doe anderson summer intern presentation
DESCRIPTION
The Doe-Anderson 2008 Summer Interns agency presentation on their work with the Special Olympics of Kentucky.TRANSCRIPT
![Page 1: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/1.jpg)
Special Olympics Kentucky
Building brands by creating brand enthusiasts.
Summer 2008 Brand Initiatives
Lisa D. BecherZachary A. Grimes
Lorin L. Isaacs
![Page 2: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/2.jpg)
![Page 3: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/3.jpg)
The Brand
It will change you inside and out
![Page 4: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/4.jpg)
The Client
o Non profit organization whose mission is to provide training and athletic competition for individuals with intellectual disabilities.
o 2.5 million participants worldwide competing in 30 Olympic sports
o Pro Bono account at Doe since Summer 2006
o Relationship between agency and client remains strong
![Page 5: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/5.jpg)
The Priorities
1. Develop new brand fundraiser
2. Revamp and reorganize Web site.
3. Rebrand Get in the Game program.
![Page 6: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/6.jpg)
Special Olympics Fundraiser
Priority One
![Page 7: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/7.jpg)
Goals
o Raise awareness
o Increase participation
o Position fundraiser in the mind of consumers as a fun and exciting event for everyone to enjoy
![Page 8: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/8.jpg)
Deliverableso Name and Logo
o Kickoff Invitation
o Brochure
o Poster
o T-shirt
o Hat
o Handbook Cover
o Transit Shelter Ad
![Page 9: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/9.jpg)
Big Brown Truck Pull
Credits: Don Reibert, Bill Connelly, Jason Fotter
![Page 10: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/10.jpg)
Promotional MaterialsBig Brown Truck Pull
![Page 11: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/11.jpg)
Kickoff Invitation
(Front)
(Back)
Credits: Kevin Price, Bill Connelly, Jay Davis, Jason Fotter
![Page 12: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/12.jpg)
UPS Truck Pull Promotional Materials
![Page 13: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/13.jpg)
Web InitiativesPriority Two
![Page 14: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/14.jpg)
Goals
o Create new look for site
o Improve navigation
o Content management system
![Page 15: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/15.jpg)
Current Siteo Hard to navigate
o Content-driven
o Inconsistent
o Outdated design
o Overwhelming
![Page 16: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/16.jpg)
Current Site Map
![Page 17: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/17.jpg)
Revised Site Map
![Page 18: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/18.jpg)
Future Siteo Consistent message
o Simple layout
o Informative
o Intriguing
o Inspirational
![Page 19: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/19.jpg)
Recommendations
o Improve navigation through suggested site map
o Include search function
o Content management
o Content priority layout
![Page 20: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/20.jpg)
Get in the GamePriority Three
![Page 21: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/21.jpg)
About Get in the Game
o One-hour information session, not a fundraising event
o All sessions attended by one athlete or family member to share experiences
o Free and open to public
o Limited to 15 people per session
o Sessions held at Hoops and Churchill Park School
![Page 22: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/22.jpg)
Goals
o Revise Get in the Game Logo
o Develop personal and general Get in the Game invites
o Revamp Get in the Game page on Web site
![Page 23: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/23.jpg)
Promotional Material
![Page 24: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/24.jpg)
Recommendations
o Revise Get in the Game Logo
o Explore media outlets to raise program awareness
o Create personal and general invites for the Get in the Game program
![Page 25: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/25.jpg)
Brand RecapSummary
![Page 26: Doe Anderson Summer Intern Presentation](https://reader033.vdocument.in/reader033/viewer/2022061305/5499ec29b47959b6118b459c/html5/thumbnails/26.jpg)
The Brand Recapo Developed new fundraiser and delivered
promotional materials
o Thorough Web diagnostic of existing site
o Get in the Game
o Moving the brand forward