Dodge Brothers Advertising Campaign

Jennifer ErtmanMKTG 369 Advertising

Commercial – The Horse https://

www.youtube.com/watch?v=rViqLAzZyTo&list=PLf6xEkPrQwBUDnghwu76ZxpAkyXQrTB68

Print Ad – “They May Be Gone”

Commercial – “Ballroom: They Dreamed Big”

https://www.youtube.com/watch?v=5_bjdpDFudo&list=PLf6xEkPrQwBUDnghwu76ZxpAkyXQrTB68

Print Ad – Never Died

Commercial – John vs. Horace

https://www.youtube.com/watch?v=Oicu39lda0E&list=PLf6xEkPrQwBUDnghwu76ZxpAkyXQrTB68

Commercial – 2015 Charger https://www.youtube.com/watch?v=qx

SCJcuHRpM&list=PLf6xEkPrQwBUDnghwu76ZxpAkyXQrTB68

Commercial – Ahead of Their Time

https://www.youtube.com/watch?v=Ot8Yzm8pbew&list=PLf6xEkPrQwBUDnghwu76ZxpAkyXQrTB68

Thoughts Targeted towards men Social Media

› Facebook page› On Twitter: #dodgebrothers & Joe Coffey

(actor who plays Horace) Love the campaign

› Spots are upbeat and fun› Inform people about the company› Favorite commercial: John vs. Horace› Print Ad: They left us the keys

Bibliography Hellcat Photo: thenewswheel.com Dodge Brothers Photo: hellcat.org All Videos: Dodge’s YouTube Page Dodge Brothers –The Horse Photo: ispot.tv Ballroom Photo: car-data.com They May Be Gone: brandchannel.com Never Died: m.dodge.com John vs. Horace Photo: great-ads.blogspot.com 2015 Charger: tvideo.net Workshop Photo: chum.tv

Thank You Their Spirit Lives On