book can also be referredby supervising of f icers for pr oper moni t or ing & supervision of di f fer ent p rogrammes.

(N. Palai)Director

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CONTENTS

Sl. No. Cont ent s Page

Chapter - I (HANDICRAFTS)

1 Int roduct ion :

2 Recognized craf t s of Orissa. :

3 Guidel ine for inst i t ut i onal t ra ining on handicraf t s. :

4 Guidel ine for t raini ng under MCM & Gurusishya Paramp ara. :

5 Guidel ines for exposure visi t of handicraf t art isans. :

6 a) Guidel ine for craf t v i l lage programme. :

b) Guide l ine for in tegrated deve lopment o f c ra f t c lus ter

(sustenance).

:

7 Guidel ine for development of handicraf t enter pr ise. :

8 Operat ional Guidel ine for organizing handicraf t exhibi t ion in

t he st ate of Orissa.

:

9 Guidel ines for f i nancial assist ance t o t he ent repr eneurs/

art isans for part ic ipat ion in fa i rs/ exhibi t ion/ buyers-sel lers

meet / t r ade- fa i r he ld outside the count ry .

:

10 Guidel ine for st rengthening of handicraf t s co-operat ive

societ ies.

:

11 Guidel ine for revival of Languishing craf t s. :12 Revised guidel ine for st ate award compet i t ion. :

13 Guidel ine for holding design compet i t ion in handicraf t s &

award of pr izes.

:

14 Guidel ines for Handicraf t s Art isans Compr ehensive Welf are

Scheme.

:

15 Guidel ines for issue of Art isan Credi t Card (ACC) :

16. Data-base form at for I -card :

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Chapter -II (COIR INDUSTRY)

1 Int roduct ion :

2 Guidel ine for implem entat ion of t he scheme on coi r c lust er

development programme.

:

3 Guidel ine on t he scheme Promot ion of coi r indust r ies . :

4 Guidel ine for release of centr al share of market development

assistance during the eleventh f ive year plan period under

Coir Board.

:

5 Inst i t ut ional t ra ining on Coir Indust ry. :

Chapter -III (SALT INDUSTRY)

1 Int roduct ion :

2 Guidel ine on t he scheme Improvement of sal t Indust r ies . :

3 Guidel ine for t he scheme Interest subsidy t o sal t co-

operat i ve societ ies on worki ng capi tal loan .

:

4 Execut ion of development works in sal t fact or ies -

contr ibut ion f r om cess/ process-revision of code of pr inciples.

:

Chapt er -IV (GENERAL INFORMATION)

1 Delegat ion of pow er t o t he Asst . Manager as ARCS (Ind.) who

is deal ing wit h H & CI act ivi t ies as per t he order of GM, DICs.

:

2 Delegat ion of pow er t o t he General Manager, DIC as DCIO-

cum -DRCS in absenc e of DCIO.

:

3 Delegati on of Co-oper at ion powe rs. :

4 Job chart of Indust r ies Promot ion Of f icers. :

5 Incent ives for handicraf t s, coi r , sal t & K & VI under Indust r ia l

Policy- 2007 & Orissa MSME Developm ent Poli cy 2009.

:

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INTRODUCTION ON HANDICRAFTS

Handicraf ts are a part of Indias r ich cul tural heri tage. These are mainly worksof art and beauty, designed and shaped by hand wi th creat ive imaginat ion of craf tpersons f r om t im e immemor ial . Our country is best known for i t s handicraf t s, which

f lour ished w i t h royal pat ronage in ancient days. Sweeping wave of indust r ia l izat ion andconsequent ial f looding of market wi th machine made goods could not put th is craf tsector to obl iv ion. Immediately af ter independence the planner fe l t that co-existenceof craf t based industr ies wi th modern factor ies would go a long way in mi t igat ing theproblem of employment and poverty in a labour abundant and capi tal scarce countryl ike ours. The Al l India Handicr aft s Board was est abl ished in t he year 1952 t o look-af t er promot ion and development of Handicraf t s in India.

Orissa is endowed wi th variet ies of craf ts mainly l inked to a number offest iv i t ies and r i tuals observed in our state. The superb art and ski l l d isplayed by ourart isans in temples, mathas and sculptures of the past have been enthral l ing thevis i tors over the centur ies. Orissa Handicraf ts, due to thei r unique, or ig inal , creat ivecharacterist ics and unsurpassed sense of colour are offered a pride of place in Indianhandicraf t s map. There are over 1.20 lakh handicraf t art isans in the st ate pract ising asmany as 50 craf ts. In order to ensure communi ty part ic ipat ion, pr imary handicraf t co-operat ive societ ies and Self Help Groups have been promoted at grass root level. Atthe state level Orissa State Co-operat ive Handicrafts Corporat ion has been formed asan apex body to look-af ter market ing of handicraf t goods. They also undertake somedevelopment al act i v i t i es for prom ot ion of handicraf t s. Besides, t he St ate Inst i t ute forDevelopment of Arts and Crafts (SIDAC) has been consti tuted for development ofhandicraf t act iv i t ies. I t is seen that some of the craf ts l ike stone carving, woodcarv ing, pat ta pa in t ing, s i l ver f i l i g ree, app l iqu, t r iba l jewel lery , paper mache,terracot ta, dhokra cast ing, wooden painted i tems, cane & bamboo products, golden

grass products are to name a few have potent ia l to grow in to serious commercialventures. I t is also admit ted that some craf ts are found languishing due to variousproblems. State Govt . has launched di f ferent schemes for development of handicraf tin the state. Besides, a special package for this sector has also been announced byHon'ble Chief Minister, Orissa.

The guidel ines f ramed for implementat ion of di f ferent schemes have beencompi led for use by di f ferent agencies involved in promot ion of handicraf t in theState.

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OFFICE OF THE DIRECTOR OF HANDICRAFTS & COTTAGE INDUSTRIES,ORISSA, BHUBANESWAR

Order No-6449/ Dat ed, 1st June 2001

In pursuance of G.O No-3427 dated.11.08.94 of Handicrafts & Cottage Industries

Depart ment read wi t h Order No-1409 dated. 10.02.95 f rom Direct orate of Handicraf t s &Cottage Industries and subsequent Order No-7313 dt.07.09.99 and after carefulconsiderat ion the fol lowing craf ts are now approved as handicraf t industr ies insupersession of earl ier orders of this Directorate.

1. Applique 26 Lacquer Work2. Art Leat her 27 Met al Craf t3. Art Text i les (Tie & Dye) 28 Nat ural f iber craf t4. Art i f icial Bonsai 29 Paddy Craf t5. Art ist ic Foot-w are 30 Palm leaf Decorat ive6. Art ist ic Mat 31 Palm- leaf Engraving7. Bat ik Print ing 32 Paper Mache8. Bet el -nut craf t 33 Pat t a & Tasar Paint ing9. Brass and Bell Metal 34 Root Craf t10 . Cane and Bamb oo 35 Sabai Grass Craf t11 . Clay Toys 36 Sea shel l w ork12 . Clot h Flower 37 Si lver Fi l igree13 . Coconu t Shel l 38 Sof t Toys14 . Coir Craf t 39 Solapit h15 . Cost ume Jewel lery 40 St one Carving16 . Dhokr a Cast ing 41 St raw Craf t17 . Durry Carpet 42 Terracot t a & Pot t ery18 . Emb roid ery 43 Theat ri cal Dress19 . Gem St one Processing 44 Trib al Jewel ler y20 . Golden Grass 45 Wood Carvi ng21 . Gopa Craf t 46 Wooden in-l ay22 . Horn Work 47 Wooden paint ed Toys23 . Jaikhadi works 48 Woolen carpet weaving24 . Jute Craf t 49 Zari works25 . Keora Leaf Product

Sd/ -Direct or of Handicraf t s &Cottage Industries, Orissa

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Memo No.6450 / Dt .01. 06.2001Copy submit t ed t o Principal Secret ary t o Govt . , Indust r ies Depart ment ,

Bhubaneswar f or favour of i nform at ion.

Direct or of Handicraf t s &Cot t age Indust ries, Orissa

Memo No.6451 (3) / Dt .01.06. 2001Copy t o Comm issioner of Commer cial Taxes, Cut t ack/ Comm issioner- cum-

Secret ary t o Govt . , Urban Development Dept t . , Bhubaneswar/ Commissioner-cum-Secret ary t o Govt . , Panchayat Raj Dept t . , Bhubaneswar for inform at ion.

Direct or of Handicraf t s &Cot t age Indust ries, Orissa

Memo No.6450 / Dt .01. 06.2001Copy t o Direct or of Indust ries, Orissa, Cut t ack/ Direct or of E.P.M, Bhubaneswar

for in format ion.

Direct or of Handicraf t s &Cot t age Indust ries, Orissa

Memo No.6450 / Dt .01. 06.2001Copy communicat ed t o Al l General Manager/ Dist r ict Cot t age Indust r ies Of f icers

of Dist r ict Indust r ies Centr es for inform at ion.

Direct or of Handicraf t s &

Cot t age Indust ries, Orissa

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OFFICE OF THE DIRECTOR OF HANDICRAFTS & COTTAGE INDUSTRIES,ORISSA, BARRACK NO.12-A, UNIT V, BHUBANESWAR-1

Tele-fax:0674-2396745 E-mail ID:dhciori@gmail.com ; dhcior i@nic. in

Order No-7060 / DH&CI, Bhubaneswar Dat ed, t he 28t h August 2010

In pursuance of Let t er No.9812 dat ed 09.07.10 of Govt . in Indust r ies Depart mentOrissa, Bhubaneswar t he f ol lowing t raining courses under t he restruct ur ing programmeof the Handicraf t Training are to be conducted at Handicraf ts Complex, Gandamunda,Bhubaneswar and m anaged b y SIDAC.

A. Details of Courses.

S.N Course Craf t Durat ion Intake Capacit y

1 2 3 4 5

1 Basic ski l l t raini ng St one carving 1 year 10

Wood carving 10

Pat t a paint ing 10Palm leaf engraving 10Terracot ta 10

Applique 10

Met al craf t 10

Natura l f iber cra f t 10

2 Higher ski l l t raini ng St one carving 1 year 10

Wood carving 10

Pat t a paint ing 10

Palm leaf engraving 10

Terracot ta 10

Applique 10Met al craf t 10

Natura l f iber cra f t 10

3 Mast er ski l l t raini ng St one carving 1 year 10

Wood carving 10

Pat t a paint ing 10

Palm leaf engraving 10

B. Eligibi li t y Cri teria of t he t rainees for admission t o the aforesaid course.S.N Name of the

CourseAge l imitf or

admission

Educationalqual i f i ca t ion

Experience Remarks

1 2 3 4 5 6

1. Basic skil lt ra in ing

14 to 40years

Minimum 8 t hpass

- 3 years upperagere laxat ion t oSC/ ST/ OBC/P.H / Women/ M. C

2. Higher ski l lt ra in ing

15 to 40years

-d o- Passed basic leve lcourse in craf t or

-do-

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equivalent or haveminimum 5 years ofexperience in craf tsector

3. Mast er ski l lt ra in ing

16 to 40years

-do- Passed higher levelcourse in craf t or

equivalent or haveminimum 7 years ofexperience in craf tsector.

-do-

C. Select ion procedure1. Basic ski l l t raini ng,

Higher ski l l t raining and

Mast er ski l l t ra ining

1. Select ion of candidates for admission wi l l bemade through a pract i ca l / drawing test o f 3 hoursdurat ion fo l lowed by an in terv iew.

2. Reservat ion as per Govt . norm wi l l be made.However, vacant seats against reserve category i fany may be f i l led-up f rom general category.

D. Facil it ies for the Trainees.1. Admission fee / Tui t ion f ee: In i t i a l ly the course wi l l be f r ee f rom admission fee

and tui t ion fee for al l the courses. However, subsequent ly sel f f inancingst r ucture w i l l be adapted f or t he programme t o make i t m ore focused.

2. St ipend: St ipend wi l l be provided to the t rainees as per Govt . approved ratef rom t ime to t ime .

3. Tools & equipments: Tools & equipments and raw materia ls wi l l be provided tot he t r ainees f r ee of cost .

4. Hostel : Free accommodat ion wi l l be provided to needy t rainees select ivelybasing on avai labi l i t y of seats.Sd/ -

Direct or of Handicraf t s &Cottage Industries, Orissa

Mem o No. / Dat ed , t he 28 t h Aug 2010Copy t o Membe r Secret ary, SIDAC for inf orm at ion and necessary act ion.

Sd/ -Direct or of Handicraf t s &Cottage Industries, Orissa

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OFFICE OF THE DIRECTOR OF HANDICRAFTS & COTTAGE INDUSTRIES,ORISSA, BARRACK NO.12-A, UNIT V, BHUBANESWAR-1

Tele-fax:0674-2396745 E-mail ID:dhciori@gmail.com ; dhcior i@nic. in

Order No-7288.. / DH& CI, Bhubaneswar Dated , t he 4 t h Sept emb er 2010

In pursuance of Let ter No.9812 dated 09.07.10 of Govt . in Industr iesDepartment, Orissa, Bhubaneswar the fol lowing Basic ski l l t raining courses at Districtlevel are to be taken-up as per the "Restructur ing Programme under Handicraf tTraining".

A. Details of Basic Skill Training Course:Sl. No Name of t he DIC Location of t he

t ra in ingcent re / school

Craf t Intakecapaci ty

Durat ion

1 2 3 4 5 61. Cut t ack Raj nagar Cane & bamboo 20 1 year

2. -do- Ghasiput -do- 12 1 year

3. -do- UtakalBalashram

cut tack

Wood/ stonecarving

10 1 year

4. Puri Konark St one carving 10 1 year

5. -do- Puri Seashel l 10 1 year

6. -do- Tulasichaura Cane & Bamboo 20 1 year

7. Jagat singhpur Pal l i -do- 12 1 year

8. Bhubaneswar Narendrapur -do- 12 1 year

9. Balasore Baulagadia St one carv ing 10 1 year

10. -do- Maharaj pur Golden grass 20 1 year11. Dhenkanal Nuanagena Cane & bamboo 12 1 year12. Kendrapara Tarando Golden grass 20 1 year

13. Mayurbhanj Takatp ur Sabai grass 10 1 year

14. Nayagarh I tam at i Cane & Bamboo 20 1 year

15. Keonjhar Jhumpar a Brass & bel lme ta l

10 1 year

16. -do- -do- Sisal Fibre 10 1 year

The courses wi l l be conducted by General Manager concerned District IndustriesCentre. The development of course curr iculum and evaluat ion of the t raining course

w il l b e don e by SIDAC.

Eligibi li ty Cri t eria of t he t rainees for admission t o the above course

1. Age- 14 t o 40 years, The upper age l im it is rel ax able up-t o 3 years in case ofST/ SC/ OBC/ Women's/ PH/ M.C candidate s.

2. Educat ional qual i f icat ion- Minimum 8th pass.

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B. Select ion procedure:1. The t raining programme should be widely publ ished and put-up in the not ice

board of DIC/ Block of f ice of t he concerned Block/ Panchayat of f ice ofconcerned Panchayats.

2. Select ion of Candidates shal l be made by a committee consists of Local IPO /Inst ruct or in charge of t he centr e / Local Sarapanch.

3. Select ion of the candidates for admission wi l l be made through a drawing testfo l lowed by an in terv iew.

4. Reservat ion as per Govt . norm wi l l be fol lowed. However vacant seat againstreserve category i f any may be f i l l ed up f r om general cat egory.

5. In t raining centres except stone craf t , brass & bel l metal and wood craf tminim um 40% of t he t rainees should be w omen.

6. Prior i ty should be given for women t rainees who ei ther widows or divorcees ordesert ed or unmarr ied gi r ls belonging to a fami ly w i t hout having a male earningmember.

7. Prospect ive t rainees belonging t o t he t radi t ional craf t sman f ami l ies should begiven preference.

C. Facilities for the Trainees:1. Admission fee / Tui t ion f ee: In i t ia l ly t he course wi l l b e f ree f r om admission fee

and tui t ion fee. However, subsequent ly sel f f inancing st ruct ure wi l l be adaptedfor t he programme t o make i t more f ocused.

2. St ipend: St ipend wi l l be provided t o the t rainees as per Govt . , approved ratef rom t ime to t ime .

3. Tools & equipm ents: Tools & equipm ents and raw m ateria ls wi l l be pr ovided tot he t r ainees f r ee of cost .

Sd/ -Direct or of Handicraf t s &Cottage Industries, Orissa.

Mem o No. / Dat ed , t he 4 t h September10Copy t o Memb er Secret ary SIDAC, Gandamund a, Bhubaneswar for inf orm at ion

and necessary act ion.

Direct or of Handicraf t s &Cottage Industries, Orissa.

Mem o No. / Dat ed , t he 4 t h September10Copy to General Manager, DIC, Cuttack, Puri , Jagatsinghpur, Bhubaneswar,

Balasore, Dhenkanal, Kendrapara, Nayagarh & Keonjhar for information and necessaryact ion.

Direct or of Handicraf t s &Cottage Industries, Orissa.

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GOVERNMET OF ORISSA

INDUSTRIES DEPARTMENT***

OFFICE ORDER.

Bhubaneswar, Dated the 30.08.10

No.I .HCI-62/ 10/ 13043/ I . , Govt . have been please t o enhance the st ipend/ wages of t he t rainees of St ate and Dist r ict level Handicraf t Training Cent res as per t hefo l lowing ra te .

Sl .No Teaching Inst i t ute Centr e Exist ing rat e ofst ipend/ wages

Proposed rat e ofst ipend / wages

1 Dist r ict Level Training Inst i t ut e `250 / - `500 / -

2 SIHT `250 / - `600 / -

3 ITI Level Cour se `200 / - `600 / -

4 Advance Trai nin g Cour se`

500 / -`

1000/ -

This shal l be ef fect ed in Financial year 2010-11.

The expendi ture on account of t he enhanced rat e of st ipend/ wages shal l bemet out of budget provision made under t he scheme "PHI-Inst i t ut i onal Training" during2010-11.

This supersedes Indust ries Depart ment O.O. No-19203 dated .22. 12.06.

R.R. Mallick,

Addi t ional Secret ary t o Government .

Memo No.13044/ I - Bhubaneswar, Dated, t he 30.08.10Copy forwarded to Director, Handicraf t and Cot tage Industr ies, Orissa,

Bhubaneswar for information and necessary act ion.

Sd/ -Addi t ional Secret ary t o Government .

OFFICE OF THE DIRECTOR OF HANDICRAFTS & COTTAGE INDUSTRIES,ORISSA, BARRACK NO.12-A, UNIT V, BHUBANESWAR-1

Tele-fax:0674-2396745 E-mail ID: dhciori@gmail.com , dhcior i@nic. in

Memo No7207 (5) Dat ed, t he 03.09.10Copy t o Memb er Secret ary, SIDAC/ Dy. Manager, Handicraf t s Compl ex/ S.O

(Budget )/ S.O (Acct . ) for inform at ion and necessary act ion.

Organizer of Handicraf t s

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Government of Ori ssa,Industries Department

No. DHCI. 45/ 08. 17576/ I. Bhubaneswar , Dat ed 19.12.08

From,

Sri P. K.Panda,Deput y Secret ary t o Govt . ,

ToThe Direct or of Handicraf t s &Cot t age Indust ries, Orissa, Bhubaneswar .

Sub: Draft Guidel ines for t he t rainin g under MCM and Gurushishya Paramp arafor Handicrafts art isans under the scheme PHI- Inst i tut ional Training.

Sir,

In invi t ing a refer ence to your l et t er no.4928 dat ed 30.05.08 and no.7963dated 04.10.08 on the above subject , I am di rected to say that Govt . have beenpleased to appr ove the guidel ines for t raini ng under MCM and GurushishyaParampara for Handicraf t s Art isans under t he scheme PHI Inst i t ut i onal Training . Acopy of the approved guidel ines is enclosed herewi th for reference and necessaryact ion at your end.

Yours fai t hful l y,Encl : As above.

Sd/ -Deputy Secretar y t o Govt .

Guidel ine f or t raining under MCM for Handicraft s ar t isans

Objective:

The object ive of the t raining is to increase the handicraf ts art isan of the stateas handicraf t sector provides the best opportuni ty for sel f employment wi th minimumcapi tal investment and this can be achieved through organized t raining fol lowed byrehabi l i tat ion assistance. The trainees should take-up business act ivi t ies with bankl inkages or own f inance af t er complet ion of the t raining programme.

Eligibility of Trainees:

Trainees pref erably f rom among t he art isan fami l y/ un-employment youth havingapt i t ude for handicraf t and not be a defaul ter t o any bank or f inancial inst i t ut i ons.

They must be wi thin the age group of 18 to 40 years having minimum 5 t h standardof educat ional qual i f icat ion.

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Select ion of t rainees:

They must be selected by a committee consist ing of GM, DIC or his representat ive,representat ive of Local bank, a MCM in the craft to be nominated by GM, DIC andlocal IPO as Member Convener.

Bio-data as per format to be f i l led-up by each appl icant wi th passport s izephotographs to be p ast ed on i t .

M.C.M./Trainer:

MCM/ Trainer shal l be engaged out of t he empanel led l ist of DH & CI or wi t happroval of DH & CI.

He/ She is t o form ulat e a course syl labus for t he t raining for appr oval of GM, DIC. He/ She shal l send for tnight ly/ mont hly progress report t o DIC regular ly. He/ She shal l remain in charge of the cent re and al l the regist ers/ hand

t ools/ mater ia ls e tc . o f the t ra in ing cent re .

He/ She has t o submit t he absentee stat ement of t he t rainees and sel f t o DICthrough local IPO for disbursement of monthly MCM remunerat ion and st ipend oft he t r ainees.

He/ She has t o maintain t he fol low ing regist ers Att endance regist er St ock regist er of Hand t ools, r aw m ateri a ls & f in ished products. Visit ors regist er. Let t er / Documents e tc .

He/ She has t o handover t he records/ st ocks i f any t o DIC at t he t i me of t he closureof t he programme.

Financial Implications: Stipend @Rs.250/ - p. m. t o each t rainee. Each t r ainee wi l l be given hand tools max imum up t o Rs.500/ - . Raw mater ial @ Rs.200/ - per t rainee per m onth shal l be pr ovided. House rent up t o Rs.1000/ - maxim um including elect r ic i t y charges p.m . shal l be

provided.

MCM remuneration @ Rs.5000/ - per m ont h. In case of aw ardees & t rainer s broughtf r om out side t he st ate, higher rem unerat ion m ay be considered w i t h approval of DH& CI.

Contingency up t o Rs.500/ - per m onth shal l be pr ovided. Remuneration of Resource Persons f or EDP class Rs. 300 per session of t w o hour s.

Training Norms: Intake Capaci ty 15 per bat ch The durat ion of t he t r aining wi l l be for a period of 6 - 12 mont hs. A banner/ signboard w i l l be displayed at t he t r aining venue. Training hours should be 10 a.m. t o 5 p.m . The t raining centre shal l remain closed on Sunday & Govt . hol idays except 2 nd

Saturday.

A course syl labus as prescribed by the trainer shal l be displayed and meticulouslyfo l lowed.

Each t rainee wi l l m aintain a drawing regist er during the t raining period.

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Each par t i c ipant w i l l be g iven a cer t i f i ca te f or h is / her par t i c ipat ion in the t ra in ingby DIC.

Informat ion on avai lab i l i t y o f raw m ater ia l / improved too ls and k i ts, market ingavenues etc shal l be disseminated during the t raining along-wi t h t he cost ing of t heproducts.

Entrepreneurship development t raining shal l be provided by hi r ing resourcepersons.

Maximum 10 sessions can be arranged for EDP training.Monitoring & Supervision: Al l the p urchases wi l l be done j o int ly b y representat ive of DIC and the t rainer. Regular inspect ion of t he t raining centre shal l be done by t he DIC and of f i cer f rom

DH&CI t ime t o t im e.

The loan appl icat ion of the candidate should be f i l led-up and sent to bank forsanct ion of loan in the 3 rd/ 4 t h month of t ra ining and should be fol lowed to ensuredisbursement of loan at t he end of the t raining programm e.

Disposal of finished products:

Cost ing of t he f i nished product s shal l be made j oint ly by l ocal IPO and MCM. MCM can sel l the products and ut i l ize the sales proceeds for purchase of raw-

materials. At the closure of the t raining programme, the sales proceed and the f in ished

product s may be dist r ibut ed among t he t r ainees wi t h due acknowledgement.

*****

GUIDELINE FOR TRAINING UNDER GURUSHISHYA PARAMAPARA

1. Objective:

The obj ect i ve of the t raining is t ransfer of Tradi t ional ski l l of Nat ional / St ate / Nat ional Meri t cert i f icate winner to new generat ion of art isans on the pat tern ofGurushishya t r ad i t ion o f learn ing to up-keep the t rad i t ional c ra f t her i tage.

2. Eligibility of Trainees:

a) Trainees must have rudimentary ski l l and apt i tude to pract ice the craf t as mainavocat ion and not defaul t er t o any bank or f inancial inst i t ut i on.

b) They must be wi thin the age group of 18-40 years having minimum 5 t h standardof educat ion.

3. Select ion of Trainees:

a) They shal l be selected by a committee consist ing of General Manager of DistrictIndustries Centre or his representat ive, Assistant Director (Handicrafts) ofDirectorate of H & C.I. , IPO of the area, concerned MCM (Guru) and BankManager of t he local i ty.

b) Bio-data as per the format to be f i l led up by each appl icant wi th passport s izephotograph to be pasted on i t .

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4. Financial Implications: St ipend @ Rs.250/ - per mont h per t rainee. Each t r ainee wi l l be given hand t ools maximum up t o Rs.1,000/ - Wast age of raw-m ater ials compensat ion @ Rs.750/ - m aximum per t rainee per

session shal l be pr ovided t o t he MCM (Guru) .

House Rent : Up to Rs. 1, 000/ - per mont h including electr ic charges during t het raini ng session shal l be pr ovided t o t he MCM (Guru) .

Cont ingency: Rs.500/ - per m ont h shal l be rei mbur sed t o the MCM (Guru). Remunerat ion t o MCM (Guru): Rs.8,000/ - per mont h. Cost of docum entat ion: Up t o Rs.2000/ - t o be reim bursed t o MCM (Guru).

5. Traini ng Norms:a) Intake capaci t y: 10-15 per batch. b) Durat ion of Training wi l l be f or a period of 6-12 months.c) A banner/ Sign Board wi l l be d isplayed at t he t raining venue. d) The cent re shal l remain closed on Sunday and Nat ional hol idays except 2

nd

Saturday.e) A course syl labus as prescribed by the tr ainer shal l be displayed and

met iculously fo l lowed. f ) Each par t i c ipant w i l l be given a cer t i f i ca te for h is/ her par t i c ipat ion. g) The t raining hours should be 6 hrs. / day. h) The t raining programme wi l l be impl ement ed by DIC under supervision of

Direct orate of H & CI . i ) Monthly report and expendi tur e st atem ent shal l be submit t ed by t he

concerned General Manger, DIC regularl y t o DH&CI for revie w. j ) Th e t r an sfer of ski l l sha l l be eval uat ed by conduct ing an exam inat ion an d

cert i f icat e shal l be issued to t he t r ainees by t he Direct orate.

k) Document at ion of t he programme is t o be made by t he MCM wi t h photographof the products.

6. Applicat ion Procedure:

The Nat ional Awardee / St ate Awardee/ Nat ional Meri t Cert i f icat e holderswi l l ing to t ransfer thei r t radi t ional ski l l to new generat ion of art isans may submit thei rappl icat ion t o concerned General Manager, DIC in plane paper along wi t h copy of t heAward Cert i f icate, l is t of e l ig ible art isans avai lable in the local i ty and tentat ivebudget . General Manager, DIC in turn shal l send the proposal af ter scrut iny toDirect orate of H&CI for f i nal approval .

7. Monitoring & Supervision:

i . General Manager, DIC and other off icers of DIC including local IPO shouldconduct regular v isi t t o the t r aining centr e.

i i . They should interact wi th the t rainees regarding the scope for promot ing thecraf t by keeping the t rad i t ion.

i i i . Bank f inance may be arranged for t he t r ained art isans t o set -up own product ionun i t .

******

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Government of Ori ssaIndustries Department

Let t er No. I .HCI-66/ 08-3710 / I , Bhubaneswar, Dated, t he 6 t h March10From:

Shri L.K. Samantray,

Addi t ional Secret ary t o Government .To

The Direct or of Handicraf t s &Cottage Industries, Orissa,Bhubaneswar.

Sub: Approval of draf t Guidel ine for exposure visi t of handicraf t art isans.

Sir,

In invi t ing a reference to your let ter No. 6609 dated 07.08.09 on theabove subject , I am di rected to say that the Govt . has been pleased to approve the

guidel ine for Exposure Visi t of Handicraf t Art isans . A copy of the approved guidel ineis sent herewi t h for your infor mat ion and necessary act ion.

Yours fai t hful l y,Encl : As above.

Sd/ -Addi t ional Secret ary t o Govt .

Guideli nes for exposure visit of handicraft art isans

Objective:The object ive and aim of the exposure vis i t is to acquire f i rst hand informat ion

on market demand / product ion process / use of modern t ools & m achineries andexposure to new designs. Besides, the art isans can be deputed to undergo short-termtraining courses up-to one month in Nat ional Level Inst i tutes or to part ic ipate inSymp osium s / Workshop etc.Eligibility:

Handicraf t art isans f r om among t he art isan fami ly / t ra inees of dist r ict level andst ate level t ra ining cent ers / t ra inees under Guru Shishya Parampara / t ra ineesunder MCM programm e.

Age: The art isans shal l be w it hin t he age group of 18-50 years. The places of v is i t wi l l be careful ly decided by the Directorate on

recom mend at ion of GM, DIC/ SIDAC wher ever necessary.Select ion of art isans for exposure visit :

The names of art isans to undergo exposure visi t shal l be selected by GM, DICs/SIDAC and sponsore d t o DH & CI.

The names of t rainees of ATC / SIHT / ITI level of t ra ining may be recommendedby t he Deputy Manger, Handicraf t s Complex, Gandamunda, Bhubaneswar whereas t he names of t rainees of d ist r ict level t ra ining centers shal l be sponsored byGM, DIC.

The Bio-data of the art isans shal l be furnished with pass port size photographsalong-wi t h pr oposal .

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Exposure visit norms:1. Intake Capacity: 10- 20 craf t persons in a batch wi l l be taken to reputed craf t

places / Nat i onal level of Handicraf t fa i rs and other import ant places as wouldbe decided both inside and outside the state duly escorted by Cluster Manger/ MCM/ DIC Off i cial / DH&CI off icial .

2. Duration: The durat ion of such exposure visi t shal l be maximum 10 days foroutside the state and 7 days for inside the state including journey period. Butlooking int o the dist ance / communicat ion faci l i t ies such period may extend for2 more d ays wi t h due approval of DH&CI.

3. Norms of Financial Assistance:a) Actua l bus fare / 2nd class train fare.b) DA @ Rs.100 pe r d ay f or inside t he stat e and @ Rs.150 per day f or out side

t he sta t e .c) Accommodation charge @ Rs.200 per day for outside state and @ Es.100

per day for i nside t he st ate.d) Cont ingent expenses l ike entry t ickets, f i rst a id, purchase of sample

i t ems, local conveyance f r om Rai lway st at ions / Bus st and t o lodging,Photography & smal l documentat ion et c. up- t o Rs.500 per art isan shal l beal lowed.Document at ion of the vis i t should be made in hard & sof t copy.

4. Implementation of the programme:a) The programm e wil l be organized by DIC/ Handicraf t s Compl ex/ SIDAC/

OSCHC Lt d.b) After complet ion of the exposure vis i t the escort deputed for the purpose

should submit a report in respect of benef i t s gained by t he art isans duringsuch visi t .

Feedback format on exposure visit

1. Place of visi t :

2 . Name of t he c luster / un i t / event v isi t ed

:

3. Period of v isi t :4. L ist of art isan (t o be enclosed) :

5. Name of t he escort :

6. Report :

a) Produc t ion process :b) Use of modern machinery :c) Produ ct range :d) Common Faci l i t y Centr e :e) Market ing st rat egy :f ) Communi ty par t i c ipat ion :g) Best pract ices adopted in

p roduct i on / market i ng:

h) Ot her learning points, i f any :

Signat ure of t he t eam leader Signat ure of t he escort

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OFFICE OF THE DIRECTOR OF HANDICRAFTS & COTTAGE INDUSTRIES:ORISSA: BHUBANESWAR.

Lett er No-10901(20)/ DH& CI, Bhubaneswar . Dat ed, t he 22nd Decemb er 2007From:

The Direct or Handicraf t s &

Cottage Industries, Orissa,Bhubaneswar.

ToThe General Manager,District Industries Centre,Bhadrakh, Bhubaneswar, Cut tack, Dhenkanal , Ganjam, Gajapat i ,Jagatpur, Jagatsinghpur, Kalahandi , Koraput , Keonjhar, Kendrapara,Mayurbhanj, Malkangir, Nayagarh, Nabarangpur, Puri , Phulbani,Sunder garh, Subarnapur .

Sub: Implement at ion of Craf t Vi l lage 2007-08

Ref: This of f ice let t er no.9923(18) / 9910(6) dt . 16.11.2007

Sir,Invi t ing reference to the subject c i ted above, enclosed please f ind here

wi th the proceedings of the meet ing held on 28.11.2007 and 29.11.2007 in th isDirectorate along with Guidel ines for Craft Vi l lage Scheme 2007-08 and DIC-wiseal locat ion of craf t c lust ers.

You are requested to submit the act ion plan along wi th f inancial requi rementsin r espect of your dist r ict (c lust er w ise/ SHG wise) as per t he approved guidel ines andcraf t c lusters al lot ted by 10 t h of January 2008 thr ough the IPO/ other of f ic ia l deal ingthe craf t v i l lage scheme posi t ively so that the required funds for implementat ion of

t he programme shal l be placed soon. Furt her I am t o say that , t he benef ic iary must beselected f rom t he communi t y under which head the craf t c lust er is al located.An early act ion in the mat t er wi l l be highly appreciated.

Yours fai t hful ly,

Encl : As Above Sd/ -Direct or of Handicraf t s &Cot t age Indust rie s, Orissa.

Memo No. 10902(12) Dt .22.12. 2007Copy forwarded to Executive Director SIDAC, Gandamunda Bhubaneswar/

General Manager DIC Angul, Balasore, Bolangir, Bargarh, Boudh, Deogarh, Jharsuguda,Nuapada, Rayagada, Rourkel a, Sambalp ur along wi t h guidel in es for Craf t Vi l lage

Scheme 2007-08 for i nf orm at ion and necessary act ion .Sd/ -

Direct or of Handicraf t s &Cot t age Indust rie s, Orissa.

Memo No. 10903 Dt .22. 12.2007Copy along wi t h copy of t he guidel ines t o Under Secret ary t o Govt . in Indust r ies

Depart ment for inf ormat ion and necessary act ion.Sd/ -

Direct or of Handicraf t s &Cottage Industries, Orissa

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Guidel ine for craft vil lage scheme

Basing on the elaborated discussion the fol lowing guidel ines were f inal ized to beadopted for t he craf t v i l lage scheme. Changes in t he guidel ines as per t he ground levelreal i t ies can be made by the Director H & CI , Orissa where required in course of

implementat ion.

1. Definition of the cluster for this programme: A clust er would be a vi l lage orgroup of contiguous vi l lages with in a radius of 3.5 KM having at least 30tradi t ional art isans pract ic ing the same craf t , s ince major c lusters have beencover ed unde r AHVY, ACA and RLTAP.

2. Parameters for selection of Clusters:a) Crit ical Mass: At l east 30 wor king art isans.b) Product Viabi l i t y: Viabi l i ty of t he Product in the market s.c) Export Potent ia l : Preference t o craf t s whose product s have export

possibi l i t ies.d) Design/ Product diversi f icat ion Potent ia l of the productse) Up-scal ing scope of t he act i vi t ies in same or simil ar cluster s across t he st at e.f ) As far as possible a part icular area may be proj ected for a part icular craf t .g) Revival of languishing craft s

3. Objectives:a) Creat ing sust ainable sel f employment opport uni t ies for craf t persons.b) Higher level of p roduct ion and design ef f ic iencies in the clust erc) Market or ient ed development of m ajor craf t c lust ers of Orissad) Build ing capacit ies of SHGs so t hat t hey sust ain on t heir owne) Creat ion of synergies bet ween t he various st akeholders for promot ion of cr af t

c lusters4. Eligibi li t y of the Art isans for Craft Vil lage Programme:

i . The age of t he craf t persons must be w i t hin 18-50 years.i i . S/ he should have min imum knowledge about t he t r ade/ Craf t .

i i i . S/ he must not be defaul ter t o any f inancial Inst i t ut i on.iv. S/ he should have not been benef i t ed under Craf t Vi l lage / AHVY scheme

or any ot her s imi lar scheme. 5. Components

I. Social Mobilization:A) Survey and Preparat ion of Act ion Plan:

a) Basel ine survey should be cond uct ed as t o assess the present st atu s ofeach art isan fami ly & t he clust er as a whole.

b) The survey form shal l be suppl ied by t he Direct orate. The survey wi l l beconducted by IPO/ any other staf f assigned t he dut y of Craf t Vi l lage

Scheme at DIC level along wit h diagnost ic study. .c) Preparat ion of survey report and Act ion Plan by DIC and vet t ing by the

DLCC.d) Financial paramet ers Actual cost of preparat ion of t he report & Act ion

Plan.B) General Awareness cum Mot ivat ion Camp:

a) Durat ion -1 Dayb) Venue- Cluster Locationc) Training Module:

i .Obj ect ive of t he Scheme

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i i . Concept of SHGi i i . Format ion & Management of SHGiv.Thr i f t & Cred i t

e) Resource Personi .D H & CI/ Representat ive

i i .DIC/ Representat ive

i i i . Local Banksiv.Experienced Art isan/ NGO working in the Block or dist r ict .

f ) Financial Parameters:i .Hi r ing of accommodat ion & Audio Syst em up t o Rs.1,000/ -

i i .Training Mater ia ls up t o Rs.500/ -i i i . Cont ingent Expenses (Docume nt at ion & Phot ography Rs.1500/ -iv.Refreshment - Tea & worki ng lunch (@ Rs.50/ -per head)

Training of Facili tator / Supervisory Staffa) Durat ion of Training -2 Daysb) Venue- Confer ence Hal l , Handicraf t s Compl ex, Gandamund a, BBSRc) Training Module:

i . Programme Obj ect ive/ Componentsi i . Concept of SHG

i i i . Form at ion of SHG & Rules for Managementiv. Conduct ing Meetings and Group Dynamicsv. Maint enance of recor ds & Books of Account s.

vi . Micro Finance and Linkage wi t h Banksvi i . Social Issues & Empow erm ent .d) Resource Personi . D H & CI/ Repre sent at i ve

i i . NABARDi i i .

CAREiv. ORMAS/ MVSN

v. Any other b ef i t t ing Resource Personse) Financial Paramet er

i . Hiring of Audio Syst em Max. Rs.3, 000/ -i i . Trainin g Mate rial s @ Rs.100/ - per part icipant .

i i i . Tea & Lunch for 2 days up t o Rs.200/ - per part ic ipant .i v. Honorarium t o Resource Persons (@ Rs.300/ per session w it h dur at ion of 2

hrs.v. Document at ion & Cont ingency Max Rs.2, 500/ -

SIDAC / IED / Simi lar St ate level Organisat ions wi l l conduct t he

Programme.

C) Training of Group Leaders for capacity Bui lding:(To be organized by Prof essional Organizat ions)a) Durat ion of Training -2 Daysb) Venue- Zonal level (No. of part ic ipants per bat ch -25-30)c) Training Module:

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1st dayi . Programme Object ive

i i . Concept of SHGi i i . Featu res of Good SHG/ Rat ing of SHGs by Banksiv. Feat ures of Good SHG/ Bank Linkage program mev. Role of SHG Volunt eers/ To organize poor int o homogeneous and aff ini t y

groupsvi . Social Issues & Emp ower ment .

2nd dayi . Conduct ing Meet ing & Group Dynamics

i i . Import ance of Regular savings & in i t iat ion of int ernal credi t d ist r ibut ion.i i i . Loan Appraisal.iv. Maintenance of Records & Books of Accounts at SHG level

( Model set of Accounts Books t o be suppl ied)v. Group Exercise.

vi . Prepar at i on of Act ion Plan and Business Plan

d) Resour ce Per soni . D IC/ NABARD/ Bank/ DSMS Off ici als

i i . CDPOi i i . Chart ered Accountantiv. Reput ed t rainer s t o be select ed in consultat ion of DH&CI/ SIDAC/

UNIDO

e) Financial Paramet eri . Hir ing of Accommodat ion up t o Rs.3,000/ -

i i . Audio / Video Syst em up t o Rs.1,000/ -i i i .

Trainin g Mat erial s @ Rs.500/ -i v. Tea & worki ng Lunch for 2 days( @Rs.150/ -per part ic ipants

v. Cont ingency including inaugurat ion, photography, document at ion etc. upt o Rs. 500/ -

D) Engageme nt of Cluster Managers(To be selected at Di rector ate level p refer ably one clust er Manager f or eachundivided dist r ict s))Engagement of a cluster manager is required to provide regular support to the SHGSfor e f fec t i ve implement at ion o f t he i r ac t i v i t ies, such as1. Thri f t & Credi t act iv i t ies of SHGs2. Management of Group Dynamic s and maint enance of Group Accounts/ Records.

3. Ensure Quali t y product s.4. Liasioning wi t h other organizat ions for market ing of t he product s.5. Co-ordinat ion w i t h banks for Loan l inkage.6. To look af t er t he sust enance of t he clust ers taken up earl ier under ACA/ RLTAPin SEP.7. Submission of Report s/ Retur ns t o di f f erent quart ers.8. Issue of Art isan Identi ty card to SHG members and their coverage of the art isansunder dif ferent insurance schemes under D.C (Handicrafts) and State Govt.

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II. Ski ll Up-gradat ion Traininga) Trainers tr aining programme:

Ski l l up-gradat ion pr ogramme under handicraf t s sector is general ly done t hroughMaster Crafts Persons. To meet the increasing demand of Master Crafts Person, i t hasbeen decided to organize Trainers Training Programme for 15 days at HandicraftComplex, Gandamunda, Bhubaneswar.

Budget for the programme is given as below;

S.N. I tem s Amount

01 Accommodat ion of t he MCMs 22500

02 Wage Compensati on @Rs.150/ - per day for 15 days. 56250

03 TA for part icip ants 17500

04 Raw Mat erial @Rs.1, 200/ - per t rainee 30000

05 Honorarium t o facul t y @ Rs.500/ - per class for 10 classes 5000

06 Fees of designer-cum -course coordi nator includ ing TA/ DA 50000

07 Hiring of t ools and equipm ent s 500008 Exposure visit 5000

09 Phot ography and docum ent at i on 500010 Cont ingenc y 10000

206250

b) Skil l up-gradation:Durat ion-4-6 MonthsIntake_ 15 per Batch.Trainer/ MCM- Prefer ence wi l l be given to Nat ional Awardee/ St ate Awardee/ having compl et ed Trainer s Training Program me conduct ed by DH&CI/ Engagedas MCM earl ier To be decid ed by DIC t hr ough DLCC w it h approv al of DH&CISyl labus- To be prep ared by t he Trainer / MCM

Financial Parameters of Ski l l up-gradation.b . St ipend t o t rainees @ Rs.200/ - per ar t isan (The sum w il l be deposited in t he SHGA/ c di rect ly by DIC)

c. Remunerat ion t o t he MCM - Rs.5,000/ - per Month . (For reput ed Trainers/ Designers coming out of t he St ate, t he remunerat ion shal l be decided f rom caseto case basis with prior approval of DH&CI. As far as pract icable the paymentshal l be m ade t hrough cheque.)

d . Raw mat erials up to @ Rs.200/ - per art isan/ per mont h (The sum wi l l bedeposited i n the SHG A/ c and SHG wi l l arr ange t he raw m ate rials)

e. House Rent @ Rs.1, 000/ - per mont h The sum w il l be deposited in t he SHGA/ c )

f . Tools & Equipm ent s @ Rs.1500/ - per art isan is t he t ot al fun d to be usedcol lect ivel y by t he SHG subj ect t o 10% cost s of t he t ools t o be borne by t he SHGand r est 90% by Govt .

g. Training Cont ingency / Group / Course including documentat ion &Phot ography Rs.4, 000/ -

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III. Bank LinkageI t is envisaged t o provide credi t support of m inimum Rs.60, 000/ - per group.Bank Linkage (Margin Money @ Rs.1000/ - per b enef iciary i s t he t ot al fun d t o beused col l ect ively by t he SHG subj ect t o 10% t o be bor ne by t he SHG and rest 90%

by Govt . )

IV. Design Development Programme

DDPs on di f fer ent craf t shal l be conducted f rom sui t able design Inst i t ut i ons in sui t ableclust er / c lust ers during the course of t ra ining.

The det ai ls of DDPS woul d be as fol low s.Durat ions- 21 daysNo. of part ic ipants-20-30Minimum 15 samples in Tr ip l icate wi l l be developed in each programme. One set wi l lbe handed over to State Craft Museum and one set to OSCHC Ltd. for test marketingand one set w ould be retained at c luster level f or repl icat ion.Implement ing Agency:

Proposals should be formulated by SIDAC and approved by DH&CI. For the place oftraining, the exist ing faci l i t ies such as Societ ies bui ldings, space avai lable in Govt.bui ld ings, Common faci l i t ies al ready exist ing etc. wi l l be chosen. Only in t he absenceof the abovement ioned venues, pr ivate accommodat ion on rent can be taken. In suchcases the actual expenses subject to a cei l ing made on hiring the premises would bere imbursed t o t he group d i rect l y in t o t he i r bank account .

Financial Parameter s:

Design fee Rs.60000/ - includ ing al l expenses. Cost of raw mat eria l as per actual Max. Rs. 20,000/ - Hiring of Tools & Equipm ent s as per act ual Max. Rs. 10,000/ - House Rent maximum Rs.1000/ mont h Documen t at ion & Cont ingency Max. Rs.16, 500/ - per course.

V. Exposure Visit

At- least 20 cra f t persons f rom one d ist r i c t w i l l be t aken to reputed cra f t p laces / g i f tfa i r or ot her such places for exposure t o modern worki ng and products. The DLCC wi l lsuggest and f i nal ize names of such art isans for a f inal decision at Direct orat e of H & CI.

The durat ion would be maximum 7 days including journey period. Cluster manager/ DIC of f ic ia l should escort t he t eam.

Financial Parameters1. Actual Bus fare/ 2nd class train fare.2. Accommodat ion charge @ rs.50/ - inside and Rs.150/ - out side t he st ate.3. Fooding Charge @ Rs.100/ - inside and Rs.150/ - out side t he st at e.4. Cont ingency @ Rs.100/ - per par t icip ant s.

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VI. Publicit y/ Documentation

1. Documentat ion o f t he act i v i t y in t he c luster .2. Preparat i on of Product Brochure.

VII. Welfare of the Artisans1. Issue of Ident i t y Card.2. Insurance Coverage.

VIII. Support InfrastructureSupport Inf rast ructure l ike, common work space, CFC, raw materia ls depot etc.

as required in t he clust er should be created/ st rengthened by mobi l iz ing funds f r omdi f f erent sources.

IX. Market ingi . An amount of maximum Rs.2.00 lakhs may be provided t o SHGs/ Federat i on for

opening of sales Outle t .i i . Proposal may be form ulated f or part ic ipat ing various Nat ional / St ate level

exhibi t ions/ Fairs by t he SHGs.

Proj ect Implementat ion:DIC would be the implementing agency. I f DIC engages any Cluster Developmentagency at t he Dist r ict level rem unerat ion of Rs.5, 000/ - per SHG would be p aid to t heAgency t o undertake t he fol low ing act iv i t ies. The agency shal l be associated for atleast one Year. This amount shal l be paid on a quarterly basis on veri f icat ion ofsuccessful complet ion of the assigned act ivi t ies.DIC- One IPO shal l be earm arked for implem entat ion of t he programme.

Monitoring & SupervisionState Level : The cluster cel l created at the Directorate of Handicraf ts and Cot tageIndust r ies, Govt . of Orissa would be m oni tor i ng and evaluat e t he progress regular ly andevery two months a review meet ing would be cal led up where in a detai l d iscussionwould be made regarding the progress of the programme and the di f f icul t iesexperienced by the DIC in implementing the Programme. Each Cluster Manger engagedfor t he purpose would di rect ly report t o the cel l on a monthly basis.

SIDAC & UNIDO wil l also be associated for the supervision & monitoring of theclusters.Dist r ict Level : GM DIC / DCIO shal l supervise and m oni tor the impl ement at ion of t heprogress. The Act i on plan/ impl ement at ion of t he programm e shal l be moni tor ed andreviewed by the Dist r ict Level Co-ordinat ion Commit t ee. The members consist ing of

GM DIC, AGM NABARD, Chief Executive of DSMS, representative of PD, DRDA,representat ive of Local Bank and representat ive of Cluster Development Agency i fengaged, two art isan representat ives from each group would be Members of the DLCC.The commit tee would have to appraise the developments taking place at the clusterlevel to the concerned Col lectorate and Directorate for further act ion.

*****

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Government of Ori ssaIndustries Department

No.I-HCI-32/ 10. 10925 / I , Date d , Bhubaneswar 28.07.10.

From:

Shri L.K. Samant aray,Addi t ional Secret ary t o Government .

ToThe Direct or of Handicraf t & Cot t age Indust r ies,Orissa, Bhubaneswar.

Sub: Approval of draf t guidel ines for Integrated Development of Craf t Clust ers.

Sir,

With reference to your let ter No.4290 dated 01.06.2010 on the capt ionedsubject ; I am di rected to say that Government have been pleased to approve theguidel ine for Integrated Development of Craf t Clusters. A copy of the approvedguidel ine is sent herewi t h for your inform at ion and necessary act ion.

Yours fai t hful l y,

Encl: - As above Sd/ -Addi t ional Secret ary t o Government .

Guideline for integrated development of craft cluster (for sustenance)

Background:

A number of craf t c lust ers/ v i l lages have been taken-up for development on SHGmode under di f ferent schemes of the Directorate of H & CI , D.C (H), EmploymentMission and NABARD. Various interventions have been made in those clusters forproviding l ivel ihood support to the art isans. I t is observed that some of the SHGs arenot funct ioning sat isfactor i ly due to socio-economic backwardness of the art isans.Product ion-base could not be st rengthened t o t he desi red l evel due t o gaps in t ransferof requ is i te sk i l l , deve lopment o f adequate in f rast ructure, c red i t l i nkage, market ingsupport etc.

Keeping the above observat i on in v iew , a scheme f or sust enance of craf t c lust ers hasbeen int roduced wi th the object ive of making the art isans and groups to work onsustained basis for increasing their level of income.

Identi fi cat ion of clusters:

A number of craf t v i l lages wi th smal l number of art isans have been coveredunder di f ferent schemes. I t is highly necessary to ident i fy sui table c lusters wi th moreart isans considering the proximi t y of craf t v i l l ages/ craf t t aken-up for development .

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This exposure should be made b y DIC and t he det ai ls clust ers should b e sent t o DH & CIfor approval . The cr i t ical mass of the cluster may preferably be a minimum 100art isans. But in except ional cases / remot e and inaccessible areas/ Hi l ly Tr ibal areas / lesser number of art isans may also be adopted as per avai labi l i ty of art isans

Inter ventions proposed:

i) Capacit y bui l ding me asures.ii) Skil l up-gradation training of art isans.iii) Product Designing & diversif icat ion.iv) Strengthening of support inf rast ructure l ike Common Faci l i ty Centres, Raw

mat erials bank, test ing laborat ory for qual i t y cont rol , packaging faci l i t y etc.v) Bank linkage of SHGs.vi) Market ing promot ion act iv i t ies.vii) Inst i t ut i on bui ld ing (format ion of associat ion/ federat ion).viii)Addi t ion of cr i t ical mass.ix) Hand holding support.x) Issue of I. Card.xi) Coverage of art isans under Janashree Vima Yojana and Health Insurance

Scheme.

Any other speci f ic intervent ion can also be made basing on the f inding of thediagnostic study.

Financial pattern:

S.N Component Financ ial pat t ern

1 Survey & diagnost ic st udy and prep arat ionof act ion plan:Assessment of present status of theclust er/ SHGs/ art isans wi t h development

of appropr ia te f ormats.Diagnostic study to asses the gaps &preparat ion of intervent ion plan.Meeting of the art isans.Ident i f i cat ion of service provider.

The survey and diagnostic study shouldbe done by the off icers of the DICs/expert / Agencies/ professionalsapproved by DH & CI. The persons to be

engaged to conduct such surveys may bet rained t o prepare t he diagnost ic st udyand detai l act ion plan. The expertagencies engaged for conducting thediagnost ic study, survey and pr eparat ionof act ion plan and expendi ture up-toRs.50,000/ is al low ed f or survey,diagnost ic study & preparat ion of act ionplan. In case of speci f ic st udy by expert ,t he cost wi l l be de cided by SLMC on caset o case basis.

2 Capacity building measures:

a) Capacity bui lding training for SHGleader s as per Annexure- I.

b) Capacity bui lding of service providers.

Speci f ic proposal may be formulated

wi t h appr oval of SLMC.

c) Exposure visi t (Annexure- II)d) Development of c luster level net-work

(SHG Federation)e) Strengthening of administ rat ive set-up

of SHG Federat ion/ Cp-operat iveSociet ies in the cluster.

SHG federat ion craf t wise may beformed to take-up various act iv i t ies andsuch federat ions should be pr ovided wi t hinfrastructural assistance (such asfurn i ture s , o f f i ce equipments and

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recurr i ng expenses as per t he modal i t iesfor mul ated by DLCC.

f ) Ski l l up-gradat ion t raining Modular courses are t o be conducted.(Annexure-II I)

3 Product developm ent & Designin tervent ion:

a) Design development.b) Qual i ty improvement programme.

For Product development & designintervention, Designers from SIDAC may

be engaged. I f necessary, freelancedesigners having expert ise on presentmarket scenario may be engaged oncontract basis for development ofmarket or iented products and theyshould establ ish market l inkage.

4 Common Faci l i t y Centr e, raw-m ateri albank, packaging unit

Det ai l guidel i ne is at Annexur e-IV.

5 Market i ng promot ion act iv i t ies:

a) Opening of sales outlet by SHG/Federat ion / Prim ary Co-operat ive Societ ies

Det ai l guidel ine at Annexure-V

b) Preparat ion of product catalogue/ brochure 100% gran t .

c) Part ic ipat ion in exhibi t ion organized byORMAS & other agencies and in Urban Haatinside & outside the state.

Rent f ree stal l for two events in a yearfor one SHG. TA, DA & TC may be paidwi t h approval of DH & CI.

d) Part ic ipat i on in exhibi t ions/ Urban Haatoutside the stat e including Di l l i Haat .

Rent f ree st al l . Reimbur sement of actualt o & f ro 2nd class train fare and DA @Rs.150 per day including journey periodfor 2 persons of a SHG. Such assistanceto be provided for 2 events in a year toone SHG / Societ y.

e) Organizat ion of exhibi t ion/ buyers-

sel ler s meet

DH& CI/ SIDAC/ OSCHC Ltd . m ay or ganize

exhibi t ions inside & outside the St ate f orpart ic ipat ion of the SHGs of the clustersproviding compensation for packaging &Transportat ion cost to SHG as per thefol l owing norms.

f ) Inst i t ut i onal market ing l inkage A Merchandiser / Exter nal Agency maybe engaged to promote sale of c lusterprod uct s wi t h approval of SLMC.5% of t he tot al product cost up to250 KM7.5% of t he t otal p roduct costexce edi ng 250 KM10% of t he tot al product cost f rom t heSHGs coming from KBK districts /Gajapat i , Kandhamal , Boudh etc.where bulk supply is made i .e.minim um Rs.5,000 at a t ime.

g) Revolving fund t o Ut kal ika / othermarket ing agencies

Revolving fund up-to Rs.100 lakh tout i l ize. Up-to Rs.10 lakh to otheragencies for which an MOU is to besigned wi th them.

h) Sourcin g hubs St eps may be t aken for est abl ishment

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of sourcing of hubs at di f ferent placesby OSCHC Ltd. and other reputed NGOs

/ t o f ac i l i t at e proc urem ent .

6 Raw mat erial bank A revolv ing fund up t o Rs.2,000/ - perart isan would be provided. The DC (H)guidel ines in this regard may be

fol l owed. 20 % may be contr ibut ed byt he St ake holder s.

7 Assistance t o ent rep reneur s The ent rep reneur s in t he cluster s maybe assisted under PMEGP and similarschemes.

8 Administ rat ive cost :

a) Salary of project coordinators to beengaged by SIDAC

b) Remune rat ion of CDATo be paid as per the approval of StateLevel Moni t or ing Commit t ee.

b) Salaries of Cluster Managers to beappoi nt ed b y DICs/ SIDAC

To be paid as per t he appr oval of SLMC.

c) Moni tor ing & supervis ion, Travel ingexpenses, stat ionery, contingency As per t he appr oval of t he SLMC.

9 Evaluat ion Annual evaluat ion should be made

10 MIS Database of t he SHGs/ art isans/ BDSproviders may be developed in DIC/SIDAC & Directorate.

11 Document at ion of act iv i t ies Up-to Rs.10,000 per c lust er may bespent towards photography anddocument at ion of each clust er.

Strategies & modalities for implementation:

1. Prior i t y should be given t o c lust ers having art i san base of minim um 100 in numberin a major pr act i c ing cra f t .

2. Small Craft vi l lages can be reorganized to form a cluster.3. SIDAC wi l l fun ct ion as t he Nodal Agency.4. DIC shal l b e t he Impl ement ing Agency w ho m ay engage CDA/ Cluster Manager for

implement ing the pro ject .5. Survey and diagnost ic st udy t o be conduct ed by DIC/ agencies ident i f ied by

Direct orate of H&CI along-wi t h preparat ion of int ervent i on plan.6. Implement at ion per iod should be f or 3 Years. Hand holding support for t he clust ers

should b e made avai l able f or at least 2-3 years by engaging CDAs/ ClusterManagers. Role & responsibi l i t y of CDA / Cluster Manager i s at Annexure-VI

7. Each DIC must earmark an off icer and one IPO to exclusively deal with thesustenance programme. Orientat ion t raining of the of f icers and IPOs are to beconducted by SIDAC to faci l i tate them to understand the scheme andimplementat ion procedures.

8. A Dist r ict Level Co-ordinat ion commit tee would be const i tuted at Dist r ict levelw i t h fo l lowing members;a) General Manager, DIC.b) Representat ive of Project Director, DRDA.c) Assist ant Direct or O/ o DC (H)d) Chief Exec ut ive , DSMS.

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e) Lead Distri ct Manager,f ) DGM, NABARDg) Any other Member/ Organizat ion i f requi red, t o be nominated by General

Manager, DIC.h) One art isan f rom each clust er t o be nominat ed by G.M., DIC.i ) DCIO/ Asst . Manager (CI) of DIC in posit ion- Mem ber conven orThe survey and diagnost ic st udy report a long-wi t h an act ion pl an would be placedbefore t he DLCC. Mobi l izat ion of r esources at di st r ict level wi l l be planned by thecommi t tee a long w i th modal i t ies for implementat ion o f the act ion p lan. Theact ion plan wi l l be sent to SIDAC for approval of Level Co-ordinat ion Commit tee.The progress would be placed by the DIC before the commit tee f rom t ime to t imefor pr oper moni tor ing.

9. Simi lar ly at the cluster level one Cluster level Co-ordinat ion Commit tee (CLCC)const i t ut ed of b y GM, DIC/ DCIO / AM (CI), local banker, local IPO, Clust ermanager and CDPO wi l l meet regular ly at c luster level and interact wi th theprim ary st akeholders & BDS providers to keep t he clust er v ibr ant .

10 . A State Level Moni tor ing Commit tee wi l l be const i tuted wi th the fol lowingmembers.

Direct or of Handicraf t s & Cot t age Indust r iesManaging Direc t or, OSCHC Lt d.Asst . Direct or (H), Off ice of t he D.C (H), Bhubaneswar / Sambalp urDGM, NABARDExecutive Director ORMASRepresent at i ve of a St at e Level NGO to be nom inat ed by DH&CI.Joint Director (Handicrafts) MemberMember Secretary, SIDAC- Member Secretary

The commit tee wi l l f inal ize the act ion plan for each cluster and decide various

actions to be taken up by different agencies such as DIC, SIDAC, OSCHC Ltd. andORMAS etc. basing on which funds wi l l be placed to carry out the act iv i t ies. Thecommit tee wi l l moni tor the progress of implementat ion and take various decis ionsat appropr iate t ime for proper implementat ion o f the programme.

11 . Cluster Managers may be engaged by DIC with approval of the District Level Co-ordinat i on Commi t t ee t o provide hand-holding support t o t he SHGs.

12 . Adequate no. of project coordinators would be engaged at SIDAC to moni tor theprogramme and look af ter intervent ions at the State level l ike DesignDevelopment , Market ing, Preparat ion of catalogue etc.

13 . Formats may be developed to obtain monthly reports for moni tor ing the progressby Dist r ict level / St ate level Commi t t ees.

14 . Resources may be mobil ized f rom dif fer ent agencies l ike D.C (H)/ DRDA/ ITDA/NABARD etc. by DLCC and St at e Level Co-ordi nat ion Commi t t ee.

15 . Clust ers may be adopted by banks t o provide credi t support as wel l as promot ionalassistance.

16 . Concurrent evaluat ion may be made by an independent organizat ion to beselected by t he St ate Level Commit t ee so t hat r emedial m easures can be t aken toaddress t he short comings whi le im plement ing the proj ect .

17 . Depending on f ie ld condi t ion, State Level Coordinat ion Commit tee may modi fy/ a l ter any provision of t he guidel ine and Govt . shal l be kept i nform ed.

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Annexure-I

Training of Group Leaders for capacit y bui lding:(To be organized by Prof essional Organizat ions)d) Durat ion of t ra ining -2 Days and No. of part ic ipants per batch -25 to 30e) Training Module:

1st dayvi i . Programme object ive

vi i i . Concept of SHGix. Featu res of Good SHG/ Rat ing of SHGs by ban ksx. Feat ures of Good SHG/ Bank Linkage program me

xi . Role of SHG Volunt eers/ To organize poor int o homogeneous and aff ini t ygroups

xi i . Social issues & e mpow erm ent .2nd day

vi i . Conduct ing meet ing & Group dynamicsvi i i . Import ance of regular savings & in i t iat i on of internal credi t d ist r ibut ion.

ix. Loan appr aisal.x. Maint enance of recor ds & books of account s at SHG level

( Model set of Accounts Books t o be suppl ied)xi . Group exerci se.

xi i . Prep arat ion of act ion plan and business planc) Resource per son

v. D IC/ NABARD/ Bank/ DSMS Off ici alsvi . CDPO

vi i .

Charter ed Accountantvi i i . Reput ed t rainer s t o be select ed in consult at ion of DH&CI/ SIDACd) Financial Paramet er

vi . Hir ing of Accommodat ion up t o Rs.3,000/ -v i i . Audio / Video Syst em up t o Rs.1,000/ -

v i i i . Trainin g Mate rial s @ Rs.100/ - part icipantix. Tea & worki ng Lunch for 2 days @Rs.150/ -per part ic ipantsx. Cont ingency including inaugurat ion, photography, document at ion etc. up

t o Rs.500/ -x i . Honourariu m t o Resource per son Rs.300/ - per session wi t h durat ion of 1.5

hours

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Annexure-II

Guidelines for exposure visit of handicraft artisans/ entrepreneurs

Exposure visit norms:

1. Intake Capacity: 10- 20 craf t persons in a batch wi l l be taken to reputed craf tplaces / Nat ional level of Handicraf t f a i rs and other import ant places as wouldbe decided both inside and outside the state duly escorted by Cluster manger/ MCM/ DIC Off i cial / DH&CI off icial .

2. Duration: The durat ion of such exposure visi t shal l be maximum 10 days foroutside the state and 7 days for inside the state including journey period. Butlooking int o the dist ance / communicat ion faci l i t ies such period may extend for2 more d ays wi t h due approval of DH&CI.

3. Norms of Financial Assistance for Art isan:a) Actua l bus fare / 2nd class train fare.b) DA @ Rs.100 pe r d ay f or inside t he stat e and @ Rs.150 per day f or out side

t he sta t e .c) Accommodation charge @ Rs.200 per day for outside state and @ Rs.100

per day for i nside t he st ate.d) Cont ingent expenses l ike entry t ickets, f i rst a id, purchase of sample

i t ems, local conveyance f r om Rai lway st at ions / Bus st and t o lodging,photography & smal l documentat ion etc. up-t o Rs.500 per art isan shal l beal lowed.

4. Norms of Financial Assistance for Entrepreneursa) TA as per act ual bus fare/ t ra in fare - AC 3 t ierb) DA, hotel charges, local conveyance as admissible to Group- B Off icer of

State Govt.

Annexure-III

Guidel ines for focused skil l development t raining

The art i sans wi l l be pr ovided t raining for up-grading thei r ski l ls , so as t o enablet hem t o produce a diversi f ied r ange of products wi t h latest m arket dem and. Dependingupon the exist ing ski l l level of the art isan cluster, t ra ining programme wi l l be ofd i f ferent durat ion

A)Batch size for each programme : 15-20 t rainees

Durat i on of t ra ining : 1 mont h

S.N Component Financial norms

1 Wage loss t o t he art isan @ Rs.75 per day

2. Remuner at ion t o t he MCM Up-t o Rs.10, 000 per mont h

3. Raw Mat erial s for t he Programm e @ Rs.400 per art isan

4. House rent Up-to Rs.2,000/ - per mont h5. Training Cont ingency including Documentat ion Up t o Rs.8,000/ -

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B)Bat ch size for each program me : 15-20t ra inees

Durat ion of t ra ining : 2 mont hs

S.N Component Financial norms

1 Wage loss t o t he art isan @ Rs.75/ per day

2. Remuner at ion t o t he MCM Up-t o Rs.10, 000 per mont h

3. Raw mat erial s for t he Program me @ Rs.400 per art isan per mont h

4. House rent Up-to Rs.2,000/ - per mont h

5. Training cont ingency including documentat ion Up-to Rs.10,000/ -

C)Batch size for each programme : 15-20 t rainees

Durat ion of t ra ining : 3 mont hs

S.N Component Financial norms

1 Wage loss t o t he art isan @ Rs.75/ per day

2. Remuner at ion t o t he MCM Up-t o Rs.10, 000 per mont h

3. Raw mat erial s for t he Program me @ Rs.400 per art isan per mont h

4. House rent Up-to @ Rs.2,000/ - per mont h

5. Training cont ingency including documentat ion Up t o Rs.12,000/ -

Annexure-IV

Guideli ne for establishment of Common Facil it y Centre in craft clusters

Common Facility Centre may include: Comm on wor k shed Faci l i ty f or processing of raw m ateri a l / f in ishing of t he products/ packaging /

qual i t y cont r o l e tc . Ki ln for pot t ers St orage f aci l i t y. Raw-material Bank Any other fac i l i t y r equ i red for augment ing product iv i t y / qual i t y e tc .

Implementing Agency:DIC/ SIDAC/ OSCHC Ltd ./ Co-op . Socie t ies/ SHG/ SHG Federat ion/ NGO/ SPV.

Land: Owned by SHG/ SHG Federat i on/ Co-op. Society/ Art isan comm uni ty. Govt . land a l lo t t ed/ a l ienated in favour o f ar t i san communi t y / DIC for t he

purpose.Building:

Size of the bui ldings may be decided by the DIC in consultat ion with art isans. Plan; and est imat e t o be prepared by Jr. Engineer/ Asst . Engineer. Work may be execut ed by SHG/ SHG Federat i on/ Co-op. Society/ NGO/ Govt .

organizat i on under tec hnical supervi sion of Jr. Engineer/ Asst . Engineer. Bui lding on rent f or minim um 5 years for w hich an agreement i s t o be executed.

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Procurement of t ools & equipment s: A commit tee headed by General Manager, DIC wi th fol lowing members shal l

decide the det ai ls of t ools & equipm ents & cost t hereof ;Repr esent at ives of DRDAChief Executive, DSMS.AGM, NABARD / L.D. M.

Art isan of c lust ersNorms for fi nancial assistance:Civ il Const ruct ion

10% of t he cost shal l be cont rib ut ed by t he art isans/ SHG. 90% of t he cost shal l be rel eased by DIC in 4 i nst al lm ent s.1st i nsta l lment a f ter const ruct ion up- to p l in t h leve l .2nd i nsta l lment a f ter const r uct ion o f work up- t o w indow leve l .3 rd inst al lment af t er cast ing of roof .4 t h & f ina l insta l lment a f ter complet ion o f work .

Supply & installation of tools & equipment and furniture:90% of t he cost may be r eleased in maxim um t wo in st al lm ent s & 10% shal l be

contr ibut ed by the art isans.

Recurri ng Expendit ure:

75% of t he recu rr ing expenses for 1st six m onths may be r eimbur sed. On t he basis of stat ement of accounts cert i f ied by t he local IPO.

Revolving Fund:

Revolving fund @ 2000/ - per art isan for r aw-mat erial bank.Formulation of proposal:

The proposal shal l be f orm ulat ed by t he SHG/ SHG Federat i on/ Co-op. Societ y/NGO/ DIC having ownership of land. A model appl icat i on form at is devised t o f i l eappl icat ion. Proposal may contain t he fol low ing.

1. Background.2. Need of Common Faci l i ty Centr e.3. Detai ls of Common Faci l i t y Centr e wi t h f inancial impl icat ion.4. Management of Common Faci l i ty Centre.5. Annual recurr ing expendi t ure.6. Sources of fund t o meet t he expendi ture.7. Deliverables.

Applicat ion f or fi nancial assistance for Common Facil it y Centre

1. Name & address of t he appl icant

2. Name of t he clust er

3. Craf t

4. No. of art isans t o be benef i t ed.

5. Detai ls of Common Faci l i t y Centr e wi t hf inancial impl icat ion.

6. Per-capi ta invest ment

7. Management of Comm on Faci l i t y Cent re

8. Approve Annual recurr ing expendi tur e

9. Approve Annual Revenue Generat i on

10. Del iverables.

Signat ure of t he authorized person

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Document to be att ached1. Proj ect proposal2. Land document3. Plan & est imat e of t he bui ld ing.4. List of t ools & equipm ent w i t h cost .5. Resolu t ion to t he e f fec t t hat the fac i l i t y c reated sha l l be kept open for t he

art isans of t he clust er.6. Undertaking to run the C.F.C. wi t h own fund.7. Resolut ion of art isan communi ty that they do not have any object ion i f the

CFC is own ed & managed by a part icular SHG/ Co-op society/ NGO.

Annexure-V

Guideline for opening of sales out let by SHGs/ SHG FederationObjective: To provide market ing faci l i t ies on permanent basis to craf t persons

t hrough opening of sales out let by SHGs/ SHG Federat ion in ow n rent edbui ld ing.

Norms of fi nancial assistance:90% of t he cost of racks / counters/ f ront facia may be provided in t wo insta l lm ents.75% of t he recu rri ng expenses for 1st six m ont hs and 50% of t he recur ri ng expenses for 2nd six mont hs may be provided on t he basis of stat ement of accounts cert i f ied by local IPO.Maximum of Rs.2. 00 lakh can be given t o an SHG/ Federati on.

In case of out r ight purchase of show room f rom NAC/ Municipali t y et c. 90% of t he costof build ing may be provided on production of vouchers subj ect t o a l im it of Rs.2, 00,000/ - .

In addit ion to the above Revolving fund up to Rs.2.00 lakh may be provided ifnecessary.

Formulation of proposal:The proposal shal l be form ulated by SHG/ SHG Federat ion having own/ rent ed

bui lding. General Manager, DICs may faci l i tate out right purchase or hiring of shoproom in m arket complexes being developed by di f ferent agencies having scope for saleof handicraf t goods. The m odel appl icat ion form is enclosed.

Proforma for submission of proposal for sales out-let1. Name & address of t he organization

2. Name of t he chief funct ionary wi t h designat i on

3. Details of Regist rat ion ( copy enclosed)

4. Locat ion of t he sales out- le t .

5. Rented / own (document t o be submit t ed)

6. Tota l p l in t h area

7. Approximat e est i mat e

a) Inter ior decorat ion

b) Furn i tu re & f i x tu re

c) Electr i f icat ion

d) Front Facia/ Banner

e) Air condi t ion ing

f) Others

8. Annual Recur ri ng Expen ses

i) Rent

i i ) Elect r i c i ty du tyi i i) Salary

iv) Publ ic i t y

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v) Othehr

vi ) Tota l

9. Pro j ected per formance

Sales turnover

1st year

2n year3 r year

10 An undert aking t o ensure sale of handicraft product s of the craft per sons/ SHGs of part icularclust er / c lusters.

SignatureName & Designati on wi t h seal

Recommendat ion of t he IPORecomm endat ion of General Manager, DIC/ DCIO/ Asst . Manager (C.I)

Annexure VI

Role & Responsibility of CDA / Cluster Manager

a. Regular meetings of the SHGsb. Thri f t & Credi t act iv i t ies of SHGsc. Management of Group Dynami cs and maint enance of Group Accounts/ Records.d . Ensure Quali t y produ ct s.e. Liasioning wi t h other organizat ions for m arket i ng of t he products.f . Co-ordinat ion wi t h banks for Loan l inkage.g. Submission of Report s/ Ret urns t o di f fer ent quart ers.h. Issue of Art isan Identi ty card to SHG members and their coverage of the art isans

under dif ferent insurance schemes under D.C (Handicrafts) and State Govt.i . Formation of SHG federat ion.

j . To look a f t er implement at ion o f in t ervent ion p lan.k. Liaisons wit h ot her organizat i on / Business Developm ent Service (BDS) Provider s.

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Government of Ori ssaIndustries Department

No-I-HCI-43/ 08- 11353 / I .Bhubaneswar Dated the 31.7.08

From:Shr i P.K.PandaDeput y Secret ary t o Government .

ToThe Direct or of Handicraf t s &Cottage Industries, Orissa,Bhubaneswar.

Sub: Approval of dr af t guidel ines for developm ent of Handicraf t Enter pr ise.

Sir,

I am di rected to invi te a reference to your let ter No.5012 dt .3.6.2008 onthe above subject and to say that the Government has been pleased to approve theproposed draf t guidel ines development of Handicraf t Enter pr ise for im plement at ionof t he scheme in t he St ate . A copy of t he approved guidel ine is enclosed herewi t h forref erence and necessary act ion at your end.

Yours fai t hful ly,Encl : As above.

Sd/ - P.K.Panda,28.7.2008

Deputy Secret ary t o Government

Guideline for development of Handicrafts Enterprise

Handicraf t sector provides ample scope for sel f employment in rural and urbanareas. Present ly, mainly art isan or iented schemes are implemented and expectedgrowth is not achieved due to lack of entrepreneurship. I t is imperat ive to promoteentrepreneurs in handicraf t sector. Under this scheme f inancial assistance may beprovided for f o l lowing components;

COMPONENTS

A. Margin money assistance to individual entrepreneurs for setting-up ofhandicraft enterpr ise:

In order t o prom ot e handicraf t ent erpr ise, margin money assist ance @ 15% ofthe project cost wi th cei l ing of Rs.7500 wi l l be provided to indiv idual art isan/ entrepreneur for avai l ing bank loan. The balance requirement of margin money shal lbe cont r ibuted by t he appl i cant .

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Eligibilit y crit eria:

a) The appl icat ion should be i n t he age group of 18 to 45 years.b) He/ She should not be a def aul ter t o any Financing Inst i t ut i on.c) Prefer ence wi l l be given t o art isans.Modalit ies for release of Margin Money:

The margin money provided under the scheme wi l l be released to the f inancialinst i tut ion af ter sanct ion of loan. The margin money so provided wi l l be kept in shapeof TDR in the name of the appl icant and wi l l be adjusted towards repayment of loanaf ter 2 years of the commercial product ion of the uni t . No interest wi l l be charged orpaid on the corresponding amount of loan or TDR.

The DIC should maint ain a regist er of handicraf t enter pr ises and fol low t hem-upfor at - least two years to ensure regular product ion, market ing of thei r products andrepayment of loan dues t o bank.

B. Rehabil it ation of Handicraft Art isan:

Tradi t ional / t ra ined art isans shal l be pr ovided wi t h margin money assist ance foravai l ing bank f inance t o set-up own pr oduct ion uni t as per f o l lowing norms;

a) 20% of t he proj ect cost w it h cei l ing of Rs.5000 can be provid ed t o an art isan asmargin money for bank loan.

b) 5% shal l be cont rib ut ed by concerned ar t isan.c) The art i san should not be a defaul t er t o any bank.d) The margin money should be kept in shape of TDR in the name of the

benef ic iary and adjusted against the loan dues af ter one year. No interest wi l l

be claimed or paid on the corresponding amount of loan or TDR.e) The margin money wi l l be released af ter sanct ion of project proposal by thebank.

The DIC should keep contact with the assisted art isan to ensure regularproduct ion, market ing of thei r products and regular repayment of loan instal lment .

C. Exposure visit of Ent repreneurs:The handicraf t ent repreneurs sha l l be deputed t o cra f t c lust er / gi f t fa i r /

nat ional level handicraf t exhibi t ions etc. in groups for exposure to the product ion

process, product range, market ing etc. The durat ion would be maximum 07 daysincluding journey period. An of f ic ia l f r om DH & CI/ DIC wi l l escort t he team.

Financial parameter :

a) Actua l bus fare / 2nd class train fare.b) Accommodat ion char ge @ Rs.200 per day f or out side t he stat e and @ Rs.100 per

day for inside the state.c) D.A @ Rs.100 per day inside t he stat e and @ Rs.150 per day out side t he stat e.d) Cont ingent expenses up-t o Rs.200 per he ad per vi si t .

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Documentat ion of t he exposure visi t should be m ade in hard & sof t copy.

D. Financial assistance to entrepreneurs for establishment of Common FacilityCentre:

Establ ishment of Common Faci l i ty Centre by indiv idual entrepreneurs wi l l bepromoted t o increase t he product iv i t y , for qua l i t y cont ro l , storage fac i l i t y , packaginget c. on PPP mod e.

Eligibility:

Indiv idual entrepreneurs involved in handicraf t act iv i t ies for a period ofminimum 3 years are el ig ible to get assistance. The land & bui ld ing should be ownedby the ent r epreneur .Financial norms: 50% of t he cost of m achineries subj ect t o maxim um l imi t of Rs.1. 00 lakh shal l be

provided by Govt . and mat ching contr ib ut i on wi l l be made by the appl icant . The f inancial assistance wi l l be released in 3 instal lments on re- imbursement

basis.

E. Entrepreneurship Development Programme:

In order to develop entrepreneurship among the entrepreneurs in th is sector,EDP tr aining shal l be pr ovided t hrough IED/ SIDAC/ NGOs/ ot her agencies.

Eligibility:

a)

Age l im it of 18 t o 45 years.b) Prefer ence wi l l be given to handicraf t s art i san.c) Part ic ipants should be l i ter ate and intend t o set- up handicraf t ent erpr i se.Duration of t raining: 03 days.Intake capacit y: 20-25 per batchNo. of t raining sessions of two hours durat ion: 9Financial norms: Hir ing of accommodat ion of t ra ining up-to Rs.1000 per day. St udy materia l / equipment up-t o Rs.200 per part i c ipant . Working lunch, t ea etc. up-t o Rs.100 per part i c ipant per day. Accommodat ion of t he part ic ipants up-to Rs.100 per day per head. Honour ari um t o Resource p erson @ Rs.300 p er session. Cont ingencies/ admi nist rat ive expenses up-t o Rs.200 per head. The expendi tur e shal l be r eimbursed.

Document at ion of t he programme shal l be made.

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OFFICE OF THE DIRECTOR OF HANDICRAFTS & COTTAGE INDUSTRIES,ORISSA, BARRACK NO.12-A, UNIT V, BHUBANESWAR-1

Tele-fax:0674-2396745 E-mail ID:dhciori@gmail.com , dhcior i@nic. in

Let t er No. 5346 (31) / DH&CI, Bhubaneswar Dated, t he 15th July 2010

From:Shr i B. K. Das,Joint Di rector (H)

ToAll General Managers,Distri ct Indust ri es Cent res.

Sub: Operat ional guide-l ine for organising Handicraf t Exhibi t ion in t he St ate ofOrissa,2010-11 to 2014-15.

Sir, I am to enclose herewi th the approved operat ional guide-l ine for

organising handicraft exhibit ion in the state of Orissa for 2010-11 to 2014-15 andrequest that whi le organising any handicraf t exhibi t ion, the guidel ine may be st r ict lyadhered to.

Yours fai t hful l y,Sd/ -

Joint Director, (H)

Memo No. 5347(3) / Dated, t he 15t h July10.Copy f orw arded t o t he Member Secret ary, SIDAC/ Managing Direct or, OSCHC

Ltd. / Managing Direct or, OCCC Ltd. , Bhubaneswar for favour of infor mat ion and

necessary act ion.

Sd/ -Joint Director, (H)

Operati onal Guideli ne for organizing handicraft exhibi t ion in the state of Ori ssa2010-11 to 2014-15

A. General features & facilities to be provided in exhibition:1.

Stal ls: The stal ls should be normal ly of s ize 10 x 10, constructed wi th goodqual i ty bamboo & covered wi th tarpaul in to wi thstand heavy rains. Cot tonclothing should be used t o cover in t he inner s ide. The faade of t he st al l shouldbe designed to sui t t he t heme of t he exhibi t ion. Display racks as per need, f r ontcounter, 2 nos. of chai rs should be provided in t he stal l s. The f loor of t he st al lsshould be carpeted, pre ferab ly w i t h wooden p lat form.

2. Internal lighting: Each stal l should be provided wi th 4 nos. tube l ight and acei l ing fan. The electr i f icat ion should be tested by designated electr icalinspector.

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3. External lighting: The exhibi t ion area, passage, parking area & other ut i l i tyarea should be properly i l luminated during night . Decorat ive l ights, focus l ightsare t o be provided t o high l ight t he banners & hoardings as wel l as t he welcomeand exit gates.

4. Theme pavilion: A them e pavi l ion should be provided t o br ing out t he theme ofthe exhibi t ion. The theme pavi l ion should normal ly be of 400 sf t . Area &

provided wi t h adequat e display st ruct ure & l i ght ing.5. Welcome & exi t gat e: The entrance and exi t of the exhibi t ion premises should

be prov ided w i th designed gate st r ucture decorated w i t h f lower and mot i f .6. Demonst rat ion st all: A stal l to demonstrate the int r icacies involved in the

production of handicrafts engaging Master Craft persons should be provided toat t rac t t he customers.

7. Sit e of f ice: A si te o f f i ce w i t h adequate f urn i ture should be prov ided t o moni torthe act iv i t ies in the exhibi t ion and to maintain channels of communicat ion wi tht he headquarter s. Publ ic address syst em should be provided in t he si t e of f ice.

8. Toilet: Toi let faci l i t ies wi th adequate water and other f i t t ings should beprovided f or t he exhibi t ors as wel l as general publ ic.

9. Fire f ight ing equipment s: Adequate f i re f ight ing equipments must be pro